Cover Image
市場調查報告書

菲律賓的B2C 電子商務市場:2015年

Philippines B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 338924
出版日期 內容資訊 英文 57 Pages/Charts
商品交期: 最快1-2個工作天內
價格
Back to Top
菲律賓的B2C 電子商務市場:2015年 Philippines B2C E-Commerce Market 2015
出版日期: 2015年08月31日 內容資訊: 英文 57 Pages/Charts
簡介

擁有全球第13大1億人口的菲律賓,具有B2C 電子商務發展的大幅可能性。人口的半數為25歲以下,精通技術的可能性變高。

本報告提供菲律賓的B2C 電子商務市場相關調查分析、市場趨勢、銷售額的實際成果與預測、市場佔有率、產品類型、用戶數、普及率、主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 概要與國際比較

  • B2C 電子商務的概要與國際比較
  • 網路消費者的普及率,各新興市場,含菲律賓
  • 亞太地區的網路用戶數,各國,含菲律賓
  • 亞太地區的人口中網際網路的普及率,各國,含菲律賓
  • 亞太地區在過去3個月以內至少線上購買一次的調查受訪者的佔有率,各主要國家,含菲律賓
  • 亞太地區的行動消費者的普及率,各主要國家,含菲律賓
  • 跨境網路購物頻率的明細,各主要國家,含菲律賓
  • 東南亞的網際網路普及率,各國,含菲律賓
  • 東南亞的零售總銷售額中B2C 電子商務的佔有率,各國,含菲律賓
  • 在東南亞的網路購物最常利用的設備,各國,含菲律賓,全球和平均數的比較
  • 東南亞最近的線上購買明細,各利用設備,網路消費者比率,各國,含菲律賓
  • 在東南亞至少一週一次以智慧型手機實行的活動,含購買,各國,含菲律賓,智慧型手機用戶比率
  • 東南亞的網路購物的3大推動因素,各國,含菲律賓
  • 在東南亞對線上提供信用卡資訊不信任的網路用戶的佔有率,各國,含菲律賓,全球和平均數的比較

第3章 趨勢

  • B2C 電子商務趨勢概要
  • 利用設備的比率,包含行動
  • 行動網際網路用戶的明細:各年齡層、性別
  • 在行動電話上經由社群通訊軟體購買的產品分類,行動網際網路用戶比
  • 網路購物經驗的明細
  • 在海外線上購買的產品,跨境網路消費者的比率
  • 線上/離線調查後的線上/離線購買態度,網路用戶比、其他

第4章 銷售和佔有率

  • 電子商務銷售額
  • 零售總銷售額佔的B2C 電子商務的佔有率
  • 零售總銷售額佔的B2C 電子商務的佔有率預測

第5章 用戶與顧客

  • 網際網路普及率
  • 網路用戶數,與前一年同期比較
  • 網路消費者數
  • 網際網路訪問的目的:各目的明細,包含網路消費者

第6章 產品

  • 今後6個月內在線上購買的3大產品/服務的分類,網路用戶比
  • 線上支出的主要分類

第7章 支付

  • 網路購物採用的付款手段
  • 利用的線上付款服務,線上網路用戶比

第8章 發送

  • B2C 電子商務發送概要

第9章 企業

  • 電子商務企業概要
  • 現場的電子商務網站前十大企業,按照網站排行榜

提及企業

  • 701Search
  • Alibaba
  • aliexpress
  • Amazon
  • Cashcashpinoy.com
  • eBay
  • Ensogo.com.ph
  • Lazada
  • MetroDeal.com
  • OLX
  • Priceprice.com
  • Rocket Internet
  • SSI Group
目錄
Product Code: 1226

Questions Covered in the report:

  • What is the current state and outlook of the B2C E-Commerce market in the Philippines?
  • How does the Philippines rank relative to other countries in the region by criteria related to online retail?
  • What are the key trends in the B2C E-Commerce market in the Philippines?
  • Which product categories are most purchased online in this country?
  • Which companies lead the online shopping market in the Philippines?

Key Findings:

Online Retail in the Philippines Is Spurred by Rising Internet Penetration, but Challenged by Infrastructure

With a population of over 100 million people and the thirteenth largest Internet audience worldwide, the Philippines has a great potential for B2C E-Commerce development. Half of the population is under 25 years-old, and thus more likely to become tech-savvy. Although only a one-digit share of adult Internet users was making purchases online in the Philippines last year, less than in some other emerging markets worldwide, rising Internet and smartphone penetration is expected to boost online shopping. The main challenges to the robust growth of B2C E-Commerce in the Philippines are underdeveloped payments and logistics infrastructure. The government recently launched a roadmap to overcome these challenges and support the growth of online retail.

Some major trends of the B2C E-Commerce market in the Philippines include mobile shopping, social commerce and cross-border shopping. A high double-digit share of online shoppers in the Philippines used mobile phones to make purchases online at the start of last year, more than in any other country in Southeast Asia, though M-Commerce was largely limited to the purchase of digital goods and services. Furthermore, the online audience in the Philippines is one of the most engaged in social networks by global standards, which makes social media an important platform for online merchants. The country's major online retailer, Lazada.com.ph had over 10 million fans on its Facebook page in the Philippines, ranking second in popularity among all Facebook pages in the country.

Other important players of the E-Commerce market in the Philippines included daily deals websites Cashcashpinoy.com and Ensogo.com.ph, each of which received substantial investment recently, online clothing retailer Zalora.com.ph and classifieds website Olx.ph. Popular foreign shopping websites include Amazon.com, Aliexpress.com and eBay.com.

For individual Market Report purchases:

  • 1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
  • 2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, August 2015
  • Online Shopper Penetration, by Selected Emerging Markets, incl. Philippines, in % of Adult Internet Users, May 2014
  • Number of Internet Users in Asia-Pacific, by Country, incl. Philippines, in millions, 2013 - 2018f
  • Internet Penetration in Asia-Pacific, by Country, incl. Philippines, in % of Population, 2013 - 2018f
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Philippines, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Philippines, in % of Respondents, 2012 - 2014
  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Philippines, April 2015
  • Internet Penetration in Southeast Asia, by Country, incl. Philippines, in % of Population, 2014
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Philippines, in %, 2013
  • Devices Most Used for Online Shopping in Southeast Asia, by Country, incl. Philippines, Compared to Global Average, in % of Online Shoppers, Q1 2014
  • Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, incl. Philippines, 2014/April 2015
  • Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, incl. Philippines, in % of Smartphone Users, 2014/April 2015
  • Top 3 Drivers of Online Shopping in Southeast Asia, by Countries, incl. Philippines, Q1 2014
  • Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, incl. Philippines, Compared to Global Average, in % of Internet Users, Q1 2014

3. Trends

  • B2C E-Commerce Trends Overview, August 2015
  • Devices Used, incl. Mobile, in % of Respondents, April 2015
  • Breakdown of Mobile Internet Users, by Age Group and Gender, June 2014
  • Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users, June 2014
  • Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014
  • Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
  • Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015
  • Breakdown of Likelihood of Following a Brand on Social Media, in % of Urban Internet Users, March 2015

4. Sales & Shares

  • E-Commerce Sales, USD billion, 2014 & 2015f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2014
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015f & 2020f

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2014
  • Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
  • Online Shopper Penetration, in % of Surveyed Population, Q4 2014
  • Purposes of Accessing the Internet and Breakdown of Main Purposes of Accessing the Internet, incl. Online Shopping, in % of Respondents, 2013 & 2014

6. Products

  • Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1 2014
  • Top Categories by Online Spending per Shopper, in USD, 2014

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
  • Online Payment Services Used, in % of Mobile Internet Users, June 2014

8. Delivery

  • Overview of B2C E-Commerce Delivery, August 2015

9. Players

  • E-Commerce Player Overview, August 2015
  • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

COMPANIES MENTIONED

  • 701Search
  • Alibaba
  • aliexpress
  • Amazon
  • Cashcashpinoy.com
  • eBay
  • Ensogo.com.ph
  • Lazada
  • MetroDeal.com
  • OLX
  • Priceprice.com
  • Rocket Internet
  • SSI Group
Back to Top