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Global Telco Bundling Strategies 2018: The Evolution of the Telco Bundle

出版商 WiseStrokes - Wireless Industry Research Consulting 商品編碼 602127
出版日期 內容資訊 英文 143 Pages
商品交期: 最快1-2個工作天內
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全球通訊業者的商品搭售策略 Global Telco Bundling Strategies 2018: The Evolution of the Telco Bundle
出版日期: 2018年01月24日 內容資訊: 英文 143 Pages



  • 新時代客戶的應對
    • 客戶的分類策略相關分析
    • 適合通訊業者客戶的配套的提供方法相關建議
  • 多合一服務配套的未來展望
    • 配套的性質變化
    • 多合一服務配套的未來展望
  • 案例研究
    • 超過30家公司的主要經營者的詳細分析
  • 全球案例研究與地區性
    • 出色的通訊業者的案例研究
    • 投入地區
  • 通訊業者的優勢的有效利用
    • 獲得存在感為了通訊業者應採取階段相關建議
  • 可實行的分析:各國
    • 各國分析
    • 目前通訊業者的策略
  • 配套的演進
    • 為了新服務成長的配套建立和定價
  • 新的服務領域:IoT等
    • 聯網汽車、智慧家庭服務等
  • 網際網路巔覆者
    • OTT服務經營者的配合措施
    • 為了擴大資料收益跟通訊業者的合作
  • 刊載企業範例
    • Vodafone
    • Bharti Airtel
    • China Mobile
    • Facebook
    • WhatsApp
    • AT&T
    • O2

The report proves to be a primer on various telco bundling strategies from across the world. It analyzes the manner in which telcos adjust their pricing and bundles as new services and revenue streams emerge, especially when more traditional services have come under pressure to grow revenues. The report looks at how customer segmentation plays an important role in the building of the bundle and how the bundles offered by a telco need to align well with the overall strategic objective of the company. The report provides insights on how different regions differ in their overall bundling strategies as well as how telcos differ, such as a converged telco offering are vastly different from a mobile operator. The report will help telcos better understand both service and vertical based bundling and thereby add value to their customer base and grow revenue. Some of the leading companies mentioned in the report includes Vodafone, Bharti Airtel, China Mobile, Facebook, WhatsApp, AT&T and O2.

Key Features:

  • Catering to the new age customer - Insights on customer segmentation strategies followed by telcos and advise on how to best offer bundles that are suited for the telco target audience.
  • Looking beyond multi play bundles - An outline on the changing nature of bundles and what to expect beyond multi play bundles, especially for converged telcos.
  • Over 30 Case Studies - An in depth look at over 30 key players in the market across the world, with a well represented balance in each region.
  • Localizing global case studies - Highlights case studies of exceptional telcos that have been early movers in the industry and also provide a local understanding of the global case studies.
  • Leveraging telco strengths- recommendations on the steps that telcos need to take in order to become significant players in the industry based on tools that are already at their disposal.
  • Actionable country level insights- Provides insights at a country level across all the regions worldwide. It highlights current telco strategies in the telco bundling space and provides a world view based on this.
  • Evolving the bundle - A fair bit of strategy goes into building the perfect bundle from customer insights and pricing to the growth of new services, the report looks at how the bundle has evolved as services have evolved.
  • New services areas such as IoT - An in depth look at hot services areas around the connected car and smart home services in the bundling context.
  • Internet disruptors - An understanding of what OTT services are doing in the space, and how they are working with telcos to grow data revenues.
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