全球B2C 電子商務主要商品分類報告 2011年 是由出版商yStats.com GmbH & Co. KG在2011年12月所出版的。
這份英文市場調查報告書包含131 Pages 價格從美金4500起跳。
全球B2C 電子商務市場就整體性來看，得到包含電腦等家電產品及流行相關商品消費者的歡迎。另一方面，食品部門仍未成為電子商務的有力商品部門。
本報告為「全球B2C 電子商務調查報告」系列的第三份報告。以採訪調查及主要國家相關的銷售收益數據為基礎，提供許多國家市場上各自最受歡迎的商品類別，並更進一步提供詳細資料，為您概述為以下內容。
第1章 經營情形概要
第2章 北美
- 美國
- 2010年的性別及各類別商品線上購買額
- 2009年及2014年的線上銷售市場佔有率前30名產品分類實際成果與預測
- 加拿大
第3章 南美
第4章 中歐
- 德國
- 2010年線上售出的商品及服務類別
- 就各年齡層分析2010年線上售出的商品及服務
- 2010年B2C 電子商務的線上購買商品分類排行榜
- 奧地利
- 瑞士
第5章 西歐
- 英國
- 2010年的各年齡層線上購買商品及服務類型
- 2010年1月∼3月的男女·各年齡線上購買商品
- 法國
- 比利時
- 冰島
- 愛爾蘭
- 義大利
- 荷蘭
- 葡萄牙
- 西班牙
第6章 東歐
- 克羅埃西亞
- 捷克
- 愛沙尼亞
- 希臘
- 匈牙利
- 拉脫維亞
- 立陶宛
- 波蘭
- 羅馬尼亞
- 俄羅斯
- 2010年的各類型產品B2C 電子商務銷售詳細內容
- 2010年的線上購買商品
- 就各類別商品來看，2010年每月線上銷售額
- 斯洛伐克
- 斯洛維尼亞
- 土耳其
- 烏克蘭
第7章 北歐
第8章 亞太地區
- 日本
- 韓國
- 中國
- 2011年第3季的電子商務領域結構
- 就男女性別來看2011年9月線上購買奢侈品類別
- 印度
- 澳洲
- 香港
- 馬來西亞
- 沙烏地阿拉伯
- 新加坡
- 台灣
- 泰國
- 阿拉伯聯合大公國
Abstract
1.) B2C E-Commerce is gaining more ground worldwide
The recently published report series by Hamburg-based market research firm
yStats.com analyzes in all detail various aspects of global B2C E-Commerce.
Aside from general market trends, major players, product categories and trends
are analysed and presented in more than 60 countries, resulting in a
comprehensive overview of global B2C E-Commerce trends.
The recently published yStats.com series comprises the following four reports:
" Global B2C E-Commerce Market Report 2011" , " Global B2C E-Commerce Players
Report 2011" , " Global B2C E-Commerce Assortments Report 2011" and " Global
B2C E-Commerce Trends Report 2011" .
Market development - Asia continues its rise
The " Global B2C E-Commerce Market Report 2011" , the first report in the
yStats.com series, features data relating to internet users and online
shoppers along with revenue figures for most markets. In 2011, already more
than two billion people worldwide used the internet and based on the latest
predictions this figure is expected to exceed 3 billion by 2015. Global B2C
E-Commerce revenue was approximately 400 to 600 billion US dollars in 2010 and
is expected to grow further to 700 to 950 billion by 2015. Asia will continue
to play a major role in this development, considering that internet
penetration has been relatively low in many countries of this region. The
percentage of B2C E-Commerce revenue compared to total retail revenue is 8 %
in more developed markets, such as France or Great Britain, and could continue
to increase to 10 % over the next few years. In less developed B2C E-Commerce
markets, this share is still far below 3 %.
Major players - Amazon.com dominates worldwide
The " Global B2C E-Commerce Players Report 2011" is the second report in the
yStats.com series. It presents profiles and rankings of the major players in
the developed markets. Profiles comprise information regarding business
models, product categories and strategic news and - for selected competitors -
revenue figures. The report focuses mostly on traditional online shops, but
newer business models, such as private shopping sites, are also covered. The
global market leaders include Amazon.com (USA), OTTO Group (Germany) and PPR
(France). However, further B2C E-Commerce players like Rakuten (Japan) or Ozon
(Russia), which continue to grow and expand rapidly, are featured in the
report. In the category group shopping, rankings are presented for selected
countries - the most important global player in this segment being Groupon.
Product categories - Consumer electronics and fashion popular worldwide
In the " Global B2C E-Commerce Assortments Report 2011" , the third report in
the yStats.com series, detailed information is given on the most popular
product categories in different markets. The data were sourced from polls and
- for selected countries - from revenue figures. Overall, " Consumer
electronics" and " Fashion" rank as very popular categories in most
countries. Purchasing food items online has not yet successfully established
itself as a trend - only Great Britain is ahead of the curve in this segment.
Trends - Group shopping and mobile shopping continue to gain ground
The " Global B2C E-Commerce Trends Report 2011" is the fourth and final
report in the yStats.com series. Aside from B2C E-Commerce trends, it also
provides a detailed analysis of internet use in different regions. For
selected countries also information is given about the rapidly growing segment
of group shopping along with payment methods and logistics in E-Commerce.
Mobile internet use continues to expand and the resulting increase of
M-Commerce is another development covered in the report.
2.) Key Findings
- North America: " PCs" were the leading B2C E-Commerce product category in
terms of online sales in 2009, followed by " Software" , " Music" and "
Peripherals" . In Canada, " Travel Services and Arrangements" , " Other
Entertainment Products" and " Books, Magazines and Online Newspapers" were
leading.
- Latin America: In Brazil, " Appliances" were the category with the
highest share of B2C E-Commerce sales in the first half of 2011, followed by "
Computers" and " Health, Beauty and Medications" . In Mexico, the most
popular product categories were " Airline & Bus Tickets" and " Entertainment
Tickets" .
- Western Europe: In terms of average online spending per head, " Electronic
Equipment" was the leading product category in the UK in 2010, followed by "
Grocery" and " Home and Garden" .
- Eastern Europe: In advanced Eastern European markets such as Russia and
Poland, " Books" were a leading product category. " Tickets for Events" were
a leading product category within B2C E-Commerce in smaller Eastern European
countries, such as Estonia, Latvia and Lithuania.
- Asia: In South Korea, " Clothes, Fashion related Goods" are a leading
product category within B2C E-Commerce. In 2010, the category accounted for
more than 15% of total B2C E-Commerce sales.
3.) About our Reports
- Market reports by yStats.com inform top managers about recent market
trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of
information we ensure maximum objectivity for all obtained data. As a result
companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable
sources including national and international statistical offices, industry and
trade associations, business reports, business and company databases,
journals, company registries and news portals.
- Our international employees research and filter all sources and translate
relevant information into English. This ensures that the content of the
original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can
therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research
projects. Simply send us a request.
4.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective,
demand-based and up-to-date data on markets and competitors for top managers
from various industries including retail, home shopping, E-Commerce,
telecommunication, logistics and energy. The Hamburg-based company is a
specialist for secondary research with a clear international focus.
Table of Contents
1. Management Summary
2. North America
- 2.1. USA (Top Country)
- Online Spending by Gender and Category, in %, 2010
- Top 30 Categories by Share of Online Sales, in %, 2009 & 2014f
- 2.2. Canada
- Types of Goods ordered online, in % of Online Shoppers, 2007 & 2009
3. Latin America
- 3.1. Brazil (Top Country)
- Leading Product Categories in B2C E-Commerce, in % of total Share, first
Half 2011
- 3.2. Argentina
- Product Categories by B2C E-Commerce Sales in ARS millions, in 2009 &
2010
- 3.3. Mexico
- Most Popular Product Categories in B2C E-Commerce, in %, 2010
- 3.4. Uruguay
- Products purchased in B2C E-Commerce, in %, 2010
4. Central Europe
- 4.1. Germany (Top Country)
- Types of Goods and Services bought online, in %, 2010
- Types of Goods and Services bought online, by Age Groups, in %, 2010
- Product Category Ranking for B2C E-Commerce by Online Shoppers, in
million, 2010
- Top 5 Product Categories ordered online, by Age Groups, in %, 2010
- 4.2. Austria
- Types of Goods and Services bought online, in % of Internet Users, 2010
- Purchased Online Product Categories, by Age Groups, in %, 2010
- Purchased Online Product Categories, by Age Groups and Gender, in %, 2010
- 4.3. Switzerland
- Types of Goods and Services Consumers planned to buy online, in %,
April-September 2010
5. Western Europe
- 5.1. UK (Top Country)
- Types of Goods and Services bought online, by Age Groups, in % of
Individuals, 2010
- Products purchased over the Internet by Gender, in % of Online Shoppers,
January-March 2010
- Products purchased over the Internet by Age, in % of Online Shoppers,
January-March 2010
- Top Online Product Categories, by average Spend per Head in GBP, August
2010
- 5.2. France (Top Country)
- Types of Goods and Services bought online, by Age Groups, in %, 2010
- Types of Goods and Services bought online, in % of Internet Users, 2010
- Share of B2C E-Commerce Sales on total Product Retail Sales, by Product
Category, in %, 2007-2009
- 5.3. Belgium
- Types of Goods and Services bought online, by Age Groups, in %, 2010
- Types of Goods and Services bought online, in %, 2009
- 5.4. Iceland
- Goods and Services purchased over the Internet, in %, 2011
- 5.5. Ireland
- Share of Product Categories offered by B2C E-Commerce Companies, in %,
March 2011
- 5.6. Italy
- Leading B2C E-Commerce Product Categories, in % of Online Shoppers, 2010
- Types of Goods and Services bought online, by Age Groups, in %, 2010
- Average Online Spending per Product Category, in EUR, 2010
- Types of Goods and Services bought online, in % of Sales, 2010
- Online Sales Growth by Product Category, in %, 2011 vs. 2010
- 5.7. Netherlands
- Turnover of major Online Product Categories, in EUR million, 2010
- Types of Goods and Services bought online, by Age Groups, in %, 2010
- 5.8. Portugal
- Types of Goods and Services bought online, in %, 2010
- 5.9. Spain
- Goods and Services purchased on the Internet, in % of Internet Shoppers,
2010
- Types of Goods and Services bought online, by Age Groups, in %, 2010
6. Eastern Europe
- 6.1. Croatia
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- 6.2. Czech Republic
- Types of Goods ordered online, in % of Online Shoppers Age 16+, 12
Months to Q2 2010
- Types of Goods ordered online by Gender, in % of Online Shoppers Age
16+, 12 Months to Q2 2010
- Types of Goods and Services bought online, by Age Groups, in %, 12
Months to Q2 2010
- 6.3. Estonia
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- 6.4. Greece
- B2C E-Commerce Product Categories, in % of Online Shoppers, 2010
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- 6.5. Hungary
- Most popular Product Categories in B2C E-Commerce, in %, 2010
- Types of Goods and Services bought online, by Age Groups, in %, 2010
- 6.6. Latvia
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- 6.7. Lithuania
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- 6.8. Poland
- Most popular Product Categories in B2C E-Commerce, in %, 2010
- Types of Goods and Services bought online, by Age Groups, in %, 2010
- 6.9. Romania
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- 6.10. Russia
- Breakdown of B2C E-Commerce Sales, by Type of Products, in %, 2010
- Products purchased online, in % of Online Shoppers, 2010
- Products purchased online, by Gender, in % of Online Shoppers, 2010
- Product/Services purchased online, in % of Internet Sales, 2010
- Monthly Online Revenue per Product Category, in RUB million, 2010
- Number of daily Orders per Product Category, 2010
- Breakdown of B2C E-Commerce Sales in Moscow and St. Petersburg by
Product Categories, in %, April 2011
- Breakdown of " expensive Sales" within B2C E-Commerce in Moscow and St.
Petersburg by Product Category, in %, April 2011
- 6.11. Slovakia
- Products purchased Online, in %, Q1 2010
- 6.12. Slovenia
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- 6.13. Turkey
- B2C E-Commerce Product Categories, in % of Online Shoppers, April
2010-March 2011
- 6.14. Ukraine
- Most popular Products, purchased in Distance Selling, including Online,
in %, 2010
- 10 most important Product Categories in B2C E-Commerce, in %, September
2010 & April 2011
7. Scandinavia
- 7.1. Denmark
- B2C E-Commerce per Product Category, in %, Q3 2010
- Share of Consumers who expect to increase Consumption in selected
Product Categories, in %, Q3 2010
- Share of Products bought from Abroad in Nordic Countries, by Category,
in %, 2010
- The most popular Product Categories in B2C E-Commerce, in %, Q3 2011
- B2C E-Commerce by Product and Region, in % of Internet Shoppers,12
Months to September 2011
- 7.2. Finland
- B2C E-Commerce Sales by Product Category, in EUR million, 2010
- Breakdown of B2C E-Commerce Sales, into Goods, Services and digital
Content, in %, 2010
- Types of Goods and Services bought online, in %, 2010
- Types of Goods and Services bought online, by Age Groups, in %, 2010
- B2C E-Commerce per Product Category, in %, Q3 2010
- Share of Consumers who expect to increase Consumption in selected B2C
E-Commerce Product Categories, in %, Q3 2010
- Share of Products bought from Abroad in Nordic Countries, in %, 2010
- 7.3. Norway
- B2C E-Commerce per Product Category, in %, Q3 2010
- Share of Consumers who expect to increase Consumption in selected B2C
E-Commerce Product Categories, in %, Q3 2010
- Share of Products bought from Abroad in Nordic Countries, by Product
Category, in %, 2010
- Types of Goods / Services bought over the Internet, in %, 12 Months to
Q2 2011
- Types of Goods / Services bought over the Internet, by Gender & Age, 12
Months to Q2 2011
- 7.4. Sweden
- Types of Goods and Services bought Online, by Age Groups, in %, 2010
- B2C E-Commerce Sales of selected Product Categories, in SEK billion, 2010
- B2C E-Commerce per Product Category, in %, Q3 2010
- Share of Consumers who expect to increase Consumption in selected B2C
E-Commerce Product Categories, in %, Q3 2010
- Share of Products bought from Abroad (from foreign Sites) in Nordic
Countries, by Category, in %, 2010
- Growth of selected B2C E-Commerce Product Categories, in %, Q2 2011 vs.
Q2 2010
8. Asia-Pacific
- 8.1. Japan (Top Country)
- Products purchased Online, in %, 2010
- 8.2. South Korea (Top Country)
- E-Commerce by Products, in KRW billion and in %, 2009 vs. 2010
- E-Commerce by Products, in KRW billion and in %, Q2 2010, Q1 2011 & Q2
2011
- 8.3. China (Top Country)
- Structure of E-Commerce Segments in Q3 2011
- Types of Luxury Products bought by male and female Online Shoppers, in
%, September 2011
- 8.4. India (Top Country)
- Major Product Categories in B2C E-Commerce, in % and INR billion, 2009
- Most popular Products and most popular Travel Products, in %, Q2 2011
- Reach of Retail Subcategories, in %, March 2011
- 8.5. Australia
- Products and Services purchased Online in the last 6 Months, in %,
November 2010
- Products and Services purchased Online in the last 6 Months by Gender,
in %, November 2010
- Online Spending by Product Category, in AUD billion, 2010-2013f
- 8.6. Hong Kong
- Major Product Categories in B2C E-Commerce, in %, September 2010
- 8.7. Malaysia
- Major Product Categories in B2C E-Commerce, in MYR and in %, 2010
- 8.8. Saudi Arabia
- B2C E-Commerce Sales, in USD billion, 2010
- 8.9. Singapore
- Major Product Categories in B2C E-Commerce, in % and SGD million, 2010
- 8.10. Taiwan
- Most popular Cross Border B2C E-Commerce Product Categories, in %, 2010
- 8.11. Thailand
- Leading B2C E-Commerce Product/Service Categories, in %, 2010
- Leading B2C E-Commerce Product Categories, in % and Value in THB bil.,
January-February 2011
- 8.12. UAE
- Leading Product Categories in B2C E-Commerce, in %, 2010
- Top 3 Product Categories purchased via Mobile Phone, in %, 2010
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