南美的B2C 電子商務報告 2011年 是由出版商yStats.com GmbH & Co. KG在2011年12月所出版的。
這份英文市場調查報告書包含108 Pages 價格從美金4250起跳。
南美各國的B2C 電子商務銷售額預計今後連續數年將逐年呈兩位數成長，其規模在2013年將達到300億美元。
本報告提供南美各國的B2C 電子商務市場詳細調查，主要B2C 電子商務企業簡介，B2C 電子商務的銷售額資料，網際網路用戶數和網路購買者數資料，再加上最新趨勢資訊。以南美各國中最大市場的巴西為首，成長顯著的墨西哥，阿根廷等總計10個國家的B2C 電子商務市場，為您概述為以下內容。
第1章 經營情形概要
第2章 南美: 全部區域分析
- 2011年的B2C 電子商務趨勢
- 2011年的網際網路人口前10個國家
- 各國中2010年的網際網路用戶的年齡層組成
- 2010年及2013年的B2C 電子商務銷售額實際成果與預測
- 2010年及2013年的網路購買者數實際成果與預測
第3章 巴西
- 2011年的巴西的B2C 電子商務趨勢
- 2009年5月及2010年5月的各國線上利用時間統計
- 2011年前半期，巴西中最受歡迎的線上用途
- 2011年前半期的巴西的線上購買數量
- 2007∼2011年的巴西的B2C 電子商務每1件的平均購買金額
- 2007∼2011年的巴西的B2C 電子商務銷售額
- 2007∼2011年的巴西的總零售銷售額的B2C 電子商務的市場佔有率
- 2011年前半期的B2C 電子商務的最多銷售商品分類
- 2009∼2011年的巴西的網際網路用戶數
- 2010年的巴西各不同地區網際網路用戶數
- 2006∼2011年的巴西的網路購買者數
- 2011年9月的巴西的主要線上銷售網站及群組購物網站
- 2010年12月的精選十大零售網站的訪問數及近網控制區
- B2W企業簡介
- Netshoes.com.br企業簡介
- Pontfrio.com.br企業簡介
第4章 阿根廷
- 2011年4月的B2C 電子商務網站的訪問數，近網控制區，平均逗留時間
- 2010年的調查的線上購買理由
- 2010年的B2C 電子商務所採用的支付方法
- 2001∼2011年的B2C及C2C 電子商務銷售額
- 2009年及2010年的B2C 電子商務的主要商品分類
- 2001∼2010年的網際網路用戶數
- 2001∼2010年的網路購買者數及網際網路用戶數比例
第5章 智利
第6章 哥倫比亞
第7章 厄瓜多
第8章 墨西哥
- 2010年及2011年調查的線上購買理由
- 2010年及2011年的每人平均B2C 電子商務支出額
- 2010年良好使用的社群網路
- 2007∼2011年的B2C 電子商務銷售額
- 2010年的B2C 電子商務中最受歡迎的商品分類
- 2005∼2011年及2014年的網際網路用戶數
- 2009∼2010年的網際網路用戶中的網路購買者比例
第9章 巴拉圭
第10章 秘魯
第11章 烏拉圭
第12章 委內瑞拉
Abstract
1.) Great growth potential for Latin American B2C E-Commerce
In its " Latin America B2C E-Commerce Report 2011" , Hamburg-based market
research firm yStats.com analyzes B2C E-Commerce in large parts of Latin
America. The report features the biggest B2C E-Commerce players, revenue
figures and internet users, along with online shoppers and recent trends. In
addition to Brazil, which is the most important market, developments in nine
other Latin American countries are highlighted as well.
In 2011, Brazil was the country with the highest number of internet users in
Latin America, followed by Mexico, Argentina, Columbia, Venezuela, Chile,
Peru, Ecuador, Uruguay and Paraguay. Over the next few years, the number of
online shoppers in Latin America is expected to grow annually by 20 %. In line
with this trend, B2C E-Commerce revenue is expected to increase to 30 billion
US dollar by 2013. Group shopping also continues to soar in popularity - in
April 2011, Groupon was the leading competitor in this segment, followed by
Groupalia, Peixeurbano and Clickon.
Brazil dominates online retail in Latin America The number of online shoppers
in Brazil has shown double digit growth, with more than 20 million people
making online purchases in 2010. With 80 %, " shopping" is one of the most
popular activities of Brazilian internet users. The yStats.com " Brazil B2C
E-Commerce Report 2011" shows that some Brazilians shop frequently - almost
one quarter of all online customers had already made more than ten online
purchases in the first half of 2011. In line with this trend, B2C E-Commerce
revenue has rapidly increased. In the first half of 2011 alone, more revenue
was generated than in all of 2008. " Household appliances" , " Computers" and
" Health, beauty and drugs" were the leading product categories in the first
half of 2011. In September 2011, the most successful E-Commerce retailers were
BuscaPe, Mercado Lovre and B2W. Group shopping is an important trend in Brazil
- in September 2011, the leading portals in this segment were SaveMe,
ApontaOfertas and Groupon.
Argentina and Mexico further important B2C E-Commerce markets In Argentina,
the number of internet users reached more than 26 million in 2010. " Travel
and tourism" , " Consumer electronics" and " Food, drinks and cleaning
products" ranked as the most popular product categories; Falabella and
Mercado Libre are the most successful players in this market. Internet users
in Mexico are very young, with almost 40 % of them being younger than 18. B2C
E-Commerce continues its rapid growth, with " Plane and bus tickets" , "
Entertainment tickets" and " Hotel reservations" being the most popular
product categories in 2010.
Young internet users in Latin America In Chile, B2C E-Commerce revenue
increased from 2009 to 2010 by more than 30 %. In Columbia, travel websites
were visited by more than 3 million people in June 2011. However, there is
still much room for growth in B2C E-Commerce, given that only 5 % of internet
users shopped online in 2010. In Ecuador, there were almost four million
internet users in 2010, with Almacenes de Prati being one of the most
successful B2C E-Commerce players. As clearly shown in the yStats.com " Latin
America B2C E-Commerce Report 2011" , Paraguay remains one of the least
established B2C E-Commerce markets - in 2010, only 20 % of the population used
the internet. " Education and learning" , " Searching for information" and "
Communication" were the most frequent activities cited by online users. In
Peru, only 13 % of all households had internet access in 2010. In line with
this trend, B2C E-Commerce is still underdeveloped, with Supermercados Wong
being the biggest player in this segment. In Uruguay, half of all internet
users were using the internet on a daily basis and in 2010, there were almost
400,000 online shoppers. " Computer accessories" and " Consumer electronics"
were the leading product categories. In Venezuela the number of internet users
totalled nearly 20 million in 2010. However, according to the " Latin America
B2C E-Commerce Report 2011" by yStats.com, B2C E-Commerce is still not widely
established due to the fact that the population has limited access to
information and communication technologies.
2.) Key Findings
- Brazil was the Latin American country with most Internet users in 2011,
followed by Mexico and Argentina.
- B2C E-Commerce sales in Latin America are expected to increase by
double-digits within the next years, reaching almost USD 30 billion by 2013.
- " Appliances" were the best selling product category in Brazilian B2C
E-Commerce in the first half of 2011, followed by " Computers" and " Health,
Beauty and Medications" .
- In Argentina, there were almost 9 million online shoppers in 2010,
reaching more than 30% of total Internet users.
- Mexico has a very young online population, as almost 40% of Internet users
were under 18 years old in 2010.
3.) About our Reports
- Market reports by yStats.com inform top managers about recent market
trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of
information we ensure maximum objectivity for all obtained data. As a result
companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable
sources including national and international statistical offices, industry and
trade associations, business reports, business and company databases,
journals, company registries and news portals.
- Our international employees research and filter all sources and translate
relevant information into English. This ensures that the content of the
original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can
therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research
projects. Simply send us a request.
4.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective,
demand-based and up-to-date data on markets and competitors for top managers
from various industries including retail, home shopping, E-Commerce,
telecommunication, logistics and energy. The Hamburg-based company is a
specialist for secondary research with a clear international focus.
Table of Contents
1. Management Summary
2. Latin America: Regional
- B2C E-Commerce Trends, 2011
- Top 10 Countries by Internet Users, in millions, 2011
- Age Structure of Internet Users, by Country, in %, 2010
- B2C E-Commerce Sales, in USD billion, 2010 & 2013f
- B2C E-Commerce Sales per Inhabitant in selected Countries, in USD, Q1 2011
- Number of Online Shoppers, in millions, 2010 & 2013f
- Visitation (in thousands) and Reach (in %) for Coupon Category by Country,
April 2011
- Top Websites in the Coupon Category, by Unique Visitors, in millions,
April 2011
3. Brazil
- B2C E-Commerce Trends in Brazil, 2011
- Average Time spent Online, by Country, in Hours per Month, May 2009 & May
2010
- Most popular online Activities in Brazil, in %, first Half 2011
- Number of online Purchases made in Brazil, in %, first Half 2011
- Average Ticket Size in B2C E-Commerce in Brazil, in BRL, 2007-2011f
- B2C E-Commerce Sales in Brazil, in BRL billion, 2007-2011f
- B2C E-Commerce Sales in Brazil, in BRL billion, first Half 2007-first Half
2011
- Share of B2C E-Commerce on total Retail Sales in Brazil, in %, 2007-2011f
- Leading Product Categories in B2C E-Commerce, in % of total Share, first
Half 2011
- Internet Users in South America, by Country, in Million, May 2009 & May
2010
- Number of Internet Users in Brazil, in millions, 2009-2011f
- Internet Users by Region in Brazil, in % of unique Visitors, 2010
- Number of Online Shoppers in Brazil, in millions, 2006-2011
- Online Shoppers in Brazil by Region and Urbanization, in % of Internet
Users, 2009
- Online Shoppers in Brazil by Age and Gender, in % of Internet Users, 2009
- Online Shoppers in Brazil by Education and Employment Status, in % of
Internet Users, 2009
- Leading Online Retail Sites and Group Shopping Sites in Brazil, ranked by
Unique Visitors, Sept. 2011
- Visitation and Reach for 10 selected Retail Web Sites, incl. total Unique
Visitors (000), Reach (in %), Total Page Views (000), December 2010
- Facts about B2W
- Facts about Netshoes.com.br
- Facts about Pontofrio.com.br
4. Argentina
- Visitation (in thousands), Reach (in %) and average Minutes for Top
Internet Properties, April 2011
- Reasons for purchasing Online, in %, 2010
- Offered Payment Methods in B2C E-Commerce, in %, 2010
- B2C and C2C E-Commerce Sales, in ARS billion, 2001-2011f
- Breakdown of E-Commerce Sales into B2C and C2C, in % and ARS billion, 2010
- Product Categories by B2C E-Commerce Sales in ARS millions, in 2009 & 2010
- Number of Internet Users, in millions, 2001-2010
- Number of Online Shoppers (in millions) and Percentage of Internet Users
(in %), 2001-2010
- Online Shoppers by Age Groups, in %, 2010
- Winners of Buenos Aires�L 2011 E-Commerce Day
5. Chile
- Visitation and Reach for Top Internet Properties, incl. total Unique
Visitors (000), Reach (in %), Average Minutes per Visitor, May 2011
- B2C E-Commerce Sales, in USD million, 2008-2010
- B2C E-Commerce Sales per Inhabitant, in USD, 2009-2010
- Internet Users (millions) and Penetration (in %), 2009-2010
- Demographic Analysis of Internet Users by Age and Gender, May 2011
- Winners of Santiago�Ls 2011 E-Commerce Day
6. Colombia
- Share of Internet Users, in % of the Population, 2007-2010
- Internet Users by Age and Education, in %, 2010
- Frequency of Internet Usage, in %, 2009 & 2010
- Share of Online Shoppers, in %, 2010
- Winners of Bogota�Ls 2011 E-Commerce Day
- Travel and Subcategories by total Unique Visitors (000) and Change (%),
Jun 2010-Jun 2011
- Top Travel Sites by total Unique Visitors (000) and Average Minutes, June
2011
7. Ecuador
- Number of Internet Users, in millions, 2009-2010
- Winners of Guayaquil�Ls 2011 E-Commerce Day
8. Mexico
- Reasons for purchasing Online, in %, 2010 & 2011
- Average B2C E-Commerce Expenditure (MXN) of Consumers, in %, 2010 & 2011
- Visitation (in thousands) and Reach (in %) for Top Internet Properties,
July 2011
- Share of Internet Categories, in % of Total Online Minutes, July 2011
- Most used Social Networks, in % of Social Network Users, 2010
- Offered Payment Methods in B2C E-Commerce, in %, 2010
- B2C E-Commerce Sales, in MXN billion, 2007-2011f
- B2C E-Commerce Sales, in USD billion, 2010 & 2016f
- Most Popular Product Categories in B2C E-Commerce, in %, 2010
- Number of Internet Users, in millions, 2005-2011f & 2014f
- Internet Users by Gender and Age, in %, 2010
- Online Shoppers in Mexico, in % of Internet Users, 2009-2010
9. Paraguay
- B2C E-Commerce Trends, 2011
- Internet Trends, 2011
- Main Internet Activities, in % of Internet Users, 2010
- Number of Internet Users (thousands) and Penetration (%), 2006-2010
- Internet Penetration by Age Group and Gender, in %, 2010
10. Peru
- B2C E-Commerce Sales, in USD million, 2010 & 2011f
- Internet Access, in % of Households, 2004-2010
- Internet Users, by Gender and Age, in %, Q2 2011
- Winners of Lima�Ls 2011 E-Commerce Day
11. Uruguay
- B2C E-Commerce Trends, 2011
- Online Activities of Internet Users, in %, 2010
- Main Internet Activities, in % of Internet Users, 2009 & 2010
- Products purchased in B2C E-Commerce, in %, 2010
- Number of Internet Users (millions) and Penetration (%), 2009-2010
- Frequency of Internet Usage, in % of Internet Users, 2010
- Internet Penetration by Age Group, 2010
- Distribution of Internet Users bv Gender, in %, 2009-2010
- Number of Online Shoppers, in thousands, 2008 & 2010
- Online Shoppers by Age and Gender, in % of Internet Users, 2010
12. Venezuela
- Internet and E-Commerce Trends
- Number of Internet Users (millions) and Share of Population (in %),
2005-2010
- Internet Users by Age and Gender, in %, 2009
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