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市場調查報告書

德國的B2C 電子商務市場

Germany B2C E-Commerce Sales Forecast: 2015 to 2018

出版商 yStats.com GmbH & Co. KG 商品編碼 207755
出版日期 內容資訊 英文 27 Pages/Charts
商品交期: 最快1-2個工作天內
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德國的B2C 電子商務市場 Germany B2C E-Commerce Sales Forecast: 2015 to 2018
出版日期: 2015年07月15日 內容資訊: 英文 27 Pages/Charts
簡介

本報告詳細分析德國企業消費者間的(B2C)電子商務市場,彙整德國的B2C電子商務銷售額成長率、整體零售產業的市場佔有率、線上商店的付款方式、網路消費者簡介,再加上主要企業簡介等,為您概述為以下內容。

第1章 經營管理摘要

第2章 趨勢

  • 德國的B2C 電子商務趨勢
  • 電子商務付款趨勢
  • 德國的B2C電子商務與遠程銷售
  • 為了搜尋產品的網路利用者
  • 線上搜尋產品的理由
  • 網路商店的付款方式
  • 網路零售業者退貨的比例
  • 電子書籍市場趨勢
  • 一般書店和線上書店的市場佔有率
  • 社群商務功能的利用
  • 網路使用趨勢
  • 手機上網
  • 電子貿易的銷售額預測等

第3章 銷售額

  • 整體零售產業·遠程·B2C 電子商務的銷售情況等

第4章 市場佔有率

  • B2C 電子商務佔整體零售產業·遠程銷售的比例

第5章 產品

  • 線上所購買的產品·服務類型
  • 線上所購買的產品·服務類型:各年齡層
  • B2C 電子商務產品分類排行榜
  • 產品分類前五名等

第6章 用戶/消費者

  • 網路用戶數和整體人口所佔市場佔有率的轉變
  • 加入寬頻用戶數:美國·OECD和平均數的比較
  • 每100位居民加入寬頻的用戶數:美國·OECD和平均數的比較
  • 加入寬頻的用戶數(不同的連線技術):OECD和平均數的比較
  • 網路用戶的轉型
  • 網路消費者:各年齡層
  • 網路消費者的普及率等

第7章 主要企業

  • 主要購物網站
  • Amazon.de
  • OTTO.de
  • Conrad.de
  • Neckermann.de
  • Weltbild.de
  • Notebooksbilliger.de
  • Redcoon.de
  • Buch.de
  • eBay.de
  • 購物俱樂部
  • Brands4friends.de
  • 購物網站
  • DailyDeal.de
  • CooleDeals.de/QypeDeals.com等

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 1208

Key Findings:

Germany Is Predicted to Be the Fastest Growing B2C E-Commerce Market in Europe's Top 3

Fifth largest in the world and second largest in Europe, Germany is considered to have an advanced B2C E-Commerce market, by global standards. Germany's online shopper penetration rate of more than two thirds of Internet users was significantly above the average for the European Union in 2014, and second only to the UK. The current trends present in the German online retail market include M-Commerce, which already reached close to 20% of all B2C E-Commerce sales and cross-border B2C E-Commerce, with a small double-digit share of online shoppers making their purchases directly from E-Commerce merchants in other countries.

A number of primary sources make the prediction that B2C E-Commerce in Germany will grow faster than in the UK or France for the next few years. The projected estimates for annual growth rate stand at double-digit numbers. Online sales are an important growth driver for the retail market in Germany, where retail generally faces very modest growth rates. Consequently, Germany's B2C E-Commerce share of total retail sales is projected to increase, reaching a double-digit percentage number in 2018.

An important characteristic of the B2C E-Commerce market in Germany is that the product category most purchased online is “Clothing”. As a result, online clothing retailer Zalando is one of the largest online retailers in Germany. Other prominent B2C E-Commerce companies include Germany-based Otto Group and Amazon, for which Germany is the largest market outside North America.

Questions Covered in the report:

  • How will the B2C E-Commerce market in Germany develop in terms of sales in the next few years?
  • What are the forecasted growth rates of this market by different sources?
  • How does Germany rank among the other leading B2C E-Commerce markets worldwide and in Europe?
  • What are the leading trends in online retail in Germany?
  • What proportion of retail sales is attributed to B2C E-Commerce sales in Germany and how is that forecasted to change?

COMPANIES MENTIONED

  • Amazon.de
  • Otto
  • Zalando

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Table of Contents

1. Management Summary

2. Market Overview and International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2015
  • Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f
  • CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country, 2015f – 2018f
  • B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f
  • B2C E-Commerce Sales, in EUR billion, and CAGR, in %, by UK, Germany and France, 2014 – 2016f

3. Overview of B2C E-Commerce Sales and Shares Forecasts

  • Overview of B2C E-Commerce Sales Forecasts, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 – 2018f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Official Statistics, 2013, and Comparative Estimates & Forecasts, 2013 – 2018f
  • Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f

4. B2C E-Commerce Sales Forecasts

  • B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2013 – 2016f
  • B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2015f
  • B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 – 2018f
  • B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
  • B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
  • B2C E-Commerce Sales, in EUR billion, 2013, 2014 & 2015f
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