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市場調查報告書

東歐服飾的B2C 電子商務市場

Eastern Europe Clothing B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 324226
出版日期 內容資訊 英文 63 Pages/Charts
商品交期: 最快1-2個工作天內
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東歐服飾的B2C 電子商務市場 Eastern Europe Clothing B2C E-Commerce Market 2015
出版日期: 2015年01月30日 內容資訊: 英文 63 Pages/Charts
簡介

服飾在俄羅斯和土耳其、波蘭希臘、捷克等,很多東歐國家,是最大量購買的產品。還有東歐地區是服飾跨境線上購買佔最大的佔有率的地區

本報告提供西歐的B2C電子商務的服飾購買的相關調查、B2C 電子商務的服飾的銷售額、各類型產品的明細、B2C 電子商務的零售銷售額整體的市場佔有率、利用設備、頂尖經營者等,各地區、主要國家彙整

第1章 經營管理摘要

第2章 全球市場

  • 今後6個月在線上購買預定的商品
  • 線上所購買的產品的類別
  • 從智慧型手機進行了上次的服裝類、鞋子的購買的網路消費者的佔有率
  • 調查線上的商品後,購買服裝類、鞋子的場所
  • 服裝類、鞋子的跨境線上購買的各地區佔有率

第3章 歐洲市場

  • 服裝類、鞋子的網路消費者的佔有率:英國、德國、斯堪地那維亞各國、法國、荷比盧三國、西班牙、義大利、波蘭
  • 歐盟5國的服裝類的網路消費者的佔有率

第4章 東歐

  • 全部區域
    • 上次服裝類、鞋子的線上購買:各購買地點明細
  • 俄羅斯
    • 服裝類的B2C 電子商務市場及經營者概要
    • 流行商品的B2C 電子商務銷售額
    • 流行商品的B2C 電子商務銷售額:各商品種類明細
    • 在線上購買的流行商品
    • 流行商品的B2C 電子商務的平均定購額
    • 線上購買的商品的類別
    • 跨境B2C 電子商務最常購買的商品類別
    • 線上時裝店的商店數、每一日的訂單數
    • B2C 電子商務的主要投資契約
    • 當地線上流行店舖的前3名
    • 服飾的B2C 電子商務部門的銷售的前五名公司
    • 海外的前20大電子商務網站
  • 土耳其
    • 在線上購買的商品類別
    • 跨境B2C 電子商務購買的商品類別
    • 服飾&飾品的B2C 電子商務部門的M&A概要
    • 前15大電子商務網站
  • 波蘭
    • 在線上購買的商品類別
    • 網路消費者的明細:性別、年齡層
  • 希臘
    • 在線上購買的商品類別
    • 前10名當地電子商務網站
  • 捷克
    • 在線上最常購買的商品
    • 在線上購買的商品類別
    • B2C 電子商務銷售額的各商品類別明細
  • 烏克蘭
    • B2C 電子商務銷售額的各商品類別明細
    • 流行部門的B2C 電子商務銷售額的各商品類別明細
  • 白俄羅斯
    • 線上定購的各商品類別明細
    • 在線上購買的商品類別
  • 斯洛伐克
    • 在線上購買的商品類別
    • 服飾、運動用品的網路消費者的佔有率:性別、各年齡層
  • 立陶宛
    • 在線上購買的商品類別
目錄
Product Code: 1164

Eastern Europe Leading the World in Cross-Border Online Shopping for Clothes

Clothing is one of the largest segments of the B2C E-Commerce markets worldwide. It rivals closely the consumer electronics category for first rank among product categories by share of online shoppers buying globally and tops it in many countries. Pure online, store-based mass merchants and clothing specialists compete for a share of this booming market.

Clothing has been the most purchased physical product in recent years in many countries across Eastern Europe, including Russia, Turkey, Poland, Greece, Czech Republic and others. Eastern Europe was also the region with the highest share of clothing on total cross-border online purchases.

The competition landscape in Eastern Europe features clothing specialists and mass merchants. In the region's largest market, Russia, the top three players in terms of revenue were online clothing retailers Wildberries, Lamoda and online flash sales website KupiVIP. International companies Otto Group and Laredoute ranked among the top players in the clothing segment in B2C E-Commerce in Russia. In Turkey, the most popular websites in the clothing segment were Markafoni.com, Trendyol.com, Lcwaikiki.com and Morphipo.com. Both in Russia and Turkey online clothing retailers had an important target for investment in recent years. Meanwhile, in Poland the online mass merchant Allegro.pl was by far the most popular place to buy clothing online, followed by German online clothing retailers Zalando and Bonprix.

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Table of Contents

1. Management Summary

2. Global

  • Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
  • Product Categories Purchased Online, incl. "Fashion and Apparel", in % of Online Shoppers, by Selected Countries, July 2014
  • Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
  • Places to Purchase Clothing and Footwear from After Researching the Product Online, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. Europe (Regional)

  • Share of Online Shoppers Buying Clothing, Footwear Online, by UK, Germany, Scandinavia*, France, Benelux, Spain, Italy and Poland, in % of Online Shoppers, 2013
  • Share of Online Shoppers Buying Clothing Online, by EU 5 Countries, in % of Online Shoppers, 2014

4. Eastern Europe

  • 4.1. Subregional
    • Breakdown of the Last Online Purchase of "Clothing & Footwear", by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
  • 4.2. Russia
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Top Product Categories by B2C E-Commerce Sales, incl. "Clothes, Shoes", in RUB billion, 2013
    • B2C E-Commerce Sales of Fashion, in RUB billion, 2012 & 2013
    • B2C E-Commerce Sales of Fashion, in RUB billion, 2012, 2013 & 2014e
    • Breakdown of B2C E-Commerce Sales of Fashion, by Product Segments, in %, 2013
    • Fashion Products Purchased Online, in % of Online Shoppers Purchasing Fashion Online, 2013
    • Overview of Product Segments in Fashion, by Clothing, Shoes, Clothing for Children and Accessories, incl. Share on Total Sales and Share of Specialized Shops, in %, 2014e
    • Average Order Value in Fashion B2C E-Commerce, in RUB, 2013 & 2014
    • Product Categories Purchased Online, incl. "Clothing, Shoes, Sports Goods", in % of Online Shoppers in Relevant Group, by Gender and Location, 2013
    • Breakdown of Online Shoppers Buying from Fashion Category, by Location Type, in %, 2013
    • Most Purchased Product Categories in Cross-Border B2C E-Commerce, incl. "Clothing, Shoes", in % of Cross-Border Online Shoppers, 12 Months to September 2013
    • Number of Online Fashion Stores and Number of Orders per Day, in Units and in % Share, by Category, 2013 & 2014e
    • Overview of Major Investment Deals in B2C E-Commerce* in Clothing Segment, Ranked by Value, 2011 - 2014
    • Overview of Top 3 Local Online Fashion Shops by Revenue, 2013
    • Top 5 Companies in Clothing B2C E-Commerce Segment, by Sales, in RUB billion, 2013
    • Top 20 Foreign E-Commerce Websites, by Number of Unique Visitors from Russia, November and December 2013
  • 4.3. Turkey
    • Product Categories Purchased Online, in % of Online Shoppers, 12 Months to March 2014
    • Product Categories Purchased in Cross-Border B2C E-Commerce, incl. "Clothing, Shoes and Accessories", in % of Cross-Border Online Shoppers, 2014
    • Overview of Mergers and Acquisitions in Clothing & Accessories B2C E-Commerce, 2010 - January 2015
    • Top 15 E-Commerce Sites, incl. Sites Selling Clothing, by Number of Page Views, January 2014 & October 2014, Ranked by October 2014
  • 4.4. Poland
    • Product Categories Purchased Online, incl. "Clothing, Accessories", in % of Online Shoppers, March 2014
    • Breakdown of Online Shoppers Buying Clothing Online, by Gender and Age Group, in %, May 2014
    • Most Known Sites Associated with Online Shopping for Clothing, in % of Internet Users, March 2014
  • 4.5. Greece
    • Products Purchased Online, in % of Online Shoppers, 12 Months to March 2013
    • Top 10 Local E-Commerce Websites, incl. Fashion, by Website Rank, October 2014
  • 4.6. Czech Republic
    • Products Purchased Online Most Frequently, incl. "Clothing", in % of Online Shoppers, March 2014
    • Product Categories Purchased Online, incl. "Clothing, Footwear, Fashion Accessories", in % of Online Shoppers, 2013
    • Breakdown of B2C E-Commerce Sales by Product Categories, incl. "Clothing, Shoes and Leather Goods", in %, 2011 & 2013
  • 4.7. Ukraine
    • Breakdown of B2C E-Commerce Sales by Product Categories, incl. "Fashion", in % and in USD million, 2013
    • Breakdown of B2C E-Commerce Sales of "Fashion", by Leading Players, in %, 2013
  • 4.8. Belarus
    • Breakdown of Online Purchase Orders, by Product Categories, incl. "Clothing, Shoes and Accessories", 2014e
    • Product Categories Purchased Online, incl. "Clothes, Shoes and Accessories", by Purchased Ever and in the Pervious 6 Months, in % of Online Shoppers Who Purchased Ever/in the Previous 6 Months, Sept. 2014
  • 4.9. Slovakia
    • Product Categories Purchased Online, incl. "Clothes, Sports Goods", in % of Online Shoppers, 2013
    • Share of Online Shoppers Buying "Clothes, Sports Goods" Online, by Age Group and Gender, in % of Online Shoppers in the Respective Group, 2013
  • 4.10. Lithuania
    • Product Categories Purchased Online, incl. "Clothes, Footwear, Sports Goods", in % of Online Shoppers, 2013 & 2014
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