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市場調查報告書

馬來西亞的B2C 電子商務市場:2015年

Malaysia B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 307706
出版日期 內容資訊 英文 62 Pages/Charts
商品交期: 最快1-2個工作天內
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馬來西亞的B2C 電子商務市場:2015年 Malaysia B2C E-Commerce Market 2015
出版日期: 2015年08月26日 內容資訊: 英文 62 Pages/Charts
簡介

馬來西亞,網際網路的普及率是東南亞第2名。因為基礎設施比較先進,馬來西亞的B2C 電子商務,預計今後5年有以2位數急速成長的潛在性。

本報告提供馬來西亞的B2C 電子商務市場相關調查分析、市場趨勢、銷售額的實際成果與預測、市場佔有率、產品類型、用戶數、普及率、主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 概要與國際比較

  • B2C 電子商務的概要與國際比較
  • 線上消費者的普及率,各新興市場,含馬來西亞
  • 在亞太地區過去3個月以內至少一次在線上購買的調查受訪者的佔有率,各主要國家,含馬來西亞
  • 亞太地區的行動消費者的普及率,各主要國家,含馬來西亞
  • 亞太地區的網路用戶數,各國,含馬來西亞
  • 亞太地區的人口中網際網路的普及率,各國,含馬來西亞
  • 海外的網路購物的頻率的明細,各主要國家,含馬來西亞
  • 東南亞的網際網路普及率,各國,含馬來西亞
  • 東南亞的零售總銷售額中B2C 電子商務的佔有率,各國,含馬來西亞
  • 在東南亞的網路購物最常利用的設備,各國,含馬來西亞,全球和平均數的比較
  • 東南亞最近的線上購買的明細,各利用設備,線上消費者比率,各國,含馬來西亞
  • 東南亞至少一週一次用智慧型手機實行的活動,包含購買,各國,含馬來西亞,智慧型手機用戶比率
  • 東南亞的網路購物的3大推動因素,各國,含馬來西亞
  • 東南亞不信任線上提供信用卡資訊的網路用戶的佔有率,各國,含馬來西亞,全球和平均數的比較

第3章 趨勢

  • B2C 電子商務趨勢概要
  • 電子商務總銷售額中海外的佔有率
  • 海外的線上所購買的產品
  • 從海外線上購買的理由
  • 網路購物利用的設備
  • 寬頻網路用戶的明細,各連接形態、行動
  • 社群媒體品牌的可能性的明細
  • 對網路購物的主要推動因素與意識

第4章 銷售和佔有率

  • B2C 電子商務銷售額
  • 零售總銷售額中B2C 電子商務的佔有率
  • 商品的B2C 電子商務銷售額

第5章 網路用戶和線上消費者

  • 網際網路普及率
  • 網路用戶數,與前一年同期比較
  • 線上消費者數
  • 在線上實行的活動,包含商品、服務的購買/定購
  • 在線上購買/訂購商品、服務的網路用戶的佔有率:性別
  • 在線上購買/訂購商品、服務的網路用戶的佔有率:各城市、地區

第6章 產品

  • 線上購買的產品
  • 今後6個月在線上購買的產品類型
  • 在線上超級市場有購買食品雜貨意願的消費者的佔有率

第7章 付款

  • 線上付款概要
  • 網路為基礎的E金錢的用戶數,與前一年同期比較
  • 網路銀行用戶數,普及率

第8章 發送

  • 不在線上購買/訂購商品、服務的理由

第9章 企業

  • 電子商務企業概要
  • 當地的電子商務網站前十大企業,各網站排行榜

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目錄
Product Code: 1224

OVERVIEW

Key Findings:

B2C E-Commerce in Malaysia supported by relatively developed logistics and Internet infrastructure

Malaysia ranked second in Southeast Asia in Internet penetration and had the highest logistics performance index in its region and income group in 2014. With the infrastructure thus being relatively advanced, B2C E-Commerce in Malaysia has a potential to grow rapidly at double-digit rates over the next five years. The online share of total retail sales is projected to increase more than five-fold over the same period from just over 1% in 2013.

An important characteristic of the Malaysian B2C E-Commerce market is that convenience is the key motivation for consumers to shop online. However, the main discouraging factor is lack of interest in online shopping, holding back the majority of over three-quarters of Internet users who do not yet make purchases online. Another interesting fact is that food and beverage was the second most popular product category in online shopping in Malaysia, purchased almost as much as clothing.

Furthermore, a medium-high double digit share of online purchases in Malaysia was reported to come from cross-border sales last year. Global E-Commerce websites Aliexpress.com, Alibaba.com and Amazon.com are among the top 10 most visited online shopping websites in Malaysia. The leading local and regional players include online classifieds website Mudah.my and online retailer and marketplace Lazada.com.my. A newcomer is the E-Commerce marketplace 11Street.my, launched by Korean companies SK Planet, and Celcom Axiata Berhad, which in a matter of a few months became one of the most visited online shopping websites in the country.

Questions Covered in the report:

  • How large is the B2C E-Commerce market in Malaysia and what is its potential for growth?
  • How does Malaysia compare to other B2C E-Commerce markets in its region?
  • Which important trends can be observed on the online retail market in Malaysia?
  • Who are the major E-Commerce companies in Malaysia?

COUNTRIES COVERED

Malaysia.

COMPANIES MENTIONED

  • 11street.my
  • Alibaba
  • eBay
  • Lazada
  • Mobile88.com
  • Myriad International Holdings
  • Naspers
  • Senheng
  • Tobao
  • 701Search
  • Amazon
  • Groupon
  • Lelong.com.my
  • Mudah.my
  • Mysale.my
  • Rocket Internet
  • Tesco
  • Zalora

For individual Market Report purchases:

  • 1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
  • 2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, August 2015
  • Online Shopper Penetration, by Selected Emerging Markets, incl. Malaysia, in % of Adult Internet Users, May 2014
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Malaysia, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Malaysia, in % of Respondents, 2012 - 2014
  • Number of Internet Users in Asia-Pacific, by Country, incl. Malaysia, in millions, 2013 - 2018f
  • Internet Penetration on the Population in Asia-Pacific, by Country, incl. Malaysia, in %, 2013 – 2018f
  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Malaysia, April 2015
  • Internet Penetration in Southeast Asia, by Country, incl. Malaysia, in % of Population, 2014
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Malaysia, in %, 2013
  • Devices Most Used for Online Shopping in Southeast Asia, by Country, incl. Malaysia, Compared to Global Average, in % of Online Shoppers, Q1 2014
  • Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, incl. Malaysia, 2014/Q1 2015
  • Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, incl. Malaysia, in % of Smartphone Users, 2014/Q1 2015
  • Top 3 Drivers of Online Shopping in Southeast Asia, by Countries, incl. Malaysia, Q1 2014
  • Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, incl. Malaysia, Compared to Global Average, in % of Internet Users, Q1 2014

3. Trends

  • B2C E-Commerce Trends Overview, August 2015
  • Share of Cross-Border on Total E-Commerce Sales, in %, 2014e
  • Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
  • Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
  • Devices Used for Online Shopping, in % of Online Shoppers, Q1 2014
  • Breakdown of Broadband Internet Users, by Type of Connection Used, incl. Mobile, in %, 2013
  • Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015
  • Key Drivers and Attitudes to Online Shopping, in % of Online Shoppers, Q1 2014

4. Sales & Shares

  • B2C E-Commerce Sales, in MYR billion, 2013 & 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
  • B2C E-Commerce Sales of Goods, in USD million, 2013 & 2017f

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2014
  • Number of Internet Users, in millions, and in % Year-on-Year Change, 2013 – 2018f
  • Number of Online Shoppers, 2013 & 2020f
  • Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users, 2013
  • Share of Internet Users Purchasing and Ordering Goods and Services Online, in %, by Gender, 2013
  • Share of Internet Users Purchasing and Ordering Goods and Services Online, in %, by Urban and Rural, 2013

6. Products

  • Products Purchased Online, in % of Online Shoppers, 2013
  • Product Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1 2014
  • Share of Consumers Willing to Purchase Groceries via an Online Supermarket, in % of Internet Users, Q4 2014

7. Payment

  • Online Payment Overview, August 2015
  • Number of Users of Network-Based E-Money, in millions, and in % Year-on-Year Change, 2011 - 2014 & H1 2015
  • Number of Internet Banking Subscribers, in millions, and Penetration Rate, in % of Population, 2011 - 2014 & H1 2015
  • Number of Mobile Banking Subscribers, in millions, and Penetration Rate, in % of Population, 2011 - 2014 & H1 2015

8. Delivery

  • Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet Users Who Do Not Purchase Online, 2013

9. Players

  • E-Commerce Player Overview, August 2015
  • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
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