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市場調查報告書

亞太地區的服飾的B2C 電子商務市場

Asia-Pacific Clothing B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 324225
出版日期 內容資訊 英文 64 Pages/Charts
商品交期: 最快1-2個工作天內
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亞太地區的服飾的B2C 電子商務市場 Asia-Pacific Clothing B2C E-Commerce Market 2015
出版日期: 2015年01月30日 內容資訊: 英文 64 Pages/Charts
簡介

服飾在中國和印度、印尼、越南等亞太地區很多國家是最大量購買的產品。中國在2014年的B2C 電子商務之服飾的銷售額迫近零售銷售額整體的3分之一。還有韓國以智慧型手機購買服飾的消費者佔有率為全球最高對線上及實體商店的服裝經營者來說行動策略非常重要。

於本報告提供亞太地區B2C電子商務的服飾購買的相關調查、B2C 電子商務的服飾銷售額、各類型產品的明細、B2C 電子商務的零售銷售額整體的市場佔有率、利用設備、頂級經營者等,各地區、主要國家彙整

第1章 經營管理摘要

第2章 全球市場

  • 預定這6個月在線上購買的商品
  • 在線上購買的商品類別
  • 服裝類、鞋子的跨境線上購買的市場佔有率

第3章 亞太地區市場

  • 全部區域
    • 上次服裝類、鞋子的線上購買處
  • 中國
    • 服裝類的B2C 電子商務市場及經營者概要
    • 在線上最大量購買的商品:女性購買客
    • 在線上最大量購買的商品:男性購買客
    • 跨境B2C 電子商務售出的產品類型的前3名
    • 服裝的B2C 電子商務銷售額
    • 服飾的B2C 電子商務銷售額
    • B2C 電子商務的銷售額整體中的服飾的佔有率
    • 服裝、帽子、袋子部門的整體銷售額中的B2C 電子商務的佔有率
    • 線上服裝的平均支出額:各年齡層
    • 在Tmall/Taobao Marketplace的女性用服裝類品牌前10名
    • 在Tmall/Taobao Marketplace的男性用服裝類品牌前10名
    • 服飾的B2C 電子商務市場:各業者明細
  • 日本
    • 服裝類的B2C 電子商務市場及經營者概要
    • 服裝類、飾品的B2C 電子商務的銷售額
    • 服飾的銷售額整體中的B2C 電子商務的佔有率
  • 韓國
    • 服裝類的B2C 電子商務市場及經營者概要
    • 電子商務的服飾、流行、相關商品的銷售額
    • 行動商務的服飾、流行、相關商品的銷售額
    • B2C 電子商務購買的商品的類別
  • 澳洲
    • 女性用服飾的B2C 電子商務的銷售額
    • 男性用服飾的B2C 電子商務的銷售額
    • B2C 電子商務銷售額的各產品類型明細
    • B2C 電子商務購買的產品類別
    • 從當地網站線上購買的商品
    • 從海外的網站線上最大量購買的產品
  • 印度
    • 服裝類的B2C 電子商務市場及經營者概要
    • 流行、鞋子、飾品的B2C 電子商務銷售額
    • B2C 電子商務的付款數量、付款額的明細:各產品類型
  • 印尼
    • 線上請求的乳製品
    • 今後的6個月在線購買預定的產品
  • 紐西蘭
    • B2C 電子商務銷售額的各產品類型明細
    • B2C 電子商務購買的產品的類別
  • 馬來西亞
    • 線上購買產品
  • 新加坡
    • 主要產品類別的線上的平均支出額
  • 泰國
    • 經由社群媒體在線上購買的產品類別
    • 電子商務產業明細
  • 越南
    • 線上購買產品
    • 流行相關產品的退貨和頻率與其理由
    • 利用於流行商品購買的電子商務網站
目錄
Product Code: 1165

Mobile a major trend in clothing B2C E-Commerce in Asia-Pacific

Clothing is one of the largest segments of the B2C E-Commerce markets worldwide. Clothing rivals closely the consumer electronics category for first rank among product categories by share of online shoppers buying worldwide and tops it in many countries. Pure online, store-based mass merchants and clothing specialists compete for a share in this booming market.

Clothing has been the most purchased physical product in recent years in many countries across the Asia-Pacific region, including China, India, Indonesia, Vietnam and others. In China B2C E-Commerce approached a one-third share of total retail sales of clothing in 2014. Mobile strategy has become vitally important for both online and store-based retailers of apparel. South Korea is the worldwide leader by share of consumers buying clothing via smartphones: according to a survey, close to one in three online buyers of clothing conducted their last purchase via smartphone. Furthermore, M-Commerce reached a high double-digit share on total online sales of clothing in South Korea. This suggests that mobile optimized websites, applications and a seamless shopping experience across different channels has become vitally important.

The competition landscape features online pure-plays, store-based and multichannel retailers, clothing specialists, brands and mass merchants. In China and Japan, online mass merchants and marketplaces are the most popular destinations among online shoppers who want to buy clothing. Tmall maintains a dominant share of the online clothing market in China, hosting local and foreign brands and sellers. In India, the largest general online retailers merge with clothing specialists to increase their share of the booming market: Flipkart acquired the online fashion store Myntra in 2014 and Amazon was reported to be in talks to buy another one, Jabong.

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Table of Contents

1.Management Summary

2. Global

  • Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
  • Product Categories Purchased Online, incl. "Fashion and Apparel", in % of Online Shoppers, by Selected Countries, July 2014
    • Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
    • Places to Purchase Clothing and Footwear from After Researching the Product Online, by Selected Countries, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. Asia-Pacific

  • 3.1. Regional
    • Breakdown of the Last Online Purchase of "Clothing & Footwear", by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
  • 3.2. China
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Product Most Purchased Online, incl. Clothing, in % of Female Online Shoppers, 2013
    • Product Most Purchased Online, incl. Clothing, in % of Male Online Shoppers, 2013
    • Top 3 Product Categories Purchased in Cross-Border B2C E-Commerce, incl. "Apparel, Accessories and Handbags", in % of Cross-Border Online Shoppers, August 2014
    • B2C E-Commerce Sales of Apparel, in CNY billion, 2012 - 2014e
    • B2C E-Commerce Sales of Clothing, in CNY billion and in % Year-on-Year Change, Q1 2013 - Q3 2014
    • Share of Clothing on Total B2C E-Commerce Sales, in %, Q1 2013 - Q3 2014
    • Share of B2C E-Commerce on Total Sales of "Apparel, Hats and Bags", in %, 2013
    • Average Online Spending on Apparel per Order, by Age Group, in CNY, 2013
    • Top 10 Brands of Women's Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
    • Top 10 Brands of Men's Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
    • Breakdown of Clothing B2C E-Commerce Market by Players, in %, Q3 2014
  • 3.3. Japan
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Clothing and Accessories, in JPY billion, 2011, 2012 & 2013
    • Share of B2C E-Commerce on Total Sales of Clothing and Accessories, in %, 2012 & 2013
  • 3.4. South Korea
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • E-Commerce Sales of Clothes, Fashion and Related Goods, in KRW billion, 2011, 2012 & 2013
    • E-Commerce Sales of Clothes, Fashion and Related Goods, in KRW billion, Q1 2013 - Q3 2014
    • M-Commerce Sales of Clothes, Fashion and Related Goods, in KRW billion, Q1 2014 - Q3 2014
    • Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2013
  • 3.5. Australia
    • B2C E-Commerce Sales of Women's Clothing, in AUD million, 2009 & 2014e
    • B2C E-Commerce Sales of Men's Clothing, in AUD million, 2009 & 2014e
    • Breakdown of B2C E-Commerce Sales, by Product Categories, incl. "Fashion Products", in % and in AUD billion, 12 Months to March 2013
    • Product Categories Purchased in B2C E-Commerce, incl. "Clothes, Cosmetics or Jewellery", in % of Online Shoppers, 2012/2013
    • Products Most Purchased Online from Local Websites, incl. "Women's Clothing" and "Men's Clothing", by Four-Week Average Number of Buyers, in thousands, 12 Months to September 2014
    • Products Most Purchased Online from Overseas Websites, incl. "Women's Clothing", "Men's Clothing" and "Shoes/Footwear", by Four-Week Average Number of Buyers, in thousands, 12 Months to September 2014
  • 3.6. India
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Fashion, Footwear and Accessories, in USD million, 2012, 2013 & 2016f
    • Breakdown of B2C E-Commerce Transactions Number and Value, by Product Categories, incl. "Fashion, Footwear and Accessories", in %, 2013
  • 3.7. Indonesia
    • Products Purchased Online, incl. "Apparel", "Shoes", "Bags", "Watch", in % of Online Shoppers, 2013
    • Products to Purchase Online in the Next 6 Months, incl. "Clothing/Accessories/Shoes", in % of Internet Users, Q1 2014
  • 3.8. New Zealand
    • Breakdown of B2C E-Commerce Sales, by Product Categories, incl. "Fashion Products", in %, 2013
    • Breakdown of B2C E-Commerce Sales, by Product Categories, incl. "Fashion and Accessories", in %, 12 Months to April 2014
    • Product Categories Purchased in B2C E-Commerce, in %, 2013
  • 3.9. Malaysia
    • Products Purchased Online, in % of Online Shoppers, 2013
  • 3.10. Singapore
    • Average Online Spending on Selected Product Categories, incl. "Watches", "Fashion", "Shoes", in USD, 3 Months to May 2014
  • 3.11. Thailand
    • Product Categories Purchased Online via Social Media, in % of Online Shoppers Buying via Social Media, May 2013
    • Breakdown of E-Commerce Businesses, by Segment, incl. "Fashion and Accessories", in %, May 2013
  • 3.12. Vietnam
    • Products Purchased Online, incl. "Clothes, Shoes, Cosmetics", in % of Online Shoppers, 2013
    • Breakdown of Frequency of Fashion Product Return and Reasons for Return, in % of Shoppers who Purchased Fashion Products Online, December 2014Share of Online Buyers of Fashion Products who Ordered Fashion Products Online via Facebook Pages, in %, December 2014
    • E-Commerce Websites Used to Purchase Fashion Products from, in % of Online Shoppers who Purchased Fashion Products, by Age Group, December 2014
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