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市場調查報告書

東南亞的B2C 電子商務市場

Southeast Asia B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 308756
出版日期 內容資訊 英文 125 Pages/Charts
商品交期: 最快1-2個工作天內
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東南亞的B2C 電子商務市場 Southeast Asia B2C E-Commerce Market 2015
出版日期: 2015年09月09日 內容資訊: 英文 125 Pages/Charts
簡介

東南亞是擁有以全球第2名快速度成長的B2C 電子商務市場的印尼,及近幾年網際網路成長率最高的菲律賓的地區市場。還有新加坡完善的高度網路零售基礎設施,馬來西亞在新興B2C電子商務市場30名以內。再加上泰國和越南,由於智慧型手機和行動消費者的普及率擴大,行動電子商務顯示著大幅成功的可能性。

本報告提供東南亞的企業消費者間(B2C)電子商務市場相關調查、全區域及各國B2C 電子商務的銷售額的變化與預測、網路用戶數、智慧型手機擁有率、用戶/購買客人簡介、支付與交貨的選項和偏好、電子商務經營者及網站趨勢等彙整。

第1章 經營管理摘要

第2章 地區概要、比較

  • 全球市場的比較
  • 地區市場與比較

第3-8章 各國分析

  • 印尼
  • 馬來西亞
  • 新加坡
  • 泰國
  • 菲律賓
  • 越南
    • 概要
      • B2C 電子商務概要、比較
      • 網際網路普及率:東南亞主要國家的比較
      • 線上平均使用時間:東南亞主要國家的比較
      • 零售類別範圍
      • 智慧型手機、行動消費者的普及率:和東南亞主要國家的比較
      • B2C 因電子商務導致的前3名產品類型:和東南亞主要國家的比較等
    • 趨勢
      • B2C 電子商務相關法律趨勢
      • 行動商務趨勢
      • 電子商務的社群媒體趨勢等
    • 銷售額、佔有率
      • B2C 電子商務的銷售額,變化與預測
      • 整體零售產業的B2C 電子商務的佔有率預測等
    • 用戶、購買客人
      • 網路消費者的概要與網路購物趨勢
      • 網路用戶數與普及率
      • 網路用戶數與普及率的預測
      • 網路用戶數的明細:各年齡
      • 網路用戶數的明細:男女
      • 上網服務的類型
      • 行動電話、智慧型手機的普及率
      • 網路消費者數、網路用戶的市場佔有率
      • 網路消費者數、網路用戶的市場佔有率的預測
      • 網路消費者簡介
      • 購買決策的影響因素
      • 網路購物途徑等
    • 產品
      • B2C 電子商務出身的購買產品等
    • 付款&交貨
      • B2C 電子商務偏好的付款方式
      • B2C 電子商務的交貨:概要與趨勢等
    • 經營者
      • 電子商務經營者概要
      • 最受歡迎的電子商務網站等

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 1228

OVERVIEW

Countries Covered: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam.

Questions Covered in the report:

  • How does B2C E-Commerce evolve in Southeast Asia and what are its prospects?
  • Which countries have the lead in B2C E-Commerce in Southeast Asia?
  • What are some important characteristics and differences between the online retail markets in this sub-region?
  • Which B2C E-Commerce trends are prominent across the Southeast Asian markets?
  • Who are the major E-Commerce market players in the countries of Southeast Asia?

Key Findings:

B2C E-commerce Booming Across Southeast Asia

B2C E-Commerce in Southeast Asia has seen rapid growth and is predicted to maintain double-digit growth rates for the next several years. While Singapore established itself as the leading country by B2C E-Commerce sales in this sub-region, Indonesia is likely to take over this position due to increasing Internet and online shopper penetration within its vast population. Indonesia is predicted to account for more than a third of overall B2C E-Commerce sales in Southeast Asia in the next three years.

Southeast Asia is home to five of the top 10 countries in the Asia-Pacific region in terms of number of Internet users. However, only Singapore's online market can be perceived as relatively advanced, with well-developed infrastructure and high Internet penetration, while other Southeast Asian markets can still expect robust growth through new Internet users and online shoppers, as well as infrastructure improvement.

Other B2C E-Commerce markets in Southeast Asia, such as Thailand, Vietnam and the Philippines, currently account for less than a 1% share of domestic retail sales and thus have a great room for growth. Along with an increase in Internet penetration, strengthening trust in online payments, development of delivery infrastructure and E-Commerce regulation will boost B2C E-Commerce growth. The leading trends in online retail across Southeast Asia include mobile and cross-border online shopping. In Indonesia, for example, mobile phones were used by the majority of Internet users to go online in 2014, and were furthermore the devices most used by online shoppers to make purchases over the Internet. Meanwhile, in Malaysia over one third of online purchases were reported to come from cross-border sales last year.

Some of the major regional players in the E-Commerce space in Southeast Asia include online retailer and marketplace Lazada, online classifieds platform OLX and online clothing merchant Zalora. Also global E-Commerce websites such as Amazon.com, Aliexpress.com and eBay.com rank high in popularity among Internet users in Southeast Asian countries.

COMPANIES MENTIONED

  • 11street.my
  • 123Mua.vn
  • 5giay.vn
  • 701Search
  • Alibaba
  • Alibaba Group
  • aliexpress
  • Amazon
  • Berniaga
  • Big C Supercenter
  • Cashcashpinoy.com
  • Cdiscount
  • Chilindo.com
  • Chotot.vn
  • CP Fresh Mart
  • Craiglist.com.sg
  • Cungmua.com
  • Deal.com.sg
  • DOKU
  • eBay
  • Elevenia.co.id
  • Ensogo.com.ph
  • Facebook
  • Fair Price
  • Giosis
  • GoFresh
  • Groupe Casino
  • Groupon
  • Gumtree.sg
  • HelloPay
  • Hotdeal.vn
  • Ikea.com
  • Indonetwork.co.id
  • Itruemart.com
  • Kaidee
  • kaskus
  • Lazada
  • Lelong.com.my
  • Line
  • Locanto.sg
  • MetroDeal.com
  • Mobile World JSC
  • Mobile88.com
  • Muachung.vn
  • Mudah.my
  • Myriad International Holdings
  • Mysale.my
  • Naspers
  • OL Shop
  • OLX
  • Priceprice.com
  • Q&Me
  • Qoo10.sg
  • Rakuten
  • RedMart
  • Rocket Internet
  • Sendo
  • Senheng
  • Singapore Post
  • Singtelshop.com
  • SSI Group
  • Tarad.com
  • Tesco
  • Tesco Lotus
  • Thaiticketmajor.com
  • Tiki.vn
  • Tokobagus
  • Tokopedia
  • Tops Supermarket
  • Vatgia.com
  • Vien Thong A Import Export Trading Production Corp
  • Vietrade
  • VinEcom
  • Vingroup
  • weloveshopping.com
  • Zalora

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Table of Contents

1. MANAGEMENT SUMMARY

2. REGIONAL

  • B2C E-Commerce Sales in Southeast Asia, in USD billion, 2009, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, in %, 2014 & 2019f
  • B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 & 2018f
  • Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult Internet Users, May 2014
  • Number of Internet Users in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in millions, 2013 - 2018f
  • Internet Penetration in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in % of Population, 2013 - 2018f
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Countries in Southeast Asia, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Countries in Southeast Asia, in % of Respondents, 2012 - 2014
  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Countries in Southeast Asia, April 2015
  • Internet Penetration in Southeast Asia, by Country, in % of Population, 2014
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, in %, 2013
  • Devices Most Used for Online Shopping in Southeast Asia, by Country, Compared to Global Average, in % of Online Shoppers, Q1 2014
  • Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, 2014/Q1 2015
  • Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, in % of Smartphone Users, 2014/Q1 2015
  • Top 3 Drivers of Online Shopping in Southeast Asia, by Country, Q1 2014
  • Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, Compared to Global Average, in % of Internet Users, Q1 2014

3. SINGAPORE

  • 3.1. OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, August 2015
  • 3.2. TRENDS
    • B2C E-Commerce Trends Overview, August 2015
    • Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015f
    • Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
  • 3.3. SALES & SHARES
    • B2C E-Commerce Sales, in SGD million, 2013 & 2018f
    • B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
  • 3.4. USERS & SHOPPERS
    • Internet Penetration, in % of Households, 2010 - 2014
    • Online Shopper Penetration, in % of Internet Users, 2009 - 2013
  • 3.5. PRODUCTS
    • Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
  • 3.6. PAYMENT
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013
  • 3.7. DELIVERY
    • Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
  • 3.8. PLAYERS
    • E-Commerce Player Overview, August 2015
    • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

4. INDONESIA

  • 4.1. OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, August 2015
  • 4.2. TRENDS
    • B2C E-Commerce Trends Overview, August 2015
    • Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014
    • Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
    • Overview of B2C E-Commerce Regulatory Trends, August 2015
  • 4.3. SALES & SHARES
    • B2C E-Commerce Sales, in USD million, 2009 & 2014
    • B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f
  • 4.4. USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
    • Online Shopper Penetration, in % of Internet Users, 2013 - 2018f
  • 4.5. PRODUCTS
    • Product Categories Purchased Online, in % of Online Shoppers, 2014
  • 4.6. PAYMENT
    • Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
  • 4.7. DELIVERY
    • Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers, 2014
  • 4.8. PLAYERS
    • E-Commerce Player Overview, August 2015
    • E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
    • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

5. MALAYSIA

  • 5.1. OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, August 2015
  • 5.2. TRENDS
    • B2C E-Commerce Trends Overview, August 2015
    • Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
    • Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015
  • 5.3. SALES & SHARES
    • B2C E-Commerce Sales, in MYR billion, 2013 & 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
  • 5.4. USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users, 2013
  • 5.5. PRODUCTS
    • Product Purchased Online, in % of Online Shoppers, 2013
  • 5.6. PAYMENT
    • Online Payment Overview, August 2015
  • 5.7. DELIVERY
    • Criteria Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet Users Who Do Not Purchase Online, 2013
  • 5.8. PLAYERS
    • E-Commerce Player Overview, August 2015
    • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

6. THAILAND

  • 6.1. OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, August 2015
  • 6.2. TRENDS
    • B2C E-Commerce Trends Overview, August 2015
    • Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014
    • Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January 2015
  • 6.3. SALES & SHARES
    • B2C E-Commerce Sales, in USD million, 2013 & 2018f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
  • 6.4. USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
  • 6.5. PRODUCTS
    • Product Categories Purchased Online, in % of Online Shoppers, May 2015
  • 6.6. PAYMENT
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
  • 6.7. DELIVERY
    • Methods Used in Online Shopping, in % of Online Shoppers, May 2015
  • 6.8. PLAYERS
    • E-Commerce Player Overview, August 2015
    • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

7. PHILIPPINES

  • 7.1. OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, August 2015
  • 7.2. TRENDS
    • B2C E-Commerce Trends Overview, August 2015
    • Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users, June 2014
    • Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014
  • 7.3. SALES & SHARES
    • E-Commerce Sales, USD billion, 2014 & 2015f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2014
  • 7.4. USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010 - 2014
  • 7.5. PRODUCTS
    • Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1 2014
  • 7.6. PAYMENT
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
  • 7.7. DELIVERY
    • Overview of B2C E-Commerce Delivery, August 2015
  • 7.8. PLAYERS
  • E-Commerce Player Overview, August 2015
  • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

8. VIETNAM

  • 8.1. OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, August 2015
  • 8.2. TRENDS
    • B2C E-Commerce Trends Overview, August 2015
    • Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook, December 2014
    • Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015
  • 8.3. SALES & SHARES
    • B2C E-Commerce Sales, in USD billion, 2013 & 2014
    • B2C E-Commerce Share of Total Retail Sales, in %, 2014
    • B2C E-Commerce Sales, in EUR billion, 2013 & 2018f
  • 8.4. USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010 - 2014
  • 8.5. PRODUCTS
    • Product Categories Purchased Online, in % Online Shoppers, 2013 & 2014
  • 8.6. PAYMENT
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
  • 8.7. DELIVERY
    • Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014
  • 8.8. PLAYERS
    • E-Commerce Player Overview, August 2015
    • Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015
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