日本的B2C電子商務:2011年 是由出版商yStats.com GmbH & Co. KG在2011年12月所出版的。
這份英文市場調查報告書價格從美金2100起跳。
本報告提供2010年網路用戶約達到1億人的日本電子商務市場相關調查分析，包含日本與歐美利用行動裝置的相關統計，以彙整今後日本電子商務市場展望，概述為以下內容。
目錄
第1章 經營管理摘要
第2章 市場趨勢
- 2010年日本的郵購和B2C電子商務市場趨勢
- 2011年地震災害後的日本B2C電子商務市場趨勢
- 2011年1月現況的日本網站前幾名分類
- 2011年6月，使用部落格類的全球前幾名市場
- 2010年6月時日本及歐美行動設備的利用
第3章 銷售額
- 2006∼10年日本的B2C電子商務市場銷售額(以日元為基準)
- 2010年及2015年日本的B2C電子商務市場銷售額和銷售額預測(美金結算)
- 2009∼10年及2015年日本的電子商務市場銷售額和銷售額預測(美金結算)
第4章 市場佔有率
- 在2006∼10年日本的零售銷售額中，B2C電子商務所佔的比例
第5章 產品
第6章 用戶/消費者
第7章 主要企業
Abstract
1. B2C E-Commerce in Japan shows signs of recovery
In its latest " Japan B2C E-Commerce Report 2011" , market research firm
yStats.com, based in Hamburg, gives an interesting overview of the Japanese
B2C E-Commerce market. In addition to trends, the report covers revenue
figures, market shares, consumers and competitors.
Following the earthquake in Japan, the major Japanese B2C E-Commerce players
experienced a decline in revenue. However, now consumers are again buying more
online. Nonetheless, retailers are still worried about the long-term effects
of the crisis.
Internet use continues to be very high in Japan
In 2010, the number of internet users reached approximately 100 million in
Japan, which corresponds to approximately 80 % of the population. In 2011,
more than 80 % of all Japanese internet users visited shopping websites.
Additionally, in June 2011 they spent the longest time on blogging websites
(more than an hour per day) worldwide. According to the " Japan B2C E-Commerce
Report 2011" by yStats.com, in 2010 " Books" was the most popular B2C
E-Commerce category followed by " Fashion" , " Music" and " Travel" . Based
on unique visitor numbers, Rakuten was the most successful Japanese B2C
E-Commerce player in September 2011, followed by Amazon and Nissen. Encouraged
by its success, Rakuten has continued to expand globally through take-overs of
international E-Commerce competitors such as British Play.com.
2. About our Reports
- Market reports by yStats.com inform top managers about recent market
trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of
information we ensure maximum objectivity for all obtained data. As a result
companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable
sources including national and international statistical offices, industry and
trade associations, business reports, business and company databases,
journals, company registries and news portals.
- Our international employees research and filter all sources and translate
relevant information into English. This ensures that the content of the
original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can
therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research
projects. Simply send us a request.
3. About yStats.com
Founded in 2005, yStats.com is committed to the research of objective,
demand-based and up-to-date data on markets and competitors for top managers
from various industries including retail, home shopping, E-Commerce,
telecommunication, logistics and energy. The Hamburg-based company is a
specialist for secondary research with a clear international focus.
Table of Contents
1. Management Summary
2. Trends
- Home-Shopping and B2C E-Commerce Trends in Japan, 2010
- Post Earthquake B2C E-Commerce Trends in Japan, 2011
- Japan's Top Site Categories, in % of Total Audience Reach, January 2011
- Top Global Markets for Blog Category Usage, incl. average Minutes per
Visitor and Percent Reach of Unique Visitors, June 2011
- Usage of mobile Devices in Japan, United States and Europe, in % of
Subscribers, June 2010
3. Sales
- B2C E-Commerce Sales in Japan, in JPY trillion, 2006-2010
- B2C E-Commerce Sales in Japan, in USD billion, 2010 & 2015f
- B2C E-Commerce Sales of Fashion in Japan, in USD billion, 2009, 2010 &
2015f
4. Shares
- B2C E-Commerce Share on total Retail Sales in Japan, in %, 2006-2010
5. Products
- Products purchased Online in Japan, in %, 2010
6. Users / Shoppers
- Internet Users in Japan, in millions and in % of Country Population,
2007-2010
- Internet Users in Japan, in millions and in % of Country Population, 2010
& 2015f
- Total Broadband Subscribers in Japan, compared to Germany, USA and the
OECD, 2006-2010
- Broadband Subscribers per 100 Inhabitants in Japan, comp. to Germany, USA
and OECD Average, 2006-2010
- Broadband Subscribers in Japan, by Access Technology, compared to the OECD
Average in %, 2010
- Online Shoppers in Japan, in millions and in % of Internet Users, 2010 &
2015f
7. Players
- Japan's Top Retail Sites, by Number of Unique Visitors, in millions,
January 2011
- Leading B2C E-Commerce Players in Japan; by Unique Visitors and Audience
Reach, September 2011
- Facts about Rakuten.co.jp
- News about Rakuten.co.jp, 2011
- Facts about Amazon.jp
- Facts about Nissen.jp
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