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市場調查報告書
歐洲的室內裝潢產業的永續發展可能性(2011年∼2012年):市場趨勢與機會，盈利和預算預測，室內裝潢產業的採購和行銷的配合措施
Sustainability in the European Interior Design Industry 2011-2012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Interior Design Industry Procurement and Marketing Initiatives
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歐洲的室內裝潢產業的永續發展可能性(2011年∼2012年):市場趨勢與機會，盈利和預算預測，室內裝潢產業的採購和行銷的配合措施 是由出版商World Market Intelligence, Inc.在2011年09月所出版的。
這份英文市場調查報告書包含Pages: 150 價格從美金2000起跳。
本報告提供歐洲的室內裝潢產業永續發展可能性相關整體概要，從針對主要企業的經營幹部所做的問卷調查結果，驗証永續發展可能性的主要的推動要素與課題，引進相關市場固有的成長機會，成功的基準和能源效率對策，收益的影響和降低成本，籌資策略和實例，綠色行銷的配合措施等，為您概述為以下內容。
第1章 簡介
第2章 摘要整理
第3章 室內裝潢產業的永續發展可能性
- 永續發展可能性的認識
- 產業的永續發展可能性
- 永續發展可能性主要推動因素
- 永續發展可能性主要障礙
- 主要的成長市場
第4章 永續發展可能性的引進
- 組織下永續發展可能性的前提條件
- 永續發展對策的引進
- 永續發展的設計的原則
- 主要的能源效率對策
- 永續發展可能性的有效監測
- 永續發展可能性的監測工具
第5章 永續發展可能性財政上的影響
- 降低成本的期待
- 永續發展可能性對收益的影響
- 永續發展可能性預算的計劃變更
第6章 永續發展的採購
- 選擇供應商的重要因素
- 永續發展的採購指南
- 供應商契約水準
- 永續發展的採購支出
- 綠色採購的屬性
- 永續發展產品和服務的採購
第7章 綠色行銷(環保)的配合措施
- 綠色行銷的推動因素
- 綠色環保證書(綠化實際成果)的行銷
- 促進銷售的有效通路
- 永續發展相關產業領導者
第8章 附錄
圖表
Synopsis
- The report is based on primary surveys conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 160 industry executives are captured in our in-depth survey, of which 67% represent directors, C-level executives and departmental heads.
- The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across Europe.
- The report analyzes expenditure of interior design industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.
- Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
- In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection
- The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
- The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.
Summary
"Sustainability in the European Interior Design Industry 2011-2012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Interior Design Industry Procurement and Marketing Initiatives" is a new report by World Market Intelligence that analyzes how companies in the interior design industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.
Scope
The report features the opinions of interior design industry respondents related to the following:
- What sustainability means to the industry
- Factors that drive sustainability measures
- Barriers that confront effective implementation of sustainability.
- Sustainable and energy efficiency measures and their impact on profitability.
- Metrics used for the measurement of sustainability performance.
- Procurement of sustainable materials.
- Demand for sustainable products and services, including markets that will drive growth.
- Changes expected in sustainability budgets and cost saving targets.
- Methods of marketing green credentials and the use of media channels.
- Sustainability leaders.
Reasons To Buy
- Drive revenues by understanding future sustainable product investment areas and growth regions
- Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.
- Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
- Uncover the business outlook, key sustainability challenges and opportunities
- Understand the effect of sustainability on other players and competitors in the industry.
- Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
- Identify specific green marketing channels your competitors are using to win business.
Table of Contents
1 Introduction
- 1.1 What is this report about?
- 1.2 Definitions
- 1.3 Methodology
- 1.4 Profile of survey respondents
- 1.4.1 Profile of buyer respondents
- 1.4.2 Profile of supplier respondents
2 Executive Summary
3 Sustainability in the Interior Design Industry
- 3.1 Perception of sustainability
- 3.1.1 Perception of sustainability - buyers
- 3.1.2 Perception of sustainability - suppliers
- 3.1.3 Perception of sustainability - turnover
- 3.2 Sustainability in business functions
- 3.2.1 Sustainability in business functions - buyers
- 3.2.2 Sustainability in business functions - suppliers
- 3.2.3 Sustainability in business functions - turnover
- 3.3 Key drivers of sustainability
- 3.3.1 Key drivers of sustainability - buyers
- 3.3.2 Key drivers of sustainability - suppliers
- 3.3.3 Key drivers of sustainability - turnover
- 3.4 Major barriers to sustainability
- 3.4.1 Major barriers to sustainability - buyers
- 3.4.2 Major barriers to sustainability - suppliers
- 3.4.3 Major barriers to sustainability - turnover
- 3.5 Key markets for growth
- 3.5.1 Key markets for growth - buyers
- 3.5.2 Key markets for growth - suppliers
- 3.5.3 Key Markets for Growth - Turnover
4 Implementation of Sustainability
- 4.1 Organizational pre-requisites for sustainability
- 4.1.1 Organizational pre-requisites for sustainability - buyers
- 4.1.2 Organizational pre-requisites for sustainability - suppliers
- 4.1.3 Organizational pre-requisites for sustainability - turnover
- 4.2 Implementation of sustainable measures
- 4.2.1 Implementation of sustainable measures - buyers
- 4.2.2 Implementation of sustainable measures - suppliers
- 4.2.3 Implementation of sustainable measures - turnover
- 4.3 Sustainable design principles
- 4.3.1 Sustainable design principles - buyers
- 4.3.2 Sustainable design principles - suppliers
- 4.3.3 Sustainable Design Principles - turnover
- 4.4 Key energy efficiency measures
- 4.4.1 Key energy efficiency measures - buyers
- 4.4.2 Key energy efficiency measures - suppliers
- 4.4.3 Key energy efficiency measures - turnover
- 4.5 Effective monitoring of sustainability
- 4.5.1 Effective monitoring of sustainability - buyers
- 4.5.2 Effective monitoring of sustainability - suppliers
- 4.5.3 Effective monitoring of sustainability - turnover
- 4.6 Sustainability monitoring tools
- 4.6.1 Sustainability monitoring tools - buyers
- 4.6.2 Sustainability monitoring tools - suppliers
- 4.6.3 Sustainability monitoring tools - turnover
5 Financial Implications of Sustainability
- 5.1 Cost saving expectations
- 5.1.1 Cost saving expectations - buyers
- 5.1.2 Cost saving expectations - suppliers
- 5.1.3 Cost saving expectations - turnover
- 5.2 Impact of sustainability on profits
- 5.2.1 Impact of sustainability on profits - buyers
- 5.2.2 Impact of sustainability on profits - suppliers
- 5.2.3 Impact of sustainability on profits - Cost saving expectations
- 5.2.4 Impact of sustainability on profits - turnover
- 5.3 Planned change in sustainability budgets
- 5.3.1 Planned change in sustainability budgets - buyers
- 5.3.2 Planned change in sustainability budgets - suppliers
- 5.3.3 Planned change in sustainability budgets - lack of budget as a barrier
- 5.3.4 Planned change in sustainability budgets - turnover
6 Sustainable Procurement
- 6.1 Critical factors for supplier selection
- 6.1.1 Critical factors for supplier selection - buyers
- 6.1.2 Critical factors for supplier selection - senior level respondents
- 6.1.3 Critical factors for supplier selection - turnover
- 6.2 Sustainable procurement guideline
- 6.2.1 Sustainable procurement guidelines - buyers
- 6.2.2 Sustainable procurement guidelines - turnover
- 6.3 Level of supplier engagement
- 6.3.1 Level of supplier engagement - buyers
- 6.3.2 Level of supplier engagement - turnover
- 6.4 Expenditure on sustainable procurement
- 6.4.1 Expenditure on Sustainable Procurement - buyers
- 6.4.2 Expenditure on Sustainable Procurement - turnover
- 6.5 Attributes of green procurement
- 6.5.1 Attributes of green procurement - buyers
- 6.5.2 Attributes of green procurement - turnover
- 6.6 Procurement of sustainable products and services
- 6.6.1 Procurement of sustainable products and services - buyers
- 6.6.2 Procurement of sustainable products and services - turnover
7 Marketing Green Initiatives
- 7.1 Drivers of green marketing
- 7.1.1 Drivers of green marketing - suppliers
- 7.1.2 Drivers of green marketing - turnover
- 7.2 Marketing of green credentials
- 7.2.1 Marketing of green credentials - suppliers
- 7.2.2 Marketing of green credentials - turnover
- 7.3 Effective channels of promotion
- 7.3.1 Effective channels of promotion - suppliers
- 7.3.2 Effective channels of promotion - turnover
- 7.4 Industry leaders in sustainability
8 Appendix
- 8.1 Full survey results
- 8.2 Methodology
- 8.3 Contact us
- 8.4 About World Market Intelligence
- 8.5 Disclaimer
List of Tables
- Table 1: Total Global Interior Design Industry Survey Respondents by Company Type, 2011
- Table 2: Buyer Respondents: Job Role (%), 2011
- Table 3: Buyer Respondents: Global Turnover (%), 2011
- Table 4: Supplier Respondents: Job Role (%), 2011
- Table 5: Supplier Respondents: Global Turnover (%), 2011
- Table 6: Perception of Sustainability: Buyers (%), 2011-2012
- Table 7: Perception of Sustainability: Suppliers (%), 2011-2012
- Table 8: Perception of Sustainability: Turnover (%), 2011-2012
- Table 9: Sustainability in Business Functions: Buyers, 2011-2012
- Table 10: Sustainability in Business Functions: Suppliers, 2011-2012
- Table 11: Key Drivers of Sustainability: Buyers (%), 2011-2012
- Table 12: Key Drivers of Sustainability: Suppliers (%), 2011-2012
- Table 13: Key Drivers of Sustainability: Turnover (%), 2011-2012
- Table 14: Major Barriers to Sustainability: Buyers (%), 2011-2012
- Table 15: Major Barriers to Sustainability: Suppliers (%), 2011-2012
- Table 16: Major Barriers to Sustainability: Turnover (%), 2011-2012
- Table 17: Key Markets for Growth: Architecture and Design Companies (%), 2011-2012
- Table 18: Key Markets for Growth: Interior Designers and Consultants (%), 2011-2012
- Table 19: : Key Markets for Growth: Product Manufacturers and Distributors (%), 2011-2012
- Table 20: : Key Markets for Growth: Other Suppliers (%), 2011-2012
- Table 21: Organizational Pre-requisites for Sustainability: Buyers (%), 2011-2012
- Table 22: Organizational Pre-requisites for Sustainability: Suppliers (%), 2011-2012
- Table 23: Organizational Pre-requisites for Sustainability: Turnover (%), 2011-2012
- Table 24: Implementation of Sustainable Measures: Buyers, 2011-2012
- Table 25: Implementation of Sustainable Measures: Suppliers, 2011-2012
- Table 26: Sustainable Design Principles: Architecture and Design Companies (%), 2011-2012
- Table 27: Sustainable Design Principles: Interior Designers and Consultants (%), 2011-2012
- Table 28: Sustainable Design Principles: Product Manufacturers and Distributors (%), 2011-2012
- Table 29: Sustainable Design Principles: Other Suppliers (%), 2011-2012
- Table 30: Key Energy Efficiency Measures: Architecture and Design Companies (%), 2011-2012
- Table 31: Key Energy Efficiency Measures: Interior Designers and Consultants (%), 2011-2012
- Table 32: Key Energy Efficiency Measures: Product Manufacturers and Distributors (%), 2011-2012
- Table 33: Key Energy Efficiency Measures: Other Suppliers (%), 2011-2012
- Table 34: Effective Monitoring of Sustainability: Buyers (%), 2011-2012
- Table 35: Effective Monitoring of Sustainability: Suppliers (%), 2011-2012
- Table 36: Effective Monitoring of Sustainability: Turnover (%), 2011-2012
- Table 37: Sustainability Monitoring Tools: Architecture and Design Companies (%), 2011-2012
- Table 38: Sustainability Monitoring Tools: Interior Designers and Consultants (%), 2011-2012
- Table 39: Sustainability Monitoring Tools: Product Manufacturers and Distributors (%), 2011-2012
- Table 40: Sustainability Monitoring Tools: Other Suppliers (%), 2011-2012
- Table 41: Cost Saving Expectations: Buyers (%), 2011-2012
- Table 42: Cost Saving Expectations: Suppliers (%), 2011-2012
- Table 43: Cost Saving Expectations: Turnover (%), 2011-2012
- Table 44: Impact of Sustainability on Profits of Buyers (%), 2011-2012
- Table 45: Impact of Sustainability on Profits of Buyers (%), 2011-2012
- Table 46: Cost Saving Expectations: Increase in profitability (%), 2011-2012
- Table 47: Impact of Sustainability on Profits by Turnover (%), 2011-2012
- Table 48: Planned Change in Sustainability Budgets: Buyers (%), 2011-2012
- Table 49: Planned Change in Sustainability Budgets: Suppliers (%), 2011-2012
- Table 50: Planned Change in Sustainability Budgets: Lack of Budget as a Barrier (%), 2011-2012
- Table 51: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012
- Table 52: Critical Factors for Supplier Selection: Architecture and Design Companies (%), 2011
- Table 53: Critical Factors for Supplier Selection: Interior Designers and Consultants (%), 2011
- Table 54: Sustainable Procurement Guidelines - Buyers (%), 2011
- Table 55: Sustainable Procurement Guidelines: Turnover (%), 2011
- Table 56: Level of Supplier Engagement - Buyers (%), 2011
- Table 57: Level of Supplier Engagement: Turnover (%), 2011
- Table 58: Expenditure on Sustainable Procurement- Buyers (%), 2011
- Table 59:Expenditure on Sustainable Procurement : Turnover (%), 2011
- Table 60: Attributes of Green Procurement: Architecture and Design Companies (%), 2011-2012
- Table 61: Attributes of Green Procurement: Interior Designers and Consultants (%), 2011-2012
- Table 62: Procurement of Sustainable Products and Services: Buyers (%), 2011-2012
- Table 63: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012
- Table 64: Drivers of Green Marketing: Suppliers (%), 2011-2012
- Table 65: Drivers of Green Marketing: Turnover (%), 2011-2012
- Table 66: Marketing of Green Credentials: Suppliers (%), 2011-2012
- Table 67: Marketing of Green Credentials: Turnover (%), 2011-2012
- Table 68: Effective Channels of Promotion: Suppliers (%), 2011-2012
- Table 69: Effective Channels of Promotion: Turnover (%), 2011-2012
- Table 70: Top 10 Industry Leaders in Sustainability, 2011-2012
- Table 71: Survey Results
List of Figures
- Figure 1: Perception of Sustainability: Buyers (%), 2011-2012
- Figure 2: Perception of Sustainability: Suppliers (%), 2011-2012
- Figure 3: Perception of Sustainability: Turnover (%), 2011-2012
- Figure 4: Sustainability in Business Functions: Buyers, 2011-2012
- Figure 5: Sustainability in Business Functions: Suppliers, 2011-2012
- Figure 6: Sustainability in Business Functions: Turnover, 2011-2012
- Figure 7: Key Drivers of Sustainability: Buyers vs. Suppliers (%), 2010-2012
- Figure 8: Key Drivers of Sustainability: Buyers (%), 2011-2012
- Figure 9: Key Drivers of Sustainability: Turnover (%), 2011-2012
- Figure 10: Major Barriers to Sustainability: Buyers (%), 2011-2012
- Figure 11: Major Barriers to Sustainability: Suppliers (%), 2011-2012
- Figure 12: Major Barriers to Sustainability: Turnover (%), 2011-2012
- Figure 13: Key Markets for Growth, 2011-2012
- Figure 14: Key Markets for Growth: Architecture and Design Companies (%), 2011-2012
- Figure 15: Key Markets for Growth: Interior Designers and Consultants (%), 2011-2012
- Figure 16: Key Markets for Growth: Product Manufacturers and Distributors (%), 2011-2012
- Figure 17: Key Markets for Growth: Other Suppliers (%), 2011-2012
- Figure 18: Key Markets for Growth: Turnover (%), 2011-2012
- Figure 19: Organizational Pre-requisites for Sustainability: Buyers (%), 2011-2012
- Figure 20: Organizational Pre-requisites for Sustainability: Suppliers (%), 2011-2012
- Figure 21: Organizational Pre-requisites for Sustainability: Turnover (%), 2011-2012
- Figure 22: Implementation of Sustainable Measures: Buyers, 2011-2012
- Figure 23: Implementation of Sustainable Measures: Suppliers, 2011-2012
- Figure 24: Implementation of Sustainable Measures: Turnover, 2011-2012
- Figure 25: Sustainable Design Principles: Architecture and Design Companies (%), 2011-2012
- Figure 26: Sustainable Design Principles: Interior Designers and Consultants (%), 2011-2012
- Figure 27: Sustainable Design Principles: Product Manufacturers and Distributors (%), 2011-2012
- Figure 28: Sustainable Design Principles: Other Suppliers (%), 2011-2012
- Figure 29: Sustainable Design Principles: Turnover (%), 2011-2012
- Figure 30: Key Energy Efficiency Measures: Architecture and Design Companies (%), 2011-2012
- Figure 31: Key Energy Efficiency Measures: Interior Designers and Consultants (%), 2011-2012
- Figure 32: Key Energy Efficiency Measures: Product Manufacturers and Distributors (%), 2011-2012
- Figure 33: Key Energy Efficiency Measures: Other Suppliers (%), 2011-2012
- Figure 34: Key Energy Efficiency Measures: Turnover (%), 2011-2012
- Figure 35: Effective Monitoring of Sustainability: Buyers (%), 2011-2012
- Figure 36: Effective Monitoring of Sustainability: Suppliers (%), 2011-2012
- Figure 37: Effective Monitoring of Sustainability: Turnover (%), 2011-2012
- Figure 38: Sustainability Monitoring Tools: Architecture and Design Companies (%), 2011-2012
- Figure 39: Sustainability Monitoring Tools: Interior Designers and Consultants (%), 2011-2012
- Figure 40: Sustainability Monitoring Tools: Product Manufacturers and Distributors (%), 2011-2012
- Figure 41: Sustainability Monitoring Tools: Other Suppliers (%), 2011-2012
- Figure 42: Sustainability Monitoring Tools: Turnover (%), 2011-2012
- Figure 43: Cost Saving Expectations: Buyers (%), 2011-2012
- Figure 44: Cost Saving Expectations: Suppliers (%), 2011-2012
- Figure 45: Cost Saving Expectations: Turnover (%), 2011-2012
- Figure 46: Impact of Sustainability on Profits of Buyers (%), 2011-2012
- Figure 47: Impact of Sustainability on Profits of Suppliers (%), 2011-2012
- Figure 48: Impact of Sustainability on Profits by Turnover (%), 2011-2012
- Figure 49: Planned Change in Sustainability Budgets: Buyers (%), 2011-2012
- Figure 50: Planned Change in Sustainability Budgets: Suppliers (%), 2011-2012
- Figure 51: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012
- Figure 52: Critical Factors for Supplier Selection: Architecture and Design Companies (%), 2011
- Figure 53: Critical Factors for Supplier Selection: Interior Designers and Consultants (%), 2011
- Figure 54: Critical Factors for Supplier Selection: Turnover (%), 2011
- Figure 55: Critical Factors for Supplier Selection: Turnover (%), 2011
- Figure 56: Sustainable Procurement Guidelines - Buyers (%), 2011
- Figure 57: Sustainable Procurement Guidelines: Turnover (%), 2011
- Figure 58: Level of Supplier Engagement - Buyers (%), 2011
- Figure 59: Level of Supplier Engagement: Turnover (%), 2011
- Figure 60: Expenditure on Sustainable Procurement- Buyers (%), 2011
- Figure 61: Expenditure on Sustainable Procurement : Turnover (%), 2011
- Figure 62: Attributes of Green Procurement: Architecture and Design Companies (%), 2011-2012
- Figure 63: Attributes of Green Procurement: Interior Designers and Consultants (%), 2011-2012
- Figure 64: Attributes of Green Procurement: Turnover (%), 2011-2012
- Figure 65: Procurement of Sustainable Products and Services: Buyers (%), 2011-2012
- Figure 66: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012
- Figure 67: Drivers of Green Marketing: Suppliers (%), 2011-2012
- Figure 68: Drivers of Green Marketing: Turnover (%), 2011-2012
- Figure 69: Marketing of Green Credentials: Suppliers (%), 2011-2012
- Figure 70: Marketing of Green Credentials: Turnover (%), 2011-2012
- Figure 71: Effective Channels of Promotion: Suppliers (%), 2011-2012
- Figure 72: Effective Channels of Promotion: Turnover (%), 2011-2012
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