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市場調查報告書

西歐的B2C 電子商務市場:2016年

Western Europe B2C E-Commerce Market 2016

出版商 yStats.com GmbH & Co. KG 商品編碼 352722
出版日期 內容資訊 英文 176 Pages/Charts
商品交期: 最快1-2個工作天內
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西歐的B2C 電子商務市場:2016年 Western Europe B2C E-Commerce Market 2016
出版日期: 2016年02月19日 內容資訊: 英文 176 Pages/Charts
簡介

西歐,全球第2位的B2C 電子商務銷售額的地區。這個排行榜,預計到2019年都不變。

本報告提供西歐的B2C 電子商務市場相關調查分析、市場趨勢、銷售額的實際成果與預測、市場佔有率、產品類型、用戶數、普及率、主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 地區

  • 全球B2C 電子商務銷售額的明細,各地區,含西歐
  • 零售總銷售額佔的B2C 電子商務的佔有率,各地區,含西歐
  • 歐洲的B2C 電子商務銷售額的明細,各國,含西歐各國
  • EU的網際網路普及率,各國,含西歐各國
  • EU的線上購買的普及率,各國,含西歐各國
  • EU的跨境線上購買的普及率,各國,含西歐各國
  • EU的企業的電子商務銷售額的明細,各地區
  • 網路消費者數,比利時、德國、法國、義大利、西班牙、荷蘭、北歐各國、英國
  • 每年度平均線上支出 (購買者) 、比利時、德國、法國、義大利、西班牙、荷蘭、北歐各國、英國
  • 不使用購物手推車的理由
  • 能允許的交期的明細
  • 網路購物偏好的付款方法

第3章 英國

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

第4章 德國

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

第5章 法國

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

第6章 西班牙

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

第7章 義大利

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

第8章 荷蘭

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

第9章 比利時

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

第10章 瑞典

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

第11章 奧地利

  • 概要
  • 趨勢
  • 銷售額和佔有率
  • 用戶與購買者
  • 產品
  • 付款
  • 發送
  • 企業

對象企業

  • Ahold
  • Alibaba
  • Amazon
  • Argos
  • Blocket.se
  • Bol.com
  • Cdiscount
  • Coolblue
  • Cyberport
  • E-tec
  • eBay
  • Eduscho
  • El Corte Ingles
  • Fnac
  • Groupon
  • IKEA
  • John Lewis
  • MediaMarkt
  • Next
  • notebooksbilliger
  • Otto
  • Ottoversand
  • Prisjakt.nu
  • RFS Holland Holding
  • Tesco
  • Three
  • Thuisbezorgd
  • Tradera.com
  • Treniraliam
  • Universal
  • Voyages-sncf
  • Zalando
目錄
Product Code: 1249

Questions Covered in the report:

  • How does Western Europe compare to other regions worldwide in terms of global B2C E-Commerce sales share?
  • Which major online retail market trends can be observed in this region?
  • Which are the leading B2C E-Commerce markets in Western Europe and how are they forecasted to develop in the future?
  • What are the preferences of online shoppers in this region regarding payment and delivery methods?
  • Who are the key online retail market competitors in the different Western European countries?

Key Findings:

Western Europe's share of global B2C E-Commerce to decline

Western Europe is the world's second largest region in B2C E-Commerce sales and is predicted to retain its rank through 2019, yStats.com's new market report reveals. Due to an expanding share of Asia-Pacific, Western Europe is expected to lose around one percentage point in its share of global B2C E-Commerce, and still account for approximately one quarter of the world's online retail sales. Western Europe is also one of the global leaders in B2C E-Commerce's share of total retail sales, ranking second after Asia-Pacific by this parameter in 2015.

Western European markets are advanced in terms of Internet and online shopper penetration. In 2015, 8 countries in this region had Internet penetration of above 90% of the population and 4 had online shopper penetration of above 80% of Internet users. Moreover, the report by yStats.com shows that in countries such as Germany and the Netherlands, B2C E-Commerce already accounts for a high one-digit share of total retail sales, and in the UK this share reaches a double-digit number and is one of the highest worldwide. Due to this fact, the majority of B2C E-Commerce markets in Western Europe are projected to see only moderate growth rates in B2C E-Commerce sales in the coming years, though still outpacing general retail significantly.

Among the most prominent B2C E-Commerce market trends in Western Europe are the rise of mobile shopping and omnichannel retail. Consumers in these countries are increasingly using multiple devices and locations to make purchases. For example, in Italy the mobile share of total online retail sales is predicted to more than double between 2014 and 2017, according to yStats.com's research findings. A marked example of the omnichannel trend is the growing popularity of the click-and-collect option, especially in the UK, where it was used by over two thirds of online shoppers in 2015.

A number of international companies have established themselves as market leaders in Western European B2C E-Commerce. Amazon continues to hold the leading position in almost all major markets in the region, in terms of sales, website visitors or both, as shown in yStats.com's report. Other pan-European leaders include Germany-based Otto Group and Zalando, while France-based Cdiscount and UK-based Tesco generate significant sales and website traffic in their respective domestic markets. Furthermore, Chinese E-Commerce Websites Alibaba and Aliexpress are gaining popularity among Western European online shoppers, already finding place among the top online shopping destinations in Spain.

Table of Contents

1. Management Summary

2. Regional

  • Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, incl. Western Europe, in %, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales, by Global Regions, incl. Western Europe, in %, 2015e
  • Breakdown of B2C E-Commerce Sales in Europe, by Country, incl. Western European Countries, 2014
  • Internet Penetration in the EU, by Country, incl. Western European Countries, in % of Individuals, 2011 - 2015
  • Online Shopper Penetration in the EU, by Country, incl. Western European Countries, in % of Internet Users, 2011 - 2015
  • Cross-Border Online Shopper Penetration in the EU, by Country, incl. Western European Countries, in % of Online Shoppers, 2015
  • Breakdown of E-Commerce Sales of Companies in the EU by Location, incl. Own Country, Other EU Countries, Countries Outside the EU, in %, by Country, incl. Western European Countries, 2014
  • Number of Online Shoppers, by Belgium, Germany, France, Italy, Spain, the Netherlands, the Nordics, and the UK, in millions, April 2015
  • Average Annual Online Spending per Shopper, by Belgium, Germany, France, Italy, Spain, the Netherlands, the Nordics, and the UK, in EUR, April 2015
  • Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers in Western Europe, October 2014
  • Breakdown of Acceptable Delivery Time, in % of Online Shoppers, by Belgium, Germany, France, Italy, Spain, the Netherlands, the Nordics, and the UK, April 2015
  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, Spain, the Netherlands, the Nordics, and the UK, April 2015

3. UK

  • 3.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, February 2016
  • 3.2. Trends
    • Usage of Click-and-Collect Services, in % of Online Shoppers, 2012 & 2015
    • Usage of Omnichannel Offerings When Shopping Online, by Paying In-Store and Collecting In-Store, in % of Online Shoppers, July 2015
    • Devices Used for Shopping Online, by Shopping Online from Home and Away from Home, in % of Online Shoppers, July 2015
    • M-Commerce Sales, by Device and Total, in GBP billion, in % Year-on-Year Change and in % Share of Total, 2014 - 2019f
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in GBP billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2020f
    • B2C E-Commerce of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, January 2013 - December 2015
  • 3.4. Users & Shoppers
    • Penetration of Daily Internet Users, in % of Adult Population, 2011 - 2015
    • Online Shopper Penetration, in % of Adult Population, 2011 - 2015
    • Online Shopper Penetration, by Age Group and Gender, in % of Adults in the Respective Group, 2011-2015
  • 3.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
    • Product Categories Purchased Online, in % of Online Shoppers, by Age Group and Gender, 2015
    • B2C E-Commerce Sales, by Clothing and Footwear, Electrical and Electronic Goods and Groceries, in GBP billion, 2014 & 2015f, in % Share of Total B2C E-Commerce Sales and in % Share of Retail Sales in the Respective Category, 2015f
  • 3.6. Payment
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, April 2015
  • 3.7. Delivery
    • Delivery and Fulfillment Criteria for Choosing an Online Shop, in % of Online Shoppers, March 2015
    • Breakdown of Preferred Delivery Location for Online Shopping Orders, in % of Online Shoppers, March 2015
    • Breakdown of Delivery Time Expectations, by UK and Overseas Retailer, in % of Online Shoppers, March 2015
  • 3.8. Players
    • B2C E-Commerce Players Overview, February 2016
    • Breakdown of B2C E-Commerce Sales, by Store-Based Retailers and Pure Online Retailers, in GBP billion, 2014 & 2015f
    • Top 10 Retailers by B2C E-Commerce Sales, in GBP billion, FY 2014/2015
    • Top 10 E-Commerce Websites, by Website Visits, in millions, 2015

4. Germany

  • 4.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, February 2016
  • 4.2. Trends
    • Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, August 2015
    • Share of Customers Searching for Information Online Prior to In-Store Purchases, in %, and Breakdown of Channels Used to Acquire Information about Products, in % of Online Shoppers, February 2015
    • Mobile Shopper Penetration, in % of Smartphone Users, by Age Group and Gender, 2013 - 2015
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2018f
  • 4.4. Users & Shoppers
    • Number of Internet Users, by Gender, Age Group and Total, in millions, and Penetration, in % of Individuals in the Respective Group, Q1 2015
    • Number of Online Shoppers, by Gender, Age Group and Total, in millions, and Penetration, in % of Internet Users in the Respective Group, Q1 2015
  • 4.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, Q1 2015
    • B2C E-Commerce Sales, by Product Categories, in EUR million, 2014
  • 4.6. Payment
    • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
    • Breakdown of Frequency of Usage of Payment Methods in Mobile Shopping, in % of Mobile Shoppers, September 2015
  • 4.7. Delivery
    • Breakdown of Delivery Time Expectations, in % of Online Shoppers, 2014
    • Breakdown of Usage of Click and Collect and Same Day Delivery Service, in % of Internet Users, August 2015
  • 4.8. Players
    • Top 15 Online Shops, by Sales, in EUR million, 2014

5. France

  • 5.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, February 2016
  • 5.2. Trends
    • M-Commerce Sales, in EUR billion, and in % Share of Total B2C E-Commerce Sales, 2015
    • Research and Purchase Methods, by Digitally and In-Store, in % of Online Shoppers, September 2015
  • 5.3. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2018f
    • B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates & Forecasts, 2013 - 2018f
  • 5.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011-2015
    • Online Shopper Penetration, in % of Internet Users, 2011-2015
  • 5.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2015
  • 5.6. Payment
    • Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015
    • Value of Online Bank Card Payment Transactions, in EUR billion, and in % Year-on-Year Change, Q1 2015 - Q3 2015
  • 5.7. Delivery
    • Delivery Methods Used in Online Shopping, in % of Online Shoppers, June 2014 & June 2015
    • Overview of Selected E-Commerce Delivery Statistics, incl. Delivery Time, Successful Delivery Rate, and Rate of Deliveries Not Completed, by Average and Detailed, 12 Months to August 2015
  • 5.8. Players
    • Top 15 E-Commerce Websites, by Average Monthly Unique Visitors, in thousands, Q3 2015

6. Spain

  • 6.1. Overview
    • B2C E-Commerce Overview and International Comparisons, February 2016
  • 6.2. Trends
    • Value of E-Commerce Import Transactions, in EUR million, by Transactions with the EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014 & H1 2015
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2015
  • 6.3. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2010-2014
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015e & 2019f
  • 6.4. Users & Shoppers
    • Number of Internet Users, in millions, 2013-2015
    • Breakdown of Online Shoppers, by Age and Gender, in % and in millions, 2015
  • 6.5. Products
    • Products Purchased Online, in % of Online Shoppers, 12 Months to November 2015
  • 6.6. Payment
    • Payment Methods Most Preferred in Online Shopping, in % of Online Shoppers, May 2015
    • Reasons for Online Shoppers Not to Return To a Shopping Website, incl. Payment, in % of Online Shoppers, May 2015
  • 6.7. Delivery
    • Breakdown of Willingness to Pay for Fast Delivery, in % Online Shoppers, May 2015
    • Drivers for Online Shopping, in % of Online Shoppers, incl. Delivery-Related Services, May 2015
  • 6.8. Players
    • Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015

7. Italy

  • 7.1. Overview
    • B2C E-Commerce Overview and International Comparisons, February 2016
  • 7.2. Trends
    • M-Commerce Sales, in EUR billion, 2013-2015f
    • M-Commerce Share of Total E-Commerce Sales, in %, 2014 & 2017f
    • Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 - 2015f
  • 7.3. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2011-2015e
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015e
  • 7.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011-2015
    • Online Shoppers Penetration, in % of Internet Users, 2011-2015
    • Number of Online Shoppers, by Age Group and Gender, in thousands, 2015
  • 7.5. Products
    • B2C E-Commerce Sales Breakdown, by Product Categories, in EUR billion and in %, 2015e
  • 7.6. Payment
    • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, July 2015
  • 7.7. Delivery
    • Breakdown of Delivery Methods Preferred in Online Shopping, in % of Online Shoppers, 2014
  • 7.8. Players
    • Top 10 E-Commerce Websites, by Number of Unique Monthly Visitors, in millions, February 2016

8. Netherlands

  • 8.1. Overview
    • B2C E-Commerce Overview and International Comparisons, February 2016
  • 8.2. Trends
    • Breakdown of Devices Used in Online Shopping, in %, Q3 2014 & Q3 2015
    • Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending Penetration, in % of Total Online Spending and in EUR million, 2014
  • 8.3. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2013 & 2014
    • Breakdown of B2C E-Commerce Sales, by Goods and Services, in % and in EUR billion, First 9 Months of 2015
    • B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2015e
  • 8.4. Users & Shoppers
    • Online Shopper Penetration, in % of Internet Users, 2012-2014
    • Number of Online Shoppers, in millions, and % Year-on-Year Change, Q1 2015 - Q3 2015
  • 8.5. Products
    • Product Categories Purchased Online, in % of Frequent Online Shoppers, 2014
  • 8.6. Payment
    • Breakdown of Payment Methods Used in Online Shopping, in %, H1 2014 & H1 2015
  • 8.7. Delivery
    • Usage of Same Day Delivery by Online Shoppers, by Already Used and Willing to Use, in % of Online Shoppers, September 2015
  • 8.8. Players
    • Ranking of Top 10 Online Retailers, by Sales, in EUR million, 2014

9. Belgium

  • 9.1. Overview
    • B2C E-Commerce Overview and International Comparisons, February 2016
  • 9.2. Trends
    • Mobile Shopper Penetration among Internet Users, in %, 12 Months to April 2015
    • Breakdown of Online Spending, by Devices Used, in % of Online Shoppers, Q3 2015
  • 9.3. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2014 & 2015e
    • B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2015
  • 9.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011-2015
    • Online Shopper Penetration, in % of Internet Users, 2011-2015e
  • 9.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2014
  • 9.6. Payment
    • Online Payment Methods Used, in % of Online Shoppers, 2014
  • 9.7. Delivery
    • Shipping Costs, in EUR million, and in % of Total Online Spending, Q1 2015 - Q3 2015
  • 9.8. Players
    • Top Two B2C E-Commerce Market Players, in % Market Share, 2014

10. Sweden

  • 10.1. Overview
    • B2C E-Commerce Overview and International Comparisons, February 2016
  • 10.2. Trends
    • Cross-Border B2C E-Commerce Imports, in SEK billion and in % Quarter-on-Quarter Change, 2014
    • Mobile Shopper Penetration, in % of Internet Users, 2012-2015
  • 10.3. Sales & Shares
    • B2C E-Commerce Sales, in SEK billion, 2010-2015f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2014
  • 10.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011-2015
    • Online Shopper Penetration, in % of Internet Users, 2011-2015
  • 10.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, Q3 2015
  • 10.6. Payment
    • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2013 - 2015
  • 10.7. Delivery
    • Breakdown of Maximum Amount of Days that Online Shoppers are Willing to Wait for Delivery, in % of Online Shoppers, Q1 2015
  • 10.8. Players
    • Top 10 E-Commerce Websites, by Website Rank, January 2016

11. Austria

  • 11.1. Overview
    • B2C E-Commerce Overview and International Comparisons, February 2016
  • 11.2. Trends
    • Devices Used when Shopping Online, in % of Online Shoppers, February 2015
    • Mobile Shopper Penetration, by Age Group and Total, in % of Individuals, 2014 & 2015
  • 11.3. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2014 & 2015
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015
  • 11.4. Users & Shoppers
    • Number of Internet Users, by Gender, Age Group and Total, in thousands, and Penetration, in % of Individuals in the Respective Group, 2015
    • Number of Online Shoppers, by Gender, Age Group and Total, in thousands, and Penetration, in % of Individuals in the Respective Group, 2015
  • 11.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2015
  • 11.6. Payment
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, April 2015
  • 11.7. Delivery
    • Delivery-Related Criteria Most Important for Choosing an Online Shop, in % of Online Shoppers, May 2015
  • 11.8. Players
    • Top 15 Online Shops, by Sales, in EUR million, 2014

COMPANIES MENTIONED

  • Ahold
  • Alibaba
  • Amazon
  • Argos
  • Blocket.se
  • Bol.com
  • Cdiscount
  • Coolblue
  • Cyberport
  • E-tec
  • eBay
  • Eduscho
  • El Corte Inglés
  • Fnac
  • Groupon
  • IKEA
  • John Lewis
  • MediaMarkt
  • Next
  • notebooksbilliger
  • Otto
  • Ottoversand
  • Prisjakt.nu
  • RFS Holland Holding
  • Tesco
  • Three
  • Thuisbezorgd
  • Tradera.com
  • Treniraliam
  • Universal
  • Voyages-sncf
  • Zalando
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