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市場調查報告書

泰國的B2C 電子商務市場:2015年

Thailand B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 306344
出版日期 內容資訊 英文 58 Pages/Charts
商品交期: 最快1-2個工作天內
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泰國的B2C 電子商務市場:2015年 Thailand B2C E-Commerce Market 2015
出版日期: 2015年08月24日 內容資訊: 英文 58 Pages/Charts
簡介

泰國的B2C 電子商務市場,不滿國內的零售總銷售額的1%。網路零售業發展途中,要成長還需花費很長的時間。

本報告提供泰國的B2C 電子商務市場相關調查分析、市場趨勢、銷售額的實際成果與預測、市場佔有率、產品類型、用戶數、普及率、主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 概要與國際比較

  • B2C 電子商務的概要與國際比較
  • 線上消費者的普及率,各新興市場,含泰國,成人的網路用戶比率
  • 在過去3個月以內至少一次利用了網路購物的調查受訪者的佔有率,各主要國家,含泰國
  • 亞太地區的行動消費者的普及率,各主要國和各地,含泰國
  • 海外的網路購物的頻率的明細,各主要國家,含泰國
  • 東南亞的網際網路普及率,各國,含泰國
  • 對東南亞的零售總銷售額的B2C 電子商務的佔有率,各國,含泰國
  • 在東南亞的網路購物最經常利用的設備,各國,含泰國,全球和平均數的比較
  • 東南亞的最近的線上購買的明細,利用各設備,線上消費者比率,各國,含泰國
  • 至少一週一次智慧型手機包含實行的活動、購買,各國,含泰國,智慧型手機用戶比率
  • 東南亞的網路購物的3大推動因素,各國,含泰國
  • 東南亞的線上不信任提供信用卡資訊的網路用戶的佔有率,各國,含泰國,全球和平均數的比較

第3章 趨勢

  • B2C 電子商務趨勢概要
  • 上網服務利用的設備,網路用戶比率,平均利用時間,各設備類型
  • 經由行動設備在線上實行的活動,包含商品、服務的購買/銷售,性別,各世代
  • B2C 對電子商務總銷售額的貿易的佔有率
  • 網路購物利用的設備的明細
  • 行動消費應用程式的普及率
  • 購買前調查產品相關資訊利用的流通管道

第4章 銷售和佔有率

  • B2C 電子商務銷售額
  • 各電子商務銷售額的明細,B2C、B2B、B2G
  • B2C 電子商務、郵購的銷售額
  • 對零售總銷售額的B2C 電子商務的佔有率

第5章 網路用戶、線上消費者

  • 網際網路的普及率
  • 網際網路的普及率,性別,各年齡
  • 在線上實行的活動,包含商品、服務的購買/銷售
  • 網路用戶的明細,各年齡,性別
  • 在線上實行的活動,包含商品、服務的購買/銷售,性別,各世代
  • 線上購買決策的影響因素
  • 不在線上購買的理由的明細

第6章 產品

  • 線上所購買的產品類別
  • 線上購買的支出的明細,各產品類型

第7章 付款

  • 網路購物利用的付款方法
  • 線上付款的金額和數量,銀行、非銀行,總合
  • 手機付款的金額和數量,銀行、非銀行,總合

第8章 發送

  • 網路購物利用的發送方法

第9章 企業

  • 電子商務企業概要
  • 當地的電子商務網站前十名,各網站排行榜,含到訪數

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目錄
Product Code: 1223

OVERVIEW

Countries Covered: Thailand.

Questions Covered in the report:

  • What is the current status and outlook for the B2C E-Commerce market in Thailand?
  • How does Thailand compare to other countries in its region and to emerging online retail markets worldwide?
  • What are some of the important trends in B2C E-Commerce in Thailand?
  • Who are the major E-Commerce competitors in Thailand?

Key Findings:

Mobile, social and cross-border commerce driving online retail in Thailand

As B2C E-Commerce in Thailand accounts for less than 1% of total retail sales in the country, online retailing there still has a long way to grow. Thailand's Internet penetration of less than a quarter of the population, below that of four out of six major markets in Southeast Asia, indicates that there is significant room for growth in numbers of Internet users and online shoppers. Along with an increase in Internet penetration, strengthening trust in online payments and quicker and more convenient delivery options could also spur B2C E-Commerce growth in Thailand. Some primary sources suggest that Thailand has the potential to become the second largest B2C E-Commerce market in Southeast Asia, behind Indonesia.

Thailand was one of the leaders in Asia-Pacific in mobile shopper penetration in 2014 and was ahead of most other countries in Southeast Asia by share of digital buyers making online purchases cross-border. One further important trend is social commerce. With around 30 million users in Thailand, Facebook is a leading channel to research product information prior to an online purchase and to share experiences after the purchase.

The competition landscape on the E-Commerce market in Thailand includes regional and global players, as well as store-based retailers. Among local websites, the most visited were Southeast Asian online retailer and marketplace Lazada and online classifieds website Kaidee which recently joined forces with OLX. International marketplaces, such as Aliexpress.com, are also popular online shopping destinations for consumers in Thailand. An emerging player is Japan-based messenger LINE, which planned to launch an online grocery delivery service in Thailand to compete with that of store-based retailers such as Tesco Lotus.

COMPANIES MENTIONED

  • Alibaba
  • Big C
  • Chilindo.com
  • CP Fresh Mart
  • HelloPay
  • Kaidee
  • Line
  • Rakuten
  • Thaiticketmajor.com
  • weloveshopping.com
  • aliexpress
  • Cdiscount
  • Groupe Casino
  • Itruemart.com
  • Lazada
  • OLX
  • Tarad.com
  • Tesco Lotus
  • Tops Supermarket

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Table of Contents

1. Management Summary

2. Overview and International Comparisons

  • B2C E-Commerce Overview and International Comparisons, August 2015
  • Online Shopper Penetration, by Selected Emerging Markets, incl. Thailand, in % of Adult Internet Users, May 2014
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Thailand, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Selected Countries and Territories, incl. Thailand, in % of Respondents, 2012 – 2014
  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Thailand, April 2015
  • Internet Penetration in Southeast Asia, by Country, incl. Thailand, in % of Population, 2014
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Thailand, in %, 2013
  • Devices Most Used for Online Shopping in Southeast Asia, by Country, incl. Thailand, Compared to Global Average, in % of Online Shoppers, Q1 2014
  • Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, incl. Thailand, 2014/Q1 2015
  • Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, incl. Thailand, in % of Smartphone Users, 2014/Q1 2015
  • Top 3 Drivers of Online Shopping in Southeast Asia, by Countries, incl. Thailand, Q1 2014
  • Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, incl. Thailand, Compared to Global Average, in % of Internet Users, Q1 2014

3. Trends

  • B2C E-Commerce Trends Overview, August 2015
  • Devices Used to Access the Internet, in % of Internet Users, and in Average Time Spent Online, by Device Type, in Hours Per Day, May 2015
  • Activities Carried Out Online via Mobile Devices, incl. Buying and Selling Goods and Services, by Gender and Generation, in % of Mobile Internet Users, May 2015
  • M-Commerce Share of Total B2C E-Commerce Sales, in %, 2018f
  • Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014
  • Mobile Shopping App Penetration, in % of Smartphone App Users, Q1 2014 & Q1 2015
  • Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January 2015

4. Sales & Shares

  • B2C E-Commerce Sales, in USD million, 2013 & 2018f
  • Breakdown of E-Commerce Sales, by B2C, B2B and B2G, in % and in THB billion, 2012 & 2014
  • B2C E-Commerce and Mail Order Sales, in THB million and in % of Total Retail Sales, Q1 2013 – Q4 2014
  • B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2014
  • Internet Penetration by Gender and Age Group, in % of Individuals in the Relevant Group, 2010 - 2014
  • Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
  • Breakdown of Internet Users, by Age Group and Gender, in %, 2014
  • Activities Carried Out Online, incl. Buying and Selling Goods and Services, by Gender and Generation, in % of Internet Users, May 2015
  • Factors That Influence the Decision to Buy Online, in % of Online Shoppers, May 2015
  • Breakdown of Reasons for Not Buying Online, in % of Internet Users Who Did Not Buy Online, 2014

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, May 2015
  • Breakdown of Spending on Online Purchase, by Product Category, in % of Online Shoppers Who Purchased From This Category, May 2015

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
  • Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014
  • Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 - 2014

8. Delivery

  • Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015

9. Players

  • E-Commerce Player Overview, August 2015
  • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
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