韓國的B2C電子商務:2011年 是由出版商yStats.com GmbH & Co. KG在2011年12月所出版的。
這份英文市場調查報告書包含39 Pages 價格從美金2100起跳。
本報告提供預計2015年用戶將超過3500萬人的韓國電子商務市場相關調查分析，加上今後的課題及展望等資料彙整，概述為以下內容。
目錄
第1章 經營管理摘要
第2章 市場趨勢
- 2010年韓國超級市場的網路購物
- 2011年2月時韓國最受歡迎的網路利用方法
- 2010年10月韓國的零售及旅遊業者的網站閱覽者
- 2011年第2季的B2C電子商務支付方法
- 韓國的社群與貿易優惠券利用趨勢
- 2010年，包含韓國行動電話用戶的經濟活動等行動商務的利用
- 2011年韓國的行動付款趨勢
第3章 銷售額
- 2008∼10年韓國的B2C電子商務市場銷售額(韓元)
- 2010年及2015年韓國的B2C電子商務市場銷售額(美元結算)
第4章 市場佔有率
- 在2008∼10年韓國的零售銷售額中，B2C電子商務所佔的比例
第5章 產品
第6章 用戶/消費者
第7章 主要企業
Abstract
Report Statistics
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- Publication Date: December 2011
- Language: English
- Format: PDF & PowerPoint
- Total Number of Pages/Charts: 39
- Covered Countries: South Korea
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Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
- In 2010, the number of internet users in South Korea rose to more than 35
million.
- The market for regular retail stores in South Korea is saturated. As a
result, retailers, especially supermarket chains, are more and more expanding
into online business.
- In the second quarter of 2011, “Credit Card” was the most used
payment option in B2C E-Commerce in South Korea, accounting for more than 70%
of market value.
- The most popular product categories in South Korean B2C E-Commerce are
“Fashion and fashion related products” and “Household
appliances”.
- Gmarket.co.kr, 11st.ko.cr and Naver.com Shopping are leading players in
B2C E-Commerce in South Korea.
Company and Product Information
About our Reports
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studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can
therefore be used directly for board presentations or be individually adapted.
About yStats.com
- yStats.com has been committed to research up-to-date, objective and
demand-based data on markets and competitors from various industries since
2005.
- Headquartered in Hamburg, Germany, the firm has a strong international
focus and is specialized in secondary market research.
- In addition to reports on markets and competitors, yStats.com also carries
Out cHent-specific research.
- Clients include leading global enterprises from various industries
including B2C E-Commerce, eectronic payment systems, mail order and direct
marketing, logistics as well as banking and consulting.
SAMPLE
Table of Contents
1. Management Summary
2. Trends
- Online Shopping Activities of Supermarkets in South Korea, 2010
- Most popular Online Activities of Internet Users in South Korea, in %,
February 2011
- Audience Reach of Retail and Travel Web Sites in South Korea, in %,
October 2010
- Payment Methods in B2C E-Commerce in South Korea, in %, Q2 2011
- Social Commerce and Couponing Trends in South Korea
- M-Commerce Usage in South Korea, 2010; incl. economic Activities of Mobile
Phone Users
- Mobile Payment Trends in South Korea, 2011
3. Sales
- B2C E-Commerce Sales in South Korea, in KRW trillion, 2008-2010
- B2C E-Commerce Sales in South Korea, in USD billion, 2010 & 2015f
4. Shares
- Share of B2C E-Commerce on total Retail Sales in South Korea, in %,
2008-2010
5. Products
- E-Commerce by Products, in KRW billion and in %, 2009 vs. 2010
- E-Commerce by Products, in KRW billion and in %, Q2 2010, Q1 2011 & Q2 2011
6. Users / Shoppers
- Development of Internet Users (millions) and its Percentage of Country
Population in S. Korea, 2000-2010
- Internet Users in South Korea, by Gender and Age, in % of the Population,
2010
- Total Broadband Subscribers in South Korea, compared to Germany, USA and
the OECD, 2006-2010
- Broadband Subscribers per 100 Inhabitants in South Korea compared to
Germany, USA and the OECD Average, 2006-2010
- Broadband Subscribers in South Korea, by Access Technology, compared to
the OECD Average, in %, 2010
- Number of Online Shoppers in South Korea, in millions, 2010 & 2015f
- Online Shoppers in South Korea, by Gender and Age, in % of Internet Users,
2010
- Online Shopping Frequency, in % of Internet Users, 2010
- Monthly Consumer Expenses on Online Purchases, in %, 2010
7. Players
- Leading Retail Websites in South Korea, by Unique Visitors, in millions,
January 2011
- Facts about Gmarket.co.kr
- Facts about 11st.co.kr
- Facts about Shopping.naver.com
- News about Tesco/Homeplus, 2011
- News about Groupon.kr, 2011
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