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市場調查報告書

印度的B2C 電子商務市場 (2015年)

India B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 225703
出版日期 內容資訊 英文 74 Pages/Charts
商品交期: 最快1-2個工作天內
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印度的B2C 電子商務市場 (2015年) India B2C E-Commerce Market 2015
出版日期: 2015年09月16日 內容資訊: 英文 74 Pages/Charts
簡介

印度的B2C 電子商務市場在巨大的人口及網路普及率的上升、小都市、農村部缺乏組織性零售業等因素下正在持續成長。印度網路用戶數預測不久便將超越美國,成為僅次於中國的世界第二。過去5年來線上市場成長率方面中國一直位居金磚四國之首,但預測今後5年印度將會居首。同時,B2C 電子商務的用戶數/銷售額佔有率仍然不高、利用部門僅限於線上旅遊業等因素,都顯示出市場仍有擴大、普及的空間。此外,網路普及率低及尚未建立完善的配送設備、信用卡普及率低等則是今後必須解決的課題。

本報告提供印度企業消費者間(B2C)電子商務市場相關調查,提供您B2C 電子商務的市場規模和成長率,市場成長的主要推動因素,國內網路零售市場的主要特徵,並彙整主要企業側寫,及與全球整體/亞太地區各國/其他金磚四國的比較等資訊。

第1章 經營管理摘要

第2章 概要與國際比較

  • B2C 電子商務概要與國際比較
  • 網路用戶數前10名國家 (包含印度,總計6年份)
  • 智慧型手機用戶數前10名國家 (包含印度,總計6年份)
  • 線上消費者的普及率:成人的網際網路使用者比率 (主要國家的情況 (包含印度))
  • 線上花費最長時間的活動 (1周1次以上):網路用戶比率 (主要國家的情況 (包含印度))
  • 網路購物的訪問處 (1周1次以上):網路用戶比率 (主要國家的情況 (包含印度))
  • 線上所購買的產品:網路消費者比率 (主要國家的情況 (包含印度))
  • B2C 電子商務的銷售額:亞太地區·金磚四國主要國家的情況 (包含印度) (單位:美金,實際成果值·最新值·預測值)
  • B2C 電子商務的銷售額佔有率:零售總銷售額比率 (主要國家的情況 (包含印度),總計6年份)
  • B2C 電子商務的銷售額佔有率:零售總銷售額比率 (金磚四國的情況 (包含印度),最新值·預測值)
  • B2C 電子商務的銷售額的年複合成長率(CAGR) (金磚四國的情況 (包含印度),過去·今後6年份)
  • 網際網路普及率:對總人口比例 (金磚四國的情況 (包含印度))
  • 網際網路普及率:對總人口比例 (亞太地區各國的情況 (包含印度),總計6年份)
  • 在過去3個月以內至少1次利用網路購物的調查受訪者的比率 (亞太地區各國 (包含印度))
  • 行動消費普及率:調查受訪者比率 (亞太地區各國的情況 (包含印度),總計3年份)
  • 跨國·網路購物的頻率:網路消費者比率 (亞太地區各國的情況 (包含印度))

第3章 市場趨勢

  • B2C 電子商務概要
  • 最常利用的網路購物·平台的明細:網路消費者比率
  • 行動消費者的普及率:都市區的網路消費者比率
  • 行動商務的佔有率:電子商務整體銷售額比率 (最新值·預測值)
  • 智慧型手機每週利用的服務 (現在·未來):都市區的行動網際網路用戶比率
  • 數位設備·社群媒體的使用概況 (購買前/購買中/購買後):都市區的消費者比率
  • 以社群媒體支援品牌資訊的可能性:都市區的網路用戶比率
  • 跨國B2C 電子商務最受歡迎的國家:網路消費者比率

第4章 銷售額·佔有率

  • B2C 電子商務的銷售額的轉變:比較估計 (單位:美金,過去6年份)
  • B2C 電子商務銷售額的預測 (旅遊業除外):比較估計 (單位:美金,今後7年份)
  • B2C 電子商務銷售額的預測 (包含旅遊業):比較估計 (單位:美金,今後7年份)
  • B2C 電子商務銷售額佔有率:零售總銷售額比率,比較估計 (單位:美金,總計8年份)
  • 網際網路的GDP的影響度:各行業的明細 (包含電子商務產品與服務,最新值·預測值)
  • 網際網路市場比率:各部門 (包含電子商務·線上旅遊業,最新值·預測值)

第5章 用戶/購買客人

  • 網際網路普及率:對總人口比例 (過去5年份)
  • 網路用戶數及普及率 (總計6年份)
  • 網路用戶側寫:青年人用戶/農村用戶比率,男女,行動設備的佔有率 (最新值·預測值)
  • 網路消費者的普及率:網路用戶比率 (最新值·預測值)
  • 網路消費者數

第5章 產品

  • 電子商務銷售額的明細:各市場區隔 (金額及比率)
  • 網路零售銷售額的明細:各產品類型 (金額及比率)
  • 線上最暢銷的產品類型明細:網路消費者比率

第6章 付款方法

  • 網路購物受歡迎的付款方法的明細:網路消費者比率
  • B2C 電子商務的付款方法的明細:網路消費者比率
  • 促進網路購物的主要原因:網路消費者比率

第7章 發送方法

  • B2C 電子商務的發送方法概要
  • 網路購物·品牌的選擇理由 (包含發送方法):網路消費者比率

第8章 企業

  • B2C 電子商務企業概要
  • 受歡迎的電子商務·品牌的明細 (第一/第二選擇):網路消費者比率
  • 個別造訪人數最多的電子商務網站3件
  • 排行榜前10名國內電子商務網站 (包含顧客數,逗留時間數,頁面閱覽,跳出率)
  • 在電子商務領域的最大投資交易概要
  • 在電子商務領域的非上市股票 (私人股權) 交易前20件

分析對象企業

  • Amazon
  • BankBazaar
  • BillDesk
  • Delhivery
  • Ecom Express
  • Foodpanda
  • Freshdesk
  • Homelane
  • Jabong
  • Merucabs
  • Mysmartprice.com
  • OLX
  • Paytm
  • PolicyBazaar
  • Quikr.com
  • Shopclues
  • Urban Ladder
  • Askmebazaar.com
  • BigBasket
  • Caratlane.com
  • eBay
  • Flipkart
  • Freecharge.in
  • Grofers
  • Housing.com
  • LimeRoad.com
  • Myntra
  • Olacabs
  • Oyo Rooms
  • Pepperfry
  • Practo
  • Saavn
  • Snapdeal
  • Zomato Media

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 1229

OVERVIEW

Countries Covered: India.

Questions Covered in the report:

  • How large is the B2C E-Commerce market in India and how fast is it projected to grow?
  • What are the main growth drivers and challenges for B2C E-Commerce in India?
  • Which online retail trends are prominent in this country?
  • Who are the main E-Commerce competitors in India?
  • How does the B2C E-Commerce market in India compare to other major markets in Asia-Pacific and worldwide?

Key Findings:

India to Be the Fastest Growing B2C E-Commerce Market in the BRIC Countries

B2C E-Commerce in India is driven by its vast population, increasing Internet penetration and scarcity of organized retail especially in small towns and rural areas. Next year, India is predicted to top the USA to become the second largest country worldwide in terms of the number of Internet users, behind China. While China has been the leader among the BRIC markets in terms of online retail growth in the five years to 2014, during the next five-year period India is predicted to take over this position.

Online retail in India has much room for growth. B2C E-Commerce share of total retail sales was estimated at less than 1% in 2014, while the share of Internet users making purchases online was below one quarter. Another sign of immaturity is the high share of online travel in total E-Commerce sales, reaching close to two-thirds according to some estimates. Furthermore, Internet penetration on the 1.3 billion population in India was relatively low in 2014, although showing an improvement from a one-digit figure in 2010. The spread of mobile Internet is expected to especially benefit the state of connectivity in this country, while also driving M-Commerce sales up.

Apart from low Internet penetration, some major challenges faced by B2C E-Commerce in India include underdeveloped logistics infrastructure and low credit card penetration. Online merchants' profitability suffers from the necessity of accepting cash on delivery and offering free shipping. The top three E-Commerce companies in the country, Flipkart, Snapdeal and Amazon India develop their own logistics capabilities using recently obtained investment. Other E-Commerce players that benefited from investment pouring into the Indian market include marketplace operator ShopClues, online classifieds website Quikr and online accommodation booking website Oyo Rooms.

COMPANIES MENTIONED

  • Amazon
  • BankBazaar
  • BillDesk
  • Delhivery
  • Ecom Express
  • Foodpanda
  • Freshdesk
  • Homelane
  • Jabong
  • Merucabs
  • Mysmartprice.com
  • OLX
  • Paytm
  • PolicyBazaar
  • Quikr.com
  • Shopclues
  • Urban Ladder
  • Askmebazaar.com
  • BigBasket
  • Caratlane.com
  • eBay
  • Flipkart
  • Freecharge.in
  • Grofers
  • Housing.com
  • LimeRoad.com
  • Myntra
  • Olacabs
  • Oyo Rooms
  • Pepperfry
  • Practo
  • Saavn
  • Snapdeal
  • Zomato Media

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Table of Contents

1. MANAGEMENT SUMMARY

2. OVERVIEW AND INTERNATIONAL COMPARISONS

  • B2C E-Commerce Overview and International Comparisons, September 2015
  • Top 10 Countries Worldwide by Number of Internet Users, incl. India, in millions, 2013 - 2018f
  • Top 10 Countries Worldwide by Number of Smartphone Users, incl. India, in millions, 2013 - 2018f
  • Online Shopper Penetration, by Selected Emerging Markets, incl. India, in % of Adult Internet Users, May 2014
  • Leading Activities in Terms of Times Spent Online, in % of Internet Users who Use the Internet at Least Once a Week, by Selected Countries, incl. India, July 2014
  • Online Shopping Destinations, in % of Internet Users Who Use the Internet at Least Once a Week, by Selected Countries, incl. India, July 2014
  • Product Purchased Online, in % of Online Shoppers, by Selected Countries, incl. India, July 2014
  • B2C E-Commerce Sales, by Selected Countries in Asia-Pacific and BRIC, incl. India, in USD billion, 2009, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales, by Selected Countries in Asia-Pacific and BRIC, incl. India, in %, 2013 - 2018f
  • B2C E-Commerce Share of Total Retail Sales in BRIC, by Country, incl. India, in %, 2014 & 2019f
  • B2C E-Commerce Sales CAGR in BRIC, by Country, incl. India, in %, 2009-2014 and 2014-2019f
  • Internet Penetration in BRIC, by Country, incl. India, in % of Population, 2014
  • Internet Penetration in Asia-Pacific, by Country, incl. India, in % of Population, 2013 - 2018f
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Country, incl. India, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Country, incl. India, in % of Respondents, 2012 - 2014
  • Breakdown of Frequency of Cross-Border Online Shopping in Asia-Pacific, in % of Online Shoppers, by Country, incl. India, April 2015

3. TRENDS

  • B2C E-Commerce Trends Overview, September 2015
  • Breakdown of Most Used Online Shopping Platforms, in % of Online Shoppers, August 2015
  • Mobile Shopper Penetration, in % of Urban Online Shoppers, 2012 & 2014
  • M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
  • Services Used on Smartphones Weekly, by Currently Used and Planned, in % of Urban Smartphone Mobile Internet Users, May 2015
  • Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers, February 2015
  • Breakdown of Likelihood of Following a Brand on Social Media, in % of Urban Internet Users, March 2015
  • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

4. SALES & SHARES

  • Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
  • Forecasts of B2C E-Commerce Sales excl. Travel, in USD billion, by Comparative Estimates, 2014 - 2020f
  • Forecasts of E-Commerce Sales incl. Travel, in USD billion, by Comparative Estimates, 2014 - 2019f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
  • Breakdown of the Impact of Internet Economy on GDP, by Sectors, incl. E-Commerce Products and Services, in USD billion, and in % CAGR, 2013 & 2018f
  • Breakdown of Internet Market by Sectors, incl. E-Commerce and Online Travel, in USD billion, 2013 & 2020f

5. USERS & SHOPPERS

  • Internet Penetration, in % of Population, 2010 - 2014
  • Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
  • Profile of Internet Users, incl. Share of Young Users, Share of Rural Users, Gender and Mobile Share, 2013 & 2018f
  • Online Shopper Penetration, in % of Internet Users, 2014 & 2018f
  • Number of Online Shoppers, in millions, 2014 & 2015f

5. PRODUCTS

  • Breakdown of E-Commerce Sales, by Segment, in % and in INR billion, 2014
  • Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014
  • Breakdown of Product Categories Most Purchased Online, in % of Online Shoppers, August 2015

6. PAYMENT

  • Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
  • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, August 2014
  • Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December 2014

7. DELIVERY

  • B2C E-Commerce Delivery Overview, September 2015
  • Reasons to Choose an Online Shopping Brand, incl. Delivery, in % of Online Shoppers, August 2015

8. PLAYERS

  • B2C E-Commerce Player Overview, September 2015
  • Breakdown of the Preferred E-Commerce Brands, by First Choice and Second Choice, in % of Online Shoppers, August 2015
  • Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015
  • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, August 2015
  • Overview of Largest Investment Deals in E-Commerce Sector, January 2015 - August 2015
  • Top 20 Private Equity Deals in E-Commerce Sector, 2014
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