全球B2C 電子商務企業報告 2011年 是由出版商yStats.com GmbH & Co. KG在2011年12月所出版的。
這份英文市場調查報告書包含258 Pages 價格從美金6500起跳。
本報告為「全球B2C 電子商務調查報告」系列的第二份報告。提供先進國家市場上主要企業的企業簡介及企業排名資料。企業簡介提供該企業的商務模式、商品分類、企業策略新聞、再來就是提供針對主要企業的相關財務分析數據。本報告主要以既有的有力線上購物網站為焦點，同時也涵蓋擁有新商務模式的私人購物網站等資料，為您概述為以下內容。
第1章 經營情形概要
第2章 北美
- 美國
- 2009年及2010年第三季的線上銷售產業前25名公司的市場佔有率
- 線上銷售產業公司前50大企業
- 第1位: Amazon.com的企業資料
- 第2位: Apple.com的企業資料
- 第3位: Walmart.com的企業資料
- 第4位∼第10位
- 加拿大
第3章 南美
- 巴西
- 2011年9月前幾名線上銷售網站及社群購物網站
- B2W企業資料
- Netshoes.com.br企業資料
- Pontfrio.com.br企業資料
- 阿根廷
- 智利
- 哥倫比亞
- 秘魯
第4章 中歐
- 德國
- 2010年最受歡迎的線上銷售網站
- Amazon.de企業資料
- OTTO.de企業資料
- Conrad.de企業資料
- 2010年的私人·購物俱樂部的使用概況 及市場佔有率
- 2011年的社群購物網站及其點閱存取排行榜
- 奧地利
- 瑞士
第5章 西歐
- 英國
- 2009∼2010年英國線上銷售產業公司前十大企業
- 2011年1月的英國電子商務網站前5大網站
- 法國
- 比利時
- 義大利
- 荷蘭
- 西班牙
第6章 東歐
- 捷克
- 愛沙尼亞
- 匈牙利
- 波蘭
- 俄羅斯
- 斯洛伐克
- 土耳其
- 烏克蘭
第7章 北歐
第8章 亞洲
- 日本
- 前幾名線上銷售網站
- 2011年9月主要B2C 電子商務企業
- Rakuten.co.jp企業資料
- Amazon.jp企業資料
- Nissen.jp企業資料
- 韓國
- 中國
- 印度
- 印尼
- 巴基斯坦
- 沙烏地阿拉伯
- 新加坡
- 台灣
- 泰國
- 越南
Abstract
1.) B2C E-Commerce is gaining more ground worldwide
The recently published report series by Hamburg-based market research firm
yStats.com analyzes in all detail various aspects of global B2C E-Commerce.
Aside from general market trends, major players, product categories and trends
are analysed and presented in more than 60 countries, resulting in a
comprehensive overview of global B2C E-Commerce trends.
The recently published yStats.com series comprises the following four reports:
" Global B2C E-Commerce Market Report 2011" , " Global B2C E-Commerce Players
Report 2011" , " Global B2C E-Commerce Assortments Report 2011" and " Global
B2C E-Commerce Trends Report 2011" .
Market development - Asia continues its rise
The " Global B2C E-Commerce Market Report 2011" , the first report in the
yStats.com series, features data relating to internet users and online
shoppers along with revenue figures for most markets. In 2011, already more
than two billion people worldwide used the internet and based on the latest
predictions this figure is expected to exceed 3 billion by 2015. Global B2C
E-Commerce revenue was approximately 400 to 600 billion US dollars in 2010 and
is expected to grow further to 700 to 950 billion by 2015. Asia will continue
to play a major role in this development, considering that internet
penetration has been relatively low in many countries of this region. The
percentage of B2C E-Commerce revenue compared to total retail revenue is 8 %
in more developed markets, such as France or Great Britain, and could continue
to increase to 10 % over the next few years. In less developed B2C E-Commerce
markets, this share is still far below 3 %.
Major players - Amazon.com dominates worldwide
The " Global B2C E-Commerce Players Report 2011" is the second report in the
yStats.com series. It presents profiles and rankings of the major players in
the developed markets. Profiles comprise information regarding business
models, product categories and strategic news and - for selected competitors -
revenue figures. The report focuses mostly on traditional online shops, but
newer business models, such as private shopping sites, are also covered. The
global market leaders include Amazon.com (USA), OTTO Group (Germany) and PPR
(France). However, further B2C E-Commerce players like Rakuten (Japan) or Ozon
(Russia), which continue to grow and expand rapidly, are featured in the
report. In the category group shopping, rankings are presented for selected
countries - the most important global player in this segment being Groupon.
Product categories - Consumer electronics and fashion popular worldwide
In the " Global B2C E-Commerce Assortments Report 2011" , the third report in
the yStats.com series, detailed information is given on the most popular
product categories in different markets. The data were sourced from polls and
- for selected countries - from revenue figures. Overall, " Consumer
electronics" and " Fashion" rank as very popular categories in most
countries. Purchasing food items online has not yet successfully established
itself as a trend - only Great Britain is ahead of the curve in this segment.
Trends - Group shopping and mobile shopping continue to gain ground
The " Global B2C E-Commerce Trends Report 2011" is the fourth and final
report in the yStats.com series. Aside from B2C E-Commerce trends, it also
provides a detailed analysis of internet use in different regions. For
selected countries also information is given about the rapidly growing segment
of group shopping along with payment methods and logistics in E-Commerce.
Mobile internet use continues to expand and the resulting increase of
M-Commerce is another development covered in the report.
2.) Key Findings
- North America: Amazon.com, Apple.com, Walmart.com and Sears.com are
leading players on the US B2C E-Commerce market. In Canada, many US-based
online retailers are operating, such as Amazon and Dell.
- Latin America: In Brazil, BuscaPe was the leading online retail website in
terms of unique visitors in September 2011, followed by Mercado Livre, B2W and
UOL Shopping. SaveMe was the leading group shopping website, followed by
ApontaOfertas and Groupon.
- Central Europe: In Germany, Amazon.de was the leading B2C E-Commerce
player in terms of online shoppers in 2010, followed by eBay.de and
Weltbild.de. Groupon.de, DailyDeal.de and CooleDeals.de were the leaders of
the German market for group shopping sites in June 2011.
- Eastern Europe: Food retailer Utkonos.ru was the biggest online shop in
Russia in terms of online sales in 2010, followed by Ozon.ru, Kupivip and
Holodilnik.ru.
- Asia: Tmall.com was the leading B2C E-Commerce playerin China in Q3 2011,
followed by 360buy.com, Suning.com and Amazon.cn. Ju.taobao.com was the
leading group buying website in China in June 2011, with almost 11 million
unique visitors, followed by Lashou.com and Meituan.com.
3.) About our Reports
- Market reports by yStats.com inform top managers about recent market
trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of
information we ensure maximum objectivity for all obtained data. As a result
companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable
sources including national and international statistical offices, industry and
trade associations, business reports, business and company databases,
journals, company registries and news portals.
- Our international employees research and filter all sources and translate
relevant information into English. This ensures that the content of the
original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can
therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research
projects. Simply send us a request.
4.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective,
demand-based and up-to-date data on markets and competitors for top managers
from various industries including retail, home shopping, E-Commerce,
telecommunication, logistics and energy. The Hamburg-based company is a
specialist for secondary research with a clear international focus.
Table of Contents
1. Management Summary
2. North America
- 2.1. USA (Top Country)
- Share of the Top 25 Online Retailers on total E-Commerce Revenue, in %,
Q3 2009 & Q3 2010
- Favorite 50 Online Retailers
- Rank 1: Facts about Amazon.com
- Rank 2: Facts about Apple.com
- Rank 3: Facts about Walmart.com
- Rank 4: Facts about Sears.com
- Rank 5: Facts about CDW.com
- Rank 6: Facts about BestBuy.com
- Rank 7: Facts about Newegg.com
- Rank 8: Facts about Sony.com
- Rank 9: Facts about Costco.com
- Rank 10: Facts about JCPenney.com
- 2.2. Canada
- Facts about Amazon.ca
- Facts about Dell.ca
- Facts about Apple.ca
- Selected Online Fashion Retailers in Canada, by Online Activities, 2010
- Online Shoppers and Percentage of Country Population, 2005, 2007 & 2009
3. Latin America
- 3.1. Brazil (Top Country)
- Leading Online Retail Sites and Group Shopping Sites, ranked by Unique
Visitors, Sept. 2011
- Visitation and Reach for 10 selected Retail Web Sites, incl. total
Unique Visitors (000), Reach (in %), Total Page Views (000), December 2010
- Facts about B2W
- Facts about Netshoes.com.br
- Facts about Pontofrio.com.br
- 3.2. Argentina
- Selected B2C E-Commerce Players, 2011
- 3.3. Chile
- Selected B2C E-Commerce Players, 2011
- 3.4. Colombia
- Selected B2C E-Commerce Players, 2011
- Top Travel Sites by total Unique Visitors (000) and Average Minutes,
June 2011
- 3.5. Peru
- Selected B2C E-Commerce Players, 2011
4. Central Europe
- 4.1. Germany (Top Country)
- Most popular Online Shopping Websites in Germany, by Number of Online
Shoppers, 2010
- Facts about Amazon.de
- News about Amazon.de, 2011
- Facts about OTTO.de
- News about OTTO.de, 2011
- Facts about Conrad.de
- Facts about Neckermann.de
- Facts about Weltbild.de
- Facts about Notebooksbilliger.de
- Facts about Redcoon.de
- Facts about Buch.de
- Facts about eBay.de
- Usage and Market Shares of Private Shopping Clubs in Germany, in %, 2010
- Major Shopping Clubs in Germany, by Members and Visitors, October 2010;
Characteristics of Shopping Club Members vs. Internet Users in Germany, in
%, 2010
- Overview of Shopping Clubs in Germany, 2010
- Sales of selected Shopping Clubs in Germany, in EUR million, 2009
- News about Brands4friends.de, 2010
- Group Shopping Sites, 2011; including Ranking by Unique Visitors, in
thousands, June 2011
- News about CooleDeals.de/QypeDeals.com, 2011
- 4.2. Austria
- Facts about OTTO Versand Austria
- News about Unito / OTTO Versand Austria: M-Commerce, 2011
- Facts about Neckermann Austria
- News about the E-Commerce Activities of C&A in Austria, 2010
- News about the E-Commerce Activities of Zara in Austria, 2010
- News about the E-Commerce Activities of Hugo Boss in Austria, 2011
- News about E-Commerce / Online Travel Activities of Opodo in Austria,
2011
- News about the E-Commerce Activities of Vente Privee in Austria, 2010
- News about the Group Shopping Sites Groupon and DailyDeal in Austria,
2011; incl. Unique Visitors, June 2011
- 4.3. Switzerland
- Leading B2C E-Commerce Players; by Unique Visitors (Users) and Audience
Reach, June 2011
- Leading B2C E-Commerce Players for different Categories, by Unique
Visitors (Users),in thousands, June 2011
- Leading Group Shopping Sites, by Unique Visitors (millions) and Audience
Reach (%), June 2011
- Facts about Media Goods Online Shop Weltbild.ch
- Facts about Online Supermarket LeShop.ch, 2011; incl. Sales of
LeShop.ch, in CHF mil., 2006-2010 & H1 2011
- Facts about Online Bookstore Exlibris.ch
- Facts about Group Shopping Site DeinDeal.ch; incl. Sales, in CHF
million, 2010-2011f
- Facts about Group Shopping Site DailyDeal.ch
- Facts about Group Shopping Site Groupon.ch
- Facts about Private Shopping Site Eboutic.ch
- Facts about Private Shopping Site Fashionfriends.ch
- Facts about Online Market Place Ricardo.ch
5. Western Europe
- 5.1. UK (Top Country)
- Top 10 UK Retailers ranked by Total Online Sales, in GBP billion,
2009-2010
- Top 5 UK E-Commerce Websites, ranked by Unique Visitors, January 2011
- Rank 1: Tesco
- Rank 2: Argos
- Rank 3: Shop Direct Group
- Rank 4: Dixons Retail
- Rank 5: Next Directory
- Rank 6: J Sainsbury
- Rank 7: Marks and Spencer
- Rank 8: John Lewis
- Rank 9: N Brown Group
- Rank 10: Comet.co.uk
- News about Kiddicare/Morrisons
- News about Asos
- 5.2. France (Top Country)
- Top 15 French E-Commerce Websites, ranked by Unique Visitors, 1st
Quarter 2011
- Top 5 Travel E-Commerce Sites in France, by Unique Visitors, 1st Quarter
2011
- Top 5 Ticketing E-Commerce Sites in France, by Unique Visitors, 1st
Quarter 2011
- Facts about Amazon.fr
- Facts about Cdiscount.com
- Facts about Priceminister.fr
- Facts about PPR
- Facts about Vente-Privee.com
- 5.3. Belgium
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
May 2011
- Awarded B2C E-Commerce Shops, by Category, 2011
- Facts about Laredoute.be
- Facts about 3suisses.be
- Facts about Proxis.be
- Facts about Freerecordshop.be
- Facts about Coolblue.be
- Facts about Redcorp.com
- News about John Lewis, 2011
- 5.4. Italy
- Leading B2C E-Commerce Players, ranked by estimated Online Sales, in EUR
million, 2010
- Further B2C E-Commerce Players, 2011
- Facts about Mediashopping.it
- Facts about Yoox.com
- 5.5. Netherlands
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
May 2011
- Facts about Bol.com
- Facts about Wehkamp.nl
- 5.6. Spain
- Leading B2C E-Commerce Players; by Unique Visitors (Users) and Audience
Reach, May 2011
- Top Online Retailers in Groceries/Drinks/Drugs/Toiletries & Perfumes, in
%, 2010
- Top Online Retailers in " Entertainment Tickets" , in %, 2010
- Top Online Retailers in " Travel & Tourism" , in %, 2010
- Facts about Elcorteingles.es
- Facts about Privalia.com
- News about Amazon, 2011
- News about Grupo Cortefiel, 2011
- News about Google Shopping, 2011
6. Eastern Europe
- 6.1. Czech Republic
- Revenues of selected Top Players in B2C E-Commerce, in EUR million, 2009
- Top E-Commerce Sites (incl. Auctions & Market Places), by monthly
Visitors, August 2010
- Facts about Alza.cz
- Facts about Kasa.cz
- Facts about Mall.cz
- 6.2. Estonia
- Top 3 Online Shops, by Percentage of Shoppers that use the Shop most
often, in %, 2009
- Top 3 Auction Sites, by Percentage of Shoppers that use the Site most
often, in %, 2009
- 6.3. Hungary
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
July 2011
- Facts about Bookline.hu
- Facts about Edigital.hu
- Facts about Libri.hu
- Monthly Turnover of leading Group Shopping Sites, in HUF million, May
2011
- Average Price of Offers at leading Group Shopping Sites, in HUF, May 2011
- 6.4. Poland
- Leading B2C E-Commerce Sites, ranked by B2C E-Commerce Sales, in PLN
billion, 2010
- Facts about Allegro.pl
- Facts about Neo24.pl
- Facts about Electro.pl
- News about Integer.pl, 2011
- News about Merlin.pl, 2011
- 6.5. Russia
- Top 30 Online-Shops, ranked by B2C E-Commerce Sales, in RUB billion, 2010
- Facts about Utkonos.ru
- Facts about Ozon.ru
- Facts about Kupivip.ru
- Facts about Holodilnik.ru
- 6.6. Slovakia
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
July 2011
- Facts about Mall.sk
- Facts about Alza.sk
- Facts about Hej.sk
- 6.7. Turkey
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
September 2011
- Facts about Sahibinden.com
- Facts about Gittigidiyor.com
- Facts about Hepsiburada.com
- Facts about Araba.com
- Facts about Trendyol.com
- Facts about Arabam.com
- Facts about Markafoni.com
- Facts about Limango.com.tr
- 6.8. Ukraine
- Most popular Online Shops, in % of Internet Users, April 2011
- Most popular Online Auctions, in % of Internet Users, April 2011
- Facts about Rozetka.com.ua
- Facts about Bonprix.ua
- Facts about Sokol.ua
7. Scandinavia
- 7.1. Denmark
- Most popular Online Shops, in %, Q3 2011
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
September 2011
- Facts about Elgiganten.dk
- Facts about Bilka.dk
- Facts about Nettorvet.dk / Coop.dk
- Facts about Billetnet.dk
- Facts about Saxo.com
- 7.2. Finland
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
September 2011
- Facts about Hobbyhall.fi
- Facts about Netanttila.com
- Facts about Ellos.fi
- News about eBay.fi
- 7.3. Norway
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
September 2011
- Leading Online Shops, in Terms of estimated Number of Orders, January
2011
- Favorite Norwegian Online Shops according to Consumers, in %, January
2011
- Cheapest Electronics Online Shops, in %, July 2011
- Facts about Elkjop.no
- Facts about Komplett.no (incl. Mpx.no)
- Facts about Bokklubben.no (incl. Bokkilden.no)
- 7.4. Sweden
- Top 10 most recently used Online Shops, in %, October 2010
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
September 2011
- 20 Online Shops, ranked by different Usability Criteria, in %, August
2011
- Facts about Adlibris.com
- Facts about Cdon.se
- Facts about Ellos.se
- News about Members.com, 2011
8. Asia
- 8.1. Japan (Top Country)
- Top Retail Sites, by Number of Unique Visitors, in millions, January 2011
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
September 2011
- Facts about Rakuten.co.jp
- News about Rakuten.co.jp, 2011
- Facts about Amazon.jp
- Facts about Nissen.jp
- 8.2. South Korea (Top Country)
- Leading Retail Websites, by Unique Visitors, in millions, January 2011
- Facts about Gmarket.co.kr
- Facts about 11st.co.kr
- Facts about Shopping.naver.com
- News about Tesco/Homeplus, 2011
- News about Groupon.kr, 2011
- 8.3. China (Top Country)
- Leading B2C E-Commerce Players (B2C Platform), by Market Share in %, Q3
2011
- Leading B2C E-Commerce Players (Independent B2C), by Market Share in %,
Q3 2011
- Ranking of Top 30 B2C E-Commerce Websites, by Trade Volume, 2010
- Ranking of Top 30 B2C E-Commerce Websites, by Monthly Visits, 2010
- Facts about Tmall.com
- News about Tmall.com, 2011
- Facts about 360buy.com
- Facts about Suning.com
- Facts about Amazon.cn
- News about Yihaodian, 2011
- Top 10 Group Buying Websites by Unique Visitors per Day, in millions,
June 2011
- Top 10 Group Buying Websites by Conversion Rate from Visit to Order
Placing, in %, June 2011
- 8.4. India (Top Country)
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach,
October 2011
- Facts about Homeshop18.com
- Facts about Letsbuy.com
- Facts about Shopping.indiatimes.com
- Facts about Shopping.rediff.com
- News about the Launch of Amazon, 2011
- News about E-Commerce Firms Inkfruit, Engrave and Pipal, June 2011
- News about Shopping Club Brandmile, 2011
- Leading Coupon Sites by Unique Visitors, in thousands, June 2011
- News about Snapdeal.com, 2011
- News about Groupon, 2011
- Leading Online Travel Web Sites, by Unique Visitors, in thousands, April
2010 & April 2011
- 8.5. Indonesia
- News about Japanese Shopping Mall Operator Rakuten, 2011
- 8.6. Pakistan
- News about Groupin.pk, 2011
- 8.7. Saudi Arabia
- News about Souq.com, June 2010
- 8.8. Singapore
- Top 5 Retail Websites, by Unique Visitors, January 2011
- Sales of Group Shopping Site Deal.com.sg, in SGD million, May 2010 &
February 2011
- Audience Reach of Groupon.sg, by Gender, in %, March & April 2011
- 8.9. Taiwan
- Top 3 Online Shopping Sites, ranked by an Index, August 2011
- 8.10. Thailand
- News about Asia Books, 2011
- 8.11. Vietnam
- Leading Online Shopping Sites, in %, 2010
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