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市場調查報告書

英國的B2C E商務市場

UK B2C E-Commerce Sales Forecast 2015 to 2018

出版商 yStats.com GmbH & Co. KG 商品編碼 203187
出版日期 內容資訊 英文 26 Pages/Charts
商品交期: 最快1-2個工作天內
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英國的B2C E商務市場 UK B2C E-Commerce Sales Forecast 2015 to 2018
出版日期: 2015年07月14日 內容資訊: 英文 26 Pages/Charts
簡介

在英國,不僅是網路使用者的數量,線上購物客的數量也持續增加。2010年英國人口的3分之2在線上訂購商品・服務,此數字在2011年擴大至70%以上。食品與流行品項為英國E商務的重要產品分類,購買顧客在2012年上半年相較於前一年度,增加了350億英鎊的支出。行動購物在英國也呈現成長趨勢,而E商務整體收益的5%即來自行動裝置。

本報告,提出英國的企業消費者間(B2C)E商務市場,進行詳細分析,並分析現在的趨勢和E商務普及相關的各種資料、與EU及美國市場的比較、E商務市場上線上購物使用者的特性,並提示M商務的動向,同時介紹主要企業的排名等,由下列摘要形式闡述。

第1章 報告摘要

第2章 趨勢

  • 英國的B2C E商務動向
  • 英國女性的B2C E商務動向、線上購物的人氣地點
  • 英國的線上服飾購物動向、線上服飾購物佔服飾購物市場整體的比率
  • 英國線上日用品的動向、包含線上日用品購物業績
  • 英國家庭的網路活動、網路使用者的比例
  • 線上購物頻率、線上購物顧客的比例
  • 英國線上購物顧客每1人的平均線上零售支出、性別
  • 英國每週的平均B2C E商務業績額
  • 英國女性(年齡層18歲∼35歲)的線上購物動向、健康&美容產品
  • 英國的線上付款手段詳細內容、使用頻率別,等

第3章 業績

  • 英國B2C E商務的業績額
  • 英國的線上業績額、佔零售毛利整體的比例
  • 英國的線上零售毛利、佔零售毛利整體的比例
  • 英國的線上零售

第4章 比率

  • B2C E商務佔英國零售業績整體的比率
  • 線上日用品業績額佔英國日用品業績整體的比率
  • 行動線上業績佔線上銷售市場整體的比率

第5章 產品

  • 英國的網路上所購買的商品・服務的種類、個人的比例
  • 英國的網路上所購買的商品・服務的種類、年齡層、性別、個人的比例
  • 英國的網路上所購買的商品・服務的種類、線上購買顧客的比例
  • 英國線上購物產品的商品種類業績變動比較
  • 英國每1線上購物顧客的商品・服務平均線上支出
  • 英國經智慧型手機所購買的商品・服務、智慧型手機持有者的比例

第6章 使用者/購買顧客

  • 英國的網路使用者
  • 歐洲的網路使用者、國家別
  • 英國的網路使用者普及率、年齡層別
  • 歐洲的網路・寬頻家庭普及率、國家別
  • 英國的固網用戶數、與OECD平均相較下的連結技術別
  • 英國每週的平均網路使用時間、每1人的使用時間
  • 英國線上購物顧客的比例、與EU27國平均的比較
  • EU的線上購買顧客普及率比較、國家別

第7章 主要企業

  • 英國B2C E商務網站的前100大:以獨立訪問者數排名
  • 第1名:Amazon
  • 第2名:Argos
  • 第3名:Tesco
  • 第4名:Apple
  • 第5名:Marks and Spencer
  • 第6名:Next
  • 第7名:Asda
  • 第8名:Debenhams
  • 第9名:John Lewis
  • 第10名:B&Q

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目錄
Product Code: 1207

Key Findings:

UK Is the World's Leader in B2C E-Commerce Share of Total Retail Sales

The UK was the third largest B2C E-Commerce market in the world in terms of sales and the largest in Europe in 2014. It is also one of the most advanced: online shopper penetration in the UK is the highest of the EU and all OECD countries, with close to 80% of Internet users making their purchases online. Also, by penetration on total retail sales in the country, B2C E-Commerce in the UK ranks first among the leading markets worldwide and is predicted to keep this position in the near future.

Nevertheless, some major primary sources agree on the fact that online retail in the UK still has a room for growth. Their predictions concerning growth rates vary from high single-digit to low double-digit numbers for the period for the next three to four years. As a result, the B2C E-Commerce share of total retail sales in the UK is forecasted to reach new heights of more than 15%. And yet, relative to other leading B2C E-Commerce markets the expected growth rate is modest, even compared to other advanced European markets, Germany and France. Due to rapid advancement of emerging markets, especially China, the UK's share of global B2C E-Commerce sales is expected to decrease slightly in 2018.

The UK's B2C E-Commerce market is not only one of the highest ranking in terms of market size, but also a trend setter. Omnichannel retail is a major topic in the UK, as the surging popularity of click-and-collect option blurs the boundaries between online and offline retail. Multichannel merchants such as Tesco and Asda are exploring the ways of benefiting from this trend in competition with major pure online retailers, such as Amazon.

Questions Covered in the report:

  • At what rates are B2C E-Commerce sales in the UK forecasted to grow by various sources?
  • How is the B2C E-Commerce share of total retail sales in this country predicted to develop in the future?
  • How does the UK compare to other leading markets worldwide in online share of total retail sales?
  • What are some of the general characteristics and market trends in B2C E-Commerce in the UK?
  • What is UK's rank compared to other leading B2C E-Commerce markets worldwide and in Europe?

COMPANIES MENTIONED

  • Amazon
  • Argos
  • Tesco
  • Apple
  • Asda

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Table of Contents

1. Management Summary

2. Market Overview and International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2015
  • Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f
  • CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country, 2015f – 2018f
  • B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f
  • B2C E-Commerce Sales, in EUR billion, and CAGR, in %, by UK, Germany and France, 2014 – 2016f

3. Overview of B2C E-Commerce Sales & Shares Forecasts

  • Overview of B2C E-Commerce Sales Forecasts, in GBP billion, by Comparative Estimates, Ranked by CAGR, 2013 – 2019f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Official Statistics, 2011-2014, and Comparative Estimates & Forecasts, 2013 – 2019f
  • Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f

4. B2C E-Commerce Sales Forecasts

  • B2C E-Commerce Sales, in GBP billion, and in % Year-on-Year Change, 2013 – 2016f
  • B2C E-Commerce Sales, in GBP billion, 2013, 2014 & 2015f
  • B2C E-Commerce Sales, in GBP billion, and in % Year-on-Year Change, 2013 – 2019f
  • B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
  • B2C E-Commerce Sales, in GBP billion, 2013e & 2019f
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