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市場調查報告書

土耳其的B2C 電子商務市場:2016年

Turkey B2C E-Commerce Market 2017

出版商 yStats.com GmbH & Co. KG 商品編碼 223958
出版日期 內容資訊 英文 61 Pages/Charts
商品交期: 最快1-2個工作天內
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土耳其的B2C 電子商務市場:2016年 Turkey B2C E-Commerce Market 2017
出版日期: 2017年07月24日 內容資訊: 英文 61 Pages/Charts
簡介

土耳其的B2C 電子商務市場是東歐第二大,兼急速成長的市場之一。

本報告提供土耳其的企業消費者間(B2C)電子商務市場上各種趨勢之相關調查,提供您全球B2C 電子商務市場概要,東歐的網際網路及網路購物利用趨勢和與土耳其的比較,土耳其的使用者主要特徵,B2C 電子商務銷售情況與預測,主要的產品類型,並彙整主要企業的簡介等資訊。

第1章 經營管理摘要

第2章 概要·國際比較

  • B2C 電子商務市場概要與國際比較
  • 歐洲的網際網路觀眾明細:主要5國別
  • B2C 電子商務的銷售額;東歐主要國家別
  • 東歐的網路用戶數·普及率:主要國家別
  • 東歐的智慧型手機用戶數·普及率:主要國家別
  • 土耳其的網際網路普及率:與EU主要國家的比較
  • 土耳其的網路消費者的普及率:與EU主要國家的比較
  • 土耳其的跨境網路消費者的普及率:與EU主要國家的比較
  • 歐洲主要國家的行動消費者的普及率
  • 最快成長的歐洲的電子商務企業排行榜:前五名

第3章 市場趨勢

  • 網際網路連接設備
  • 行動網際網路加入數
  • B2C 電子商務的銷售額整體的行動商務佔有率
  • 跨境網路購物的頻率
  • 跨境網路購物購買的產品類型
  • 透過社群媒體訪問了國際網站的跨境網路消費者的佔有率
  • 受到社群媒體評估和評論等影響的網路消費者的佔有率
  • 購買前用社群媒體進行調查的產品類型
  • 商店購買前在線調查的主要理由

第4章 銷售額·市場佔有率

  • B2C 電子商務的銷售額的變化與預測
  • B2C 電子商務的銷售額的實際成果:各種類
  • B2C 電子商務的佔有率:零售總銷售額比率

第5章 用戶/購買客人

  • 網際網路普及率的轉變
  • 網路消費者的普及率的轉變
  • 網路用戶明細:上次的購買時間別
  • 不利用線上購買的理由

第6章 產品

  • 在線售出的產品類別
  • 多途徑專賣業者的B2C 電子商務的銷售額:各產品類型

第7章 付款方式

  • 網路購物的付款方式明細
  • 銀行卡國內電子商務付款的數量·金額
  • 以銀行卡跨境電子商務付款的數量·金額

第8章 發送

  • 網路購物的問題

第9章 企業

  • B2C 電子商務企業概要
  • 主要的電子商務市場上M&A 概要
  • 透過頁面閱覽的電子商務網站前15名
  • B2C 電子商務企業的市場佔有率
  • 簡介:D-Market Elektronik Hizmetler Ticaret A.S.
  • 簡介:GittiGidiyor A.S.
  • 簡介:Do?u? Planet Elektronik Ticaret ve Bili?im Hizmetleri A.S.

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目錄
Product Code: 1332

"One in three Internet users in Turkey shopped online", reveals new report by yStats.com

Increases to the Internet penetration rate that have reached more half of the population have spurred the strong double-digit growth rate of online sales over the recent years in Turkey. Nevertheless, only about one in three of connected consumers actually completed online purchases in 2016, revealing the lack of trust in online retail. In addition, a mere one-digit share of Turkey's total retail sales stemmed from digital in 2016, a number less than the global average, as yStats.com's report reveals. This untapped potential for online retail could propel Turkey towards ranking sixth in comparison with the leading emerging markets regarding online retail by 2025.

yStats.com's secondary research citations also reveal important facts regarding payment methods, product categories and online retail platforms. In Turkey, online consumers preferred to purchase the category of clothing the most in 2016, while credit card was the most preferred method of online payment. In regard to competition, three online marketplaces are in the lead: Hepsiburada, Gittigidiyor and N11.

Mobile commerce has made major advancements in Turkey. As of early this year, smartphone was the most used device for completing online purchases, more than laptop, desktop computer and tablet. According to yStats.com's research findings, mobile's share of total online retail could skyrocket to nearly 50% by 2021.

Companies Mentioned:

  • D-MARKET Elektronik Hizmetler Tic. A.Ş,
  • Gitti Gidiyor Bilgi Teknolojileri San. ve Tic. A.Ş,
  • SK Group,
  • eBay Inc,
  • DoĠuŠ Planet Elektronik Ticaret ve BiliŠim Hizmetleri A.Ş,
  • Naspers Ltd,
  • Sahibinden.com

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, July 2017
  • E-Commerce and M-Commerce Penetration in Turkey Compared to Global, in % of Total Retail Sales and in % of E-Commerce Sales, 2012 & 2016
  • Retail E-Commerce Sales Forecast in Turkey, Compared to Selected Emerging Markets Worldwide, in USD billion, 2025f
  • Internet Penetration in Turkey, Compared to Selected Countries in Europe, in % of Individuals, 2012 - 2016
  • Online Shopper Penetration in Turkey, Compared to Selected Countries in Europe, in % of Internet Users, 2012 - 2016
  • Mobile Shopper Penetration in Turkey, Compared to Selected Countries in Europe, in % of Mobile Device Owners, April 2016

3. Trends

  • Device Ownership, in % of Internet Users, 2014 - 2016
  • Devices Used in Online Shopping, in % of Online Shoppers, January 2017
  • M-Commerce Share of Retail E-Commerce Sales, in %, 2012, 2016 & 2021f
  • Breakdown of Retail E-Commerce Transactions by Device, in %, Q4 2015 & Q4 2016
  • Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, April 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 - 2016
  • Breakdown of Online Shopping Preference, by Domestic and Foreign Online Stores, in % of Online Shoppers, February 2017

4. Sales & Shares

  • E-Commerce Sales by Segment, in TRY billion, 2015 & 2016
  • Retail E-Commerce Sales, in TRY billion, and Year-on-Year Change, in %, 2013 - 2016
  • Retail E-Commerce Sales by Segment, by Pure Online Retail and Multichannel Retail, in TRY billion, and Year-on-Year Change, in %, 2016
  • E-Commerce Share of Total Retail Sales, in %, 2012 & 2016

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 - 2016
  • Internet Penetration, by Age Group and Gender, in % of Individuals in Each Group, Q1 2016
  • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
  • Online Shopper Penetration, in % of Internet Users, by Gender, Q1 2016
  • Breakdown of the Time of Last Online Purchase, in % of Internet Users, Q1 2015 & Q1 2016

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2016
  • B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f
  • Product Categories Purchased Online, in % of Online Shoppers, January 2017

7. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017
  • Number of Payment Cards, in millions, and Share of Cards Used for Online Payments, in %, by Credit Cards and Debit Cards, 2014 - 2016
  • Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2017
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2017
  • Value of Payments Made with 3D Secure, in TRY billion, and Share of Total E-Commerce Card Payment Transactions, in %, 2014 - 2016
  • Activities Conducted Online, incl. Related to Paying for Goods and Services, in % of Internet Users, Q1 2016

8. Delivery

  • Problems Encountered When Shopping Online, in % of Online Shoppers, by Gender and Total, 12 Months to March 2016
  • Problems Encountered At The Moment of Delivery, in % of Online Shoppers, July 2016

9. Players

  • B2C E-Commerce Player Overview, July 2017
  • E-Commerce Websites Purchased from, in % of Online Shoppers, January 2017
  • Preferred E-Commerce Sites, in % of Online Shoppers, July 2016
  • Top 3 E-Commerce Websites with Best Perceived Customer Experience, by Product Category, in % of Online Shoppers in the Relevant Category, March 2017 (1 of 2)
  • Top 3 E-Commerce Websites with Best Perceived Customer Experience, by Product Category, in % of Online Shoppers in the Relevant Category, March 2017 (2 of 2)
  • Top 15 E-Commerce Websites by Page Views, incl. Page Views, in millions, and Real Users, in millions, December 2016
  • Top 4 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and Category, June 2017"
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