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市場調查報告書

B2C 電子商務的MENA (中東、北非) 市場:2016年

MENA B2C E-Commerce Market 2016

出版商 yStats.com GmbH & Co. KG 商品編碼 359257
出版日期 內容資訊 英文 162 Pages/Charts
商品交期: 最快1-2個工作天內
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B2C 電子商務的MENA (中東、北非) 市場:2016年 MENA B2C E-Commerce Market 2016
出版日期: 2016年06月02日 內容資訊: 英文 162 Pages/Charts
簡介

MENA (中東、北非) 地區的網路用戶數,這5間年劇增,卡達,巴林及UAE等國家,網際網路普及率超過90%。

本報告提供MENA (中東、北非)的B2C 電子商務市場相關調查分析,市場趨勢,銷售額的成果與預測,市場佔有率,產品類型,用戶數,普及率,主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 地區

  • 全球B2C 電子商務銷售額的明細:各地區,含中東、非洲
  • 零售總銷售額佔的B2C 電子商務的佔有率,各地區,含中東、非洲
  • 網際網路普及率:各地區,含中東、非洲
  • 網路用戶數:各地區,含中東、非洲
  • 中東、北非的網路用戶數
  • B2C 電子商務支出:B2C,其他
  • 零售銷售額佔的B2C 電子商務的佔有率
  • 中東、北非的電子商務銷售額:各國
  • B2C 電子商務指數
  • 中東、北非的主要國家的社會-經濟特徵
  • 中東、北非的各國群組的主要的ICT指標
  • 中東、北非的網際網路普及率:各國
  • 中東、北非的網際網路利用頻率的明細:各國
  • 中東、北非的網路用戶、普及率:各國
  • 中東、北非的行動電話用戶數、普及率:各國
  • 中東、北非中網際網路的上網服務所採用的設備:各國
  • 中東、北非的網路消費者:各國
  • 中東、北非的網路消費者的年齡層、性別的明細:各國
  • 中東、北非中用智慧型手機進行網路購物的網路消費者的佔有率:各國
  • 中東、北非的跨境網路購物頻率的明細:各國
  • 中東、北非中網路購物所使用的付款方式的明細:各國
  • 中東、北非中擔憂網路購物安全的消費者的佔有率

第3章 中東

  • UAE
    • 概要
    • 趨勢
    • 銷售額、佔有率
    • 用戶、購買者
    • 產品
    • 付款
    • 發送
    • 企業
  • 沙烏地阿拉伯
  • 伊朗
  • 以色列
  • 科威特
  • 卡達
  • 約旦
  • 巴林
  • 阿曼

第4章 北非

  • 埃及
  • 摩洛哥
  • 突尼西亞
目錄
Product Code: 1268

Researchers at yStats.com foresee uptick in B2C E-Commerce sales in Middle East and North Africa

The number of Internet users in the MENA region has grown rapidly over the last five years, and some countries such as Qatar, Bahrain and the UAE have Internet penetration rates above 90%. The yStats.com report points out that online retail sales growth is also expected in the countries that have lagged in Internet penetration but where the population is now signing on.

Even though Internet connectivity will allow shopping, many existing Internet users in the countries of the region have not adapted the practice yet. In most of the countries of the Middle East and North Africa the percentage of Internet connected persons who shop online is a low two- or even one-digit number and online retail is just around a low 1% of total retail. However, recent increase in the online shopper numbers in MENA suggests that the region is poised for continued growth.

Local as well as global E-Commerce companies are prepared to benefit from the expected growth of sales. The yStats.com report names Souq.com as a regional leader in online retail; Global companies such as Aliexpress.com, Amazon.com and eBay.com are also sought by shoppers in the region.

Covered Regions:

MENA.

Companies Mentioned:

Alibaba Group, Alshop, Amazon.com, American Express, Awok.com, Bamilo, Buy2 Networks, Buzzr, DigiKala, Diner's Club, Directpay, Divar, Dubizzle, eBay, Groupon, Iyzico, JadoPado, Jamalon, Karir Marketing Company, Kianpay, MarkaVIP, MasterCard, Muscat360, Namshi, Netbarg, Panda, PayPal, PECCO, Qatar Postal Service Company, Rocket Internet, Sheypoor, ShopGo, Souq.com, Visa, Yallahoman, Zarinpal,Olx, Jumia, Opensooq.com, Hmizate, Microchoix, Hmall, Superdeal.

Table of Contents

1. Management Summary

2. Regional

  • Breakdown of Global B2C E-Commerce Sales, by Regions, incl. Middle East and Africa, in %, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales, by Global Regions, incl. Middle East and Africa, in %, 2015e
  • Internet Penetration by Global Regions, incl. Middle East, Africa, May 2015
  • Internet Users, by Global Regions, incl. Middle East, Africa, in millions, and in % Change, 2010 & 2015
  • Internet Users in the Middle East and North Africa, in millions, 2015 & 2018f
  • E-Commerce Spending, by B2C and Other, in USD billion, 2013 - 2016f
  • B2C E-Commerce's Share of Retail Sales, in %, 2015e
  • E-Commerce Sales in the Middle East and North Africa, by Country, incl. Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, in USD billion, 2014 & 2020f
  • B2C E-Commerce Index, by Algeria, Bahrain, Egypt, Iran, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, UAE, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
  • Socio-Economic Characteristics of Selected Countries in the Middle East and North Africa, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, by Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, UAE, 2014
  • Selected ICT Indicators of Country Groups in the Middle East and North Africa, incl. Population, in millions, Internet Users, in millions, Internet Penetration, in %, Installed PC Base, in millions, PC Penetration, in %, Mobile Subscriptions, in millions, Mobile Penetration, in %, by Levant, North Africa, Sudan and Yemen, GCC and Total, 2015
  • Internet Penetration in the Middle East and North Africa, by Country, incl. Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, UAE, Yemen, in % of Individuals, 2014
  • Breakdown of Frequency of Internet Usage in the Middle East and North Africa, by Country, incl. Algeria, Egypt, Iraq, Jordan, Kuwait, Lebanon, Mauritania, Morocco, Palestine, Saudi Arabia, Sudan, Tunisia, in % of Respondents, 2015
  • Internet Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013 - 2019f
  • Mobile Phone Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE, and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
  • Devices Used to Access the Internet in the Middle East and North Africa, by Country, incl. Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, UAE, in % of Internet Users, March 2015
  • Online Shoppers in the Middle East and North Africa, by Country, incl. Bahrain, Egypt, Iran, Israel, Jordan, Morocco, Oman, Qatar, Saudi Arabia, UAE, in % of Internet Users, in % of Population and in millions, 2013/2014
  • Breakdown of Online Shoppers in the Middle East and North Africa by Age Group and Gender, by Country, incl. Jordan, Egypt, Kuwait, Lebanon, Saudi Arabia, UAE, May 2015
  • Share of Online Shoppers in the Middle East and Africa Using a Smartphone to Shop Online, by Country, incl. Egypt, Israel, Nigeria, South Africa, UAE and the Global Average, in %, 12 months to October 2015
  • Breakdown of Frequency of Cross-Border Online Shopping in the Middle East and Africa, by Country, incl. Israel, Kenya, Nigeria, Saudi Arabia, South Africa, UAE, in % of Online Shoppers, April 2015
  • Breakdown of Payment Methods Used in Online Shopping in the Middle East and North Africa, by Country, incl. Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, in % of Online Shoppers, May 2015
  • Share of Consumers in the Middle East and North Africa Who Have Concerns about the Security of Online Shopping, in %, June 2015

3. Middle East

  • 3.1. UAE
    • 3.1.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, April 2016
    • 3.1.2. Trends
      • M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
      • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
    • 3.1.3. Sales & Shares
      • E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f
    • 3.1.4. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010 - 2014
    • 3.1.5. Products
      • Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014
    • 3.1.6. Payment
      • Share of Online Shoppers Paying with Cash on Delivery, October 2015
    • 3.1.7. Delivery
      • Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
    • 3.1.8. Players
      • B2C E-Commerce Players Overview, April 2016
      • Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015
  • 3.2. Saudi Arabia
    • 3.2.1. Overview
      • B2C E-Commerce Market Overview and International Comparisons, April 2016
    • 3.2.2. Trends
      • Overview of B2C E-Commerce Trends, April 2016
      • Breakdown of Internet Traffic, by Device, in %, 2015
    • 3.2.3. Sales & Shares
      • E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
      • B2C E-Commerce Share of Retail Sales, in %, 2014
    • 3.2.4. Users & Shoppers
      • Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015
      • Online Shopper Penetration, in millions and in % of Internet Users, June 2015
    • 3.2.5. Products
      • Product Categories Purchased Online, in % of Online Shoppers, May 2015
    • 3.2.6. Payment
      • Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
    • 3.2.7. Delivery
      • Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, April 2015
    • 3.2.8. Players
      • B2C E-Commerce Players Overview, April 2016
      • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia's Share of Website Visits, in %, April 2016
  • 3.3. Iran
    • 3.3.1. Overview
      • B2C E-Commerce Overview and International Comparisons, April 2016
    • 3.3.2. Trends
      • Smartphone Penetration, in % of Population, 2015e
    • 3.3.3. Sales & Shares
      • Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions, 2012/2013 - 2014/2015
      • Value of E-Commerce Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 - 2014/2015
      • Online Share of All Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015
    • 3.3.4. Users & Shoppers
      • Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014
      • Breakdown of Internet Users, by Gender and Age Group, in %, 2013
      • Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in % of Internet Users, by Male, Female and Total, 2013
    • 3.3.5. Products
      • Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016
      • Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, in % of Online Shoppers, January 2016
    • 3.3.6. Payment
      • Number of Online Payment Gateways, in thousands, March 2013 & March 2015
      • Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
    • 3.3.7. Players
      • Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran's Share of Website Visits, in %, April 2016
  • 3.4. Israel
    • 3.4.1. Overview
      • B2C E-Commerce Overview and International Comparisons, April 2016
    • 3.4.2. Trends
      • Major Reasons for Shopping Online, in % of Internet Users, July 2015
      • M-Commerce Share of Online Purchases, in %, 2014 & 2015
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
    • 3.4.3. Sales & Shares
      • B2C E-Commerce Sales, in ILS billion, 2014 - 2016f
    • 3.4.4. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010-2014
      • Online Shopper Penetration, by Gender, Age Group and Total, in % of Internet Users, 2012 & 2013
      • Online Shopper Penetration, in % of Internet Users, July 2015
    • 3.4.5. Product
      • Product Categories Purchased Online, in % of Online Shoppers, July 2015
    • 3.4.6. Payment
      • Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2015
    • 3.4.7. Delivery
      • Major Criteria for Online Purchase Decision, incl. Delivery-Related, in % of Online Shoppers, 2015e
    • 3.4.8. Players
      • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel's Share of Website Visits, in %, April 2016
  • 3.5. Kuwait
    • 3.5.1. Overview
      • B2C E-Commerce Overview and International Comparisons, April 2016
    • 3.5.2. Trends
      • Penetration of Internet Subscriptions with Mobile Phone Companies Compared to Internet Subscriptions with Internet Companies and Mobile Phone Subscriptions, in % of Population, 2010 - 2014
    • 3.5.3. Sales & Shares
      • E-Commerce Transactions Number, in millions, Value, in KWD million, Average Value, in KWD, and in % Change, 2014 & 2015
    • 3.5.4. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010-2014
    • 3.5.5. Products
      • Product Categories Purchased Online, in % of Online Shoppers, May 2015
    • 3.5.6. Payment
      • Top 2 Payment-Related Considerations When Shopping Online, in % of Online Shoppers, 2014
    • 3.5.7. Players
      • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Kuwait's Share of Website Visits, in %, April 2016
  • 3.6. Qatar
    • 3.6.1. Overview
      • B2C E-Commerce Overview and International Comparisons, April 2016
    • 3.6.2. Sales & Shares
      • B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2014 - 2019f
    • 3.6.3. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010-2014
      • Breakdown of Online Shoppers by Demographic Group, Compared to Breakdown of Total Population by Demographic Group, in %, 2014
    • 3.6.4. Products
      • Breakdown of B2C E-Commerce Sales, by Product Category, in %, 2014
    • 3.6.5. Players
      • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Qatar's Share of Website Visits (Where Available), in %, April 2016
  • 3.7. Jordan
    • 3.7.1. Overview
      • B2C E-Commerce Overview and International Comparisons, April 2016
    • 3.7.2. Trends
      • Breakdown of Internet Subscriptions by Type, incl. “Mobile Broadband”, in % of Internet Subscriptions, Q4 2015
    • 3.7.3. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2011-2015
      • Activities Carried Out Online, incl. “Buy Products”, in % of Adult Internet Users, 2014
  • 3.8. Bahrain
    • 3.8.1. Overview
      • B2C E-Commerce Overview and International Comparisons, April 2016
    • 3.8.2. Trends
      • Breakdown of Frequency of Internet Browsing via Mobile Devices, in % of Mobile Users, 2011, 2014 & 2015
    • 3.8.3. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2015
      • Online Shopper Penetration, in % of Internet Users, 2014 & 2015
  • 3.9. Oman
    • 3.9.1. Overview
      • B2C E-Commerce Overview and International Comparisons, April 2016
    • 3.9.2. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010-2014
      • Share of Internet Users who Purchase Goods/Services and/or Pay Bills Online, in %, 2014
      • Breakdown of the Time of the Last Online Purchase, in % of Internet Users, 2013

4. North Africa

  • 4.1. Egypt
    • 4.1.1. Overview
      • B2C E-Commerce Overview, May 2016
    • 4.1.2. Trends
      • Number of Internet Subscriptions by Type, in millions, February 2015 & February 2016
      • Mobile Share of Online Purchases, in %, 2015e
      • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
    • 4.1.3. Sales & Shares
      • B2C E-Commerce Sales, by Comparative Estimates, in USD million, 2013 - 2020f
    • 4.1.4. Users & Shoppers
      • Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2014
      • Number of Internet Users, in millions, and Penetration, in % of Population, 2013 - 2019f
    • 4.1.5. Products
      • Top 3 Product Categories Purchased Online, by Rank, 2015e
    • 4.1.6. Payment
      • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e
    • 4.1.7. Delivery
      • Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, in %, 2014
    • 4.1.8. Players
      • Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May 2016
  • 4.2. Morocco
    • 4.2.1. Overview
      • B2C E-Commerce Overview, May 2016
    • 4.2.2. Trends
      • Activities Carried Online out via Mobile Phone, in % of Mobile Internet Users, Q4 2015
    • 4.2.3. Sales & Shares
      • E-Commerce Sales, in MAD billion, 2010 & 2014
    • 4.2.4. Users & Shoppers
      • Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2014
      • Online Shopper Penetration, in % of Internet Users, Q4 2015
      • Number of Online Shoppers, in thousands, 2011 & 2014
    • 4.2.5. Products
      • Product Categories Purchased Online, in % of Online Shoppers, February 2016
    • 4.2.6. Payment
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, February 2016
      • Number of Online Payment Transactions Made with Credit Cards, in millions, and Value, in MAD million, by Domestic Credit Cards and Domestic and Foreign Credit Cards, 2012 - 2015
    • 4.2.7. Delivery
      • Breakdown of Main Criteria Considered When Shopping Online, incl. Delivery, in % of Online Shoppers, February 2016
    • 4.2.8. Players
      • Top 6 Most Known Moroccan E-Commerce Websites, in % of Internet Users, February 2016
  • 4.3. Tunisia
    • 4.3.1. Overview
      • B2C E-Commerce Overview, May 2016
    • 4.3.2. Users & Shoppers
      • Internet Subscriptions, by Fixed and Mobile, in thousands, February 2015 & February 2016
      • Internet Penetration, in % of Individuals, 2010 - 2014
      • Activities Carried Out Online, incl. Shopping, in % of Internet Users, 2010, 2012, 2014
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