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市場調查報告書

亞太地區的行動商務概要

Asia-Pacific M-Commerce Snapshot 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 298819
出版日期 內容資訊 英文 47 Pages/Charts
商品交期: 最快1-2個工作天內
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亞太地區的行動商務概要 Asia-Pacific M-Commerce Snapshot 2015
出版日期: 2015年03月18日 內容資訊: 英文 47 Pages/Charts
簡介

智慧型手機現在在全球人口的普及率比平板電腦高,不過,平板電腦的使用率急速增加。行動零售應用在智慧型手機上更受歡迎,經由平板電腦行動瀏覽存取普及。

本報告提供亞太地區的行動商務市場相關調查、市場概要與趨勢、統計報告與預測,及主要各國和各地分析,為您概述為以下內容。

第1章 經營管理摘要

第2章 全球趨勢、比較

  • 行動商務概要及趨勢
  • 行動購買的頻率明細:智慧型手機、平板電腦
  • 行動購買的應用和瀏覽器的使用概況
  • 行動寬頻用戶數(國民每100人):各地區
  • 使用行動電話的網路消費者數的比例:各地區
  • 每周最低1次用智慧型手機網路購物的用戶比例:主要國家
  • 店內使用行動電話的用戶比例(含購買)
  • 購買中在店內用行動電話作價格比較的消費者比例:主要國家

第3章 亞太地區

  • 地區概要
    • 在總人口中智慧型手機佔的普及率
    • 在智慧型手機擁有者中行動購買佔的普及率:主要國家
    • 線上購買最常使用的設備:主要國家
  • 中國
    • 行動網際網路用戶數:每一百萬人及全網路用戶中
    • 行動消費者數:每一百萬人及行動網際網路用戶中
    • 行動電子商務的銷售額
    • 在電子商務全體中行動電子商務佔的銷售額佔有率
    • 行動電子商務的銷售額的明細:各企業
  • 日本
    • 行動裝置擁有者數:各智慧型手機及平板電腦
    • 行動購買普及率:智慧型手機用戶
    • 行動購買普及率:智慧型手機用戶,各年齡層及性別
  • 韓國
    • 行動電子商務的銷售額
    • 在電子商務全體中行動電子商務佔的銷售額佔有率
    • 行動電子商務的銷售額的明細:各類別
    • 行動電子商務利用的明細:各設備
  • 澳洲
    • 行動消費者的普及率
    • 行動電子商務的銷售額
    • 行動電子商務的銷售額的明細:各類別
  • 印度
    • 行動消費者的普及率:都市區的網路消費者
    • 在電子商務全體中行動電子商務佔的銷售額佔有率
    • 最受歡迎的行動電子商務、應用:各供應商
  • 印尼
    • 線上購買最常使用的設備(含行動電話):網路消費者
  • 菲律賓
    • 行動電話被購買的產品類型:行動網際網路用戶

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目錄
Product Code: 1185

Asia-Pacific among the Global Leaders in M-Commerce

Globally, M-Commerce is recording high double and even triple digit growth rates, surpassing the overall online retail market in sales growth. While computers remain the device most used for shopping online, mobile has become a close second. Smartphones and tablets are the favorite mobile devices to use in M-Commerce, with their frequency of usage being close, though tablets are significantly ahead of smartphones in terms of sales generation globally. Another important trend is that apps are preferred for mobile shopping over mobile browsers.

Furthermore, the power of mobile devices in retail has gone beyond the pure online shopping. Consumers worldwide are using their mobile phones while in-store to compare prices, scan quick response codes and make purchases. This fusion of mobile and physical is in line with the general omnichannel trend that has formed on the global retail market.

Asia-Pacific is one of the global leaders last year in terms of usage of mobile for online shopping. Over half of online shoppers there made purchases via mobile devices. In South Korea, close to a third of shoppers did so on a weekly basis, with the share of M-Commerce on the total online sales topping one-third in the third quarter of 2014. In Japan, young female smartphone users under 30 years old had the highest propensity to shopping on mobile. In China, the number of mobile shoppers grew to more than two hundred millions, while in India the share of mobile shoppers on online buyers in the cities increased from just over 20% to more than a half. Meanwhile, in South East Asia, Singapore was leading in terms of mobile shopper penetration last year, followed by Indonesia.

Questions Answered in This Report

  • What are the major M-Commerce trends?
  • How fast is M-Commerce growing in the Asian markets?
  • What is the size of M-Commerce and its share on the total B2C E-Commerce in the key markets of the region?

Covered Countries/Regions:

Asia-Pacific, China, Japan, South Korea, Australia, India, Indonesia, Philippines

Companies mentioned:

  • Alibaba
  • eBay
  • Wireless Taobao
  • Amazon
  • Google

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Table of Contents

1. Management Summary

2. Global

  • M-Commerce Overview and Trends, March 2015
  • Breakdown of Frequency of Mobile Purchase, by Smartphone and Tablet, in % of Online Shoppers, September 2014
  • App and Browser Usage for Mobile Shopping, in % of Mobile Shoppers, November 2014
  • Mobile Broadband Subscriptions per 100 Inhabitants, by Regions, 2014
  • Share of Online Shoppers Using Mobile Phones to Shop Online, by Regions, in %, March 2014
  • Share of Smartphone Users Who Make Purchases via Smartphone at Least Once a Week, in %, by Selected Countries, March 2014
  • Actions Conducted With Mobile Phones While Being In Store, incl. Purchase, in % of Consumers with Mobile Phone, 2014
  • Share of Consumers with Mobile Phone Comparing Prices via Mobile While Being In Store, in %, by Selected Countries, 2014
  • M-Commerce Overview and Trends, March 2015

3. Asia-Pacific

  • 3.1. Regional
    • Smartphone User Penetration, in % of Population, 2012 - 2018f
    • Mobile Shopper Penetration, by Selected Countries in South East Asia, in % of Smartphone Users, July 2014
    • Devices Most Used for Online Shopping, incl. Mobile, by Selected Countries in South East Asia, Compared to Global Average, in % of Online Shoppers, Q1 2014
  • 3.2. China
    • Number of Mobile Internet Users, in millions and in % of Total Internet Users, 2010 - 2014
    • Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 - 2014
    • M-Commerce Sales, in CNY billion, and in % Year-on-Year Change, 2011-2015f
    • Share of M-Commerce on Total E-Commerce Sales, in %, 2011-2017f
    • M-Commerce Sales, in CNY billion, and in % Year-on-Year Change, 2011-2017f
    • Share of M-Commerce on Total E-Commerce Sales, in %, 2011-2017f
    • Breakdown of the M-Commerce Sales, by Players, in %, Q3 2014e
  • 3.3. Japan
    • Mobile Device Ownership, by Smartphone and Tablet, in % of Households, 2010 - 2013
    • Mobile Shopper Penetration, in % of Smartphone Users, August 2014
    • Mobile Shopper Penetration, in % of Smartphone Users, by Age and Gender, August 2014
  • 3.4. South Korea
    • M-Commerce Sales, in KRW trillion, Q1 2013 - Q3 2014
    • Share of M-Commerce on Total E-Commerce Sales, in %, Q1 2013 - Q3 2014
    • Breakdown of M-Commerce Sales by Product Categories, in KRW billion, Q1 2014 - Q3 2014
    • Breakdown of E-Commerce Utilization, by Device, in %, by Age Groups, September 2014
  • 3.5. Australia
    • Mobile Shopper Penetration, in % of Individuals, 2014e
    • M-Commerce Sales, in AUD billion, 2014 & 2019f
    • Breakdown of M-Commerce Sales, by Categories, in % and in AUD billion, 2014e
  • 3.6. India
    • Mobile Shopper Penetration, in % of Urban Online Shoppers, 2012 & 2014
    • Share of M-Commerce on Total E-Commerce Sales, in %, 2014e & 2017f
    • Most Popular M-Commerce Applications, by Provider, in million Installs, December 2014e
  • 3.7. Indonesia
    • Devices Most Used for Online Shopping, incl. Mobile, in % of Online Shoppers, Q1 2014
  • 3.8. Philippines
    • Product Categories Purchased via Mobile Phones, in % of Mobile Internet Users, June 2014
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