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市場調查報告書

歐洲市場線上付款法分析

Europe Online Payment Methods: Full Year 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 273147
出版日期 內容資訊 英文 137 Pages/Charts
商品交期: 最快1-2個工作天內
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歐洲市場線上付款法分析 Europe Online Payment Methods: Full Year 2015
出版日期: 2016年03月09日 內容資訊: 英文 137 Pages/Charts
簡介

本報告以歐洲市場上線上的付款方式為主題,提供歐洲常使用的付款方式,西歐及東歐主要線上付款法的差異,各付款方式的線上付款額,歐洲及全球市場的線上付款法趨勢,以及各種歐洲內市場上手機付款的發展現狀等,詳細市場分析。

第1章 經營、摘要

第2章 全球市場的發展

  • 線上付款及手機付款趨勢及主要企業相關的新聞
  • 各付款方式 電子商務的銷售額明細:卡片以及其他的付款方式
  • 網路購物使用的非現金付款方式
  • 選擇貨到付款的線上消費者的比例:主要新興國家
  • 推薦付款方式標示在網站上但在購買手續時也不能使用而途中停止購買的使用者的比例
  • 替代線上付款方式概要
  • 各付款方式的使用者滿意度:各POS、瀏覽器及行動
  • 行動電子商務正在使用的付款方式
  • 主要地區及美國的手機付款用戶滲透度
  • 採用創新付款方式時的主要標準
  • 各地區及各年齡層的手機付款的安全相關的認識
  • 各商品/服務類型的手機付款用戶的滲透率: 英國、法國、德國、義大利、美國、日本、澳洲、西班牙,及中國的情形 - 2014年
  • 購買數位商品之外的商品時使用的手機付款法的類別: 英國、法國、德國、義大利、美國、日本、澳洲、西班牙,及中國的情形
  • 購買數位服務之外的服務時使用的手機付款法的類別: 英國、法國、德國、義大利、美國、日本、澳洲、西班牙,及中國的情形
  • 在主要國家及地區上想使用數位貨幣的網路購物者的比例

第3章 歐洲市場

  • 歐洲地區
  • 西歐
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
    • 瑞典
    • 挪威
    • 芬蘭
    • 丹麥
    • 瑞士
  • 東歐
    • 俄羅斯
    • 土耳其
    • 波蘭
    • 捷克
    • 匈牙利
    • 白俄羅斯
    • 愛沙尼亞

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目錄
Product Code: 1252

Countries Covered: Austria, Belarus, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Kazakhstan, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine

Questions Covered in the report:

  • Which payment methods do online shoppers in Europe prefer to use when purchasing online?
  • Are there differences between online payment method preferences in Western and Eastern Europe?
  • How is the use of mobile payments developing across Europe?
  • What important regulatory and player news is there about online payments in Europe?

Key findings:

Online Shoppers in Europe value their preferred online payment methods

Over half of online shoppers globally are ready to abandon their online purchases in case their preferred payment method is advertised, but not available at checkout, according to surveys from 2015, cited in a new report by yStats.com. Europe is no exception to this trend. In Spain, non-suitability of the online payment methods offered at checkout was the third most common reason for online shoppers not to return to a shopping website in early 2015. At the same time, in the UK, the availability of multiple secure mobile payment schemes emerged as an important motivator for online shoppers to increase in-store visits.

Offering the suitable online payment method is especially important in Europe, considering the differing preferences of online shoppers across the continent. While in the UK and France bank cards ranked above all other online payment methods last year, in Germany payment by invoice was more preferred and in the Netherlands it was local banking method iDEAL. Furthermore, as yStats.com's report reveals, in some Eastern European countries, including Russia, Poland and Czech Republic, cash on delivery still plays an important role in online shopping.

The growing demand for diversity of online payment methods in 2015 was also recognized by B2C E-Commerce companies, as well as payment providers in Europe, according to the findings of yStats.com. For example, in early 2015 the share of Russian E-Commerce websites offering payment via alternative methods such as YandexMoney and PayPal increased. In Western Europe, the UK was a major arena for innovations in 2015, with Amazon introducing payments with installments, and Apple launching its Apple Pay.

Companies Mentioned

  • Alipay
  • Amazon
  • American Express
  • Apple
  • Asda
  • Deutsche Telekom
  • Global Payments
  • Google
  • Hitachi Capital Consumer Finance
  • MasterCard
  • Otto Group
  • PayPal
  • Qiwi
  • Samsung
  • Visa
  • Yandex.Money

Sample

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Table of Contents

1 MANAGEMENT SUMMARY

2 GLOBAL

  • Online and Mobile Payment Trends and News about Players, H1 2015
  • Online and Mobile Payment Trends and News about Players, H2 2015
  • Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 & 2019f
  • Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
  • Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
  • Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website but is not Available at the Checkout, in %, September 2015
  • Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
  • Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
  • Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
  • Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by Very Important and Rather Important, June 2015
  • Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
  • Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
  • Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
  • Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
  • Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014

3 EUROPE

  • 3.1 REGIONAL
    • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, April 2015
    • Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015
    • Contactless Transaction Penetration Level in the EU, by Country, in % of Face-to-Face Card Transactions, Q2 2015
    • Contactless Issuance and Acceptance Penetration Levels in the EU, by Country, in % of Cards and in % of Points of Interaction, Q2 2015
    • Breakdown of Usage of Mobile Payment Apps in Central Europe, by Germany, Austria and Switzerland, May 2015
  • 3.2 WESTERN EUROPE
    • 3.2.1 UK
      • Online and Mobile Payment Trends and News about Players, H1 2015
    • 3.2.1 UK (Cont.)
      • Online and Mobile Payment Trends and News about Players, H2 2015
      • Breakdown of Volume and Value of Online Card Payments, by Sectors, in %, April 2015
      • Number of Contactless Credit and Debit Cards, in millions, and Number of Contactless Terminals, in thousands, January 2015 - November 2015
      • Number and Value of Contactless Transactions, in millions and in GBP million, by Debit and Credit Cards, January 2015 - November 2015
      • Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online Shoppers, April 2015
      • Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
      • Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
    • 3.2.2 GERMANY
      • Online and Mobile Payment Trends and News about Players, H1 2015
      • Online and Mobile Payment Trends and News about Players, H2 2015
      • Breakdown of Interactive Retail Sales by Payment Methods, in EUR billion and in %, 2013 & 2014
      • Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2014
      • Breakdown of Online Shopping Spending for the Last Purchase by Payment Methods, in %, 2014
      • Breakdown of the Last Online Purchase by Payment Methods, in % of Online Shoppers, 2014
      • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
      • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
      • Online Payment Services Used, in % of Online Shoppers Who Paid Using Online Payment Services, 2014
      • Breakdown of Acceptance of Installments as Payment Methods, in % of Online Shops, July 2015
      • Breakdown of Frequency of Usage of Payment Methods in Mobile Shopping, in % of Mobile Shoppers, September 2015
      • Breakdown of Awareness of Mobile Payments, by Type, in % of Smartphone Users, September 2015
      • Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015
      • Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender, in %, November 2014
    • 3.2.3 FRANCE
      • Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015
      • Value of Online Bank Card Payment Transactions, in EUR billion, 2013 & 2014
      • Value of Online Bank Card Payment Transactions, in EUR billion, and in % Year-on-Year Change, Q1 2015 - Q3 2015
      • 3D-Secure Transactions' Share of Online Payment Transactions, in %, April & October 2011 - 2015
      • Number of Cards with Contactless Payment Functionality, in millions, September 2014 & September 2015
      • Number of Retail Stores with Contactless Payment Terminals, in thousands, September 2014 & September 2015
      • Number of Payment Transactions with Contactless Payment Cards, in millions, September 2014 & September 2015
    • 3.2.4 SPAIN
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
      • Payment Methods Most Preferred in Online Shopping, in % of Online Shoppers, May 2015
      • Reasons for Online Shoppers Not to Return To a Shopping Website, in %, May 2015
      • Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014
    • 3.2.5 ITALY
      • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2015f
      • Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 & 2014
      • Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014
      • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, July 2015
    • 3.2.6 NETHERLANDS
      • Breakdown of Online Purchases by Payment Methods, in %, H1 2014 & H1 2015
      • Breakdown of Online Purchases by Payment Methods, by Shopping Channel, in %, 2014
    • 3.2.7 SWEDEN
      • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2013 - 2015
      • Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2013 - 2015
      • Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
      • Knowledge and Usage of E-Wallets, in % of Internet Users, Q2 2015
    • 3.2.8 BELGIUM
      • Breakdown of Online Purchases by Payment Methods, in %, Q2 2015
      • Online Payment Methods Used, in % of Online Shoppers, 2014
    • 3.2.9 AUSTRIA
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, April 2015
    • 3.2.10 SWITZERLAND
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
    • 3.2.11 NORWAY
      • Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
    • 3.2.12 FINLAND
      • Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
    • 3.2.13 DENMARK
      • Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
  • 3.3 EASTERN EUROPE
    • 3.3.1 RUSSIA
      • Online and Mobile Payment Trends and News about Players, H1 2015
      • Online and Mobile Payment Trends and News about Players, H2 2015
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2014
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
      • Share of Online Shoppers Paying with Cash on Delivery and with Non-Cash Payment Methods, in %, 2014 & 2015
      • Share of Online Shoppers Paying at the Moment of Purchase and Upon Delivery, in %, October 2015
      • Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015
      • Online Payments Value, in RUB billion, 2013-2015e
      • Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015
      • Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015
      • Breakdown of Awareness of PayPass and PayWave Cards, in % of Young Consumers in the Two Largest Cities, Summer 2015
      • Reasons for Not Using NFC Payments, in % of Young Consumers in the Two Largest Cities, Summer 2015
      • Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March 2015
      • Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of Revenues, in %, 2012 - 2014 and Breakdown of Revenues from NFC Smartphone Sales by Brands, in %, 2014
    • 3.3.2 POLAND
      • Payment Methods Used in Online Shopping, in % of Individuals, 2014 & 2015
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
      • Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
      • Share of Internet Users Who Are Aware of Digital Payment Systems and Who Use Them, in %, September 2015
      • Share of Internet Users Who Are Aware of Mobile NFC Payments and Who Use Them, in %, September 2015
      • Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone, October 2014
    • 3.3.3 TURKEY
      • Breakdown of Payment Methods Used in Online Shopping, in %, 2014
      • Number and Value of Domestic E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q3 2015
      • Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q1 2015
      • Problems Encountered in Online Shopping, incl. Payment-Related, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
      • Contactless Card and Contactless Terminal Penetration, in % of Credit Cards and in % of Payment Terminals, 2010 - 2015
    • 3.3.4 GREECE
      • Breakdown of Payment Methods Used in Online Shopping, in %, July 2015
    • 3.3.5 CZECH REPUBLIC
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 & 2015
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2014
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2014
    • 3.3.6 HUNGARY
      • Value and Number of Online Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2010 - H2 2014
      • Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 - H2 2014
    • 3.3.7 BELARUS
      • Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014
    • 3.3.8 UKRAINE
      • Share of Online Shoppers Paying by Card, in %, 2015
      • Mobile Share of Online Payments, by Mobile Phone and Tablet, in %, September 2015
    • 3.3.9 ROMANIA
      • Share of Cash on Delivery Payment for Online Purchases, in % of Online Purchases, 2014
    • 3.3.10 KAZAKHSTAN
      • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
      • Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, September 2014 - July 2015
      • Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015
    • 3.3.11 ESTONIA
      • Number of E-Commerce Transactions with Debit and Credit Cards, by Domestic and Cross-Border Transactions, in thousands, 2012 - 2015
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