Cover Image
市場調查報告書

澳洲·紐西蘭的B2C電子商務市場

Australia & New Zealand B2C E-Commerce Market 2014

出版商 yStats.com GmbH & Co. KG 商品編碼 310712
出版日期 內容資訊 英文 68 Pages/Charts
商品交期: 最快1-2個工作天內
價格
Back to Top
澳洲·紐西蘭的B2C電子商務市場 Australia & New Zealand B2C E-Commerce Market 2014
出版日期: 2014年08月19日 內容資訊: 英文 68 Pages/Charts
簡介

澳洲正在成為亞太地區B2C電子商務前5大國家。澳洲擁有最先進的設備,網路普及率超過總人口的80%,是該地區的第三名。澳洲的智慧型手機普及率之高也有助於行動商務銷售額的強力成長率,預測今後三年將會展現出二位數成長。

本報告提供澳洲及紐西蘭的B2C電子商務市場相關調查,彙整全球·各地區市場概要,各國市場概要,趨勢,銷售額和佔有率,用戶和購買客,產品及企業相關分析,為您概述為以下內容。

第1章 經營管理摘要

第2章 全球·地區比較

  • 領導跨境B2C電子商務進口的主要6個市場的跨境B2C電子商務明細,包含澳洲
  • 網路用戶佔人口的滲透率:各主要國家- 澳洲·紐西蘭
  • 行動電話擁有的明細:智慧型手機·非智慧型手機別,各主要國家,包含澳洲
  • 行動消費者佔受訪者的滲透率,各主要國家,包含澳洲

第3章 澳洲

  • 概要
    • B2C電子商務概要·比較
  • 趨勢
    • 行動商務銷售額
    • 電子商務類別的1日網站流量明細:各設備
    • 透過智慧型手機最常購買的產品分類:智慧型手機所有者比
    • 行動消費者佔網路消費者的佔有率:智慧型手機·平板電腦別
    • B2C電子商務銷售額的明細:國內·進口別
    • 跨境網路購物產品前幾名分類的平均定購額:跨境網路消費者比
  • 銷售額·佔有率
    • B2C電子商務銷售額
    • 每月B2C電子商務銷售額:線上專門零售,多通路線上零售,及全體
  • 用戶·購買客人
    • 網路佔個人滲透率
    • 網路消費者數和網路用戶比:性別,各年齡層及全體
    • 網路消費者數,與去年同期比較變化
    • 不網路購物的主要理由,不網路購物的網路用戶比率
    • B2C電子商務銷售額分析:各產品類型
  • 產品
    • B2C電子商務銷售額分析:各產品類型
    • B2C電子商務購買的產品類別:網路消費者比
  • 付款·配送
    • 包含網路購物,獲得信用卡的主要理由分析:信用卡所有者比
    • 包含網路購物,主要的信用卡利用明細:信用卡所有者比
    • 線上付款·配送交易數的明細:方式別
    • 線上付款交易額的明細:方式別
    • 線上付款交易數的成長:付款方式,全體別
    • 線上付款交易額的成長:付款方式,全體別
    • B2C電子商務配送趨勢,送貨出貨·配送服務市值
  • 企業
    • B2C電子商務企業概要
    • 電子商務網站前10名:個別造訪人數別,活性觀眾有效半徑,平均個別造訪人數的利用時間
    • 最常被點閱的消費網站:個別造訪人數

第4章 紐西蘭

  • 概要
  • 趨勢
  • 銷售額·佔有率
  • 用戶·購買客人
  • 產品
  • 付款·配送
  • 企業
目錄
Product Code: 1099

Australia and New Zealand rank high in B2C E-Commerce

Australia ranks among the top 5 countries in B2C E-Commerce sales in the Asia-Pacific Region. It has one of the most developed infrastructures, with Internet penetration reaching over 80% of the total population and ranking third in the region. High smartphone penetration in Australia contributes to strong growth rates of M-Commerce sales, estimated at double-digit percentage rates for the next three years. Close to 50% of the traffic to online shopping websites comes from mobile users.

In regards to product categories in online purchases in Australia, travel accounts for around a quarter of total B2C E-Commerce sales. The two most purchased physical product categories are electronics and fashion products, each accounting for over a 10% share of the total sales.

An important feature of the market is the high share of cross-border sales. Australian shoppers are among the most active worldwide in terms of buying from foreign online merchants. Imports account for over half of all online retail sales in the country.

The leading players on the Australian market are foreign names, such as Amazon and eBay, which are among the most visited websites in the country. However, local merchants are rapidly emerging. The number of local online stores has tripled in recent years, and traditional retailers such as Woolworths, Big W, Coles, JB Hi-Fi, Target and Harvey Norman have made their way to the top 10 most popular shopping websites.

Active online shoppers and an advanced infrastructure have allowed New Zealand to rank among the top 20 countries worldwide in B2C E-Commerce potential despite the island nation's small population size. Internet connectivity is well adopted in New Zealand and over half of adult population buys online. B2C E-Commerce is a high one-digit percentage of the total retail sales in the country.

Proliferation of online shopping on foreign websites is a trend in New Zealand, with over one third of all sales generated across the borders. The growth rate of cross-border shopping outpaces local online sales.

Interestingly, a significant share of online retail market in New Zealand is held by specialized food, groceries and liquor, which according to some estimates are even ahead of consumer electronics and fashion in terms of market share. Online marketplace Trade Me is the most popular destination for online shoppers, followed by a major retailer, the Warehouse, which has recently increased investment in development of its online retail channel.

SAMPLE

For individual Market Report purchases:

  • 1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
  • 2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

Table of Contents

1.Management Summary

2.Global & Regional Comparisons

  • Breakdown of Total Cross-Border B2C E-Commerce Imports of Top Six Markets Leading by Cross-Border B2C E-Commerce Imports, incl. Australia, in %, 2013e
  • Internet User Penetration, in % of Population, by Selected Countries, incl. Australia & New Zealand, 2013
  • Breakdown of Mobile Phone Ownership, by Smartphone and Non-Smartphone, by Selected Countries, in %, incl. Australia, 2013
  • Mobile Shopper Penetration, in % of Respondents, by Selected Countries, incl. Australia, December 2013

3. Australia

  • 3.1. Overview
    • B2C E-Commerce Overview and Comparisons, 2014
  • 3.2. Trends
    • M-Commerce Sales, in AUD billion, 2012, 2013 & 2017f
    • Breakdown of Daily Website Traffic in E-Commerce Category, by Device, in %, December 2013
    • Product Categories Most Purchased via Smartphone, in % of Smartphone Owners, January 2014
    • Share of Mobile Shoppers on Internet Users, by Smartphone and Tablet, in %, May 2013
    • Breakdown of Total B2C E-Commerce Sales, by Domestic and Import, in % and in AUD billion, FY 2011-2012
    • Average Order Value of Top Cross-Border Online Shopping Product Categories, in AUD, 2012
    • Top Reasons to Shop Online from the US Online Retailers, in % of Cross-Border Online Shoppers, April 2013
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in AUD billion, 2012 & 2013
    • Monthly B2C E-Commerce Sales, by Pure-Play Online Retail, Multi-Channel Online Retail and Total, June 2013 - May 2014
    • B2C E-Commerce Sales Forecast, in USD billion, by Comparative Estimates, 2013 - 2018f
    • Share of B2C E-Commerce on Total Retail Sales, by Pure-Play, Multichannel and Total, June 2013 - May 2014
    • B2C E-Commerce Market Size, in % of Traditional Retail Sales, 2012 & 2013
  • 3.4. Users &Shoppers
    • Internet Penetration, in % of Individuals, 2009 - 2013
    • Number of Online Shoppers, in thousands and in % of Internet Users, by Gender, Age Group and Total, 2012/2013
    • Number of Online Shoppers, in millions, and in % Year-on-Year Change, 2011 - 2017f
    • Main Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2012/2013
    • Breakdown of B2C E-Commerce Sales, by Product Categories, in % and in AUD billion, 12 Months to March 2013
  • 3.5. Products
    • Breakdown of B2C E-Commerce Sales, by Product Categories, in % and in AUD billion, 12 Months to March 2013
    • Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2012/2013
  • 3.6. Payment & Delivery
    • Breakdown of Main Reasons to Get a Credit Card, incl. Online Shopping, in % of Credit Card Owners, 2013
    • Breakdown of Main Usage of Credit Card, incl. Online Shopping, in % of Credit Card Owners, 2013
    • Breakdown of Number of Online Payment Transactions, by Method, in %, 2012/2013
    • Breakdown of Value of Online Payment Transactions, by Method, in %, 2012/2013
    • Growth in Number of Online Payment Transactions, by Payment Method and Total, in %, 2012/2013
    • Growth in Value of Online Payment Transactions, by Payment Method and Total, in %, 2012/2013
    • B2C E-Commerce Delivery Trends, 2014 and Value of Courier Pick-Up and Delivery Services Market, in AUD billion, 2012/2013 & 2013/2014f
  • 3.7. Players
    • Overview of B2C E-Commerce Players, 2014
    • Top 10 E-Commerce Websites by Unique Visitors, in Thousands, Active Audience Reach, in %, and Time Spent per Unique Visitor, December 2013
    • Most Visited Shopping Websites, by Unique Visitors, in thousands, January 2014

4. New Zealand

  • 4.1. Overview
    • B2C E-Commerce Overview and Comparisons, 2014
  • 4.2. Trends
    • Share of Mobile Device Owners Who Purchased Physical Goods via Mobile, by Smartphone and Tablet, in %, 2013
    • Share of Mobile Shoppers on Online Shoppers, by Smartphone and Tablet, in %, July 2013
    • Share of Cross-Border B2C E-Commerce Import on Total B2C E-Commerce Sales, in %, 2011 - 2013
    • Breakdown of B2C E-Commerce Sales, by Domestic and Cross-Border Import, in %, 3 Months to April 2014
    • Breakdown of Cross-Border B2C E-Commerce Import, by Country of Purchase, in %, 2013
    • Breakdown of B2C E-Commerce Sales, by Regions, in %, 12 Months to April 2014
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in NZD billion, 2011 - 2013e & 2017f
    • B2C E-Commerce Sales, in NZD billion, 2012 - 2014f
    • B2C E-Commerce Sales, in NZD billion, by Comparative Estimates, 2013
    • Share of B2C E-Commerce on Total Retail Sales, 2013e
  • 4.4. Users &Shoppers
    • Internet Penetration, in % of Individuals, 2009 - 2013
    • Online Shopper Penetration, in % of Adult Population, 2009 - 2013
    • Number of Online Shoppers, in millions, 2012 & 2013
  • 4.5. Products
    • Breakdown of B2C E-Commerce Sales, by Product Categories, Excl. Travel, in %, 12 Months to April 2014
    • Breakdown of B2C E-Commerce Sales, by Product Categories, Incl. Travel, in %, 2013
    • Product Categories Purchased in B2C E-Commerce, in %, 2013
  • 4.6. Payment & Delivery
    • Share of Individuals Who Paid for Purchases Online, in %, 2012
  • 4.7. Players
    • Top 10 E-Commerce Websites by Average Monthly Unique Audience, in thousands, 2013
Back to Top