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市場調查報告書

亞太地區的服飾B2C 電子商務市場

Asia-Pacific Clothing B2C E-Commerce Market 2016

出版商 yStats.com GmbH & Co. KG 商品編碼 363598
出版日期 內容資訊 英文 92 Pages/Charts
商品交期: 最快1-2個工作天內
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亞太地區的服飾B2C 電子商務市場 Asia-Pacific Clothing B2C E-Commerce Market 2016
出版日期: 2016年07月19日 內容資訊: 英文 92 Pages/Charts
簡介

本報告提供亞太地區服飾B2C 電子商務市場相關調查,全球,亞太地區,及亞太地區的主要國家的服飾B2C 電子商務市場趨勢,統計,及競爭情形等相關彙整。

第1章 經營管理摘要

第2章 全球

  • 線上購買的產品分類,含「流行相關產品」,網路消費者比
  • 線上購買最多的產品分類,性別,含「服裝」,網路消費者比
  • 跨境購買的產品分類,含「服飾鞋子」,跨境網路消費者
  • 「服飾、鞋子」的購買偏好的流通管道的明細,網路消費者比
  • 服飾電子商務的網站,前20大

第3章 亞太地區

  • 地區
    • 線上購買的產品分類前五名,含「流行」,受訪者比
    • 「流行」購買的線上佔有率,「流行」購買的全體比,各主要國家,含中國、香港、日本、南韓、台灣
    • 經由行動購買的產品分類前3名,含「服飾、飾品」,受訪者比
    • 經由行動購買「服飾、飾品」的受訪者的佔有率,各主要國家,含中國、印度,及韓國
    • 服裝、鞋子的B2C 電子商務銷售額,中國、日本,及印度
  • 已發展的市場
    • 日本
    • 韓國
    • 澳洲
    • 紐西蘭
  • 新興市場
    • 中國
    • 印度
    • 印尼
    • 泰國
    • 新加坡
    • 馬來西亞
    • 香港
    • 越南
目錄
Product Code: 1274

The clothing category is one of the top online products sold throughout the region. About half of all online shoppers there purchased apparel last year, according to the yStats.com report. Fashion items were the number one category bought by online shoppers in China, second in South Korea and third in Japan. Various countries in the region have seen double-digit year-to-year growth rates in online sales of apparel. For example, India had over 50% growth in 2015, and within a few years is expected to surpass Japan to take second place in online purchases of clothing in the region.

The yStats.com report mentions cross-border online shopping as an influential trend in the Asia-Pacific region, especially in Australia, where more men's clothing is purchased over the Internet from outside the country than domestically. This trend encourages competition in the vibrant online clothing sales market with regional companies Fast Retailing, VIP.com, Jabong, Myntra and others competing with the global retail E-Commerce giants such as Amazon.

Covered Region

Asia-Pacific

Companies Mentioned

UNIQLO, ZOZOTOWN, H&M, CNY,Wechat, JD.com, Taobao, Tmall.com, Flipcard, Myntra, Amazon, Snapdeal, Exclusively.com, Koov's, Faballey, Yepme, Jabong.com, Tata Group, Zivame, Roposo, Limeroad, Alibaba, VIP.com, GMV

Table of Contents

1. Management Summary

2. Global

  • Product Categories Purchased Online, incl. "Fashion-Related Products", in % of Online Shoppers, Q4 2015
  • Product Categories Most Purchased Online, by Generation, incl. "Apparel", in % of Online Shoppers, November 2015
  • Product Categories Purchased Cross-Border, incl. "Clothing and Footwear", in % Cross-Border Online Shoppers, September 2015
  • Breakdown of Preferred Channels of Buying "Clothing and Footwear", in % of Online Shoppers, September 2015
  • Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016

3. APAC

  • 3.1. Regional
    • Top 5 Product Categories Purchased Online, incl. "Fashion", in % of Respondents, June 2015
    • Online Share of Purchases of "Fashion", in % of Total Purchases of "Fashion", by Selected Countries, incl. China, Hong Kong, Japan, South Korea, Taiwan, June 2015
    • Top 3 Product Categories Purchased via Mobile, incl. "Clothing and Accessories", in % of Respondents, Q4 2015
    • Share of Respondents Purchasing "Clothing and Accessories" via Mobile, by Selected Countries, incl. China, India and South Korea, Q4 2015
    • B2C E-Commerce Sales of Apparel and Footwear, by China, Japan and India, in USD billion, 2015 & 2020f, and CAGR, in %, 2015-2020f
  • 3.2. Advanced Markets
    • 3.2.1. Japan
      • Overview of Clothing B2C E-Commerce Market and Players, June 2016
      • B2C E-Commerce Sales of "Clothing", in JPY billion, 2013 - 2015
      • B2C E-Commerce Share of Total Retail Sales of "Clothing", in %, 2013 - 2015
      • Breakdown of B2C E-Commerce Sales by Product Categories, incl. "Clothes and Related Goods", in %, 2014 & 2015
      • Share of Online Shoppers Buying "Clothes and Fashion-Related Products" Online, in %, 2015
      • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Japan's Share of Total Visits, in %, July 2016
    • 3.2.2. South Korea
      • E-Commerce Sales of "Clothing", in KRW billion, 2014 & 2015
      • Breakdown of E-Commerce Sales by Product Categories, incl. "Clothing", in %, 2014 & 2015
      • E-Commerce Share of Retail Sales, by Product Category, incl. "Clothing", in %, 2014 & 2015
      • Product Categories Purchased Online, incl. "General Apparel Merchandise", in % of Online Shoppers, October 2015
      • Product Categories Purchased Online, incl. "General Apparel Merchandise", by PC and Mobile, in % of Online Shoppers, October 2015
      • Product Categories Purchased Cross-Border Online, incl. "General Apparel Merchandise", in % of Cross-Border Online Shoppers, October 2015
      • Cross-Border E-Commerce Imports of "Clothes, Fashion and Related Goods", in KRW billion, 2014 & 2015
    • 3.2.3. Australia
      • Breakdown of Online Spending by Product Category, incl. "Fashion", by Age Group, March 2016
      • Breakdown of Online Spending by Sector , incl. "Fashion", in %, 2015
      • Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015
      • Breakdown of Online Clothing Spending, by "Men's Clothing" and "Women's Clothing", Overseas and Domestic, Spent by Men and by Women, in AUD million, 2015
      • Product Categories Purchased Online, incl. "Women's Clothing" and "Men's Clothing", by Four-Week Average Share of Individuals, in %, 12 Months to June 2015
      • Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
    • 3.2.4. New Zealand
      • Breakdown of Online Spending by Product Sector, incl. "Clothing Footwear and Accessories", in %, 12 Months to March 2016
      • Product Categories Purchased Online, incl. "Women's Clothing" and "Men's Clothing", by Four-Week Average Share of Individuals, in %, 12 Months to June 2015
  • 3.3. Emerging Markets
    • 3.3.1. China
      • Overview of Clothing B2C E-Commerce Market, June 2016
      • Retail E-Commerce Sales of "Clothing and Home Textiles", in CNY billion, and in % Year-on-Year Change, 2011-2016f
      • Retail E-Commerce Sales of "Clothing", in CNY billion, 2014 & 2015
      • B2C E-Commerce Sales of "Clothing", in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015
      • Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015
      • Product Categories Purchased Online, incl. "Apparel & Footwear", in % of Online Shoppers, 2013 & 2014
      • Product Categories Purchased Online in the Previous 3 Months, incl. "Apparel", in % of Online Shoppers, February 2015
      • Average Annual Online Spending and Number of Online Purchases, by Product Category, incl. "Apparel", February 2015
      • Favorite Channels for Buying Clothing, incl. "Online", in % of Clothing Shoppers, Q2 2015
      • Reasons for Buying Clothing Mostly Online, in % of Clothing Online Shoppers, Q2 2015
      • Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2 2015
      • Share of WeChat Shoppers Buying Apparel via WeChat and Share of WeChat in Their Total Online Spending on Apparel, in %, November 2015
      • Tmall.com's Share of Clothing Online Shopping Gross Merchandise Volume, in %, H1 2015
      • Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015
      • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and China's Share of Total Visits, in %, July 2016
    • 3.3.2. India
      • Overview of Clothing B2C E-Commerce Market and Players, June 2016
      • B2C E-Commerce Sales of "Apparel and Footwear", in INR billion, 2014 & 2015
      • Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 - 2015
      • Breakdown of "Clothing and Accessories" B2C E-Commerce Sales, by Women's, Men's and Children's Clothing and Accessories, 2015e & 2020f
      • Breakdown of B2C E-Commerce Sales by Product Categories, incl. "Clothing and Accessories", in %, 2015e & 2020f
      • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and India's Share of Total Visits, in %, July 2016
    • 3.3.3. Indonesia
      • B2C E-Commerce Sales of "Apparel and Footwear", in IDR billion, 2014, 2015e & 2019f
      • B2C E-Commerce Sales Growth by Product Category, incl. "Apparel and Footwear", in % CAGR, 2014 - 2019f
      • Product Categories Purchased Online, incl. "Fashion", in % of Online Shoppers, 2014
    • 3.3.4. Thailand
      • B2C E-Commerce Sales of "Apparel and Footwear", in USD million, 2015 & 2020f
      • Product Categories Purchased Online, incl. "Fashion", in % of Online Shoppers, May 2015
    • 3.3.5. Singapore
      • Top 5 Product Categories Purchased Online, incl. "Clothing", in % of Online Shoppers, 2014
    • 3.3.6. Malaysia
      • Breakdown of Product Categories to Purchase Online, incl. "Fashion and Accessories", in % of Online Shoppers, Q1 2016
    • 3.3.7. Hong Kong
      • Product Categories Purchased Online, incl. "Clothing and Accessories", in % of Online Shoppers, 2015
    • 3.3.8. Vietnam
      • Product Categories Purchased Online, incl. "Clothing, Footwear, Cosmetics", in % of Online Shoppers, 2015
      • Locations to Buy Fashion Products, incl. Online, in % of Young Urban Consumers, by Gender, 2015
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