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市場調查報告書

南非的B2C電子商務市場

South Africa B2C E-Commerce Market 2016

出版商 yStats.com GmbH & Co. KG 商品編碼 239716
出版日期 內容資訊 英文 51 Pages/Charts
商品交期: 最快1-2個工作天內
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南非的B2C電子商務市場 South Africa B2C E-Commerce Market 2016
出版日期: 2016年05月19日 內容資訊: 英文 51 Pages/Charts
簡介

本報告調查分析南非企業消費者間的電子商務(B2C電子商務)市場,彙整B2C電子商務的現況與展望、非洲與世界其他國家的B2C電子商務相關指標的比較、主要B2C電子商務動態、以及線上購物市場中主要競爭企業等內容,為各位客戶摘要如後。

第1章 管理摘要

第2章 地區及國際比較

  • B2C電子商務銷售額詳情:各地區、中東與非洲
  • 線上消費者的普及率:地區別、網路用戶比、含中東與非洲
  • B2C電子商務銷售額
  • 愛好網路購物的消費者比例(每週至少上網一次的消費者):主要國家、南非、奈及利亞
  • 主要線上活動(每週至少上網一次的消費者):主要國家、南非、奈及利亞
  • 線上消費者在網路上所購買的產品類別:主要國家、南非、奈及利亞
  • 線上消費的目的(每週至少上網一次的消費者):主要國家、南非、奈及利亞
  • 每週/每月網路購物的消費者市佔率:主要國家、南非、奈及利亞
  • 線上消費者的普及率、佔受訪者的比例(埃及、肯亞、摩洛哥、奈及利亞、南非)
  • 對線上交易安全性存疑,受訪者中不進行網路購物者的比例(埃及、肯亞、摩洛哥、奈及利亞、南非)

第3章 概要

  • B2C電子商務的概要與國際比較

第4章 趨勢

  • 智慧型手機在行動電話持有者中的比例,以及使用智慧型手機上網的網路用戶比例
  • 經由行動通訊進行購物的智慧型手機用戶比例
  • 行動網路的積極用戶中,行動消費者的佔有率
  • 國外網站的線上支出額比例
  • 跨國交易的障礙:線上消者者比例

第5章 銷售額與市佔率

  • B2C電子商務銷售額
  • B2C電子商務在零售銷售額總額中的比例

第6章 用戶與消費者

  • 網路普及率、個人比
  • 網路的家庭普及率(自家與其他)
  • 家用網路連接方法的種類:大都市、市郊、農村、整體
  • 網路用戶數
  • 線上消費者數

第7章 產品

  • 網路購買「衣服、飾品類」:佔網路消費者的比例

第8章 付費

  • 網路購物交易的詳情:各種交易方法
  • B2C電子商務所使用的線上交易方式、網路消費者的相對比例
  • B2C電子商務中偏好的線上交易方式明細:線上消費者的相對比例
  • B2C電子商務所使用的信用卡(各品牌)、使用信用卡的網路消費者比例

第9章 運送

  • 運送期望時間值詳情、網路消費者、希望到點取貨或貨到付款的網路消費者比例

第10章 企業

  • B2C電子商務業者概要
  • 最熱門的電子商務網站、佔積極網路使用者的比例
  • 前十名電子商務網站:唯一訪客基準
  • 購買「衣服、飾品」時所使用的電子商務網站:佔上網購買「衣服、飾品」者的比例

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目錄
Product Code: 1266

OVERVIEW

Key Findings:

Consumer demand drives up B2C E-Commerce sales in South Africa

South Africa is one of the largest B2C E-Commerce markets in Africa and also among the regional leaders in Internet and mobile phone penetration, the new report by yStats.com shows. While only about half of South Africa's population has Internet access and just one third of Internet users made purchases online in 2015, the demand for online shopping services is growing. The share of Internet users who plan to make purchases online is nearly twice as high as the share of those who already buy over the Internet. In 2016, B2C E-Commerce sales in South Africa are predicted by multiple sources to grow at a double-digit rate and break the threshold of 1% of total retail sales.

Faster and more flexible delivery are cited among the top five factors that could help drive Internet retailing in South Africa still further. The lack of trust in delivery is reflected in the ranking of the product categories most purchased by online shoppers in South Africa in 2015, as cited in yStats.com's report. This ranking is topped by digital and small item purchases, such as ticket reservations and books. Payment safety is another online shoppers' concern, as safer payment is desired by two-thirds of them.

Some of South Africa's prominent E-Commerce companies include online mass merchant and marketplace Takealot.com, which joined forces with another online retailer, Kalahari.com in 2015, according to yStats.com's findings. Specialist online retailers, such as consumer electronics merchant Makro and clothing merchant Zando are also among the leaders. Moreover, foreign E-Commerce platforms such as Amazon.com, Ebay.com and Alibaba.com are among popular destinations for South Africa's Internet users, indicating further potential for the cross-border online shopping trend.

Questions Covered in the report:

  • What is the market size of B2C E-Commerce in South Africa and how large will it become in the next five years?
  • Which are the main drivers and challenges to online retail development in South Africa?
  • Which important trends have emerged in South Africa's Internet retailing?
  • What do online shoppers in South Africa buy and how do their pay for their purchases?

COUNTRIES COVERED

South Africa.

COMPANIES MENTIONED

  • Alibaba.com
  • Bidorbuy.co.za
  • Goldman Sachs
  • Makro
  • Naspers
  • Silvertree Internet Holdings
  • Woolworths
  • Amazon.com
  • eBay.com
  • Kalahari.com
  • MTN
  • PriceCheck
  • Takealot.com
  • Zando

SAMPLE CHARTS

Table of Contents

1. MANAGEMENT SUMMARY

2. OVERVIEW AND INTERNATIONAL COMPARISONS

  • B2C E-Commerce Market Overview, May 2016
  • Internet Penetration in South Africa, in % of Individuals, Compared to Egypt, Kenya, Morocco, Nigeria, 2014
  • Internet Penetration in South Africa, by Age Group, Gender and Total, in % of Adults, Compared to Burkina Faso, Ethiopia, Ghana, Kenya, Nigeria, Senegal, Tanzania, Uganda, May 2015
  • Breakdown of Mobile Phone Ownership in South Africa, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, Compared to Burkina Faso, Ethiopia, Ghana, Kenya, Nigeria, Senegal, Tanzania, Uganda, May 2015
  • Number of Mobile Phone Users in South Africa, in millions, and Mobile Phone User Penetration, in % of Population, Compared to Nigeria and Egypt, 2013 - 2019f
  • Number of Smartphone Users in South Africa, in millions, and Smartphone User Penetration, in % of Mobile Phone Users, Compared to Nigeria and Egypt, 2013 - 2018f

3. TRENDS

  • Breakdown of Internet Subscriptions by Type, in % and in millions, September 2015
  • Breakdown of Devices Used to Access the Internet, in % of Internet Users, January 2016
  • Devices Used for Shopping Online, in % of Online Shoppers, 2013 & 2014
  • Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015
  • Share of Online Shoppers Who Check a Retailer's Flyer Online to Ensure They Get the Best Deal Prior to Purchasing, in %, October 2015
  • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015

4. SALES & SHARES

  • B2C E-Commerce Sales, in ZAR billion, 2014 & 2018f
  • B2C E-Commerce Sales, in ZAR billion, 2015 & 2020f
  • B2C E-Commerce Sales, in ZAR billion, 2012 - 2016f
  • B2C E-Commerce's Share of Total Retail Sales, 2014 & 2016f
  • B2C E-Commerce's Share of Total Retail Sales, 2011 - 2020f

5. USERS & SHOPPERS

  • Internet Penetration, in % of Individuals, 2010 - 2014
  • Breakdown of Internet Users, by Age and Gender, in %, January 2016
  • Activities Carried Out Online, in % of Internet Users, October 2015
  • Share of Internet Users Shopping Online, in %, and Share of Internet Users Planning to Shop Online in the Future, in %, 2014
  • Number of Online Shoppers, in millions, 2012-2014

6. PRODUCTS

  • Product Categories Purchased Online, in % of Online Shoppers, October 2015
  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015

7. PAYMENT

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
  • Share of Online Transactions Paid with Credit/Check Card, in %, 2015e
  • Share of Internet Users Who Do Not Shop Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014

8. DELIVERY

  • Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
  • Share of Online Shoppers Who Are Concerned About Deliveries Arriving When They Are Not At Home, October 2015

9. PLAYERS

  • B2C E-Commerce Players Overview, April 2016
  • Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May 2016
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