土耳其的B2C 網路貿易相關報告(2011年) 是由出版商yStats.com GmbH & Co. KG在2011年11月所出版的。
這份英文市場調查報告書價格從美金2100起跳。
2010年，土耳其的網際網路使用者停留在人口的40％。每100位居民的加入寬頻的用戶數土耳其也遠遠低於德國和美國。個人從行動電話到網際網路的點閱存取只有1％，降低歐洲的平均。
本報告提供土耳其的B2C的電子商務(網路貿易)市場的狀況分析等，為您概述為以下內容。
第1章 摘要
第2章 趨勢
- 土耳其的網際網路及B2C 網路貿易趨勢(2011年)
- 停留時間的土耳其的前10名網站(2011年8月)
- 土耳其的B2C 網路貿易相關問題與課題(%、2010年)
- 個人的網際網路活動(%、2011年1∼3月)
- 土耳其的團購趨勢(2011年)
- 歐洲的各國行動·網際網路·點閱存取的滲透度(%、2010年)
第3章 銷售額
- 土耳其的網路貿易的銷售額(單位:10億土耳其里拉，2006∼2010年)
- 土耳其的信用卡/現金卡的每月網路貿易銷售額(單位:10億土耳其里拉，2010年)
- 土耳其的信用卡/現金卡的每月網路貿易銷售額(單位:10億土耳其里拉，2011年第1∼第3季)
- 土耳其的信用卡/現金卡的每月網路貿易交易數(單位:10億土耳其里拉，2010年)
- 土耳其的信用卡/現金卡的每月網路貿易交易數(單位:10億土耳其里拉，2011年第1∼第3季)
第4章 市場佔有率
- 土耳其的零售銷售額整體中的網路貿易的市場佔有率(%、2006∼2010年)
第5章 產品
- 每個網路商店使用者購買的B2C 網路貿易的產品範疇(%、2010年4月∼2011年3月)
第6章 使用者/買主
- 包含土耳其的各國網際網路使用者整體:歐洲，15歲以上，自己的家·工作所在地，2011年8月
- 網際網路使用者數量和該國人口比例(2005∼2010年)
- 土耳其的網際網路使用者數(％，2007∼2010年)
- 土耳其所使用的網際網路連接的種類(配備網際網路存取家庭的比例，2010年4月∼2011年3月)
- 世代及男女的網際網路使用者(%、2010年)
- 土耳其的加入寬頻的用戶數與德國，美國OECD平均數的比較(2006∼2010年)
- 不同連線技術的土耳其的加入寬頻的用戶數和OECD平均數的比較(%、2010年)
- 土耳其的網路購買者(網際網路使用者的比例，2008∼2011年)
第7章 參與者
- 土耳其的主要網路貿易·參與者:個別造訪人數，購買者到達數(2011年9月)
- Sahibinden.com
- Gittigidiyor.com
- Hepsiburada.com
- Araba.com
- Trendyol.com
- Arabam.com
- Markafoni.com
- Limango.com
Abstract
Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
- More than 4O% of Turkey's popuaton used the Internet in 2010. Furthermore,
in terms of the number of broadband subscribers per 100 nhabtants, Turkey
ranked far below Germany and the USA.
- Only 1% ofTurkish ndviduals accessed the Internet with their mobile in
2010, which was far below the EU average.
- Individuals in Turkey mostly use the Internet for reading or downloading
online news/newspapers/news magazines.
- “Clothes, Sports Goods” are the most popular product category
among online shoppers in Turkey, followed by “Electronic
Equipment” and “Household Goods”.
- Sahibinden.com was the leading E-Commerce player in Turkey in September
2011 in terms of unique visitors from Turkey, followed by auction web site
Gittigidiyorcom and generalist Hepsiburadacom.
Company and Product Information
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marketing, logistics as well as banking and consulting.
Sample
Report Statistics
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- Publication Date: November 2011
- Language: English
- Total Number of Pages/Charts: 44
- Covered Countries: Turkey
- Format: PDF & PowerPoint
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Table of Contents
1. Management Summary
2. Trends
- Internet and B2C E-Commerce Trends in Turkey, 2011
- Top 10 Web Sites in Turkey by Total Minutes (million), August 2011
- Problems and Challenges associated with B2C E-Commerce in Turkey, in %,
2010
- Internet Activities of Individuals in Turkey, in %, January-March 2011
- Group Shopping Trends in Turkey, 2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
3. Sales
- E-Commerce Sales in Turkey, in TRY billion, 2006-2010
- Monthly E-Commerce Sales with Credit/Debit Cards in Turkey, in TRY
million, 2010
- Monthly E-Commerce Sales with Credit/Debit Cards in Turkey, in TRY
million, Q1-Q3 2011
- Monthly E-Commerce Transactions with Credit/Debit Cards in Turkey, 2010
- Monthly E-Commerce Transactions with Credit/Debit Cards in Turkey, Q1-Q3
2011
4.Shares
- E-Commerce Share of Total Retail Sales in Turkey, in %, 2006-2010
5. Products
- B2C E-Commerce Product Categories, by Purchases of Online Shoppers, in %,
April 2010-March 2011
6. Users / Shoppers
- Total Internet Users by Country, incl. Turkey; Europe, Age 15+, Home &
Work Locations, August 2011
- Internet Users (millions) and its Percentage of Country Population,
2005-2010
- Number of Internet Users in Turkey, in millions, 2010-2014f
- Internet Penetration among Households in Turkey, in %, 2007-2010
- Type of Internet Connection used in Turkey, in % of Households with
Internet Access, April 2010-March 2011
- Internet Users by Age Group and Gender in Turkey, in %, 2010
- Total Broadband Subscribers in Turkey, compared to Germany, USA and the
OECD Average, 2006-2010
- Broadband Subscribers per 100 Inhabitants in Turkey, compared to Germany,
USA and the OECD Average, 2006-2010
- Broadband Subscribers in Turkey, by Access Technology, compared to the
OECD Average in %, 2010
- Online Shoppers in Turkey, in % of Internet Users, 2008-2011
7. Players
- Leading B2C E-Commerce Players in Turkey; by Unique Visitors and Audience
Reach, September 2011
- Facts about Sahibinden.com
- Facts about Gittigidiyor.com
- Facts about Hepsiburada.com
- Facts about Araba.com
- Facts about Trendyol.com
- Facts about Arabam.com
- Facts about Markafoni.com
- Facts about Limango.com.tr
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