土耳其的速食市場：2010年 是由出版商yStats.com GmbH & Co. KG在2010年09月所出版的。
這份英文市場調查報告書包含130 Pages 價格從美金2325起跳。
土耳其近年來購物中心的數量增加，而在其中的食物區促進速食產業的成長，此點扮演了重要的角色。土耳其最大的公司企業為開展了Burger King和Sbarro等的Tab Gida，而McDonald's和德國的Nordsee也再展店當中。
本報告，介紹土耳其速食市場的最新趨勢，並不僅彙整速食市場的現狀，也彙整了人口動態和不動產情況、主要競爭企業的檔案資料等，以及對企業高層在策略性經營判斷上有用的資訊，由下列摘要形式闡述。
第1章 整體經濟狀況
- 2007∼2009年的GDP以及實質成長率
- 2007∼2009年每1國民的GDP與2009年的GDP結構
- 2008年1月∼2010年6月的每月消費者信賴度指數
- 2010年4∼6月消費者信賴度指數的下位項目與變化
- 2008∼2009年的家庭消費支出
第2章 人口與勞動力
- 2010年的年代別人口
- 2010年的年代別性別人口
- 2025年的年代別性別人口預測
- 與波蘭、捷克共和國、匈牙利、斯洛伐克相比較的勞動力（2008年）
- 與美國、英國、日本、德國等相比較的平均月收入（2009年）
- 與捷克共和國、羅馬尼亞、波蘭、斯洛伐克相比較的實質薪資的變化（2003∼2008年）
- 與捷克共和國等相比較的勞動力的品質（2009年）
- 歐洲（包含土耳其）的被僱用者的平均病假日數（2008年）
- 歐洲（包含土耳其）的全職被僱用者的每週平均勞動時間（2009年）
第3章 不動產情況
- 2008∼2009年的不動產供給（購物中心的數量、租借空間的面積等）
- 2004∼2008年倉庫的平均租借費用
- 伊斯坦堡的不動產市場
第4章 零售店與企業連鎖店
- 2004∼2013年的零售業界業績量
- 2009年區域別的購物中心密度（人口每1,000人的面積）
- 購物中心業界的概要
- 主要的購物中心
- 安卡拉、伊斯坦堡、丹尼茲利省、埃斯基謝希爾省、伊米爾等都市與土耳其整體可租借的物件面積
- 伊斯坦堡、伊米爾、安卡拉的中心地區的店鋪租借費用（2010年6月）
- 企業業界的趨勢
第5章 食品飲料業界
- 1998∼2009年的食品飲料業界業績量
- 2008∼2009年的企業數
- 2008∼2009年的食品業界供給能力
- 2004∼2008年家計消費支出的詳細內容
- 2008年食品與非酒精性飲料的一般價格水準
- 2008年食品飲料支出的區域別分布
- 2004∼2013年每1國民的食品消費量
- 2005∼2014年的食品消費（佔GDP的比例）
- 消費者的生活方式：飲食習慣
- 2009年的食品飲料業界的主要企業
第6章 市場相關資訊與趨勢
- 2009年速食產業的整體趨勢
- 2009年速食產業的競爭狀況
- 2009至2013年速食店的業績量
- 2009年速食店的店舖數與從業人員數
- 勞動節的休假化對速食的業績所造成的影響
- 速食的消費狀況與對消費者的影響
- 速食的線上訂購
第7章 速食市場的競爭狀況
- 速食企業連鎖的一覽表
- 2009年前10大美食漢堡店
- 2010年4月前5大批薩連鎖店
- 2010年4月宅配披薩服務的分布狀況
第8章 主要企業的檔案資料
- Tab Gida
- Burger King
- Popeye's
- Sbarro
- McDonald's
- Burger Turk
- Gourmet Burger Kitchen
- Arby's
- Schlotzsky's
- Subway's
- Moe's Southwest Grill
- KFC
- Tavvuk
- Sultanahmet Koftecisi
- Wienerwald
- Kochloffel
- Domino's Pizza
- Pizza Pizza
- Little Ceasar's
- Nordsee
第9章 速食市場的原材料與供應商品的相關資訊
- 基因重組素材的接受與對速食產業的影響
- 速食產業與對McDonald's的可食用肉品供給
- 生產相關的資訊
Abstract
Key Findings
Covering Information about the Fast Food Market in Turkey
- The increased number of shopping centers played an important role in
fast-food growth, as the food courts of the centers typically offer fast-food outlets.
- Tab Gida is the leading franchise company in the Turkish fast food market.
In 2009, the company owned 340 fast-food restaurants, of which 261 were Burger King, 43 Sbarro and 36 Popeye' s. In April 2010, Burger King opened its 300th restaurant in Turkey, and the company aimed to open 70 new restaurants in total in 2010.
- After launching 19 new restaurants in 2009, McDonald' s aims to continue
growing in 2010 by opening more than 30 new restaurants in Turkey, to reach a total of more than 160
restaurants by the end of 2010.
- There are also many smaller companies on the Turkish fast-food market:
Turkish company Burger Turk plans the opening of 25 new restaurants in 2010, and Burgy' s operates nine restaurants in Turkey.
- More and more German fast-food chains are also moving to Turkey. For example, fast-food chain Nordsee announced that it will invest EUR 100 million to open 200 branches in Turkey within the next five years.
Company and Product Information
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Report Statistics
- Publication Date: September 2010
- Language: English
- Format: PDF & PowerPoint
- Number of Pages/Charts: 130
Table of Contents
1. General Economic Overview of Turkey
- GDP, in USD billion, 2007-2009 and GDP real Growth Rate, in %, 2007-2009
- GDP per Capita, in USD, 2007-2009 and GDP Composition by Sector, in %, 2009
- Monthly Consumer Confidence Index in Turkey, January 2008-June 2010
- Sub Items and Changes in Consumer Confidence Index in Turkey, April-June
2010
- Household Consumption Expenditure in Turkey, 2008-2009
2. Population and Labor Force in Turkey
- Population by Age Groups, in %, 2010
- Population by Age Groups & Gender in Turkey, in %, 2010
- Population by Age Groups & Gender in Turkey, in millions, 2010
- Population by Age Groups & Gender in Turkey, in millions, 2025f
- Population by Age Groups & Gender in Turkey, in millions, 2050f
- Labor Force in Turkey, compared to Poland, Czech Republic, Hungary and
Slovakia, in millions, 2008
- Monthly average Wages in Turkey, compared to USA, UK, Japan, Germany,
Czech Republic, Poland, Hungary, Slovakia and Romania, in USD, 2009
- Annual average Change in average real Wages in Turkey, compared to Czech
Republic, Romania, Poland and Slovakia, in %, 2003-2008
- Availability of qualified Labor Force Scores in Turkey, compared to Czech
Rep., Poland, Slovakia, Hungary, Romania and Bulgaria, 2009
- Average Number of Sick Days per Employee per Year in Europe, including
Turkey, 2008
- Annual Average of Hours worked per Week of Full- Time Employment in
Europe, incl. Turkey, 2009
3. Real Estate in Turkey
- Real Estate Supply in Turkey, including Number of Shopping Centers, Gross
Leasable Area in m2 , 2000-2008
- Average Warehouse Monthly Rent in Turkey, in USD & Average Vacancy Rate in
%, 2004-2008
- The Property Market in Istanbul
4. Retail and Franchising in Turkey
- Retail Sales in Turkey, in YTL billion and USD billion, 2004-2013f
- Map of Shopping Centers Density in Turkey, by Region, in sqm / 1,000
Inhabitants, 2009
- Overview of the Turkish Shopping Center Sector
- Major Shopping Center Openings in Turkey
- Gross Leasable Area per 1,000 Inhabitants in Turkey, End 2009 & End 2011
for the Cities Ankara, Istanbul, Denizli, Eskisehir, Izmir and total Turkey
- Prime Retail Rents of High-Street Shops in Turkey, in USD and EUR for the
Cities Istanbul, Izmir and Ankara, June 2010
- Franchising Trends in Turkey, including Trends and Opportunities,
Competitive Environment, Tariffs, Regulations and Customs, Marketing
5. The Food & Beverage Sector in Turkey
- Value of the Turkish Food and Drink Sector, in YTL million, 1998-2009
- Number of Enterprises by Sectors in Turkey, 2008-2009
- Total Capacity of the Turkish Food Industry Enterprises by Sectors,
Tons/Year, 2008-2009
- Distribution of Household Consumption Expenditures in Turkey by
Expenditure Groups, in %, 2004-2008
- Food and non-alcoholic Drinks general Price Level in Turkey, by Region,
2008
- Distribution of Food and Drink Industry Expenditures in Turkey by Region,
in %, 2008
- Per Capita Food Consumption in Turkey, in kg/liters per Head, 2004-2013f
- Food Consumption in Turkey as a Percentage of GDP, 2005-2014f
- Consumer Lifestyle: Eating Habits
- Key Players in the Turkish Food and Beverage Sector, by Production based
Sales in YTL million, 2009
6. General Market Information and Trends about the Fast Food Market
- General Trends in the Turkish Fast Food Industry, 2009
- Competition in the Turkish Fast Food Industry, 2009
- Sales of Turkish Fast-Food Restaurants, in USD million, 2009 & 2013f
- Number of Restaurants by Fast Food Categories and Employees in the Turkish
Fast-Food-Industry, 2009
- The Impact of the Labor Day on Fast-Food Sales in Turkey
- Fast Food Consumption in Turkey and its Influence by Consumer
Characteristics
- Online Ordering of Fast-Food Products in Turkey through the Platform
Yemeksepeti.com
7. Competitor Overview of the Fast Food
- Market in Turkey
- List of Fast-Food Franchises in Turkey
- Top 10 awarded Gourmet Burger Restaurants in Turkey, 2009
- Top 5 Pizza Chains in Turkey, by Number of Outlets, April 2010
- Distribution of Pizza Delivery Service in Turkey, by Region/City, April
2010
8. Profiles of the main Competitors in the Turkish Fast Food Market
- Key Facts about Tab Gida in Turkey
- Turnover of Tab Gida in Turkey, in YTL million, 2007-2009e
- Key Facts about Burger King in Turkey
- Locations of Burger King in Istanbul
- Key Facts about Popeye' s in Turkey
- Number of Popeye' s Restaurants, 2009 & 2010f
- Locations of Popeye' s in Istanbul
- Key Facts about Sbarro in Turkey
- Locations of Sbarro in Istanbul
- Key Facts about McDonald' s in Turkey
- McDonald' s Turnover, in YTL million, 2008-2009 and Number of Customers, in million, 2009-2010f
- McDonald' s Number of Openings and Number of Employees, 2009-2010f
- Expansion Plans of McDonald' s in Turkey
- Map of Cities in which McDonald' s is located
- Locations of McDonald' s in Istanbul
- Product Range and Pricing of McDonald' s
- Content of McDonald' s Products
- Key Facts about Burger Turk in Turkey
- Key Facts about Burgy' s in Turkey
- Key Facts about Gourmet Burger Kitchen in Turkey
- Gourmet Burger Kitchen Store Concept
- Gourmet Burger Kitchen Social Media Activity
- Key Facts about Arby' s in Turkey
- Key Facts about Schlotzsky' s in Turkey
- Key Facts about Subway' s in Turkey
- Key Facts about Moe' s Southwest Grill in Turkey
- Key Facts about KFC in Turkey
- Product Range and Pricing of KFC
- Key Facts about Tavvuk in Turkey
- Planned new Openings of Tavvuk, 2011-2012f
- Key Facts about Sultanahmet Koftecisi in Turkey
- Number of Locations of Sultanahmet Koftecisi, 2009-2010f
- Key Facts about Wienerwald in Turkey
- Number of Restaurants of Wienerwald, 2009-2010f
- Key Facts about Kochloffel in Turkey
- Key Facts about Domino' s Pizza in Turkey
- Domino' s Pizza: Number of Openings, Number of Restaurants and Number of
Employees, 2009- 2010f
- Key Facts about Pizza Pizza in Turkey
- Pizza Pizza: Number of Restaurants in Turkey and Number of Restaurants in
Istanbul, 2009-2010f
- Key Facts about Little Ceasar' s in Turkey
- Key Facts about Nordsee in Turkey
- Product Range and Pricing of Nordsee
9. Raw Material and Supplies Information within the Fast Food Market
- The Allowance of Genetically Modified Organisms in Turkey and its Impact
on the Fast Food Industry
- Meat Supply in the Turkish Fast-Food Industry / McDonald' s
- Production related Information within the Turkish Fast-Food Industry
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