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市場調查報告書

新加坡的B2C 電子商務市場:2015年

Singapore B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 338925
出版日期 內容資訊 英文 57 Pages/Charts
商品交期: 最快1-2個工作天內
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新加坡的B2C 電子商務市場:2015年 Singapore B2C E-Commerce Market 2015
出版日期: 2015年09月02日 內容資訊: 英文 57 Pages/Charts
簡介

新加坡保有在東南亞最先進的基礎設施。交通、付款系統十分發達,網際網路普及率高,整體商務環境被視為全球最高。除了這些要素,新加坡的消費者受網路購物的便利性吸引,儘管550萬人口比較少,新加坡從2年前開始B2C 電子商務的銷售額在東南亞變成最高。

本報告提供新加坡的B2C 電子商務市場相關調查分析、市場趨勢、銷售額的實際成果與預測、市場佔有率、產品類型、用戶數、普及率、主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 概要與國際比較

  • B2C 電子商務的概要與國際比較
  • 在亞太地區過去3個月內至少線上購買一次的調查受訪者的佔有率,各主要國家,含新加坡
  • 亞太地區行動消費者的普及率,各主要國家,含新加坡
  • 亞太地區的網路用戶數,各國,含新加坡
  • 亞太地區人口中網際網路的普及率,各國,含新加坡
  • 跨境網路購物的頻率的明細,各主要國家,含新加坡
  • 東南亞的網際網路普及率,各國,含新加坡
  • 東南亞的零售總銷售額中B2C 電子商務的佔有率,各國,含新加坡
  • 在東南亞的網路購物最常利用的設備,各國,含新加坡,全球和平均數的比較
  • 東南亞最近的線上購買明細,各利用設備,網路消費者比率,各國,含新加坡
  • 在東南亞至少一週一次以智慧型手機實行的活動,含購買,各國,含新加坡,智慧型手機用戶比率
  • 東南亞的網路購物的3大推動因素,各國,含新加坡
  • 在東南亞不信任線上提供信用卡資訊的網路用戶的佔有率,各國,含新加坡,全球和平均數的比較

第3章 趨勢

  • B2C 電子商務趨勢概要
  • 為上網服務用的設備,網路用戶比
  • 網路購物交易的明細,各設備
  • 在海外線上購買的產品,跨境網路消費者的比率
  • 在海外線上購買的理由,跨境網路消費者的比率
  • 滿意購買時,在社群媒體上推銷品牌/產品的可能性的明細,網路消費者比

第4章 銷售和佔有率

  • 電子商務銷售額
  • 商品的B2C 電子商務銷售額
  • 零售總銷售額佔的B2C 電子商務的佔有率
  • 1個月的每戶支出的明細,線上和離線,線上購買的全家庭

第5章 用戶與顧客

  • 網際網路普及率,家庭比
  • 網路用戶數,預測
  • 網路消費者普及率,網路用戶比
  • 網路消費者普及率,網路用戶比,各年齡層
  • 線上購買的年度支出的明細,網路消費者比

第6章 產品

  • 線上購買的產品,網路消費者比
  • 線上購買的實體產品的2大分類,網路消費者比
  • 每一個月的家庭線上支出的明細,各類別產品
  • 每一個月的平均每戶支出中線上的佔有率,各類別產品

第7章 支付

  • 網路購物採用的付款手段

第8章 發送

  • 在線上購買的決策中,認為免費發送很重要的網路消費者的佔有率
  • 免費發送適合的行動,網路消費者比

第9章 企業

  • 電子商務企業概要
  • 現場的電子商務網站前十大企業,網站排行榜

提及的企業

  • Alibaba Group
  • Amazon.com
  • Craiglist.com.sg
  • Deal.com.sg
  • eBay
  • Giosis
  • GoFresh
  • Groupon.sg
  • Gumtree.sg
  • Ikea.com
  • Lazada
  • Locanto.sg
  • NTUC Fair Price
  • Qoo10.sg
  • RedMart
  • Singapore Post
  • Singtelshop.com
  • Zalora
目錄
Product Code: 1227

Questions Covered in the report:

  • How does Singapore compare to other markets in Southeast Asia in criteria related to B2C E-Commerce?
  • How large is the online retail market in Singapore and what are its current trends?
  • Which payment method is most used by online shoppers in this country?
  • What product categories are leading in online retail in Singapore?
  • Which local and international E-Commerce players are prominent?

Key findings:

Singapore Likely to Concede Its Rank as the Leading B2c E-commerce Market in Southeast Asia

Singapore has the most advanced infrastructure in Southeast Asia. Its transport and payment systems are well developed, Internet penetration is high and its overall business environment is considered to be the best in the world. Due to these factors and the fact that consumers in Singapore are lured by convenience of online shopping, Singapore ranked highest in Southeast Asia in B2C E-Commerce sales two years ago, despite the comparatively small population of only 5.5 million.

The online retail market in Singapore is considered to be relatively advanced, with online shopper penetration of over 50% of Internet users and the online share of total retail being the highest in its sub-region. While more vastly populated neighbors only start to develop B2C E-Commerce capabilities and thus are likely to see rapid growth rates in the next few years, Singapore is projected to lose its leading position in B2C E-Commerce sales volume to other countries in Southeast Asia, such as Indonesia.

Some important online retail trends in Singapore include cross-border online shopping and the evolution of omnichannel retail. Around two thirds of online shoppers in Singapore made cross-border purchases at least once per year, as of early 2015. Foreign merchants such as Amazon.com, eBay.com and Alibaba Group's marketplaces are among the most visited E-Commerce websites in Singapore. Omnichannel retail is also gaining importance, as consumers increasingly use mobile devices to shop, research products online and buy them in-store or do it the other way around. The latter trend encouraged Singapore-based online clothing retailer Zalora to open a pop-up store in October 2014.

Other prominent players include Giosis, which operates online marketplace Qoo10, the most popular online shopping destination in Singapore, as of July 2015. Giosis raised a multi-million dollar investment in the summer of 2015 and so did online grocery retailer RedMart. Meanwhile, Singapore Post received investment from Alibaba Group and continued to expand its E-Commerce capabilities.

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Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, August 2015
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Singapore, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Singapore, in % of Respondents, 2012 - 2014
  • Number of Internet Users in Asia-Pacific, by Country, incl. Singapore, in millions, 2013 - 2018f
  • Internet Penetration on the Population in Asia-Pacific, by Country, incl. Singapore, in %, 2013 - 2018f
  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Singapore, April 2015
  • Internet Penetration in Southeast Asia, by Country, incl. Singapore, in % of Population, 2014
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Singapore, in %, 2013
  • Devices Most Used for Online Shopping in Southeast Asia, by Country, incl. Singapore, Compared to Global Average, in % of Online Shoppers, Q1 2014
  • Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, incl. Singapore, 2014/Q1 2015
  • Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, incl. Singapore, in % of Smartphone Users, 2014/Q1 2015
  • Top 3 Drivers of Online Shopping in Southeast Asia, by Countries, incl. Singapore, Q1 2014
  • Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, incl. Singapore, Compared to Global Average, in % of Internet Users, Q1 2014

3. Trends

  • B2C E-Commerce Trends Overview, August 2015
  • Devices Used to Access the Internet, in % of Internet Users, 2014e
  • Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015f
  • Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
  • Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
  • Breakdown of Likelihood of Promoting a Brand/Product on Social Media When Satisfied with the Purchase, in % of Online Shoppers, October 2014

4. Sales & Shares

  • E-Commerce Sales, in USD billion, 2010 & 2014
  • B2C E-Commerce Sales of Goods, in SGD million, 2013 & 2018f
  • B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
  • Breakdown of Monthly Household Expenditure, by Online and Offline, by All Households and Households which Shop Online, in %, 2012/2013

5. Users & Shoppers

  • Internet Penetration, in % of Households, 2010 - 2014
  • Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
  • Online Shopper Penetration, in % of Internet Users, 2009 - 2013
  • Online Shopper Penetration, in % of Internet Users, by Age Group, 2012 & 2013
  • Breakdown of Annual Spending on Online Purchases, in % of Online Shoppers, 2011 - 2013

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
  • Top Two Physical Product Categories Purchased Online, in % of Online Shoppers, September 2014
  • Breakdown of Monthly Household Online Expenditure, by Product Category, in %, 2012/2013
  • Online Share of Average Monthly Household Expenditure, by Product Category, in %, 2012/2013

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013

8. Delivery

  • Share of Online Shoppers Who Believe that Free Shipping is Critical in Online Purchase Decision, in %, October 2014
  • Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014

9. Players

  • E-Commerce Player Overview, August 2015
  • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

COMPANIES MENTIONED

  • Alibaba Group
  • Amazon.com
  • Craiglist.com.sg
  • Deal.com.sg
  • eBay
  • Giosis
  • GoFresh
  • Groupon.sg
  • Gumtree.sg
  • Ikea.com
  • Lazada
  • Locanto.sg
  • NTUC Fair Price
  • Qoo10.sg
  • RedMart
  • Singapore Post
  • Singtelshop.com
  • Zalora
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