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市場調查報告書

EMEA(歐洲、中東、非洲)的線上遊戲市場

EMEA Online Gaming Market 2014

出版商 yStats.com GmbH & Co. KG 商品編碼 296954
出版日期 內容資訊 英文 86 Pages/Charts
商品交期: 最快1-2個工作天內
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EMEA(歐洲、中東、非洲)的線上遊戲市場 EMEA Online Gaming Market 2014
出版日期: 2014年03月03日 內容資訊: 英文 86 Pages/Charts
簡介

在歐洲、中東及非洲的新興市場中行動裝置及社群網路上的線上遊戲增加。在歐洲,數位遊戲內容的支出比例英國是首位,不過每一用戶支付的月平均收益是德國處於首位。土耳其和波蘭的新興市場,2013年的網路消費者佔線上遊戲玩家的市場佔有率,比西歐各國高。在俄羅斯線上遊戲市場呈現盛況,行動、社群平台預測大幅成長。在中東,UAE網路用戶的4分之一線上或下載電玩遊戲或電腦遊戲,約為2010年的市場佔有率的2倍。另外UAE行動用戶的10%以上在手機上下載遊戲。南非的線上遊戲收益預計2013-2017年之間有2位數的成長。

本報告提供EMEA(歐洲、中東、非洲)的線上遊戲市場相關調查、地區及主要國家的線上遊戲市場趨勢、線上、手機遊戲支出額、線上遊戲的平均利用時間、手機遊戲的性別、各年齡使用趨勢,及手機遊戲付費玩家的市場佔有率等相關統計資料提供,為您概述為以下內容。

第1章 經營管理摘要

第2章 歐洲

  • 西歐的前3名市場:數位遊戲內容各銷售額
  • 線上遊戲玩家佔網路用戶全體中的市場佔有率:主要各國
  • 與其他人玩線上遊戲的網路用戶的市場佔有率:各國
  • 手機遊戲付費玩家的市場佔有率
  • 基本遊戲免費MMO中的每一付費用戶的月平均收益:主要國家

第3章 西歐

  • 英國
    • 線上遊戲市場趨勢
    • 線上遊戲支出額
    • 手機遊戲支出額
    • 線上玩電玩遊戲的個人的市場佔有率
    • 佔線上上遊戲玩家的市場佔有率:16-34歲
    • 線上遊戲的周平均利用時間:16-34歲
    • 在平板電腦上玩遊戲的平板電腦所有者的市場佔有率、遊戲最常使用的行動裝置
    • 全體、1日的行動遊戲玩家明細:性別、各年齡
    • 手機遊戲購買用戶、免費手機遊戲下載者的明細:各平台
    • 手機遊戲的遊戲內購買的明細:各類型
  • 德國
  • 法國
  • 比利時
  • 丹麥
  • 義大利
  • 荷蘭
  • 西班牙
  • 瑞典

第4章 東歐

  • 俄羅斯
  • 波蘭
  • 土耳其

第5章 中東

  • UAE
  • 約旦
  • 沙烏地阿拉伯

第6章 非洲

  • 南非
  • 埃及
  • 衣索比亞
  • 迦納
  • 奈及利亞
  • 肯亞
  • 塞內加爾
目錄
Product Code: 1068

Online gaming increasing on mobile devices and social networks in emerging markets of Europe, Africa and the Middle East.

In Europe, the UK led spending rates on digital game content, while Germany was the leading country by average monthly revenue per paying user. Online gaming is a vast market in the UK as nearly 20% of the population of the UK use the Internet to play video games. The online game market there has further growth potential because of the mobile trend. Tablets were the first choice of over a third of mobile device owners to play games in 2013 in the UK, while half of all tablet owners played games. In Germany, consoles and PC are still popular for gaming, but mobile and social platforms are gaining importance. Downloads generated the highest revenue on the online gaming market in Germany in 2013. Mobile game sales also grow. The most popular types of games played in Germany are strategy, casual and action games.

In France, digital games are expected to grow and take a large share of the total video games market, while physical games sales decline. The revenues of the digital gaming market in France grew by over 10% in 2013, while the share of digital gaming on the total gaming market increased. Computer was the device most frequently used for gaming in France last year, followed by smartphone. In Belgium, the largest group of gamers played social or casual games, with the mobile gaming audience also being significant. A similar pattern was observed in Spain, and in Italy the PC and consoles are still used more for games than smartphones and tablets.

The emerging markets Turkey and Poland were ahead of Western European countries in terms of the share of online gamers on Internet users in 2013. Eastern European countries also had a higher share of users who play networked games than in Western Europe, with Croatia in the lead. In Poland, computer games remained a major segment of the gaming market in 2013, but social, mobile games and online MMOs are catching up. In Turkey, over 20 million people play games online regularly, with social games being the largest contributors to this number.

In Russia, the online gaming market is booming, with still more growth expected from the mobile and social platforms. The online gaming market grew by over 20% in Russia, with MMO being the largest segment, followed by social. The number of mobile gamers in Russia is forecasted to increase annually to reach over 60 million in 2016, with around the same number playing online games other than on mobile devices.

In the Middle East, a quarter of Internet users in the UAE play or download video games or computer games online, almost double the share in 2010. Moreover, over 10% of mobile users in the UAE download games on mobile. In Jordan and Saudi Arabia, the most visited gaming websites have a monthly audience reach of over 10% of Internet users in those countries.

Online gaming revenues in South Africa are forecasted to grow by a small-double digit percentage between 2013 and 2017. Mobile gaming outperforms pure online gaming by far in South Africa, with the revenues differing by several times. In other African countries, such as Ghana, Nigeria, Kenya and Senegal, online and mobile gaming is also gaining popularity, with a small double-digit share of Internet users engaging in this activity on their mobile devices and PCs.

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SAMPLE OUTPUT: RANKING

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Table of Contents

1. Management Summary

2 . Europe (Regional)

  • Top 3 Markets in Western Europe by Digital Game Content Sales, 2012
  • Share of Online Gamers on Total Internet Users, in %, by Selected Countries, 2013
  • Share of Internet Users Playing Networked Games with Other Persons, by Countries, in %, 2012
  • Share of Players Who Pay for Mobile Games, 2012
  • Average Monthly Revenue Per Paying User in Free-to-Play MMOs, by Selected Countries, 2012

3. Western Europe

  • 3.1. UK (Top Country)
    • Online Gaming Market Trends, 2014
    • Online Game Spending, in GBP million, 2011 & 2012
    • Online Game Spending, in GBP million, 2011 & 2012
    • Mobile Game Spending, in GBP million, 2010 & 2013f
    • Share of Individuals Who Play Video Games Online, in %, Q3 2013
    • Share of Individuals Aged 16 - 34 Who Play Games Online, in %, 2012
    • Average Time Spent Playing Online Games* per Week, in % of Individuals Aged 16 - 34, 2012
    • Share of Tablet Owners Who Play Games on Tablet, in %, 2013 and Mobile Devices Used the Most for Playing Games, in % of Users, 2013
    • Breakdown of Total and Daily Mobile Gamers, by Gender and Age, in %, April 2013
    • Breakdown of Users Who Purchased Mobile Games and Who Download Mobile Games for Free, by Platform, in %, April 2013
    • Breakdown of In-Game Purchases for Mobile Games, by Type, April 2013
  • 3.2. Germany (Top Country)
    • Online Gaming Trends, 2014
    • Online Gaming Revenues, by Downloads, Subscriptions and Payments for Online and Browser Games, and In-Game
    • Purchases, in EUR million, 2011, 2012 & H1 2013
    • Number of Mobile Games Sold, in million, Sales, in EUR million, and Average Game Price, in EUR, by Games for Mobile Phones and Smartphones, Games for Mobile Consoles and Total, H1 2012 & H1 2013
    • In-Game Purchases of Virtual Goods, in EUR million, 2012, 2013e & 2017f
    • Number of Online Gamers, by Game Type, in millions, 2013
    • Devices Used for Playing Games, in % of Gamers, 2013
    • Devices Used Most Frequently for Playing Games, by Used Daily and At Least Once a Week, in % of Gamers, March 2013
    • Share of Gamers Who Pay for Games, in %, 2013 and Breakdown of Game Spending, by Type, in %, 2013
    • Top 6 Categories of Most Visited Websites, Incl. “Gaming”, in % Internet Users, June 2013
    • Most Popular Types of Games, by Total, Male and Female Gamers, in %, 2013
  • 3.3. France (Top Country)
    • Online Gaming Trends, 2014
    • Digital Gaming Revenues, in EUR million, 2012 & 2013e
    • Share of Digital Gaming on Total Gaming Revenues, 2012 & 2013e
    • Breakdown of Frequency of Usage of Devices for Gaming, by Device, in % of Gamers, 2013
    • Share of Gamers Who Bought Digital Games at Least Once, by Age Group, in %, 2013 and Share of Gamers Who Prefer Buying Digital Games over Physical, in %, 2013
  • 3.4. Belgium
    • Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013
  • 3.5. Denmark
    • Share of Online Shoppers Purchasing Video Games Software Online, in %, by Age Group, Gender and Total, 2010-2013
  • 3.6. Italy
    • Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013
  • 3.7. Netherlands
    • Breakdown of Video Gaming On Different Platforms, by Frequency, in % of Gamers, 2013
    • Share of Device Owners Who Purchased Games and Virtual Goods for Games, by Tablet and Smartphone, in %, July 2013
  • 3.8. Spain
    • Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013
  • 3.9. Sweden
    • Share of Individuals Purchasing Video or Computer Games Software Online, in %, by Age Group, Gender, Gender and Total, 12 Months to March 2013

4. Eastern Europe

  • 4.1. Russia (Top Country)
    • Online Gaming Trends, 2014
    • Gaming Revenues, by Segment and Total, in USD million, 2010 - 2012
    • Share of Online on Total Gaming Market, in %, 2010 - 2012 and Breakdown of Online Gaming Market, by Segment, in % of Total Gaming Market, 2010 - 2012
    • Online Gaming Revenues, in USD million, 2011 & 2013e
    • Number of Online Gamers, in million, 2012 & 2016f
    • Number of Mobile Gamers, in million, 2012 & 2016f
    • Breakdown of Gamers by Gender, Age Group and Income, by Browser Gamers and Social Gamers, in %, 2012
    • Free-To-Play MMO Market Data, Including Monthly Users, in million, Average Revenue Per Paying User, in USD, Conversion Rate, in %, 2013
    • Breakdown of Payments in Online Gaming, by Method, in %, January 2012 and January 2013
  • 4.2. Poland
    • Online Gaming Trends, 2014
    • Share of Online Gamers on Internet Users, in %, 2013
  • 4.3. Turkey
    • Online Gaming Trends, 2014
    • Share of Online Gamers on Internet Users, in %, 2013

5. Middle East

  • 5.1. UAE (Top Country)
    • Share of Internet Users Who Play or Download Video Games or Computer Games Online, in %, 2010 & 2012
    • Breakdown of the Most Purchased Product Categories in B2C E-Commerce, Incl. Downloadable Games, in % of Online Shoppers, 2012
    • Share of Mobile Users Who Download Games on Mobile, by Frequency, in %, 2010 & 2012
    • Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012
  • 5.2. Jordan
    • Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012
  • 5.3. Saudi Arabia
    • Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012

6. Africa

  • 6.1. South Africa (Top Country)
    • Online Gaming Revenues, in ZAR million, 2012, 2013e & 2017f
    • Mobile Gaming Revenues, in ZAR million, 2012, 2013e & 2017f
    • Purposes of Internet Usage, Incl. “Playing or Downloading Video Games or Computer Games”, in % of Internet Users, by Urban and Rural, 2012
    • Product Categories Purchased Online, in % of Internet Users, November 2012
  • 6.2. Egypt
    • Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012
  • 6.3. Ethiopia
    • Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. “Gaming”, in % of Urban Internet Users, 2012
  • 6.4. Ghana
    • Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. “Gaming”, in % of Urban Internet Users, 2012
  • 6.5. Nigeria
    • Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. “Gaming”, in % of Urban Internet Users, 2012
  • 6.6. Kenya
    • Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. “Gaming”, in % of Urban Internet Users, 2012
  • 6.7. Senegal
    • Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. “Gaming”, in % of Urban Internet Users, 2012
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