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市場調查報告書

全球服飾B2C 電子商務市場分析

Global Clothing B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 276858
出版日期 內容資訊 英文 208 Pages/Charts
商品交期: 最快1-2個工作天內
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全球服飾B2C 電子商務市場分析 Global Clothing B2C E-Commerce Market 2015
出版日期: 2015年01月26日 內容資訊: 英文 208 Pages/Charts
簡介

含英國和俄羅斯、中國、印度、西班牙、義大利、土耳其、墨西哥等的許多國家,近幾年服飾為B2C 電子商務最大量購買的產品。在德國等已發展市場上銷售額市全部類別中最高,同時,中東地區等新興市場上,市場佔有率上與CE產品大幅拉開。還有服飾在跨境B2C電子商務中也變成主要部門,2014年跨境線上購買佔超過整體3分之一的佔有率。

本報告提供全球B2C電子商務的服飾購買的相關調查、B2C 電子商務的服飾銷售額、各類型產品的明細、B2C 電子商務的零售銷售額在整體中的市場佔有率、利用設備、龍頭企業及頂級品牌等、各地區、各主要國家彙整。

第1章 經營管理摘要

第2章 全球市場

  • 今後半年預定在線上購買的產品
  • 線上購買的產品的類別
  • 在智慧型手機線上購買服飾鞋子的購買者的佔有率
  • 在線上調查產品後的購買
  • 跨境線上購買的服飾鞋子的各地區佔有率

第3章 北美市場

  • 全部區域
  • 美國
  • 加拿大

第4章 亞太地區

  • 全部區域
  • 中國
  • 日本
  • 韓國
  • 澳洲
  • 印度
  • 印尼
  • 紐西蘭
  • 馬來西亞
  • 新加坡
  • 泰國
  • 越南

第5章 歐洲

  • 全部區域
  • 西歐
    • 西歐全體
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
    • 瑞士
    • 奧地利
  • 東歐
    • 東歐整體
    • 俄羅斯
    • 土耳其
    • 波蘭
    • 希臘
    • 捷克
    • 烏克蘭
    • 白俄羅斯
    • 斯洛伐克
    • 立陶宛
  • 斯堪地那維亞各國
    • 全部區域
    • 瑞典

第6章 南美

  • 全部區域
  • 巴西
  • 墨西哥
  • 阿根廷
  • 哥倫比亞
  • 厄瓜多

第7章 中東

  • 南非
  • UAE
  • 沙烏地阿拉伯
  • 科威特

購買新產品時的網際網路的影響力:各產品類型(包含服飾),網路消費者佔比率(%)

第3章 北美

  • 美國(主要國家)
  • 加拿大

第4章 南美

  • 巴西
  • 墨西哥
  • 秘魯
  • 烏拉圭
  • 委內瑞拉

第5章 歐洲整體

  • 在線上購買服飾的網路用戶的比率(%):與其他類別的比較

第6章 中歐

  • 德國(主要國家)
  • 奧地利
  • 瑞士

第7章 西歐

  • 英國(主要國家)
  • 法國(主要國家)
  • 比利時
  • 愛爾蘭
  • 義大利
  • 盧森堡
  • 荷蘭
  • 西班牙

第8章 東歐

  • 俄羅斯(主要國家)
  • 克羅埃西亞
  • 愛沙尼亞
  • 希臘
  • 匈牙利
  • 拉脫維亞
  • 立陶宛
  • 馬其頓
  • 波蘭
  • 斯洛伐克
  • 斯洛維尼亞
  • 土耳其

第9章 北歐

  • 丹麥
  • 芬蘭
  • 挪威
  • 瑞典

第10章 亞洲

  • 日本(主要國家)
  • 韓國(主要國家)
  • 中國(主要國家)
  • 印度
  • 印尼
  • 菲律賓
  • 新加坡
  • 台灣
  • 越南

第11章 大洋洲

  • 澳洲
  • 紐西蘭

第12章 中東

  • 中東(全部區域)
  • 埃及
  • 科威特
  • 黎巴嫩
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國(UAE)

第13章 非洲

  • 南非

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目錄
Product Code: 1158

Clothing has been the most purchased physical product in recent years in many countries across all regions, including the UK, Russia, China, India, Spain, Italy, Turkey, Mexico. In selected developed markets, such as Germany, it tops all other categories in terms of sales volume. However, in some emerging markets, like the Middle East, it is significantly behind consumer electronics in terms of market share. Clothing was also the leading category in global cross-border B2C E-Commerce in 2014, accounting for over a third of all cross-border online purchases.

Mobile and omnichannel strategies have become of vital importance for both online and store-based retailers of apparel. While many consumers research clothing and footwear products online, they might eventually buy it online or offline. In the USA, for example, the probability that a shopper would buy clothes in store after researching their purchase online was almost as high as the probability that they would buy offline. Also the majority of consumers in Germany say that they use both online and offline shops to buy clothes and often compare prices between channels. In the UK, click-and-collect has become a popular option in shopping for apparel and is actively used by store-based retailers to drive sales. Meanwhile, the example of South Korea, where close to one in three online buyers of clothing conducted their last purchase via smartphone, shows that mobile optimized websites, applications and a seamless shopping experience across different channels has become of vital importance.

The competition landscape features online pure-plays, store-based and multichannel retailers, clothing specialists, brands and mass merchants. In China and Japan online mass merchants and marketplaces are the most popular destinations among online shoppers who want to buy clothing. Tmall has a dominant share of the online clothing market in China, hosting local and foreign brands and sellers. In India, the largest general online retailers merge with clothing specialists to increase their share of the booming market: Flipkart acquired the online fashion store Myntra in 2014 and Amazon was reported to be in talks to buy another one, Jabong.

In the USA, on the other hand, apparel and footwear brands are second in popularity after online mass merchants for buying clothes. One of the largest store-based apparel specialists in terms of online sales in 2013 was Gap. In Europe, German online clothing retailers Zalando and Bonprix operate across several countries, as also do France-based La Redoute and UK-based Asos. European store-based retailers of apparel such as H&M, C&A, Marks&Spencer and Next were also popular among online shoppers in the UK and Germany. Meanwhile, in South Africa online mass merchants Kalahari and Amazon dominated by share of online buyers of clothing, and in Latin American countries MercadoLibre's marketplace was a popular shopping destination, along with online fashion specialists such as Dafiti.

Questions Answered in This Report

  • What are the key developments on the clothing B2C E-Commerce market worldwide?
  • How large is the clothing segment of online retail in various countries and how fast does it grow?
  • How does clothing rank among other product categories purchased online?
  • Who are the key competitors on this market in different countries worldwide?

Covered Countries/Regions:

Global, North America, Asia-Pacific, Europe, Western Europe, Eastern Europe, Scandinavia, Latin America, Middle-East, Africa, USA, Canada, China, Japan, South Korea, Australia, New Zealand, India, Indonesia, Malaysia, Singapore, Thailand, Vietnam, UK, Germany, France, Spain, Italy, Netherlands, Switzerland, Austria, Russia, Turkey, Poland, Greece, Czech Republic, Ukraine, Belarus, Slovakia, Lithuania, Sweden, Brazil, Mexico, Colombia, Argentina, Ecuador, South Africa, UAE, Saudi Arabia, Kuwait.

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Table of Contents

1.Management Summary

2. Global

  • Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
  • Product Categories Purchased Online, incl. “Fashion and Apparel”, in % of Online Shoppers, by Selected Countries, July 2014
  • Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
  • Places to Purchase Clothing and Footwear from After Researching the Product Online, by Selected Countries, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. North America

  • 3.1. Regional
    • Breakdown of the Last Online Purchase of “Clothing & Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
  • 3.2. USA
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Apparel and Accessories, in USD billion, and in % Year-on-Year Change, 2012 - 2018f
    • Share of B2C E-Commerce on Total Retail Sales of Women's Apparel, in % and in USD billion, 2013
    • Share of B2C E-Commerce on Total Retail Sales of Men's Apparel, in % and in USD billion, 2013
    • Devices Used to Buy Clothes Online, in % of Shoppers Buying Clothes Online, by Gender and Total, 2014
    • Products Researched Online Before Buying in Store, in % of Consumers, December 2014
    • B2C E-Commerce Sales of Selected Apparel Retailers, in USD million, in % Year-on-Year Change, in % Share on Total Company Sales and Average Order Value in USD, 2013
  • 3.3. Canada
    • B2C E-Commerce Sales of Apparel, in CAD billion, 2013 & 2014e
    • Average Spending per Shopper, by Product Category, incl. Clothing, by Online and Offline, in CAD, January 2014

4. Asia-Pacific

  • 4.1. Regional
    • Breakdown of the Last Online Purchase of “Clothing & Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
  • 4.2. China
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Product Most Purchased Online, incl. Clothing, in % of Female Online Shoppers, 2013
    • Product Most Purchased Online, incl. Clothing, in % of Male Online Shoppers, 2013
    • Top 3 Product Categories Purchased in Cross-Border B2C E-Commerce, incl. “Apparel, Accessories and Handbags”, in % of Cross-Border Online Shoppers, August 2014
    • B2C E-Commerce Sales of Apparel, in CNY billion, 2012 - 2014e
    • B2C E-Commerce Sales of Clothing, in CNY billion and in % Year-on-Year Change, Q1 2013 - Q3 2014
    • Share of Clothing on Total B2C E-Commerce Sales, in %, Q1 2013 - Q3 2014
    • Share of B2C E-Commerce on Total Sales of “Apparel, Hats and Bags”, in %, 2013
    • Average Online Spending on Apparel per Order, by Age Group, in CNY, 2013
    • Top 10 Brands of Women's Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
    • Top 10 Brands of Men's Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
    • Breakdown of Clothing B2C E-Commerce Market by Players, in %, Q3 2014
  • 4.3. Japan
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Clothing and Accessories, in JPY billion, 2011, 2012 & 2013
    • Share of B2C E-Commerce on Total Sales of Clothing and Accessories, in %, 2012 & 2013
  • 4.4. South Korea
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • E-Commerce Sales of Clothes, Fashion and Related Goods, in KRW billion, 2011, 2012 & 2013
    • E-Commerce Sales of Clothes, Fashion and Related Goods, in KRW billion, Q1 2013 - Q3 2014
    • M-Commerce Sales of Clothes, Fashion and Related Goods, in KRW billion, Q1 2014 - Q3 2014
    • Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2013
  • 4.5. Australia
    • B2C E-Commerce Sales of Women's Clothing, in AUD million, 2009 & 2014e
    • B2C E-Commerce Sales of Men's Clothing, in AUD million, 2009 & 2014e
    • Breakdown of B2C E-Commerce Sales, by Product Categories, incl. “Fashion Products”, in % and in AUD billion, 12 Months to March 2013
    • Product Categories Purchased in B2C E-Commerce, incl. “Clothes, Cosmetics or Jewellery”, in % of Online Shoppers, 2012/2013
    • Products Most Purchased Online from Local Websites, incl. “Women's Clothing” and “Men's Clothing”, by Four-Week Average Number of Buyers, in thousands, 12 Months to September 2014
    • Products Most Purchased Online from Overseas Websites, incl. “Women's Clothing”, “Men's Clothing” and “Shoes/Footwear”, by Four-Week Average Number of Buyers, in thousands, 12 Months to September 2014
  • 4.6. India
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Fashion, Footwear and Accessories, in USD million, 2012, 2013 & 2016f
    • Breakdown of B2C E-Commerce Transactions Number and Value, by Product Categories, incl. “Fashion, Footwear and Accessories”, in %, 2013
  • 4.7. Indonesia
    • Products Purchased Online, incl. “Apparel”, “Shoes”, “Bags”, “Watch”, in % of Online Shoppers, 2013
    • Products to Purchase Online in the Next 6 Months, incl. “Clothing/Accessories/Shoes”, in % of Internet Users, Q1 2014
  • 4.8. New Zealand
    • Breakdown of B2C E-Commerce Sales, by Product Categories, incl. “Fashion Products”, in %, 2013
    • Breakdown of B2C E-Commerce Sales, by Product Categories, incl. “Fashion and Accessories”, in %, 12 Months to April 2014
    • Product Categories Purchased in B2C E-Commerce, in %, 2013
  • 4.9. Malaysia
    • Products Purchased Online, in % of Online Shoppers, 2013
  • 4.10. Singapore
    • Average Online Spending on Selected Product Categories, incl. “Watches”, “Fashion”, “Shoes”, in USD, 3 Months to May 2014
  • 4.11. Thailand
    • Product Categories Purchased Online via Social Media, in % of Online Shoppers Buying via Social Media, May 2013
    • Breakdown of E-Commerce Businesses, by Segment, incl. “Fashion and Accessories”, in %, May 2013
  • 4.12. Vietnam
    • Products Purchased Online, incl. “Clothes, Shoes, Cosmetics”, in % of Online Shoppers, 2013
    • Breakdown of Frequency of Fashion Product Return and Reasons for Return, in % of Shoppers who Purchased Fashion Products Online, December 2014
    • Share of Online Buyers of Fashion Products who Ordered Fashion Products Online via Facebook Pages, in %, December 2014
    • E-Commerce Websites Used to Purchase Fashion Products from, in % of Online Shoppers who Purchased Fashion Products, by Age Group, December 2014

5. Europe

  • 5.1. Regional
    • Share of Online Shoppers Buying Clothing, Footwear Online, by UK, Germany, Scandinavia*, France, Benelux, Spain, Italy and Poland, in % of Online Shoppers, 2013
    • Share of Online Shoppers Buying Clothing Online, by EU 5 Countries, in % of Online Shoppers, 2014
  • 5.2. Western Europe
    • 5.2.1. Subregional
      • Breakdown of the Last Online Purchase of “Clothing & Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
    • 5.2.2. UK
      • Overview of Clothing B2C E-Commerce Market and Players, January 2015
      • B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, 2013, 2014e & 2019f
      • Share of B2C E-Commerce on Total Retail Sales of Clothing and Footwear, in %, 2011 & 2014e
      • Share of Individuals Purchasing “Clothes, Sports Goods” Online, in %, 2011 - 2014
      • Products Purchased Online, incl. “Clothes, Sports Goods”, in % of Individuals, 2013 & 2014
      • Products Purchased Online, incl. “Clothes, Sports Goods”, in % of Individuals, by Gender & Age, 2014
      • Devices Used for Browsing and Buying Clothing Online, in % of Online Shoppers Buying Clothing Online, 2014
      • Overview of Top 5 Online Fashion Retailers, by Rank, November 2014
    • 5.2.3. Germany
      • Overview of Clothing B2C E-Commerce Market and Players, January 2015
      • Products Purchased Online, incl. “Clothing, Sports Goods”, in % of Online Shoppers, 2013
      • Products Purchased Online, incl. “Clothing, Sports Goods”, in % of Online Shoppers in Respective Group, by Gender and Age Groups, 2013
      • B2C E-Commerce Sales by Product Categories, incl. “Clothing”, 2013
      • B2C E-Commerce Sales of Clothing, in EUR million, 2011, 2012 & 2013
      • Share of B2C E-Commerce on Total Retail Sales of Fashion & Accessories, in %, 2008 & 2013
      • Breakdown of Retail Sales of Fashion & Accessories, by Sales Channels, incl. Online, in EUR billion, 2012, and Scenarios for 2020, in EUR billion
      • Breakdown of Average Annual Return Rates in B2C E-Commerce, by Selected Product Categories, incl. “Fashion & Accessories”, in % of Online Retailers in Respective Category, 2013
      • Top 5 Online Shops in Clothing, Textile, and Shoes Category, by B2C E-Commerce Sales, in EUR million 2013
      • Top 3 Online Shops to Purchase Clothing From, in % of Consumers, 2014
    • 5.2.4. France
      • Overview of Clothing B2C E-Commerce Market and Players, January 2015
      • Products Purchased Online, incl. “Fashion and Clothing”, in % of Internet Users, Q1 2014
      • Breakdown of B2C E-Commerce Sales of Clothing, by Player Types, in %, 2009 & 12 Months to June 2014
      • Share of B2C E-Commerce on Total Sales of Clothing, in %, 2012, 2013, 12 Months to June 2014
      • Share of Purchases of Ready-to-Wear Clothing for Women Made Online, in %, 2009 - 2013
      • Share of Purchases of Ready-to-Wear Clothing for Women Made Online, by Age Group, in %, 2013
      • Top 10 E-Commerce Websites, incl. Fashion, by Share of Online Shoppers, Q1 2014
      • Top 15 E-Commerce Websites, incl. Fashion, by Unique Visitors, in millions, Q3 2014
    • 5.2.5. Spain
      • Products Purchased Online, incl. “Sports Equipment, Clothing”, in % of Individuals, 2014
      • Share of Individuals Purchasing “Sports Equipment, Clothing” Online, in %, by Gender, Age Group and Net Monthly Household Income, 2014
      • Share of Individuals Purchasing “Sports Equipment, Clothing” Online, in %, 2011 - 2014
      • Number of Online Shoppers Buying Fashion Products Online, in millions, 2012 & 2013
      • Average Annual Online Spending on Fashion, per Shopper, in EUR, 2012 & 2013
      • Share of Online on Total Sales of Textiles, Footwear, Accessories and Home Textiles, in %, 2013
    • 5.2.6. Italy
      • Products Purchased Online, in % of Online Shoppers, 2014
      • Breakdown of B2C E-Commerce Sales by Product Categories, incl. Clothing, in %, 2010 - 2014e
      • Number of Online Shoppers Buying Fashion Products Online, in millions, October 2012, April 2013, October 2013 & April 2014
      • Share of B2C E-Commerce on Total Retail Sales of Clothing, in %, 2013 & 2014e
    • 5.2.7. Netherlands
      • Share of Fashion Shoppers Purchasing Fashion Products Online, in %, September 2013 & September 2014
      • B2C E-Commerce Sales of Clothing, in EUR million, 2009 - 2013
      • B2C E-Commerce Sales by Product Category, in EUR billion, 2011 - 2013
    • 5.2.8. Switzerland
      • Breakdown of B2C E-Commerce Sales by Product Category, incl. Textile, in %, 2010 - 2013
    • 5.2.9. Austria
      • B2C E-Commerce Sales by Products Categories, incl. Clothing and Textile, in EUR million, 2006 & 2013
  • 5.3. Eastern Europe
    • 5.3.1. Sub Regional
      • Breakdown of the Last Online Purchase of “Clothing & Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
    • 5.3.2. Russia
      • Overview of Clothing B2C E-Commerce Market and Players, January 2015
      • Top Product Categories by B2C E-Commerce Sales, incl. “Clothes, Shoes”, in RUB billion, 2013
      • B2C E-Commerce Sales of Fashion, in RUB billion, 2012 & 2013
      • B2C E-Commerce Sales of Fashion, in RUB billion, 2012, 2013 & 2014e
      • Breakdown of B2C E-Commerce Sales of Fashion, by Product Segments, in %, 2013
      • Fashion Products Purchased Online, in % of Online Shoppers Purchasing Fashion Online, 2013
      • Overview of Product Segments in Fashion, by Clothing, Shoes, Clothing for Children and Accessories, incl. Share on Total Sales and Share of Specialized Shops, in %, 2014e
      • Average Order Value in Fashion B2C E-Commerce, in RUB, 2013 & 2014
      • Product Categories Purchased Online, incl. “Clothing, Shoes, Sports Goods”, in % of Online Shoppers in Relevant Group, by Gender and Location, 2013
      • Breakdown of Online Shoppers Buying from Fashion Category, by Location Type, in %, 2013
      • Most Purchased Product Categories in Cross-Border B2C E-Commerce, incl. “Clothing, Shoes”, in % of Cross-Border Online Shoppers, 12 Months to September 2013
      • Number of Online Fashion Stores and Number of Orders per Day, in Units and in % Share, by Category, 2013 & 2014e
      • Overview of Major Investment Deals in B2C E-Commerce* in Clothing Segment, Ranked by Value, 2011 - 2014
      • Overview of Top 3 Local Online Fashion Shops by Revenue, 2013
      • Top 5 Companies in Clothing B2C E-Commerce Segment, by Sales, in RUB billion, 2013
      • Top 20 Foreign E-Commerce Websites, by Number of Unique Visitors from Russia, November and December 2013
    • 5.3.3. Turkey
      • Product Categories Purchased Online, in % of Online Shoppers, 12 Months to March 2014
      • Product Categories Purchased in Cross-Border B2C E-Commerce, incl. “Clothing, Shoes and Accessories”, in % of Cross-Border Online Shoppers, 2014
      • Overview of Mergers and Acquisitions in Clothing & Accessories B2C E-Commerce, 2010 - January 2015
      • Top 15 E-Commerce Sites, incl. Sites Selling Clothing, by Number of Page Views, January 2014 & October 2014, Ranked by October 2014
    • 5.3.4. Poland
      • Product Categories Purchased Online, incl. “Clothing, Accessories”, in % of Online Shoppers, March 2014
      • Breakdown of Online Shoppers Buying Clothing Online, by Gender and Age Group, in %, May 2014
      • Most Known Sites Associated with Online Shopping for Clothing, in % of Internet Users, March 2014
    • 5.3.5. Greece
      • Products Purchased Online, in % of Online Shoppers, 12 Months to March 2013
      • Top 10 Local E-Commerce Websites, incl. Fashion, by Website Rank, October 2014
    • 5.3.6. Czech Republic
      • Products Purchased Online Most Frequently, incl. “Clothing”, in % of Online Shoppers, March 2014
      • Product Categories Purchased Online, incl. “Clothing, Footwear, Fashion Accessories”, in % of Online Shoppers, 2013
      • Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes and Leather Goods”, in %, 2011 & 2013
    • 5.3.7. Ukraine
      • Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Fashion”, in % and in USD million, 2013
      • Breakdown of B2C E-Commerce Sales of “Fashion”, by Leading Players, in %, 2013
    • 5.3.8. Belarus
      • Breakdown of Online Purchase Orders, by Product Categories, incl. “Clothing, Shoes and Accessories”, 2014e
      • Product Categories Purchased Online, incl. “Clothes, Shoes and Accessories”, by Purchased Ever and in the Pervious 6 Months, in % of Online Shoppers Who Purchased Ever/in the Previous 6 Months, Sept. 2014
    • 5.3.9. Slovakia
      • Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2013
      • Share of Online Shoppers Buying “Clothes, Sports Goods” Online, by Age Group and Gender, in % of Online Shoppers in the Respective Group, 2013
    • 5.3.10. Lithuania
      • Product Categories Purchased Online, incl. “Clothes, Footwear, Sports Goods”, in % of Online Shoppers, 2013 & 2014
  • 5.4. Scandinavia
    • 5.4.1. Subregional
      • Breakdown of the Last Online Purchase of “Clothing & Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
      • Products Purchased Online, in % of Individuals, by Sweden, Denmark, Norway and Finland, 2013
      • Products Purchased Online from Abroad, incl. “Clothing”, in % of Individuals who Purchased Online from Abroad, by Sweden, Denmark, Norway and Finland, 2013
    • 5.4.2. Sweden
      • B2C E-Commerce Sales of Clothing and Shoes, in SEK billion, 2012 & 2013

6. Latin America

  • 6.1. Regional
    • Products and Services Paid for Online, incl. “Clothing and Accessories”, in % of Online Payment Users, 2014
    • Breakdown of the Last Online Purchase of “Clothing & Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
  • 6.2. Brazil
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Clothing and Shoes, in USD billion, 2013, 2014 & 2019f
    • Breakdown of B2C E-Commerce Transactions, by Product Categories, incl. “Fashion and Accessories”, in % and in million Transactions, 2013
    • Breakdown of B2C E-Commerce Transactions, by Product Categories, incl. “Fashion and Accessories”, in % and in millions, H1 2014
    • Preferred Shopping Channels, incl. Online and Mobile, by Product Category, incl. “Clothing and Footwear”, in % of Consumers, 2013
    • Product and Services Purchased Online, incl. “Clothing, Footwear, Sporting Gear and Accessories”, in % of Online Shoppers, 2013
    • Product and Services Purchased Online, incl. “Clothing, Footwear, Sporting Gear and Accessories”, in % of Online Shoppers, by Gender, 2013
    • Share of Online Shoppers Buying “Clothing, Footwear, Sporting Gear and Accessories” Online, by Age Groups, in % of Online Shoppers in Respective Age Groups, 2013
    • Most Popular Product Categories in Cross-Border B2C E-Commerce, in % of Online Shoppers, incl. “Apparel”, August 2014
    • Product and Services to Buy in M-Commerce, by Category, incl. “Clothing and Footwear”, in % of Mobile Device Owners, June 2014
  • 6.3. Mexico
    • Breakdown of Product Categories Most Purchased Online, incl. “Clothing/Accessories”, in % of Online Shoppers, March 2014
    • Breakdown of Product Categories Purchased Online, by Purchased on Desktop/Laptop, Tablet, and Smartphone, incl. “Fashion”, in % of Internet Users, 2013
  • 6.4. Argentina
    • B2C E-Commerce Sales, by Product Categories, incl. “Dress and Casual Wear” in ARS million, 2009 - 2013
  • 6.5. Colombia
    • Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, September 2013
    • Most Known Websites for Online Shopping, by Product Category, in % of Online Shoppers Buying from the Respective Product Category, incl. “Clothing”, September 2013
  • 6.6. Ecuador
    • Breakdown of Online Purchase Transactions, by Product Categories, incl. “Clothing and Footwear”, in %, July 2014

7. Middle East and Africa

  • 7.1. South Africa
    • Products Purchased Online, incl. “Clothes and Accessories”, in % of Online Shoppers, April 2014
  • 7.2. UAE
    • Online Purchase Intention by Product Categories, incl. “Clothing/Accessories/Shoes”, in % of Online Shoppers, March 2014
    • Breakdown of Online Purchase Transactions, by Product Category, incl. “Clothes”, in %, 2014e
  • 7.3. Saudi Arabia
    • Breakdown of Online Purchase Transactions, by Product Category, incl. “Clothes”, in %, 2014e
  • 7.4. Kuwait
    • Breakdown of Online Purchase Transactions, by Product Category, incl. “Clothes”, in %, 2014e
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