Global Telco Bundling Strategies 2018: The Evolution of the Telco Bundle
|出版商||WiseStrokes - Wireless Industry Research Consulting||商品編碼||602127|
|出版日期||內容資訊||英文 143 Pages
|全球通訊業者的商品搭售策略 Global Telco Bundling Strategies 2018: The Evolution of the Telco Bundle|
|出版日期: 2018年01月24日||內容資訊: 英文 143 Pages||
The report proves to be a primer on various telco bundling strategies from across the world. It analyzes the manner in which telcos adjust their pricing and bundles as new services and revenue streams emerge, especially when more traditional services have come under pressure to grow revenues. The report looks at how customer segmentation plays an important role in the building of the bundle and how the bundles offered by a telco need to align well with the overall strategic objective of the company. The report provides insights on how different regions differ in their overall bundling strategies as well as how telcos differ, such as a converged telco offering are vastly different from a mobile operator. The report will help telcos better understand both service and vertical based bundling and thereby add value to their customer base and grow revenue. Some of the leading companies mentioned in the report includes Vodafone, Bharti Airtel, China Mobile, Facebook, WhatsApp, AT&T and O2.