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市場調查報告書

西歐的服飾的B2C 電子商務市場

Western Europe Clothing B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 324223
出版日期 內容資訊 英文 70 Pages/Charts
商品交期: 最快1-2個工作天內
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西歐的服飾的B2C 電子商務市場 Western Europe Clothing B2C E-Commerce Market 2015
出版日期: 2015年01月30日 內容資訊: 英文 70 Pages/Charts
簡介

服飾在英國和西班牙、義大利等西歐各國中,是最大量購買的產品,在德國等部分國家,在全部類別中記錄最高的銷售額。還有服飾在2014年的西歐地區的跨境B2C 電子商務全球趨勢中,也成為類別。

本報告提供西歐的B2C電子商務的服飾購買的相關調查、B2C 電子商務的服飾銷售額、各類型產品的明細、B2C 電子商務的零售銷售額整體的市場佔有率、利用設備、頂級經營者等、各地區、主要國家彙整。

第1章 經營管理摘要

第2章 全球市場

  • 今後6個月預定在線上購買的商品
  • 在線上購買的商品的類別
  • 上次從智慧型手機進行購買服裝類、鞋子的網路消費者的佔有率
  • 在線上調查商品後購買了服裝類、鞋子的場所
  • 服裝類、鞋子的跨境線上購買的市場佔有率

第3章 歐洲市場

  • 服裝類、鞋子的網路消費者的佔有率:英國、德國、斯堪地那維亞各國、法國、荷比盧三國、西班牙、義大利、波蘭
  • 歐盟5國在線上購買服裝類的網路消費者的佔有率

第4章 西歐

  • 全部區域
    • 服裝類、鞋子的上次線上購買處
    • 線上購買的產品:瑞典、丹麥、挪威、芬蘭等
  • 英國
    • 服裝類的B2C 電子商務市場及經營者概要
    • 服裝類、鞋子的B2C 電子商務的銷售額
    • 服裝類、鞋子零售銷售額整體的B2C 電子商務的佔有率
    • 在線上購買服裝類、運動用品的消費者的佔有率
    • 線上購買產品
    • 線上購買產品:性別、各年齡
    • 為瀏覽和購買使用的設備
    • 前五名流行零售業者概要
  • 德國
    • 服裝類的B2C 電子商務市場及經營者概要
    • 線上購買產品:服裝類、運動用品
    • 線上購買產品:性別、各年齡
    • B2C 電子商務銷售額:各產品類型
    • 服裝類的B2C 電子商務銷售額
    • 時裝飾品的零售銷售額整體中的B2C 電子商務的佔有率
    • 時裝飾品的零售銷售額的各銷售通路明細
    • 服裝類、紡織品、鞋的前五名網路商店等
  • 法國
    • 服裝類的B2C 電子商務市場及經營者概要
    • 線上購買產品
    • 服裝類的B2C 電子商務銷售額的明細:各經營者類型
    • 服裝類的零售銷售額整體的B2C 電子商務的佔有率
    • 女性用成衣的線上購買的佔有率
    • 女性用成衣的線上購買的佔有率:各年齡層
    • 前10名電子商務網站等
  • 西班牙
    • 服裝類的B2C 電子商務市場及經營者概要
    • 運動用品、服裝類的網路購買者的佔有率:性別、各年齡層、各家庭
    • 運動用品、服裝類的網路購買者的佔有率的變化
    • 流行商品的網路消費者數
    • 對流行在線上的平均年度支出額等
  • 義大利
    • 線上購買產品
    • B2C 電子商務銷售額的明細:各產品類型
    • 流行商品的網路消費者數
    • 服裝類的零售銷售額整體中的B2C 電子商務的佔有率
  • 荷蘭
    • 流行商品的網路消費者的佔有率
    • 服裝類的B2C 電子商務銷售額
    • B2C 電子商務銷售額:各產品類型
  • 瑞典
    • 服裝類、鞋子的B2C 電子商務銷售額
  • 瑞士
    • B2C 電子商務銷售額的各產品類型明細
  • 奧地利
    • B2C 電子商務銷售額的各產品類型明細
目錄
Product Code: 1162

European Clothing Merchandisers Adapt to Online Retail

Clothing is one of the largest segments of the B2C E-Commerce markets worldwide. It is in close rivalry with the consumer electronics category for first rank among product categories by share of online shoppers buying globally and tops it in many countries. Pure online, store-based mass merchants and clothing specialists compete for a share of this booming market.

Clothing has been the most purchased physical product in recent years in many countries across Western Europe, including the UK, Spain, Italy and others. In selected markets, such as Germany, it tops all other categories in terms of sales volume. Clothing was also the leading category in cross-border B2C E-Commerce in Western Europe in 2014, in line with the global trend.

Mobile and omnichannel strategies have become vitally important for both online and store-based retailers of apparel. While many consumers research clothing and footwear products online, they might eventually buy it online or offline. In Germany, for example, the majority of consumers say they use both online and offline shops to buy clothes and often compare prices between them. In the UK, click-and-collect has become a popular option in shopping for apparel and is actively used by store-based retailers to drive sales. Moreover, in a worldwide ranking, the UK followed the Asian countries by share of online shoppers who made their last purchase of clothing via mobile, as of early 2014. The competition landscape features online pure-plays, store-based and multichannel retailers, clothing specialists, brands and mass merchants. German online clothing retailers Zalando and Bonprix were popular across several countries in Europe, among France-based La Redoute and UK-based Asos. European store-based retailers of apparel such as H&M, C&A, Marks & Spencer and Next were also popular among online shoppers in the UK and Germany.

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Table of Contents

1. Management Summary

2. Global

  • Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
  • Product Categories Purchased Online, incl. "Fashion and Apparel", in % of Online Shoppers, by Selected Countries, July 2014
  • Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
  • Places to Purchase Clothing and Footwear from After Researching the Product Online, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. Europe (Regional)

  • Share of Online Shoppers Buying Clothing, Footwear Online, by UK, Germany, Scandinavia*, France, Benelux, Spain, Italy and Poland, in % of Online Shoppers, 2013
  • Share of Online Shoppers Buying Clothing Online, by EU 5 Countries, in % of Online Shoppers, 2014

4. Western Europe

  • 4.1. Subregional
    • Breakdown of the Last Online Purchase of "Clothing & Footwear", by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
    • Products Purchased Online, in % of Individuals, by Sweden, Denmark, Norway and Finland, 2013
    • Products Purchased Online from Abroad, incl. "Clothing", in % of Individuals who Purchased Online from Abroad, by Sweden, Denmark, Norway and Finland, 2013
  • 4.2. UK
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, 2013, 2014e & 2019f
    • Share of B2C E-Commerce on Total Retail Sales of Clothing and Footwear, in %, 2011 & 2014e
    • Share of Individuals Purchasing "Clothes, Sports Goods" Online, in %, 2011 - 2014
    • Products Purchased Online, incl. "Clothes, Sports Goods", in % of Individuals, 2013 & 2014
    • Products Purchased Online, incl. "Clothes, Sports Goods", in % of Individuals, by Gender & Age, 2014
    • Devices Used for Browsing and Buying Clothing Online, in % of Online Shoppers Buying Clothing Online, 2014
    • Overview of Top 5 Online Fashion Retailers, by Rank, November 2014
  • 4.3. Germany
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Products Purchased Online, incl. "Clothing, Sports Goods", in % of Online Shoppers, 2013
    • Products Purchased Online, incl. "Clothing, Sports Goods", in % of Online Shoppers in Respective Group, by Gender and Age Groups, 2013
    • B2C E-Commerce Sales by Product Categories, incl. "Clothing", 2013
    • B2C E-Commerce Sales of Clothing, in EUR million, 2011, 2012 & 2013
    • Share of B2C E-Commerce on Total Retail Sales of Fashion & Accessories, in %, 2008 & 2013
    • Breakdown of Retail Sales of Fashion & Accessories, by Sales Channels, incl. Online, in EUR billion, 2012, and Scenarios for 2020, in EUR billion
    • Breakdown of Average Annual Return Rates in B2C E-Commerce, by Selected Product Categories, incl. "Fashion & Accessories", in % of Online Retailers in Respective Category, 2013
    • Top 5 Online Shops in Clothing, Textile, and Shoes Category, by B2C E-Commerce Sales, in EUR million 2013
    • Top 3 Online Shops to Purchase Clothing From, in % of Consumers, 2014
  • 4.4. France
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Products Purchased Online, incl. "Fashion and Clothing", in % of Internet Users, Q1 2014
    • Breakdown of B2C E-Commerce Sales of Clothing, by Player Types, in %, 2009 & 12 Months to June 2014
    • Share of B2C E-Commerce on Total Sales of Clothing, in %, 2012, 2013, 12 Months to June 2014
    • Share of Purchases of Ready-to-Wear Clothing for Women Made Online, in %, 2009 - 2013
    • Share of Purchases of Ready-to-Wear Clothing for Women Made Online, by Age Group, in %, 2013
    • Top 10 E-Commerce Websites, incl. Fashion, by Share of Online Shoppers, Q1 2014
    • Top 15 E-Commerce Websites, incl. Fashion, by Unique Visitors, in millions, Q3 2014
  • 4.5. Spain
    • Products Purchased Online, incl. "Sports Equipment, Clothing", in % of Individuals, 2014
    • Share of Individuals Purchasing "Sports Equipment, Clothing" Online, in %, by Gender, Age Group and Net Monthly Household Income, 2014
    • Share of Individuals Purchasing "Sports Equipment, Clothing" Online, in %, 2011 - 2014
    • Number of Online Shoppers Buying Fashion Products Online, in millions, 2012 & 2013
    • Average Annual Online Spending on Fashion, per Shopper, in EUR, 2012 & 2013
    • Share of Online on Total Sales of Textiles, Footwear, Accessories and Home Textiles, in %, 2013
  • 4.6. Italy
    • Products Purchased Online, in % of Online Shoppers, 2014
    • Breakdown of B2C E-Commerce Sales by Product Categories, incl. Clothing, in %, 2010 - 2014e
    • Number of Online Shoppers Buying Fashion Products Online, in millions, October 2012, April 2013, October 2013 & April 2014
    • Share of B2C E-Commerce on Total Retail Sales of Clothing, in %, 2013 & 2014e
  • 4.7. Netherlands
    • Share of Fashion Shoppers Purchasing Fashion Products Online, in %, September 2013 & September 2014
    • B2C E-Commerce Sales of Clothing, in EUR million, 2009 - 2013
    • B2C E-Commerce Sales by Product Category, in EUR billion, 2011 - 2013
  • 4.8. Sweden
    • B2C E-Commerce Sales of Clothing and Shoes, in SEK billion, 2012 & 2013
  • 4.9. Switzerland
    • Breakdown of B2C E-Commerce Sales by Product Category, incl. Textile, in %, 2010 - 2013
  • 4.10. Austria
    • B2C E-Commerce Sales by Products Categories, incl. Clothing and Textile, in EUR million, 2006 & 2013
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