巴西的B2C 電子商務報告 2011年 是由出版商yStats.com GmbH & Co. KG在2011年12月所出版的。
這份英文市場調查報告書包含34 Pages 價格從美金2100起跳。
巴西是南美各國中具有最大的網際網路人口數的國家，網路購買者數也逐年呈兩位數成長，2010年有2000萬人以上進行網路購物。以及出現團體購物新的趨勢。
本報告提供巴西的B2C 電子商務市場詳細調查，以網際網路用戶數和網路購買者數的資料為基礎，提供B2C 電子商務的銷售額資料，主要B2C 電子商務企業簡介，主要的商品分類，以及最新趨勢資訊提供，為您概述為以下內容。
第1章 主要趨勢
- 2011年的巴西的B2C 電子商務趨勢
- 2009年5月及2010年5月的各國線上利用時間統計
- 2011年前半期，巴西中最受歡迎的線上用途
- 2011年前半期的巴西的線上購買數量
- 2007∼2011年的巴西的B2C 電子商務每購買一件的平均購買額
第2章 銷售額
2007∼2011年的巴西的B2C 電子商務銷售額
第3章 市場佔有率
2007∼2011年的巴西的總零售額的B2C 電子商務的市場佔有率
第4章 商品
第5章 網際網路用戶/網路購買者
- 2009年5月及2010年5月的南美各國的網際網路用戶數
- 2009∼2011年的巴西的網際網路用戶數
- 2010年的巴西各不同地區網際網路用戶數
- 2006∼2011年的巴西的網路購買者數
第6章 主要B2C 電子商務企業
- 2011年9月的巴西的主要線上銷售網站及群組購物網站
- 2010年12月的精選十大零售網站的訪問數及近網控制區
- B2W企業簡介
- Netshoes.com.br企業簡介
- Pontfrio.com.br企業簡介
Abstract
1.) B2C E-Commerce continues its Growth in Brazil
The " Brazil B2C E-Commerce Report 2011" , published by Hamburg-based market
research firm yStats.com gives a detailed overview of B2C E-Commerce in
Brazil. In addition to data on internet users and online shoppers, it presents
revenue figures, the major players, product categories and trends.
The first notable fact is that Brazil has the largest share of internet users
in Latin America. In 2010, more than 35 million Brazilians were actively using
the internet. Most of them are in the south-eastern part of the country, in
cities like Sao Paolo and Rio de Janeiro.
Increasing B2C E-Commerce Sales in Brazil The number of online shoppers in
Brazil has shown double digit growth, with more than 20 million people making
online purchases in 2010. With 80 %, " shopping" is one of the most popular
activities among Brazilian internet users. The yStats.com " Brazil B2C
E-Commerce Report 2011" shows that some Brazilians shop frequently - almost
one quarter of all online customers had already made more than ten online
purchases in the first half of 2011. In line with this trend, B2C E-Commerce
revenue has rapidly increased. In the first half of 2011 alone, more revenue
was generated than in all of 2008.
Group Shopping is a new Trend " Household appliances" , " Computers" and "
Health, beauty and drugs" were the leading product categories in the first
half of 2011. In September 2011, the most successful B2C E-Commerce retailers
were BuscaPe, Mercado Lovre and B2W. Group shopping is a major trend in Brazil
- in September 2011, the leading portals in this segment were SaveMe,
ApontaOfertas and Groupon.
2.) Key Findings
- Brazil accounted by far for the largest Internet audience in South America
in 2010.
- Shopping was one of the most popular online activities in Brazil in the
first half of 2011.
- B2C E-Commerce sales in Brazil in the first half of 2011 were higher than
the sales recorded during the whole year of 2008.
- " Appliances" were one of the best-selling product category in B2C
E-Commerce in the first half of 2011, followed by " Computers" and " Health,
Beauty and Medications" .
- Americanas.com.br is one of the biggest players in B2C E-Commerce in
Brazil and was the most visited retail website in December 2010, followed by
Submarino.com.br and Netshoes.com.br.
3.) About our Reports
- Market reports by yStats.com inform top managers about recent market
trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of
information we ensure maximum objectivity for all obtained data. As a result
companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable
sources including national and international statistical offices, industry and
trade associations, business reports, business and company databases,
journals, company registries and news portals.
- Our international employees research and filter all sources and translate
relevant information into English. This ensures that the content of the
original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can
therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research
projects. Simply send us a request.
4.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective,
demand-based and up-to-date data on markets and competitors for top managers
from various industries including retail, home shopping, E-Commerce,
telecommunication, logistics and energy. The Hamburg-based company is a
specialist for secondary research with a clear international focus.
Table of Contents
1. Trends
- B2C E-Commerce Trends in Brazil, 2011
- Average Time spent Online, by Country, in Hours per Month, May 2009 & May
2010
- Most popular online Activities in Brazil, in %, first Half 2011
- Number of online Purchases made in Brazil, in %, first Half 2011
- Average Ticket Size in B2C E-Commerce in Brazil, in BRL, 2007-2011f
2. Sales
- B2C E-Commerce Sales in Brazil, in BRL billion, 2007-2011f
- B2C E-Commerce Sales in Brazil, in BRL billion, first Half 2007-first Half
2011
3. Shares
- Share of B2C E-Commerce on total Retail Sales in Brazil, in %, 2007-2011f
4. Products
- Leading Product Categories in B2C E-Commerce, in % of total Share, first
Half 2011
5. Users / Shoppers
- Internet Users in South America, by Country, in Million, May 2009 & May
2010
- Number of Internet Users in Brazil, in millions, 2009-2011f
- Internet Users by Region in Brazil, in % of unique Visitors, 2010
- Number of Online Shoppers in Brazil, in millions, 2006-2011
- Online Shoppers in Brazil by Region and Urbanization, in % of Internet
Users, 2009
- Online Shoppers in Brazil by Age and Gender, in % of Internet Users, 2009
- Online Shoppers in Brazil by Education and Employment Status, in % of
Internet Users, 2009
6. Players
- Leading Online Retail Sites and Group Shopping Sites in Brazil, ranked by
Unique Visitors, Sept. 2011
- Visitation and Reach for 10 selected Retail Web Sites, incl. total Unique
Visitors (000), Reach (in %), Total Page Views (000), December 2010
- Facts about B2W
- Facts about Netshoes.com.br
- Facts about Pontofrio.com.br
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