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市場調查報告書

俄羅斯的B2C 電子商務市場:2015年

Russia B2C E-Commerce Market 2015

出版商 yStats.com GmbH & Co. KG 商品編碼 214839
出版日期 內容資訊 英文 71 Pages/Charts
商品交期: 最快1-2個工作天內
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俄羅斯的B2C 電子商務市場:2015年 Russia B2C E-Commerce Market 2015
出版日期: 2015年12月17日 內容資訊: 英文 71 Pages/Charts
簡介

俄羅斯是在全球算是大規模的B2C電子商務市場之一。2014年的網路零售銷售額,成為全球第9名,在歐洲的第4名,在金磚四國中第2名。儘管有經濟危機,俄羅斯的B2C 預計電子商務銷售額以兩位數成長,今後也維持全球排行順位。

本報告提供俄羅斯的B2C 電子商務市場相關調查分析、市場趨勢、銷售額的實際成果與預測、市場佔有率、產品類型、用戶數、普及率、主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 概要與國際比較

  • B2C 電子商務的概要與國際比較
  • 全球主要10個國家,各電子商務零售銷售額,含俄羅斯
  • 金磚四國的B2C 電子商務銷售額,各國,含俄羅斯
  • 金磚四國的零售總銷售額中B2C 電子商務的佔有率,各國,含俄羅斯
  • 金磚四國的網際網路普及率,各國,含俄羅斯
  • 歐洲的B2C 電子商務銷售額的明細,各國,含俄羅斯
  • 歐洲的網際網路瀏覽者數的明細,主要5個國家,含俄羅斯
  • B2C 電子商務銷售額,東歐的各主要國家,含俄羅斯

第3章 趨勢

  • B2C 電子商務趨勢概要
  • 國際間的B2C/C2C 電子商務進口
  • 國際間的電子商務統計,含順序數 (各地方,平台)
  • 俄羅斯的B2C/C2C 電子商務零售總銷售額中國際間的進口占有率
  • 國際間的線上消費者的普及率
  • 國際間的B2C/C2C 電子商務進口的明細
  • 線上購買的明細,各使用設備
  • 行動消費者的普及率
  • 智慧型手機用戶的普及率和行動消費者的普及率
  • 使用的各行動商務流通管道、網路商店的網站
  • 網站房間、展示室的普及率
  • B2C 電子商務銷售額的明細,各地區

第4章 銷售和佔有率

  • B2C 電子商務銷售額的實際成果
  • B2C 電子商務銷售額的預測
  • B貿易零售總銷售額中B2C 電子商務的佔有率

第5章 用戶和消費者

  • 網際網路每月瀏覽者數
  • 網際網路每月瀏覽者數的明細,各地區
  • 線上消費者數
  • 線上消費者數的明細,各年齡、性別
  • 線上消費者的普及率,各年齡、性別、地點
  • 線上消費者的普及率,各地區

第6章 產品

  • 線上所購買的產品類別,各性別、地點
  • 線上所購買的產品
  • 主要的網路零售類別,各瀏覽者有效半徑
  • B2C 電子商務銷售額,各產品類型
  • 電子產品、家電的B2C 電子商務銷售額的明細,各產品子分類

第7章 付款

  • 網路購物利用的付款方法
  • 提供的線上付款方法

第8章 發送

  • B2C 電子商務順序的明細,各配送方法
  • 網路購物利用的配送方法
  • 提供的配送方法概要 (主要5家網路商店) 、各網站流量

第9章 企業

  • B2C 電子商務企業概要
  • 電子商務網站主要十大公司,各網站排行榜
  • 購買的網路商店數
  • 購買的網路商店主要十大公司
  • 主要20家網路商店,銷售排行榜
  • 企業簡介

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目錄
Product Code: 1240

Key Findings:

Russia's B2C E-Commerce market grows despite the economic turmoil

Russia is one of the largest B2C E-Commerce markets in the world. In 2014, it ranked ninth worldwide, fourth in Europe and second among the BRIC countries in terms of online retail sales, according to yStats.com's findings. Despite the economic crisis, Russia is predicted to see B2C E-Commerce sales grow at double-digit rates and maintain the mentioned global rankings in the foreseeable future. Though overall retail sales are in a decline and consumer confidence is at an all-time low, the B2C E-Commerce market in Russia still has room for growth due to its untapped potential.

Though Russia's online audience is the largest in Europe, Internet penetration was only at two-thirds of the adult population as of mid-2015, yStats.com's report shows. Online shopper penetration has even more room for development, as only about a quarter of Internet users made purchases online last year. Interestingly, while Internet user penetration tends to be higher in the Central and North-Western regions of Russia, which include the country's two largest cities, and lower in its other regions, in terms of online shopper penetration, Russia's Far East and the Ural regions come close to matching the central areas. Furthermore, B2C E-Commerce's share of total retail sales amounted to a small one-digit percentage share in 2014, also indicating potential for future growth.

The growth trend is supported by evidence from the top online retailers in Russia, such as mass merchants Ozon and Ulmart, clothing merchants KupiVip and Lamoda, electronics and appliances stores M.Video, Eldorado and Svyaznoy, who reported sales increase in 2014 and expect further increase in 2015. On the other hand, there have also been noticeable market exits in late 2014 and 2015, including the closure of the online marketplace and auction Molotok.ru, children's goods store Mamagazin.ru, and electronics merchant Utinet.ru. Furthermore, according to yStats.com's report, a significant and growing share of B2C E-Commerce sales in Russia are due to cross-border import, especially from China, with both AliExpress and JD.com operating Russian versions of their websites to tap the growing demand.

  • Countries Covered: Russia
  • Pages: 71

Questions Covered in the report:

  • How large is the B2C E-Commerce market in Russia and what is its growth potential?
  • What is Russia's B2C E-Commerce rank worldwide, in Europe and among the BRIC economies?
  • How high is online shopper penetration in Russia and how does it differ among various regions and socio-demographic groups?
  • Which payment and delivery methods do online shoppers in Russia prefer?
  • Who are the leading B2C E-Commerce players in Russia?

COMPANIES MENTIONED

  • 220 Volt
  • aliexpress
  • Amazon
  • Avito
  • Bonprix
  • Citilink
  • Dostavky.ru
  • eBay
  • Eldorado
  • Enter
  • Exist
  • Holodilnik
  • Jd.com
  • Komus (KOMYC)
  • Lamoda
  • M.Video
  • Naspers
  • Ozon
  • Rambler
  • Sportmaster
  • Svyaznoy
  • Technopoint
  • Technosila
  • Ulmart
  • Utkonos
  • Wikimart
  • Wildberries
  • Yandex

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Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, December 2015
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. Russia, in USD billion, and in % CAGR, 2013 – 2018f
  • B2C E-Commerce Sales in the BRIC Countries, by Country, incl. Russia, in USD billion, 2009, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales in the BRIC Countries, by Country, incl. Russia, in %, 2014 & 2019f
  • Internet Penetration in the BRIC Countries, by Country, incl. Russia, in % of Population, 2014
  • Breakdown of B2C E-Commerce Sales in Europe, by Country, incl. Russia, 2014
  • Breakdown of Europe's Internet Audience, by Top 5 Countries, incl. Russia, and Others, in %, May 2015
  • B2C E-Commerce Sales, by Selected Countries in Eastern Europe, incl. Russia, in EUR billion, 2014

3. Trends

  • B2C E-Commerce Trends Overview, December 2015
  • Cross-Border B2C/C2C E-Commerce Imports, in RUB billion, 2013, 2014 & 2015f
  • Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
  • Cross-Border Imports Share of Total B2C/C2C E-Commerce Sales in Russia, in %, 2013 & 2014
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e
  • Breakdown of Cross-Border B2C/C2C E-Commerce Imports, in %, 2014
  • Breakdown of Online Purchases by Device Used, in % of Online Shoppers, 2014
  • Mobile Shopper Penetration, in % of Smartphone Owners, by Size of City of Location, 2014
  • Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and Total, October 2015
  • M-Commerce Channels Used, by Online Shop's Website, Website and Application, Mobile Application, in % of Mobile Shoppers, by Age Group and Total, October 2015
  • Penetration of Webrooming and Showrooming, in % of Online Shoppers, 2014
  • Breakdown of B2C E-Commerce Sales by Regions, in %, 2013 & 2014

4. Sales & Shares

  • Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 – 2014
  • B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 – 2019f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 – 2020f

5. Users & Shoppers

  • Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 – Summer 2015
  • Breakdown of Monthly Internet Audience, by Region, in millions and in %, Summer 2015
  • Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014
  • Breakdown of Online Shoppers by Age Group, by Male and Female, November 2014
  • Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant Group, November 2014
  • Online Shopper Penetration, by Region, in % of Internet Users, November 2014

6. Products

  • Product Categories Purchased Online, by Gender and Location Type, in % of Online Shoppers in the Relevant Group, November 2014
  • Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
  • Top Online Retail Categories by Audience Reach, in million Unique Visitors, July 2015
  • B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014
  • Breakdown of B2C E-Commerce Sales of Electronics and Appliances, by Product Sub-Categories, in %, and Year-on-Year Change in B2C E-Commerce Sales, H1 2015

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
  • Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015

8. Delivery

  • Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
  • Delivery Methods Used in Online Shopping, by Used in Last Online Purchase and Used in the Previous 12 Months, in % of Online Shoppers, 2014
  • Overview of Delivery Methods Offered by Top 5 Online Shops by Website Traffic, October 2015

9. Players

  • B2C E-Commerce Players Overview, December 2015
  • Top 10 E-Commerce Websites, by Website Rank, incl. Website Visits, Share of Traffic from Russia, Time Spent on Website, Page Views and Bounce Rate, November 2015
  • Number of Online Stores, in thousands, 2010 – 2014
  • Top 10 Online Shops Purchased from, in % of Online Shoppers, 2014 & 2015
  • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H1 2015
  • Company Profile of OOO Exist, December 2015
  • Company Profile of ZAO Ulmart, December 2015
  • Company Profile of OOO Wildberries, December 2015
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