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市場調查報告書

服飾的B2C 電子商務市場:金磚四國

BRIC Clothing B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 324227
出版日期 內容資訊 英文 64 Pages/Charts
商品交期: 最快1-2個工作天內
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服飾的B2C 電子商務市場:金磚四國 BRIC Clothing B2C E-Commerce Market 2015
出版日期: 2015年01月30日 內容資訊: 英文 64 Pages/Charts
簡介

服飾在俄羅斯和中國、印度的B2C電子商務市場中是最大量購買的商品,在巴西中是第二大量購買的商品。實際的購買無論在線上還是商店,許多消費者購買前在線上先進行商品調查,對線上及實體商店的服裝經營者雙方來說,行動&全方位流通管道策略變成非常重要。巴西半數以上的消費者喜歡在實體商店購買,選擇線上的佔整體3分之一,經由行動裝置的購買為個位數比例,中國2014年的B2C 電子商務的服飾銷售額迫近零售銷售額整體的3分之一。

本報告提供金磚四國的B2C電子商務的服飾購買的相關調查、B2C 電子商務的服飾的銷售額、各類型產品的明細、B2C 電子商務的零售銷售額整體的市場佔有率、利用設備、頂尖經營者等就各國彙整。

第1章 經營管理摘要

第2章 全球市場

  • 預定今後6個月在線上購買的商品
  • 線上所購買的產品類別
  • 上次從智慧型手機進行購買服裝類、鞋子的網路消費者的佔有率
  • 在線上購買的商品類別
  • 服裝類、鞋子的跨境線上購買的市場佔有率

第3章 中國

  • 服裝類的B2C 電子商務市場及經營者概要
  • 在線上最大量購買的商品:女性購買客人
  • 在線上最大量購買的商品:男性購買客人
  • 跨境B2C 因電子商務售出的產品類型的前3名
  • 服裝的B2C 電子商務銷售額
  • 服飾的B2C 電子商務銷售額
  • B2C 電子商務的銷售額整體中的服飾的佔有率
  • 服裝、帽子、袋子部門的整體銷售額中的B2C 電子商務的佔有率
  • 線上的服裝平均支出額:各年齡層
  • 在Tmall/Taobao Marketplace的女性用服裝類品牌前10名
  • 在Tmall/Taobao Marketplace的男性用服裝類品牌前10名
  • 服飾的B2C 電子商務市場:各業者明細

第4章 俄羅斯

  • 服裝類的B2C 電子商務市場及經營者概要
  • 流行商品的B2C 電子商務銷售額
  • 流行商品的B2C 電子商務銷售額:各商品種類明細
  • 在線上購買的流行商品
  • 流行商品的B2C 電子商務的平均定購額
  • 線上購買的商品的類別
  • 跨境B2C 電子商務購買最多的商品類別
  • 線上時裝店的商店數、每一日的訂單數
  • B2C 電子商務的主要投資契約
  • 當地線上流行店舖的前3名
  • 服飾的B2C 電子商務部門的銷售的前五名公司
  • 海外的前20大電子商務網站

第5章 巴西

  • 服裝類的B2C 電子商務市場及經營者概要
  • 服裝類、鞋的B2C 電子商務銷售額
  • B2C 電子商務付款的明細:各產品類型
  • 消費愛好的途徑
  • 線上所購買的產品、服務
  • 在線上購買服裝類、鞋子、運動用品、飾品的網路消費者的佔有率
  • 跨境B2C 電子商務上最受歡迎的產品類型
  • 行動商務購買的產品與服務:各類別

第6章 印度

  • 服裝類的B2C 電子商務市場及經營者概要
  • 流行、鞋子、飾品的B2C 電子商務銷售額
  • B2C 電子商務付款數量、付款額的各產品類型明細
目錄
Product Code: 1166

Clothing B2C E-Commerce Booming in the BRIC Countries

Clothing is one of the largest segments of the B2C E-Commerce markets worldwide. It is in close rivalry with the consumer electronics category for first rank among product categories by share of online shoppers buying and tops it in many countries. Pure online, store-based mass merchants and clothing specialists compete for a share of this booming market.

Clothing has been the most purchased physical product in recent years in Russia, China, India, and the second-most purchased in Brazil. Mobile and omnichannel strategies have become vitally important for both online and store-based retailers of apparel. While many consumers research clothing and footwear products online, they might eventually buy it online or offline. In Brazil, for example, over half of consumers preferred to buy in store, while one third of consumers chose to purchase online and one-digit percentage share preferred to purchase via mobile devices. Meanwhile, in China B2C E-Commerce approached a one-third share of total retail sales of clothing in 2014.

The competition landscape in the BRIC markets features online clothing specialists and mass merchants. Several of the leading online retailers in Brazil sell fashion among other product categories, including B2W Digital and NetShoes and leading online marketplace MercadoLibre has a website dedicated to fashion. Among the fashion specialists are companies such as Dafiti, Bonprix and Kanui. In Russia, the top three players in terms of revenue were online clothing retailers Wildberries and Lamoda and online flash sales website KupiVIP. International companies Otto Group and Laredoute ranked among the top players in the clothing segment in B2C E-Commerce in Russia. In China Tmall maintains a dominant share of the online clothing market, hosting local and foreign brands and sellers. In India, the largest general online retailers merge with clothing specialists to increase their share in the booming market: Flipkart acquired the online fashion store Myntra in 2014 and Amazon was reported to be in talks to buy another one, Jabong.

Questions Answered in This Report

  • What are the key developments on the clothing B2C E-Commerce market in BRIC countries?
  • How large is the clothing segment of online retail in BRIC countries and how fast does it grow?
  • How does clothing rank among other product categories purchased online in BRIC countries?
  • Who are the key competitors on this market in BRIC countries?

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Table of Contents

1.Management Summary

2. Global

  • Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
  • Product Categories Purchased Online, incl. “Fashion and Apparel”, in % of Online Shoppers, by Selected Countries, July 2014
  • Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
  • Places to Purchase Clothing and Footwear from After Researching the Product Online, by Selected Countries, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. China

  • Overview of Clothing B2C E-Commerce Market and Players, January 2015
  • Product Most Purchased Online, incl. Clothing, in % of Female Online Shoppers, 2013
  • Product Most Purchased Online, incl. Clothing, in % of Male Online Shoppers, 2013
  • Top 3 Product Categories Purchased in Cross-Border B2C E-Commerce, incl. “Apparel, Accessories and Handbags”, in % of Cross-Border Online Shoppers, August 2014
  • B2C E-Commerce Sales of Apparel, in CNY billion, 2012 - 2014e
  • B2C E-Commerce Sales of Clothing, in CNY billion and in % Year-on-Year Change, Q1 2013 - Q3 2014
  • Share of Clothing on Total B2C E-Commerce Sales, in %, Q1 2013 - Q3 2014
  • Share of B2C E-Commerce on Total Sales of “Apparel, Hats and Bags”, in %, 2013
  • Average Online Spending on Apparel per Order, by Age Group, in CNY, 2013
  • Top 10 Brands of Women's Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
  • Top 10 Brands of Men's Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
  • Breakdown of Clothing B2C E-Commerce Market by Players, in %, Q3 2014

4. Russia

  • Overview of Clothing B2C E-Commerce Market and Players, January 2015
  • Top Product Categories by B2C E-Commerce Sales, incl. “Clothes, Shoes”, in RUB billion, 2013
  • B2C E-Commerce Sales of Fashion, in RUB billion, 2012 & 2013
  • B2C E-Commerce Sales of Fashion, in RUB billion, 2012, 2013 & 2014e
  • Breakdown of B2C E-Commerce Sales of Fashion, by Product Segments, in %, 2013
  • Fashion Products Purchased Online, in % of Online Shoppers Purchasing Fashion Online, 2013
  • Overview of Product Segments in Fashion, by Clothing, Shoes, Clothing for Children and Accessories, incl. Share on Total Sales and Share of Specialized Shops, in %, 2014e
  • Average Order Value in Fashion B2C E-Commerce, in RUB, 2013 & 2014
  • Product Categories Purchased Online, incl. “Clothing, Shoes, Sports Goods”, in % of Online Shoppers in Relevant Group, by Gender and Location, 2013
  • Breakdown of Online Shoppers Buying from Fashion Category, by Location Type, in %, 2013
  • Most Purchased Product Categories in Cross-Border B2C E-Commerce, incl. “Clothing, Shoes”, in % of Cross-Border Online Shoppers, 12 Months to September 2013
  • Number of Online Fashion Stores and Number of Orders per Day, in Units and in % Share, by Category, 2013 & 2014e
  • Overview of Major Investment Deals in B2C E-Commerce* in Clothing Segment, Ranked by Value, 2011 - 2014
  • Overview of Top 3 Local Online Fashion Shops by Revenue, 2013
  • Top 5 Companies in Clothing B2C E-Commerce Segment, by Sales, in RUB billion, 2013
  • Top 20 Foreign E-Commerce Websites, by Number of Unique Visitors from Russia, November and December 2013

5. Brazil

  • Overview of Clothing B2C E-Commerce Market and Players, January 2015
  • B2C E-Commerce Sales of Clothing and Shoes, in USD billion, 2013, 2014 & 2019f
  • Breakdown of B2C E-Commerce Transactions, by Product Categories, incl. “Fashion and Accessories”, in % and in million Transactions, 2013
  • Breakdown of B2C E-Commerce Transactions, by Product Categories, incl. “Fashion and Accessories”, in % and in millions, H1 2014
  • Preferred Shopping Channels, incl. Online and Mobile, by Product Category, incl. “Clothing and Footwear”, in % of Consumers, 2013
  • Product and Services Purchased Online, incl. “Clothing, Footwear, Sporting Gear and Accessories”, in % of Online Shoppers, 2013
  • Product and Services Purchased Online, incl. “Clothing, Footwear, Sporting Gear and Accessories”, in % of Online Shoppers, by Gender, 2013
  • Share of Online Shoppers Buying “Clothing, Footwear, Sporting Gear and Accessories” Online, by Age Groups, in % of Online Shoppers in Respective Age Groups, 2013
  • Most Popular Product Categories in Cross-Border B2C E-Commerce, in % of Online Shoppers, incl. “Apparel”, August 2014
  • Product and Services to Buy in M-Commerce, by Category, incl. “Clothing and Footwear”, in % of Mobile Device Owners, June 2014

6. India

  • Overview of Clothing B2C E-Commerce Market and Players, January 2015
  • B2C E-Commerce Sales of Fashion, Footwear and Accessories, in USD million, 2012, 2013 & 2016f
  • Breakdown of B2C E-Commerce Transactions Number and Value, by Product Categories, incl. “Fashion, Footwear and Accessories”, in %, 2013
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