Cover Image
市場調查報告書

印尼的B2C 電子商務市場:2015年

Indonesia B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 306345
出版日期 內容資訊 英文 65 Pages/Charts
商品交期: 最快1-2個工作天內
價格
Back to Top
印尼的B2C 電子商務市場:2015年 Indonesia B2C E-Commerce Market 2015
出版日期: 2015年08月20日 內容資訊: 英文 65 Pages/Charts
簡介

印尼,儘管網際網路普及率低,成為在網路用戶數中全球第4位的市場。在其潛在性中,預計成為東南亞最大的B2C 電子商務市場。

本報告提供印尼的B2C 電子商務市場相關調查分析、市場趨勢、銷售額的實際成果與預測、市場佔有率、產品類型、用戶數、普及率、主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 概要與國際比較

  • B2C 電子商務的概要與國際比較
  • 全球主要10個國家,各網路用戶數,含印尼
  • 全球主要10個國家,各智慧型手機用戶數,含印尼
  • 亞太地區的智慧型手機用戶的普及率,各主要國家,含印尼
  • 亞太地區的線上消費者的普及率,各主要國家,含印尼
  • 亞太地區的零售總銷售額中B2C 電子商務的佔有率,各主要國家,含印尼
  • 在亞太地區過去3個月以內至少一次線上購買的調查受訪者的佔有率,各主要國家,含印尼
  • 亞太地區的行動消費者的普及率,各主要國家,含印尼
  • 海外的網路購物頻率的明細,各主要國家,含印尼
  • 東南亞的B2C 電子商務的印尼的佔有率
  • 東南亞的網際網路普及率,各國,含印尼
  • 東南亞的零售總銷售額中B2C 電子商務的佔有率,各國,含印尼
  • 在東南亞的網路購物最常利用的設備,各國,含印尼,和全球平均數的比較
  • 東南亞的最近的線上購買的明細,各利用設備,線上消費者比率,各國,含印尼
  • 東南亞的至少一週一次用智慧型手機實行的活動,包含購買,各國,含印尼,智慧型手機用戶比率
  • 東南亞的網路購物的3大推動因素,各國,含印尼
  • 東南亞的不信任線上提供信用卡資訊的網路用戶的佔有率,各國,含印尼,和全球平均數的比較

第3章 趨勢

  • B2C 電子商務趨勢概要
  • 網路購物最常利用的設備
  • 利用上網服務的設備
  • 經由手機瀏覽器實行的活動,包含購買
  • 利用網路購物的平台的種類,含SNS
  • B2C 電子商務法規趨勢概要

第4章 銷售和佔有率

  • B2C 電子商務銷售額
  • 零售總銷售額中B2C 電子商務的佔有率
  • 電子商務銷售額

第5章 網路用戶和線上消費者

  • 網際網路普及率
  • 網路用戶數與普及率
  • 網路用戶數,與前一年同期比較
  • 線上消費者的普及率
  • 在線上實行的活動,包含線上購買
  • 線上消費者和網路用戶的明細,性別
  • 過去6個月以內的線上支出的明細

第6章 產品

  • 線上所購買的產品類別
  • 今後6個月在線上購買的產品類型

第7章 付款

  • 網路購物推薦的付款方法的明細
  • 利用網路購物的線上付款方式

第8章 發送

  • 網路購物相關疑慮
  • 選擇電子商務網站的標準,包含安全的交易、配送

第9章 企業

  • 電子商務企業概要
  • 購買利用的電子商務網站
  • 主要的電子商務網站的排行榜
  • 當地的電子商務網站前十大企業,各網站排行榜

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 1222

OVERVIEW

Countries Covered: Indonesia.

Questions Covered in the report:

  • How large is the B2C E-Commerce Market in Indonesia and what are its prospects?
  • How does Indonesia compare to other countries in Southeast Asia and in Asia-Pacific by criteria related to B2C E-Commerce?
  • What trends can be observed in the online retail market in Indonesia?
  • Who are the largest competitors in this market?

Key Findings:

Indonesia to become the largest B2C E-Commerce market in Southeast Asia

The fourth most populous country worldwide, Indonesia, ranks in the top 10 global markets by number of Internet users, despite low Internet penetration. Although only a low double-digit share of Internet users in the country makes purchases online, Indonesia is reported to have the potential to become by far the largest of the B2C E-Commerce markets in Southeast Asia, due to anticipated rapid growth.

Indonesia is a “mobile first” country. Mobile phones were used by the majority of Internet users in Indonesia to access the web in 2014, and were furthermore the device most used by online shoppers to make purchases online. Smartphone penetration is growing, expected to top 100 million users and rank Indonesia among the top 5 countries worldwide by number of smartphone users, within the next three years. Additionally, clothing and other fashion-related items were the most purchased online product category last year, while the payment method most preferred by online shoppers was bank transfer.

As the E-Commerce landscape evolves in Indonesia, the competition is dominated by marketplaces. The most popular E-Commerce website in Indonesia, Lazada, combined online retailing with the marketplace model and achieved triple-digit growth across Southeast Asia last year. It also attracted additional investment, as did two other marketplaces, Tokopedia and Elevenia. Meanwhile, the two major online classifieds websites in the country, OLX and Berniaga, formed a joint venture under the OLX brand to compete together in the increasingly competitive and booming E-Commerce industry.

COMPANIES MENTIONED

  • 701Search
  • Amazon
  • DOKU
  • Indonetwork.co.id
  • Lazada.co.id
  • OL Shop
  • Tokobagus
  • Zalora.co.id
  • Alibaba
  • Berniaga
  • Facebook
  • kaskus
  • Naspers
  • OLX Indonesia
  • Tokopedia. Elevenia.co.id

For individual Market Report purchases:

  • 1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
  • 2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

Table of Contents

1. Management Summary

2. Overview and International Comparisons

  • B2C E-Commerce Overview and International Comparisons, August 2015
  • Top 10 Countries Worldwide by Number of Internet Users, incl. Indonesia, in millions, 2013 – 2018f
  • Top 10 Countries Worldwide by Number of Smartphone Users, incl. Indonesia, in millions, 2013 – 2018f
  • Smartphone User Penetration in Asia-Pacific, by Selected Countries, incl. Indonesia, in % of Population, 2012 – 2018f
  • Online Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Indonesia, in % of Internet Users, 2013 – 2018f
  • B2C E-Commerce Share of Total Retail Sales in Asia-Pacific, by Selected Countries, incl. Indonesia, in %, 2013 – 2018f
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Indonesia, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Indonesia, in % of Respondents, 2012 - 2014
  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Indonesia, April 2015
  • Share of Indonesia of B2C E-Commerce Sales in Southeast Asia, in % and in USD billion, 2018f
  • Internet Penetration in Southeast Asia, by Country, incl. Indonesia, in % of Population, 2014
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Indonesia, in %, 2013
  • Devices Most Used for Online Shopping in Southeast Asia, by Country, incl. Indonesia, Compared to Global Average, in % of Online Shoppers, Q1 2014
  • Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, incl. Indonesia, 2014/Q1 2015
  • Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, incl. Indonesia, in % of Smartphone Users, 2014/Q1 2015
  • Top 3 Drivers of Online Shopping in Southeast Asia, by Countries, incl. Indonesia, Q1 2014
  • Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, incl. Indonesia, Compared to Global Average, in % of Internet Users, Q1 2014

3. Trends

  • B2C E-Commerce Trends Overview, August 2015
  • Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014
  • Devices Used to Access the Internet, in % of Internet Users, 2014
  • Activities Carried Out via Mobile Browser, incl. “Shopping”, in % of Mobile Internet Users, September 2014
  • Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
  • Overview of B2C E-Commerce Regulatory Trends, August 2015

4. Sales & Shares

  • B2C E-Commerce Sales, in USD million, 2009 & 2014
  • B2C E-Commerce Share of Total Retail Sales, in %, 2013 – 2018f
  • E-Commerce Sales, in USD billion, 2014 & 2016f
  • E-Commerce Sales, in USD billion, 2013 – 2015f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2014
  • Number of Internet Users and Penetration, in millions and in % of Individuals, 2010 - 2014
  • Number of Internet Users, in millions, and in % Year-on-Year Change, 2013 – 2018f
  • Online Shopper Penetration, in % of Internet Users, 2013 – 2018f
  • Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
  • Breakdown of Online Shoppers and Internet Users, by Gender, in %, 2014
  • Breakdown of Online Spending in the Previous 6 Months, in % of Online Shoppers, 2014

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2014
  • Product Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1 2014

7. Payment

  • Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
  • Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014

8. Delivery

  • Concerns Related to Online Shopping, incl. Shopping Costs, in % of Internet Users, Q1 2014
  • Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers, 2014

9. Players

  • E-Commerce Player Overview, August 2015
  • E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
  • Ranking of Selected E-Commerce Websites, by Unique Visitors, in thousands, and in % Reach of Total Unique Visitors to E-Commerce Websites, July 2014
  • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
Back to Top