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市場調查報告書

B2C 電子商務的非洲市場

Africa B2C E-Commerce Market 2016

出版商 yStats.com GmbH & Co. KG 商品編碼 358510
出版日期 內容資訊 英文 108 Pages/Charts
商品交期: 最快1-2個工作天內
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B2C 電子商務的非洲市場 Africa B2C E-Commerce Market 2016
出版日期: 2016年05月26日 內容資訊: 英文 108 Pages/Charts
簡介

本報告提供非洲的B2C 電子商務市場相關調查分析,市場趨勢,銷售額的成果與預測,市場佔有率,產品類型,用戶數,普及率,主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 地區

  • 全球B2C 電子商務銷售額的明細:各地區,含中東、非洲
  • 零售總銷售額佔的B2C 電子商務的佔有率,各地區,含中東、非洲
  • 網際網路普及率:各地區,含非洲
  • 網路用戶數:各地區,含非洲
  • 含非洲的主要國家的社會經濟性特徵:人口,GDP,每人GDP
  • 中東、非洲的行動電話用戶數與普及率:各國
  • 中東、非洲的網路用戶數與普及率:各國
  • 網際網路普及率:各年齡層、性別
  • B2C 電子商務指數
  • 網際網路使用的個人的佔有率,排行榜等
  • 非洲的網路消費者:各國
  • 行動電話擁有的明細
  • 智慧型手機加入數,行動寬頻加入數,行動LTE加入數,FTTx加入數
  • 撒哈拉以南的非洲的行動網際網路用戶的普及率

第3章 南非

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

第4章 奈及利亞

第5章 埃及

第6章 摩洛哥

第7章 肯亞

第8章 突尼西亞

目錄
Product Code: 1267

Online shopping in Africa awaits improvements in payments and delivery

Africa has had the most rapid Internet growth rate in the world in the past five years. Still, Internet penetration rates remain low compared to other global regions. Mobile is the main means of Internet connections in Africa, according to the yStats.com report, as fixed connections make up less than 10% of the total Internet subscriptions in many countries throughout the continent, such as South Africa and Tunisia.

As Internet connectivity has grown, consumers are beginning to see the advantages of online shopping. Surveys cited in the yStats.com publication show that convenience is one of the enticements for buying online, for instance, in Nigeria and Kenya, but the fact remains that few Internet users in Africa have made an online purchase.

The yStats.com report points to two main barriers to wider acceptance of B2C E-Commerce in Africa: delivery infrastructure and secure payment methods. Several countries lack even an organized physical address system, and cash on delivery is the main payment method that the developing local online merchants, Takealot, Jumia and Konga among them, must deal with.

Covered Regions:

Africa.

Companies Mentioned:

Kalahari.com, Takealot.com, Zando, Goldman Sachs, MTN, Makro, Woolworths, Amazon.com, eBay.com, Alibaba.com, Gumtree.co.za, Bidorbuy.co.za, Olx, Jumia, Konga, Dealdey, Kaymu, Jiji, Souq.com, Hmizate, Microchoix, Hmall, Superdeal, Facebook.

Table of Contents

1. Management Summary

2. Regional

  • Breakdown of Global B2C E-Commerce Sales, by Regions, incl. Middle East and Africa, in %, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales, by Global Regions, incl. Middle East and Africa, in %, 2015e
  • Internet Penetration by Global Regions, incl. Africa, May 2015
  • Number of Internet Users, by Global Regions, incl. Africa, in millions, and in % Change, 2010 & 2015
  • Selected Socio-Economic Characteristics of Selected Countries in Africa, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, by Algeria, Burkina Faso, Egypt, Ethiopia, Gabon, Ghana, Kenya, Mauritius, Morocco, Mozambique, Nigeria, Senegal, South Africa, Tunisia, Uganda, 2014
  • Mobile Phone Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE, and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
  • Internet Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013 - 2019f
  • Internet Penetration, by Age Group, Gender and Total, in % of Adults, by Burkina Faso, Ethiopia, Ghana, Kenya, Nigeria, Senegal, South Africa, Tanzania, Uganda, May 2015
  • B2C E-Commerce Index, by Algeria, Botswana, Egypt, Ghana, Kenya, Mauritius, Morocco, Nigeria
  • Senegal, South Africa, Tunisia, Uganda, Zimbabwe, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
  • Online Shoppers in Africa, by Country, incl. Egypt, Ghana, Kenya, Mauritius, Morocco, Nigeria, South Africa, Uganda, in % of Internet Users, in % of Population and in millions, 2014
  • Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, by Burkina Faso, Ethiopia, Ghana, Kenya, Nigeria, Senegal, South Africa, Tanzania, Uganda, May 2015
  • Number of Smartphone Subscriptions, Mobile Broadband Subscriptions, Mobile LTE Subscriptions, and FTTx Subscriptions, in millions, and in % CAGR, 2014 & 2020f
  • Mobile Internet Subscriber Penetration in Sub-Saharan Africa, in % of Population, 2014 & 2020f

3. South Africa

  • 3.1. Overview
    • B2C E-Commerce Market Overview, May 2016
  • 3.2. Trends
    • Breakdown of Internet Subscriptions by Type, in % and in millions, September 2015
    • Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015
    • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in ZAR billion, 2015 & 2020f
    • B2C E-Commerce Sales, in ZAR billion, 2012 - 2016f
    • B2C E-Commerce's Share of Total Retail Sales, 2014 & 2016f
  • 3.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Activities Carried Out Online, in % of Internet Users, October 2015
    • Number of Online Shoppers, in millions, 2012-2014
  • 3.5. Product
    • Product Categories Purchased Online, in % of Online Shoppers, October 2015
    • Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015
  • 3.6. Payment
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
    • Share of Internet Users Who Do Not Shop Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014
  • 3.7. Delivery
    • Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
    • Share of Online Shoppers Who Are Concerned About Deliveries Arriving When They Are Not At Home, October 2015
  • 3.8. Players
    • B2C E-Commerce Players Overview, April 2016
    • Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May 2016

4. Nigeria

  • 4.1. Overview
    • B2C E-Commerce Overview, May 2016
  • 4.2. Trends
    • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
    • Top 5 Foreign Countries Purchased From Online, in % of Online Shoppers, 12 Months to October 2015
    • Breakdown of Main Factors Influencing the Decision to Shop Online, in % of Online Shoppers, March 2016
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in USD million, 2012 & 2015e
    • B2C E-Commerce Share of Total Retail Sales, in %, 2013
  • 4.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Number of Mobile Internet Subscriptions, by GSM and CDMA, in millions, February 2015 & February 2016
    • Awareness and Usage of Online Shopping, in % of Mobile Phone Owners, by Total, Gender and Age Group, March 2016
  • 4.5. Product
    • Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015
    • B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f
  • 4.6. Payment
    • Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
    • Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015
  • 4.7. Delivery
    • Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
    • Main Reasons for Not Shopping Online, incl. Delivery Cost, in % of Consumers Who Do Not Shop Online, 2014
  • 4.8. Players
    • B2C E-commerce Player Overview, May 2016
    • Most Popular E-Commerce Websites, by Usage and Awareness, in % of Online Shoppers, March 2016

5. Egypt

  • 5.1. Overview
    • B2C E-Commerce Overview, May 2016
  • 5.2. Trends
    • Number of Internet Subscriptions by Type, in millions, February 2015 & February 2016
    • Mobile Share of Online Purchases, in %, 2015e
    • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
  • 5.3. Sales & Shares
    • B2C E-Commerce Sales, by Comparative Estimates, in USD million, 2013 - 2020f
  • 5.4. Users & Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2014
    • Number of Internet Users, in millions, and Penetration, in % of Population, 2013 - 2019f
  • 5.5. Product
    • Top 3 Product Categories Purchased Online, by Rank, 2015e
  • 5.6. Payment
    • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e
  • 5.7. Delivery
    • Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, in %, 2014
  • 5.8. Players
    • Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May 2016

6. Morocco

  • 6.1. Overview
    • B2C E-Commerce Overview, May 2016
  • 6.2. Trends
    • Activities Carried Online out via Mobile Phone, in % of Mobile Internet Users, Q4 2015
  • 6.3. Sales & Shares
    • E-Commerce Sales, in MAD billion, 2010 & 2014
  • 6.4. Users & Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2014
    • Online Shopper Penetration, in % of Internet Users, Q4 2015
    • Number of Online Shoppers, in thousands, 2011 & 2014
  • 6.5. Product
    • Product Categories Purchased Online, in % of Online Shoppers, February 2016
  • 6.6. Payment
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, February 2016
    • Number of Online Payment Transactions Made with Credit Cards, in millions, and Value, in MAD million, by Domestic Credit Cards and Domestic and Foreign Credit Cards, 2012 - 2015
  • 6.7. Delivery
    • Breakdown of Main Criteria Considered When Shopping Online, incl. Delivery, in % of Online Shoppers, February 2016
  • 6.8. Players
    • Top 6 Most Known Moroccan E-Commerce Websites, in % of Internet Users, February 2016

7. Kenya

  • 7.1. Overview
    • B2C E-Commerce Overview, May 2016
  • 7.2. Trends
    • Devices Used in a Recent Online Purchase, in % of Online Shoppers, April 2015
  • 7.3. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Number of Internet Subscriptions, by Type, and in % Year-on-Year Change, December 2014 and December 2015
  • 7.4. Payment
    • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2015
    • Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2015
  • 7.5. Players
    • Most Popular E-Commerce Websites, by Used and Favorite, in % of Online Shoppers, June 2015

8. Tunisia

  • 8.1. Overview
    • B2C E-Commerce Overview, May 2016
  • 8.2. Users & Shoppers
    • Internet Subscriptions, by Fixed and Mobile, in thousands, February 2015 & February 2016
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Activities Carried Out Online, incl. Shopping, in % of Internet Users, 2010, 2012, 2014
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