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市場調查報告書

亞太地區的跨境B2C 電子商務 2015年

Asia-Pacific Cross-Border B2C E-Commerce 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 337537
出版日期 內容資訊 英文 62 Pages/Charts
商品交期: 最快1-2個工作天內
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亞太地區的跨境B2C 電子商務 2015年 Asia-Pacific Cross-Border B2C E-Commerce 2015
出版日期: 2015年08月17日 內容資訊: 英文 62 Pages/Charts
簡介

亞太地區是全球最大的線上零售地區,並持續急速成長。越區線上購物是該地區重要的趨勢,到2020年並可能佔全球越區B2C電子商務銷售額約半數以上。地區整體越區線上消費者滲透率在2015年初時從印尼的一位數低滲透率到澳洲佔2/3的高滲透率等,非常多元化。

本報告提供亞太地區的跨境B2C電子商務市場相關調查分析,提供您全球跨境B2C電子商務市場概要,銷售額,B2C電子商務總銷售額所佔的佔有率,消費者人數及滲透率,彙整亞太地區佔全球跨境B2C 電子商務市場的市場佔有率預測,以及各國市場趨勢等資料,為您概述為以下內容。

第1章 經營·摘要

第2章 全球

  • 跨境B2C 電子商務概要
  • 跨境B2C 電子商務銷售額,與前一年同期比較變化率
  • 跨境B2C 電子商務的B2C 在電子商務總銷售額中所佔的佔有率
  • 跨境網路消費者數,與前一年同期比較變化率
  • 跨境網路消費者的滲透率,總網路消費者比
  • 服飾鞋子在跨境線上購買中所佔的佔有率:各地區
  • 跨境在線購買的理由:在海外購買主要國家產品或服務的網路消費者比例
  • 跨境消費障礙:未在海外購買主要國家的產品或服務的網路消費者的比例
  • 主要B2C 電子商務商人的跨境活動概要

第3章 亞太地區市場

  • 亞太地區
  • 中國
    • 跨境B2C 電子商務概要
    • 跨境電子商務的銷售額
    • 跨境電子商務的進口
    • 跨境電子商務進口的明細:各類別產品
    • 跨境網路消費者佔網路消費者佔的滲透率
    • 跨境網路消費者的明細:性別
    • 跨境因電子商務最常購買的產品分類
    • 跨境B2C 電子商務的最受歡迎的國家
    • 提供直接寄送中國當地的主要國際電子商務網站概要
  • 日本
    • 跨境B2C 電子商務概要
    • 跨境B2C 電子商務流通量:日本-美國-中國間
    • 跨境B2C 電子商務流通量的與前一年同期比較成長率:日本-美國-中國間
    • 跨境B2C 電子商務的美國·來自中國的進口
    • 跨境B2C 電子商務最受歡迎的國家:網路消費者比
  • 韓國
    • 跨境電子商務進口
    • 跨境線上定購的明細:訂貨的國家別
    • 跨境因電子商務導致最售出的國:網路消費者比、其他
  • 澳洲
    • B2C 電子商務銷售額的明細:國內·國外
    • 跨境網路消費者的滲透率:網路消費者比
    • 跨境網路消費者的滲透率:網路消費者比,各年齡,性別、其他
  • 印度
    • 喜歡購買來自全球性網站的網路消費者佔有率
    • 跨境B2C 電子商務最受歡迎的國家:網路消費者比,
  • 香港
    • 跨境網路消費者的滲透率:網路消費者比
  • 馬來西亞
    • 跨境在電子商務總銷售額中所佔的佔有率

刊載企業一覽

目錄
Product Code: 1220

Overview

Countries Covered: Australia, China, Hong Kong, India, Japan, Malaysia, South Korea.

Questions Covered in the report:

  • How large is Asia-Pacific's share forecasted to become in global cross-border B2C E-Commerce?
  • Which countries in Asia-Pacific have the highest online shopper penetration rate?
  • Which countries and product categories are targeted by cross-border online shoppers across the region?

Key Findings:

Asia-Pacific to Account for Nearly Half of Global Cross-Border B2C E-Commerce

Asia-Pacific is the largest region in the world in online retail sales and continues to grow rapidly. Cross-border online shopping is an important trend in this region, which is reported to have the potential to account for nearly half of all cross-border B2C E-Commerce sales worldwide in 2020. Cross-border online shopper penetration throughout the region varied from a low one-digit percentage in Indonesia to a high of over two-thirds in Australia, as of the beginning of 2015.

China is the key destination of both cross-border online imports and exports. Close to a third of active online shoppers made purchases across borders in China last year, while China itself ranked at least in the top 3 online shopping destinations of consumers in countries such as Russia, Brazil, and many others. China's major E-Commerce companies, Alibaba and JD.com, compete on both fields, using their marketplaces to enable foreign merchants to access Chinese online consumers and China-based merchants to access overseas online shoppers.

Another major B2C E-Commerce market, Japan, has intense cross-border online trade with China and the USA, with cross-border B2C E-Commerce exports to these countries from Japan outweighing imports in 2014. In South Korea, as well, the USA and China were the top two destinations for cross-border online shoppers last year, while the most purchased product categories were clothing and health supplements. The emerging Southeast Asian markets also participate in the cross-border trend, led by Singapore.

COMPANIES MENTIONED

  • Alibaba
  • Apple Inc
  • eBay
  • Liberty Interactive Corporation
  • Otto GmbH & Co HG
  • Suning Commerce Group Co. Ltda
  • Wal-Mart Stores Inc.
  • Amazon.inc
  • Casino Guichard-Perrachon S.Aa.
  • Jd.com
  • Macy's Inc
  • Rakuten
  • Tesco Plc

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  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

Table of Contents

1. Management Summary

2. Global

  • Cross-Border B2C E-Commerce Overview, August 2014
  • Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 - 2020f
  • Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 - 2020f
  • Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 - 2020f
  • Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 - 2020f
  • Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014
  • Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015

3. Asia-Pacific

  • 3.1. Asia-Pacific Regional
    • Share of Global Cross-Border Online Purchases, in %, 2020f
    • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015
  • 3.2. China
    • Cross-Border B2C E-Commerce Overview, August 2014
    • Cross-Border E-Commerce Sales, in CNY trillion, 2013 & 2014
    • Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e
    • Breakdown of Cross-Border E-Commerce Imports, by Product Categories, in %, 2014
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, August 2014
    • Breakdown of Cross-Border Online Shoppers, by Gender, in %, August 2014
    • Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, August 2014
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
    • Overview of Selected International E-Commerce Websites Offering Direct Shipping to Mainland China, June 2015
  • 3.3. Japan
    • Cross-Border B2C E-Commerce Overview, August 2014
    • Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in JPY billion, 2014
    • Year-on-Year Growth of Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in %, 2014
    • Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 – 2018f
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • 3.4. South Korea
    • Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
    • Breakdown of Cross-Border Online Orders, by Country of Origin, in %, 2013 & 2014
    • Countries Most Purchased From in Cross-Border E-Commerce, in % of Online Shoppers, August 2014
    • Cross-Border Shopper Penetration, in % of Consumers who Purchased Foreign Goods Overseas Offline During Vacation or Directly Online, by Purchasing Offline and Online, October 2014
    • Breakdown of the Most Preferred Channels for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2014
    • Breakdown of Cross-Border Online Orders, by Product Categories, in %, 2014
    • Breakdown of Cross-Border Online Orders, by Value in USD, in %, 2014
    • Websites Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2014
  • 3.5. Australia
    • Breakdown of B2C E-Commerce Sales, by International and Domestic, in %, April 2015
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, June 2014
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Age Group and Gender, June 2014
    • Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014
    • Product Categories Purchased from Overseas Websites, in thousands Online Shoppers, 12 Months to September 2014
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • 3.6. India
    • Share of Online Shoppers who Prefer to Buy from Global Sites, in %, January 2015
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • 3.7. Hong Kong
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
  • 3.8. Malaysia
    • Share of Cross-Border on Total E-Commerce Sales, in %, 2014e
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