北歐的B2C E商務市場：2011年 是由出版商yStats.com GmbH & Co. KG在2011年11月所出版的。
這份英文市場調查報告書包含166 Pages 價格從美金4200起跳。
瑞典在2010年有90%的人口使用網路。此外，70%的瑞典人在線上購買產品前，會先使用搜尋引擎收集情報。挪威在2010年有將近95%的人口使用網路，在網路使用方面領先歐洲。芬蘭在2010年的時點，網路使用者將近500萬人，此外，有超過EU平均的60%的人口在線上進行購買活動。此外，丹麥的線上購物者在2010年，6個月間進行7次線上購物，此頻率超越其他北歐各國。
本報告，提出北歐的企業消費者間(B2C)E商務市場，詳細分析瑞典、挪威、芬蘭以及丹麥4國的市場，加上現在的趨勢和E商務普及相關的各種資料，分析E商務市場上線上購物使用者的行動，同時介紹主要網站的排名等，由下列摘要形式闡述。
瑞典的B2C E商務市場：2011年
第1章 趨勢
- 瑞典的網路以及B2C E商務的動向
- 瑞典人於3個月間的網路活動、單位：%、2010年
- 北歐地區線上購物前的程序、單位：%、2010年
- 北歐各國的平均購買次數、至2010年第3季的6個月
- 瑞典消費者的B2C E商務使用促進因素、單位：%、2010年第3季
- 瑞典消費者的B2C E商務產品情報來源、單位：%、2011年第2季
- 北歐各國的國外線上購物者的購買比率、單位：%、2010年
- 北歐地區的居家購物（包含E商務）支付方式、居家購物者的相對比率、2010年
- 瑞典的寬頻動向
第2章 業績
- 瑞典的B2C・E商務業績額、單位：10億瑞典克朗、2003∼2011年預測
- 北歐各國每1人的平均線上支出、單位：歐元、2010年第3季
第3章 比率
- B2C・E商務佔瑞典零售業績的比率、單位：%、2005∼2011年預測
第4章 產品
- 瑞典的線上購買商品・服務類型、年齡層別、單位：%、2010年
- 瑞典所選擇產品分類的B2C・E商務業績、單位：10億瑞典克朗、2010年
- 瑞典所選擇產品分類的B2C・E商務業績的成長率、單位：%、2011年第2季與2010年第2季的比較
- 瑞典的B2C・E商務、產品分類別、單位：%、2010年第3季
- 認為對於所選擇產品分類的B2C・E商務的消費增加的瑞典消費者比例、單位：%、2010年第3季
- 北歐各國的從國外（外國網站）購買產品的比例、單位：%、2010年
第5章 使用者/購物者
- 歐洲的網路使用、國家別、獨立訪問者數的排名、2011年5月
- 歐洲的網路使用者數、國家別、單位：%、2008∼2010年
- 網路以及寬頻家庭普及率、家庭數、單位：%、2008∼2010年
- 瑞典的網路使用者數（100萬人）以及人口比率、2007∼2010年
- 瑞典的每日網路使用人口的比率、單位：%、2003∼2010年
- 瑞典的網路使用、年齡層別、單位：%、2010年
- 瑞典的線上購物者、網路使用者的相對比率、2000∼2010年
- 瑞典的線上購物者、年齡層別、單位：%、2010年
- 瑞典的線上購物者的比率、年齡層別/性別、人口的相對比率、2010年
- 北歐各國的線上購物網路使用者、單位：%、至2010年第3季的6個月
- 瑞典在線上購買產品的消費者比例、單位：%、2011年第2季
- 瑞典預計在線上購買產品的消費者比例、單位：%、2011年第3季
第6章 主要企業
- 瑞典的前10大人氣線上購物網站、單位：%、2010年10月
- 瑞典的主要B2C E商務企業：獨立訪問者以及顧客獲得數別、2011年9月
- 瑞典的20大線上購物網站、以多樣可用性標準的排名、單位：%、2011年8月
- Adlibris.com的相關情報
- Cdon.se的相關情報
- Ellos.se的相關情報
- Members.com的相關消息、2011年
挪威的B2C E商務市場：2011年
第1章 趨勢
第2章 業績
第3章 比率
第4章 產品
第5章 使用者/購物者
第6章 主要企業
芬蘭的B2C E商務市場：2011年
第1章 趨勢
第2章 業績
第3章 比率
第4章 產品
第5章 使用者/購物者
第6章 主要企業
丹麥的B2C E商務市場：2011年
第1章 趨勢
第2章 業績
第3章 比率
第4章 產品
第5章 使用者/購物者
第6章 主要企業
Abstract
1.) In its latest "Scandinavia B2C E-Commerce Report 2011"
Hamburg-based market research firm yStats.com provides a comprehensive
analysis of B2C E-Commerce in Scandinavia. In addition to revenues and
competitors, the report also covers internet users and online customers.
Included in the survey are Sweden, Norway, Finland and Denmark.
Internet penetration is very high in Scandinavia compared to the EU average,
the same goes for the percentage of online customers. The most popular
categories are travel and consumer electronics. In general, the structures of
the markets appear to be very similar in all four countries.
Online purchases very popular in Sweden
Sweden is one of the leading countries worldwide when it comes to internet
use. Despite the high rate of internet penetration, there is still further
potential for growth. In 2010, as much as 90 % of the Swedish population used
the internet. Furthermore, almost 70 % of the Swedes searched for information
on a search engine prior to making online purchases. Growth in B2C E-Commerce
revenue is expected to reach slightly under 10 % in 2011. According to the
"Sweden B2C E-Commerce Report 2011" by yStats.com in 2010 the leading product
categories in B2C E-Commerce were "travel," "consumer electronics," "fashion
and shoes" as well as "media/entertainment." The most popular online shops
with Swedish customers were Adlibris (books), Cdon (books and other media),
Ellos (fashion) und H&M (fashion).
Norway takes the lead in Europe in terms of internet use
More than 90 % of all households in Norway have had access to the internet in
2011 and also access to mobile broadband is becoming more and more
commonplace. The "Scandinavia B2C E-Commerce Report 2011" by yStats.com shows
that almost 20 % of the Norwegian population accessed the internet in 2010 via
their mobile phones, which exceeds the EU average by far. In addition, more
than 60 % of all Norwegian online customers made at least one purchase abroad,
which is higher than the Scandinavian average. B2C E-Commerce revenue recorded
double digit growth in 2010. The leading product categories were "travel,"
"consumer electronics" and "media/entertainment." The percentage of internet
users amounted to nearly 95 % of the entire population in 2010. Based on
unique visitor numbers consumer electronics shops Elkjop.no and Komplett.no
were leading in E-Commerce - followed by online bookshop Bokklubben.no.
Vehicles - popular category for online purchases in Finland
Online shoppers in Finland made only approximately five online purchases
within six months in 2010 - less often than in other Scandinavian countries.
"Tourism and travel," "consumer electronics" and "vehicles" were the
categories with the highest B2C E-Commerce revenues. According to yStats.com
the number of internet users reached almost 5 million in 2010. In addition,
almost 60 % of the population purchased online, which is by far above the EU
average. Leading competitors include consumer electronics shops Hobby Hall and
NetAnttila and online fashion retailer Shop Ellos.
Online costumers particularly active in Denmark
In Denmark credit card payments were the most popular payment method in
distance selling (including B2C E-Commerce). In 2010, more than 80 % of all
Danish online customers used a search engine to find information prior to
ordering. The "Scandinavia B2C E-Commerce Report 2011" by yStats.com shows
that in Denmark online customers made on average seven purchases in 2010
within a period of six months - more than in any other Scandinavian country.
"Travel," "consumer electronics" and "media/entertainment" raked as the
leading product categories. The number of internet users totalled nearly 5
million in 2010. According to Danish customers the leading B2C E-Commerce
competitors are DSB (ticket sales), Amazon (generalist) and Billetnet (ticket
sales). Overall, the market is shared by many small retailers.
2.) About our Reports
- Market reports by yStats.com inform top managers about recent market
trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of
information we ensure maximum objectivity for all obtained data. As a result
companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable
sources including national and international statistical offices, industry and
trade associations, business reports, business and company databases,
journals, company registries and news portals.
- Our international employees research and filter all sources and translate
relevant information into English. This ensures that the content of the
original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can
therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research
projects. Simply send us a request.
3.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective,
demand-based and up-to-date data on markets and competitors for top managers
from various industries including retail, home shopping, E-Commerce,
telecommunication, logistics and energy. The Hamburg-based company is a
specialist for secondary research with a clear international focus.
Table of Contents
SWEDEN B2C E-COMMERCE REPORT 2011
1. Trends
- Internet and B2C E-Commerce Trends in Sweden
- Activities of the Swedish Population on the Internet within 3 Months, in
%, 2010
- Steps taken before making a Purchase online in the Nordic Region, in %,
2010
- Average Number of Purchases in Nordic Countries, 6 Months to Q3 2010
- Consumers' Drivers to B2CE-Commerce in Sweden, in %, Q3 2010
- Sources of B2C E-Commerce Product Information for Consumers in Sweden, in
%, Q2 2011
- Share of Online Shoppers bought from Abroad in Nordic Countries, in %, 2010
- Home Shopping (incl. E-Commerce) Payment Methods in the Nordic Region, in
% of Home Shoppers, 2010
- Broadband Trends in Sweden
2. Sales
- B2C E-Commerce Sales in Sweden, in SEK billion, 2003-2011f
- Average total Online Spending per capita in Nordic Countries, in EUR, Q3
2010
3. Shares
- Share of B2C E-Commerce on total Retail Sales in Sweden, in %, 2005-2011f
4. Products
- Types of Goods and Services bought Online in Sweden, by Age Groups, in %,
2010
- B2C E-Commerce Sales of selected Product Categories in Sweden, in SEK
billion, 2010
- Growth of selected B2C E-Commerce Product Categories in Sweden, in %, Q2
2011 vs. Q2 2010
- B2C E-Commerce per Product Category in Sweden, in %, Q3 2010
- Share of Swedish Consumers who expect to increase Consumption in selected
B2C E-Commerce Product Categories, in %, Q3 2010
- Share of Products bought from Abroad (from foreign Sites) in Nordic
Countries, by Category, in %, 2010
5. Users / Shoppers
- European Internet Usage by Country, ranked by total Unique Visitors, May
2011
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %,
2008-2010
- Internet Users (millions) and Percentage of Country Population in Sweden,
2007-2010
- Percentage of Population that uses the Internet on a daily Basis in
Sweden, in %, 2003-2010
- Internet Usage, by Age Groups in Sweden, in %, 2010
- Online Shoppers in Sweden, in % of Internet Users, 2000-2010
- Online Shoppers by Age Groups in Sweden, in %, 2010
- Penetration of Online Shoppers in Sweden, by Age Group and Gender, in % of
Population, 2010
- Internet Users who have made Online Purchases in Nordic Countries, in %,
last 6 Months to Q3 2010
- Share of Consumers who buy Goods Online in Sweden, in %, Q2 2011
- Share of Consumers who plan to shop Online in Sweden, in %, Q3 2011
6. Players
- Top 10 most popular Online Shops in Sweden, in %, October 2010
- Leading B2C E-Commerce Players in Sweden; by Unique Visitors and Audience
Reach, September 2011
- 20 Swedish Online Shops, ranked by different Usability Criteria, in %,
August 2011
- Facts about Adlibris.com
- Facts about Cdon.se
- Facts about Ellos.se
- News about Members.com, 2011
NORWAY B2C E-COMMERCE REPORT 2011
1. Trends
- ICT Usage in Households in Norway, Q2 2011
- Purpose and Nature of Activities on the Internet in Norway, in % of
Internet Users, 3 months to Q2 2011
- Steps taken before making a Purchase online in the Nordic Region, in %,
2010
- Share of Online Shoppers bought from Abroad in Nordic Countries, in %, 2010
- Average Number of Purchases within last six Months in Nordic Countries, Q3
2010
- Home Shopping (incl. E-Commerce) Payment Methods in the Nordic Region, in
% of Home Shoppers, 2010
- Consumers' Drivers to E-Commerce in Norway, in %, Q3 2010
- Households in Norway with Access to different ICT by Income, in NOK
thousand, in %, Q2 2011
- Broadband Access Trends in Norway, Q2 2011
- Internet Access by various Household Categories in Norway, Q2 2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
2. Sales
- B2C E-Commerce Sales in Norway, in GBP billion, 2009-2010
- Average total Online Spending per Capita in Nordic Countries, in EUR, Q3
2010
3. Shares
- B2C E-Commerce Share on total Retail Sales in Norway, in %, 2009-2010
4. Products
- Types of Goods / Services bought over the Internet in Norway, in %, 12
Months to Q2 2011
- Types of Goods / Services bought over the Internet in Norway, by Gender &
Age, 12 Months to Q2 2011
- B2C E-Commerce per Product Category in Norway, in %, Q3 2010
- Share of Norwegian consumers who expect to increase Consumption in
selected B2C E-Commerce Product Categories, in %, Q3 2010
- Share of Products bought from Abroad in Nordic Countries, by Product
Category, in %, 2010
5. Users / Shoppers
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %,
2008-2010
- European Internet Usage by Country Ranked by Total Unique Visitors, May
2011
- Internet Users (millions) and its Percentage of Country Population in
Norway, 2005, 2007 & 2010
- Frequency of Internet Usage by Gender, Age & Employment, in %, Q2 2011
- Location of Internet Usage by Gender, Age & Employment, in %, Q2 2011
- Total Broadband Subscribers in Norway, compared to Germany, USA and the
OECD Average, 2006-2010
- Broadband Subscribers per 100 Inhabitants in Norway, compared to Germany,
USA and the OECD Average, 2006-2010
- Broadband Subscribers in Norway, by Access Technology compared to the OECD
Average in %, 2010
- Penetration of Online Shoppers in Norway, comp. to EU27 Average, in %,
2006-2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Online Shoppers in Norway by Age Groups, compared to EU27 Average, in %,
2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of
Population, 2010
- Internet Users who have made Online Purchases in the last six Months in
Nordic Countries, in %, Q3 2010
6. Players
- Leading B2C E-Commerce Players in Norway; by Unique Visitors and Audience
Reach, September 2011
- Leading Online Shops in Norway, in Terms of estimated Number of Orders,
January 2011
- Favorite Norwegian Online Shops according to Consumers in Norway, in %,
January 2011
- The 20 cheapest Electronics Online Shops in Norway, in %, July 2011
- Facts about Elkjop.no
- Facts about Komplett.no (incl. Mpx.no)
- Facts about Bokklubben.no (incl. Bokkilden.no)
FINLAND B2C E-COMMERCE REPORT 2011
1. Trends
- B2C E-Commerce Trends in Finland, 2010/2011
- Clothing B2C E-Commerce Trends in Finland, 2010 & 2016f
- Grocery B2C E-Commerce Trends in Finland, 2010
- Home Shopping Payment Methods in the Nordic Region, in % of Home Shoppers,
2010
- Steps taken before making a Purchase online in the Nordic Region, in %,
2010
- Average Number of Purchases within last six Months in Nordic Countries, Q3
2010
- Consumers' Drivers to E-Commerce in Finland, in %, Q3 2010
- Share of Online Shoppers bought from Abroad in Nordic Countries, in %, 2010
2. Sales
- B2C E-Commerce Sales of Goods, Services and digital Content in Finland, in
EUR billion, 2010
- Breakdown of B2C E-Commerce Sales in Finland, into domestic and foreign
Trade, in %, 2010
- Average total Online Spending per capita in Nordic Countries, in EUR, Q3
2010
3. Shares
- B2C E-Commerce Share of Total Retail Sales in Finland, in %, 2010
4. Products
- B2C E-Commerce Sales by Product Category in Finland, in EUR million, 2010
- Breakdown of B2C E-Commerce Sales in Finland, into Goods, Services and
digital Content, in %, 2010
- Types of Goods and Services bought online in Finland, in %, 2010
- Types of Goods and Services bought online in Finland, by Age Groups, in %,
2010
- B2C E-Commerce per Product Category in Finland, in %, Q3 2010
- Share of Finnish Consumers who expect to increase Consumption in selected
B2C E-Commerce Product Categories, in %, Q3 2010
- Share of products bought from Abroad in Nordic Countries, in %, 2010
5. Users / Shoppers
- European Internet Usage by Country Ranked by Total Unique Visitors, May
2011
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %,
2008-2010
- Internet Users (millions) and Penetration, in % of total Population,
2005-2010
- Internet Activities in Finland, by Age Groups and Gender, in % of
Population, October 2010
- Internet Users in Finland by Age Groups, in %, previous 3 months to
October 2011
- Broadband Subscribers in Finland, by Access Technology compared to the
OECD Average in %, 2010
- Online Shoppers in Finland by Age Groups, in %, 2010
- Penetration of Online Shoppers in Finland, by Age Group and Gender, in %
of Population, 2010
- Share of Online Shoppers in Finland, compared to the EU27 Average, in %,
2005-2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Internet Users who have made Online Purchases in the last six Months in
Nordic Countries, in %, Q3 2010
6. Players
- Leading B2C E-Commerce Players in Finland; by Unique Visitors and Audience
Reach, September 2011
- Facts about Hobbyhall.fi
- Facts about Netanttila.com
- Facts about Ellos.fi
- News about eBay.fi
DENMARK B2C E-COMMERCE REPORT 2011
1. Trends
- B2C E-Commerce Trends in Denmark, 2011
- Steps taken before making a Purchase online in the Nordic Region, in %,
2010
- Share of Online Shoppers who bought from Abroad in Nordic Countries, in %,
2010
- Average Number of Purchases within last six Months in Nordic Countries, Q3
2010
- Consumers' Drivers to B2C E-Commerce in Denmark, in %, Q3 2010
- Most popular Payment Methods in B2C E-Commerce in Denmark, in %, Q3 2011
- Home Shopping Payment Methods in the Nordic Region, in % of Home Shoppers,
2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
2. Sales
- B2C E-Commerce Sales in Denmark, in DKK billion, 2010 & 2011f
- Average total Online Spending per Capita in Nordic Countries, in EUR, Q3
2010
3. Shares
- Share of B2C E-Commerce on total Retail Sales, in %, 2010 & 2011f
4. Products
- B2C E-commerce by Product and Region, in % of Internet Shoppers,12 Months
to September 2011
- B2C E-Commerce per Product Category in Denmark, in %, Q3 2010
- Share of Danish consumers who expect to increase Consumption in selected
Product Categories, in %, Q3 2010
- The most popular Product Categories in B2C E-Commerce in Denmark, in %, Q3
2011
- Share of Products bought from Abroad in Nordic Countries, by Category, in
%, 2010
5. Users / Shoppers
- European Internet Usage by Country, ranked by Total Unique Visitors, May
2011
- Individuals in Europe using the Internet, by Country, in %, 2008-2010
- Internet and Broadband Household Penetration, by Households, in %,
2008-2010
- Internet Users (millions) and Percentage of Country Population in Denmark,
2008-2010
- Total Broadband Subscribers in Denmark, compared to Germany, USA and the
OECD, 2006-2010
- Location of Internet Usage by Gender, Age & Employment, in %, Q2 2011
- Total Broadband Subscribers in Norway, compared to Germany, USA and the
OECD Average, 2006-2010
- Total Broadband Subscribers per 100 Inhabitants in Denmark, compared to
Germany, USA and the OECD Average, 2004-2010
- Broadband Subscribers in Denmark, by Access Technology compared to the
OECD Average in %, 2010
- Penetration of Internet Shoppers in Denmark, comp. to EU27 Average, in %,
2006-2010
- EU Comparison of Online Shopper Penetration, in % of Population, 2010
- Online Shoppers in Denmark by Age Groups, compared to EU27 Average, in %,
2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of
Population, 2010
- Frequency of Shopping Online among Online Shoppers in Denmark, in %, Q3
2010 & Q3 2011
- Internet Users who have made Online Purchases in Nordic Countries, in %,
last 6 Months to Q3 2010
6. Players
- Most popular Online Shops in Denmark, in %, Q3 2011
- Leading B2C E-Commerce Players in Denmark; by Unique Visitors and Audience
Reach, September 2011
- Facts about Elgiganten.dk
- Facts about Bilka.dk
- Facts about Nettorvet.dk / Coop.dk
- Facts about Billetnet.dk
- Facts about Saxo.com
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