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市場調查報告書
全球飯店業的永續發展可能性(2011年∼2012年):市場趨勢與機會，盈利和預算預測，飯店業的採購和行銷的配合措施
Sustainability in the Global Hotel Industry 2011-2012: Market Trends and Opportunities, Profitability and Budget Forecasts, Hotel Industry Procurement and Marketing Initiatives
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全球飯店業的永續發展可能性(2011年∼2012年):市場趨勢與機會，盈利和預算預測，飯店業的採購和行銷的配合措施 是由出版商World Market Intelligence, Inc.在2011年10月所出版的。
這份英文市場調查報告書包含Pages: 167 價格從美金2000起跳。
本報告提供全球飯店業的永續發展可能性相關整體概要，從針對主要企業的經營幹部所做的問卷調查結果，驗証永續發展可能性的主要的推動要素與課題，引進相關市場固有的成長機會，成功的基準和能源效率對策，收益的影響和降低成本，籌資策略和實例，綠色行銷的配合措施等，為您概述為以下內容。
第1章 簡介
第2章 摘要整理
第3章 飯店業的永續發展可能性
- 永續發展可能性的認識
- 產業的永續發展可能性
- 永續發展可能性主要推動因素
- 永續發展可能性主要障礙
- 主要的成長市場
第4章 永續發展可能性的引進
- 組織下永續發展可能性的前提條件
- 永續發展對策的引進
- 主要的能源效率對策
- 地方自治團體開發的配合措施
- 綠色環保產業
- 永續發展的建築政策
- 永續發展可能性的有效監測
第5章 永續發展可能性財政上的影響
- 降低成本的期待
- 永續發展可能性對收益的影響
- 永續發展可能性預算的計劃變更
第6章 永續發展的採購
- 選擇供應商的重要因素
- 供應商契約水準
- 永續發展的採購支出
- 永續發展產品和服務的採購
第7章 綠色行銷(環保)的配合措施
- 綠色行銷的推動因素
- 綠色環保證書(綠化實際成果)的行銷
- 促進銷售的有效通路
- 永續發展相關產業領導者
第8章 附錄
圖表
Synopsis
- The report is based on primary surveys conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 160 industry executives are captured in our in-depth survey, of which 73% represent directors, C-level executives and departmental heads.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- The report analyzes expenditure of hotel industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.
- Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
- In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection
- The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
- The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.
Summary
"Sustainability in the Global Hotel Industry 2011-2012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Hotel Industry Procurement and Marketing Initiatives" is a new report by World Market Intelligence that analyzes how companies in the hotel industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.
Scope
The report features the opinions of hotel industry respondents related to the following:
- What sustainability means to the industry
- Factors that drive sustainability measures
- Barriers that confront effective implementation of sustainability.
- Sustainable and energy efficiency measures and their impact on profitability.
- Metrics used for the measurement of sustainability performance.
- Procurement of sustainable materials.
- Demand for sustainable products and services, including markets that will drive growth.
- Changes expected in sustainability budgets and cost saving targets.
- Methods of marketing green credentials and the use of media channels.
- Sustainability leaders.
Reasons To Buy
- Drive revenues by understanding future sustainable product investment areas and growth regions
- Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.
- Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
- Uncover the business outlook, key sustainability challenges and opportunities
- Understand the effect of sustainability on other players and competitors in the industry.
- Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
- Identify specific green marketing channels your competitors are using to win business.
Table of Contents
1 Introduction
- 1.1 What is this report about?
- 1.2 Definitions
- 1.3 Methodology
- 1.4 Profile of survey respondents
- 1.4.1 Profile of buyer respondents
- 1.4.2 Profile of supplier respondents
2 Executive Summary
3 Sustainability in the Hotel Industry
- 3.1 Perception of sustainability
- 3.1.1 Perception of sustainability - buyers
- 3.1.2 Perception of sustainability - suppliers
- 3.1.3 Perception of sustainability - region
- 3.1.4 Perception of sustainability - turnover
- 3.2 Sustainability in business functions
- 3.2.1 Sustainability in business functions - buyers
- 3.2.2 Sustainability in business functions - suppliers
- 3.2.3 Sustainability in business functions - region
- 3.2.4 Sustainability in business functions - turnover
- 3.3 Key drivers of sustainability
- 3.3.1 Key drivers of sustainability - buyers
- 3.3.2 Key drivers of sustainability - suppliers
- 3.3.3 Key drivers of sustainability - region
- 3.3.4 Key drivers of sustainability - turnover
- 3.4 Major barriers to sustainability
- 3.4.1 Major barriers to sustainability - buyers
- 3.4.2 Major barriers to sustainability - suppliers
- 3.4.3 Major barriers to sustainability - region
- 3.4.4 Major barriers to sustainability - turnover
- 3.5 Key markets for growth
- 3.5.1 Key markets for growth - buyers
- 3.5.2 Key markets for growth - suppliers
- 3.5.3 Key markets for growth - region
- 3.5.4 Key Markets for Growth - Turnover
4 Implementation of Sustainability
- 4.1 Organizational pre-requisites for sustainability
- 4.1.1 Organizational pre-requisites for sustainability - buyers
- 4.1.2 Organizational pre-requisites for sustainability - suppliers
- 4.1.3 Organizational pre-requisites for sustainability - region
- 4.1.4 Organizational pre-requisites for sustainability - turnover
- 4.2 Implementation of sustainable measures
- 4.2.1 Implementation of sustainable measures - buyers
- 4.2.2 Implementation of sustainable measures - suppliers
- 4.2.3 Implementation of sustainable measures - region
- 4.2.4 Implementation of sustainable measures - turnover
- 4.3 Key energy efficiency measures
- 4.3.1 Key energy efficiency measures - buyers
- 4.3.2 Key energy efficiency measures - suppliers
- 4.3.3 Key energy efficiency measures - region
- 4.3.4 Key energy efficiency measures - turnover
- 4.4 Initiatives for community development
- 4.4.1 Initiatives for community development - buyer
- 4.4.2 Initiatives for community development - supplier
- 4.4.3 Initiatives for community development - region
- 4.4.4 Initiatives for community development - turnover
- 4.5 Eco-friendly practices
- 4.5.1 Eco-friendly practices - buyer
- 4.5.2 Eco-friendly practices - supplier
- 4.5.3 Eco-friendly practices - region
- 4.5.4 Eco-friendly practices - turnover
- 4.6 Sustainable construction policies
- 4.6.1 Sustainable construction policies - buyer
- 4.6.2 Sustainable construction policies - supplier
- 4.6.3 Sustainable construction policies - region
- 4.6.4 Sustainable construction policies - turnover
- 4.7 Effective monitoring of sustainability
- 4.7.1 Effective monitoring of sustainability - buyers
- 4.7.2 Effective monitoring of sustainability - suppliers
- 4.7.3 Effective monitoring of sustainability - region
- 4.7.4 Effective monitoring of sustainability - turnover
5 Financial Implications of Sustainability
- 5.1 Cost saving expectations
- 5.1.1 Cost saving expectations - buyers
- 5.1.2 Cost saving expectations - suppliers
- 5.1.3 Cost saving expectations - region
- 5.1.4 Cost saving expectations - turnover
- 5.2 Impact of sustainability on profits
- 5.2.1 Impact of sustainability on profits - buyers
- 5.2.2 Impact of sustainability on profits - suppliers
- 5.2.3 Impact of sustainability on profits - region
- 5.2.4 Impact of sustainability on profits - turnover
- 5.3 Planned change in sustainability budgets
- 5.3.1 Planned change in sustainability budgets - buyers
- 5.3.2 Planned change in sustainability budgets - suppliers
- 5.3.3 Planned change in sustainability budgets - region
- 5.3.4 Planned change in sustainability budgets - turnover
6 Sustainable Procurement
- 6.1 Critical factors for supplier selection
- 6.1.1 Critical factors for supplier selection - buyers
- 6.1.2 Critical factors for supplier selection - region
- 6.1.3 Critical factors for supplier selection - turnover
- 6.1.4 Critical factors for supplier selection - senior level respondents
- 6.2 Level of supplier engagement
- 6.2.1 Level of supplier engagement - region
- 6.2.2 Level of supplier engagement - turnover
- 6.3 Expenditure on sustainable procurement
- 6.3.1 Expenditure on Sustainable Procurement - region
- 6.3.2 Expenditure on Sustainable Procurement - turnover
- 6.3.3 Expenditure on Sustainable Procurement vs. Profitability
- 6.4 Procurement of sustainable products and services
- 6.4.1 Procurement of sustainable products and services - buyers
- 6.4.2 Procurement of sustainable products and services - region
- 6.4.3 Procurement of sustainable products and services - turnover
7 Marketing Green Initiatives
- 7.1 Drivers of green marketing
- 7.1.1 Drivers of green marketing - region
- 7.1.2 Drivers of green marketing - turnover
- 7.2 Marketing of green credentials
- 7.2.1 Marketing of green credentials - region
- 7.2.2 Marketing of green credentials - turnover
- 7.3 Effective channels of promotion
- 7.3.1 Effective channels of promotion - region
- 7.3.2 Effective channels of promotion - turnover
- 7.4 Industry leaders in sustainability
8 Appendix
- 8.1 Full survey results
- 8.2 Methodology
- 8.3 Contact us
- 8.4 About World Market Intelligence
- 8.5 Disclaimer
List of Tables
- Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2011
- Table 2: Buyer Respondents: Job Role (%), 2011
- Table 3: Buyer Respondents: Global Turnover (%), 2011
- Table 4: Buyer Respondents: Region (%), 2011
- Table 5: Supplier Respondents: Job Role (%), 2011
- Table 6: Supplier Respondents: Global Turnover (%), 2011
- Table 7: Supplier Respondents: Region (%), 2011
- Table 8: Perception of Sustainability: Buyers (%), 2011-2012
- Table 9: Perception of Sustainability: Suppliers (%), 2011-2012
- Table 10: Perception of Sustainability: Region (%), 2011-2012
- Table 11: Perception of Sustainability: Turnover (%), 2011-2012
- Table 12: Sustainability in Business Functions: Hotel Owners and Operators (%), 2011-2012
- Table 13: Sustainability in Business Functions: Hotel Industry Suppliers (%), 2011-2012
- Table 14: Key Drivers of Sustainability: Buyer (%), 2011-2012
- Table 15: Key Drivers of Sustainability: Supplier (%), 2011-2012
- Table 16: Key Drivers of Sustainability: Region (%), 2011-2012
- Table 17: Key Drivers of Sustainability: Turnover (%), 2011-2012
- Table 18: Major Barriers to Sustainability: Buyer (%), 2011-2012
- Table 19: Major Barriers to Sustainability: Supplier (%), 2011-2012
- Table 20: Major Barriers to Sustainability: Region (%), 2011-2012
- Table 21: Major Barriers to Sustainability: Turnover (%), 2011-2012
- Table 22: Key Markets for Growth: Hotel Owners and Operators (%), 2011-2012
- Table 23: Key Markets for Growth: Hotel Industry Suppliers (%), 2011-2012
- Table 24: Organizational Pre-requisites for Sustainability: Buyer (%), 2011-2012
- Table 25: Organizational Pre-requisites for Sustainability: Supplier (%), 2011-2012
- Table 26: Organizational Pre-requisites for Sustainability: Region (%), 2011-2012
- Table 27: Organizational Pre-requisites for Sustainability: Turnover (%), 2011-2012
- Table 28: Implementation of Sustainable Measures: Hotel Owners and Operators (%), 2011-2012
- Table 29: Implementation of Sustainable Measures: Hotel Industry Suppliers (%), 2011-2012
- Table 30: Key Energy Efficiency Measures: Hotel Owners and Operators (%), 2011-2012
- Table 31: Key Energy Efficiency Measures: Hotel Industry Suppliers (%), 2011-2012
- Table 32: Key Energy Efficiency Measures: Region (%), 2011-2012
- Table 33: Key Energy Efficiency Measures: Turnover (%), 2011-2012
- Table 34: Initiatives for Community Development: Hotel Owners and Operators (%), 2011-2012
- Table 35: Initiatives for Community Development: Hotel Industry Suppliers (%), 2011-2012
- Table 36: Initiatives for Community Development: Region (%), 2011-2012
- Table 37: Initiatives for Community Development: Turnover (%), 2011-2012
- Table 38: Eco-friendly Practices: Hotel Owners and Operators (%), 2011-2012
- Table 39: Eco-friendly Practices: Hotel Industry Suppliers (%), 2011-2012
- Table 40: Eco-friendly Practices: Region (%), 2011-2012
- Table 41: Eco-friendly Practices: Turnover (%), 2011-2012
- Table 42: Sustainable Construction Policies: Hotel Owners and Operators (%), 2011-2012
- Table 43: Sustainable Construction Policies: Hotel Industry Suppliers (%), 2011-2012
- Table 44: Sustainable Construction Policies: Region (%), 2011-2012
- Table 45: Sustainable Construction Policies: Turnover (%), 2011-2012
- Table 46: Effective Monitoring of Sustainability: Hotel Owners and Operators (%), 2011-2012
- Table 47: Effective Monitoring of Sustainability: Hotel Industry Suppliers (%), 2011-2012
- Table 48: Effective Monitoring of Sustainability: Region (%), 2011-2012
- Table 49: Effective Monitoring of Sustainability: Turnover (%), 2011-2012
- Table 50: Cost Saving Expectations: Buyer (%), 2011-2012
- Table 51: Cost Saving Expectations: Supplier (%), 2011-2012
- Table 52: Cost Saving Expectations: Region (%), 2011-2012
- Table 53: Cost Saving Expectations: Turnover (%), 2011-2012
- Table 54: Impact of Sustainability on Profits of buyer (%), 2011-2012
- Table 55: Impact of Sustainability on Profits of supplier (%), 2011-2012
- Table 56: Impact of Sustainability on Profits of Region (%), 2011-2012
- Table 57: Impact of Sustainability on Profits of Turnover (%), 2011-2012
- Table 58: Planned Change in Sustainability Budgets: buyer (%), 2010-2012
- Table 59: Planned Change in Sustainability Budgets: supplier (%), 2010-2012
- Table 60: Planned Change in Sustainability Budgets: Region (%), 2011-2012
- Table 61: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012
- Table 62: Critical Factors for Supplier Selection: Hotel Owners and Operators (%), 2011
- Table 63: Level of Supplier Engagement - buyer (%), 2011
- Table 64: Level of Supplier Engagement: Region (%), 2011
- Table 65: Level of Supplier Engagement: Turnover (%), 2011
- Table 66: Expenditure on Sustainable Procurement - buyer (%), 2011
- Table 67: Expenditure on Sustainable Procurement : Region (%), 2011
- Table 68: Expenditure on Sustainable Procurement : Turnover (%), 2011
- Table 69: Expenditure on Sustainable Procurement vs. Profitability (%), 2011
- Table 70: Procurement of Sustainable Products and Services: Hotel Operators (%), 2011-2012
- Table 71: Drivers of Green Marketing: supplier (%), 2011-2012
- Table 72: Drivers of Green Marketing: Region (%), 2011-2012
- Table 73: Drivers of Green Marketing: Turnover (%), 2011-2012
- Table 74: Marketing of Green Credentials: supplier (%), 2010-2012
- Table 75: Marketing of Green Credentials: Region (%), 2011-2012
- Table 76: Marketing of Green Credentials: Turnover (%), 2011-2012
- Table 77: Effective Channels of Promotion: supplier (%), 2010-2012
- Table 78: Effective Channels of Promotion: Region (%), 2011-2012
- Table 79: Effective Channels of Promotion: Turnover (%), 2011-2012
- Table 80: Flag Bearing Companies in the Hotel Industry, 2011-2012
- Table 81: Survey Results - Closed Questions
List of Figures
- Figure 1: Perception of Sustainability: Buyers (%), 2011-2012
- Figure 2: Perception of Sustainability: Suppliers (%), 2011-2012
- Figure 3: Perception of Sustainability: Region (%), 2011-2012
- Figure 4: Perception of Sustainability: Turnover (%), 2011-2012
- Figure 5: Sustainability in Business Functions: Hotel Owners and Operators (%), 2011-2012
- Figure 6: Sustainability in Business Functions: Hotel Industry Suppliers (%), 2011-2012
- Figure 7: Sustainability in Business Functions: Region (%), 2011-2012
- Figure 8: Sustainability in Business Functions: Turnover (%), 2011-2012
- Figure 9: Key Drivers of Sustainability: Buyer vs. Supplier (%), 2011-2012
- Figure 10: Key Drivers of Sustainability: Buyer (%), 2011-2012
- Figure 11: Key Drivers of Sustainability: Supplier (%), 2011-2012
- Figure 12: Key Drivers of Sustainability: Region (%), 2011-2012
- Figure 13: Key Drivers of Sustainability: Turnover (%), 2011-2012
- Figure 14: Major Barriers to Sustainability: Buyer (%), 2011-2012
- Figure 15: Major Barriers to Sustainability: Supplier (%), 2011-2012
- Figure 16: Major Barriers to Sustainability: Region (%), 2011-2012
- Figure 17: Major Barriers to Sustainability: Turnover (%), 2011-2012
- Figure 18: Key Markets for Growth, 2011-2012
- Figure 19: Key Markets for Growth: Hotel Owners and Operators (%), 2011-2012
- Figure 20: Key Markets for Growth: Hotel Industry Suppliers (%), 2011-2012
- Figure 21: Key Markets for Growth: Region (%), 2011-2012
- Figure 22: Key Markets for Growth: Turnover (%), 2011-2012
- Figure 23: Organizational Pre-requisites for Sustainability: Buyer (%), 2011-2012
- Figure 24: Organizational Pre-requisites for Sustainability: Supplier (%), 2011-2012
- Figure 25: Organizational Pre-requisites for Sustainability: Region (%), 2011-2012
- Figure 26: Organizational Pre-requisites for Sustainability: Turnover (%), 2011-2012
- Figure 27: Implementation of Sustainable Measures: Hotel Owners and Operators (%), 2011-2012
- Figure 28: Implementation of Sustainable Measures: Hotel Industry Suppliers (%), 2011-2012
- Figure 29: Implementation of Sustainable Measures: Region (%), 2011-2012
- Figure 30: Implementation of Sustainable Measures: Turnover (%), 2011-2012
- Figure 31: Key Energy Efficiency Measures: Hotel Owners and Operators (%), 2011-2012
- Figure 32: Key Energy Efficiency Measures: Hotel Industry Suppliers (%), 2011-2012
- Figure 33: Key Energy Efficiency Measures: Region (%), 2011-2012
- Figure 34: Key Energy Efficiency Measures: Turnover (%), 2011-2012
- Figure 35: Initiatives for Community Development: Hotel Owners and Operators (%), 2011-2012
- Figure 36: Initiatives for Community Development: Hotel Industry Suppliers (%), 2011-2012
- Figure 37: Initiatives for Community Development: Region (%), 2011-2012
- Figure 38: Initiatives for Community Development: Turnover (%), 2011-2012
- Figure 39: Eco-friendly Practices: Hotel Owners and Operators (%), 2011-2012
- Figure 40: Eco-friendly Practices: Hotel Industry Suppliers (%), 2011-2012
- Figure 41: Eco-friendly Practices: Region (%), 2011-2012
- Figure 42: Eco-friendly Practices: Turnover (%), 2011-2012
- Figure 43: Sustainable Construction Policies: Hotel Owners and Operators (%), 2011-2012
- Figure 44: Sustainable Construction Policies: Hotel Industry Suppliers (%), 2011-2012
- Figure 45: Sustainable Construction Policies: Region (%), 2011-2012
- Figure 46: Sustainable Construction Policies: Turnover (%), 2011-2012
- Figure 47: Effective Monitoring of Sustainability: Hotel Owners and Operators (%), 2011-2012
- Figure 48: Effective Monitoring of Sustainability: Hotel Industry Suppliers (%), 2011-2012
- Figure 49: Effective Monitoring of Sustainability: Region (%), 2011-2012
- Figure 50: Effective Monitoring of Sustainability: Turnover (%), 2011-2012
- Figure 51: Cost Saving Expectations: Buyer (%), 2011-2012
- Figure 52: Cost Saving Expectations: Supplier (%), 2011-2012
- Figure 53: Cost Saving Expectations: Region (%), 2011-2012
- Figure 54: Cost Saving Expectations: Turnover (%), 2011-2012
- Figure 55: Impact of Sustainability on Profits of buyer (%), 2011-2012
- Figure 56: Impact of Sustainability on Profits of supplier (%), 2011-2012
- Figure 57: Impact of Sustainability on Profits of Region (%), 2011-2012
- Figure 58: Impact of Sustainability on Profits of Turnover (%), 2011-2012
- Figure 59: Planned Change in Sustainability Budgets: buyer (%), 2010-2012
- Figure 60: Planned Change in Sustainability Budgets: supplier (%), 2010-2012
- Figure 61: Planned Change in Sustainability Budgets: Region (%), 2011-2012
- Figure 62: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012
- Figure 63: Critical Factors for Supplier Selection: Hotel Owners and Operators (%), 2011
- Figure 64: Critical Factors for Supplier Selection: Region (%), 2011
- Figure 65: Critical Factors for Supplier Selection: Turnover (%), 2011
- Figure 66: Critical Factors for Supplier Selection: Senior Level Respondents (%), 2011
- Figure 67: Level of Supplier Engagement - buyer (%), 2011
- Figure 68: Level of Supplier Engagement: Region (%), 2011
- Figure 69: Level of Supplier Engagement: Turnover (%), 2011
- Figure 70: Expenditure on Sustainable Procurement - buyer (%), 2011
- Figure 71: Expenditure on Sustainable Procurement : Region (%), 2011
- Figure 72: Expenditure on Sustainable Procurement : Turnover (%), 2011
- Figure 73: Procurement of Sustainable Products and Services: Hotel Operators (%), 2011-2012
- Figure 74: Procurement of Sustainable Products and Services: Region (%), 2011-2012
- Figure 75: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012
- Figure 76: Drivers of Green Marketing: supplier (%), 2011-2012
- Figure 77: Drivers of Green Marketing: Region (%), 2011-2012
- Figure 78: Drivers of Green Marketing: Turnover (%), 2011-2012
- Figure 79: Marketing of Green Credentials: supplier (%), 2010-2012
- Figure 80: Marketing of Green Credentials: Region (%), 2011-2012
- Figure 81: Marketing of Green Credentials: Turnover (%), 2011-2012
- Figure 82: Effective Channels of Promotion: supplier (%), 2010-2012
- Figure 83: Effective Channels of Promotion: Region (%), 2011-2012
- Figure 84: Effective Channels of Promotion: Turnover (%), 2011-2012
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