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市場調查報告書

全球行動附加價值服務 (MVAS) 2015年:促進收益成長的協同效應

Global Mobile Value Added Services 2015 - Mutual Synergies to Drive Revenue Growth

出版商 WiseStrokes - Wireless Industry Research Consulting 商品編碼 345625
出版日期 內容資訊 英文 154 Pages
商品交期: 最快1-2個工作天內
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全球行動附加價值服務 (MVAS) 2015年:促進收益成長的協同效應 Global Mobile Value Added Services 2015 - Mutual Synergies to Drive Revenue Growth
出版日期: 2015年11月25日 內容資訊: 英文 154 Pages
簡介

由於行動市場上競爭持續激化,全球Telco (通訊業者) 為了差異化及強化競爭地位日益傾向VAS (附加價值服務) 。

本報告提供全球行動附加價值服務 (MVAS) 市場相關調查分析、全球行動語音通訊市場概要、行動語音通訊市場趨勢與各種技術的引進比較、MVAS價值鏈的概要與MVAS服務的多樣分類、MVAS的促進要素、社群網站簡介及Telco所提供的MVAS等相關資料彙整。

全球行動語音通訊市場概要

  • 行動服務概要
  • 全球手機用戶的成長趨勢
  • 地區的手機用戶的成長趨勢
  • 每100名居民的手機用戶
  • 全球行動寬頻用戶
  • 地區的行動寬頻用戶
  • 全球行動寬頻用戶成長:各技術
  • 全球行動寬頻用戶成長:各技術的預測
  • 全球資料流量

MVAS的簡介

  • MVAS價值鏈
  • MVAS內容的發展
  • MVAS服務費用:各MNO
  • MVAS區分

MVAS的促進要素

  • 社群網路
  • 行動應用程式
  • 手機遊戲
  • 行動視訊
  • 智慧型手機
  • 行動娛樂
  • 行動情報
  • 行動財政
  • 行動教育
  • 行動醫療

社群網站簡介

  • Facebook
  • Twitter
  • Linkedin
  • MySpace
  • Pinterest
  • devianArt
  • LiveJournal
  • Tagged
  • Vine
  • Cafemom
  • Ning
  • MeetUp
  • MyLife
  • Badoo
  • Ask.fm
  • Classmates
  • Flickr
  • Tumblr
  • VK
  • Instagram
  • 各種各國的社群網站的普及

Telco所提供的MVAS服務

  • Telenor Pakistan- EasyPaisa
  • Safaricom Kenya- MPesa
  • SK Telecom South Korea- Syrup
  • Bharti Airtel India- Mobile Money
  • MTN Africa- Mobile Money
  • Vodacom Africa- MPesa
  • Airtel Uganda- Mobile Money
  • Telenor Pakisatan- EasyPaisa Khushal Beema
  • Telesom Somaliland- Zaad
  • Econet Wireless Zimbawbe- Ecocash
  • EE UK- Entertainment add ons
  • T-Mobile USA- Streaming radio services
  • Bell Canada- TV Anywhere
  • Smartone Hong Kong- Watch & Plus Service
  • Mobifone Vietnam- mStudy
  • Telcel Mexico- Mobile Money transfer service
  • du UAE- Video store, Talk to the Stars and Games service
  • Rogers Wireless Canada- Advertising alerts system
  • Ooredoo Tunisia- Najja7ni
  • Telia Sweden- Storytel
  • Dialog Axiata Sri Lanka- Hospitalization support plan
  • MTN South Africa- Hello Doctor

圖表清單

目錄

Overview

The telcos globally are increasingly inclined towards the VAS services being offered by them in order to differentiate themselves and strengthen their competitive positioning as compared to other telcos, as the competition in the mobile segment continues to increase.

The traditional MVAS services like CRBT, P2P/P2A SMS services is being overshadowed by the new age VAS services like mobile video, m-health, m-money etc, which has further help the telcos to enable them regain the loss the mobile voice revenues incurred owing to increased competition.

Increasing numbers of telcos globally are now partnering with device vendors and content providers to foster the VAS adoption amongst users through innovative pricing and delivery strategies. In the recent times, MVAS has been increased traction owing to increased penetration of the data services and smartphones. Hence, an large number of VAS services being introduced by the telcos are dependent on - mobile data connectivity and smart devices which can support their functioning.

This report “Telcos and MVAS Mutual Synergies to drive Revenue Growth” consists of 5 major sections namely

  • Overview of Global Mobile Telephony Market
  • Highlights the trends in the emergence of mobile telephony globally and on a regional basis, and also includes the comparison of adoption of various technologies.
  • Introduction to MVAS- It provides a snapshot of the MVAS value chain and the various categories of MVAS services.
  • Drivers of MVAS: This section includes the various factors which are driving the MVAS services. It also includes the adoption trends of leading handset vendors and mobile OS on a global, regional and country level basis (trends of more than 15countries included).
  • Social Networking Sites-Profile Snapshots: Includes short profiles of leading 20 social networking sites.
  • MVAS Offering by Telcos: Highlights the details of more than 22 MVAS offering by leading telcos globally.

Some of the companies mentioned in the report

  • Facebook
  • Twitter
  • Linkedin
  • MySpace
  • devianArt
  • LiveJournal
  • Tagged
  • Cafemom
  • Ning
  • MeetUp
  • MyLife
  • Badoo
  • Ask.fm
  • Classmates
  • Flickr
  • Tumblr
  • VK
  • Telenor Pakistan
  • Telesom Somaliland
  • Econet Wireless Zimbawbe
  • T-Mobile USA
  • Smartone Hong Kong
  • Mobifone Vietnam
  • Telcel Mexico
  • du UAE
  • Rogers Wireless Canada
  • Ooredoo Tunisia
  • Telia Sweden
  • Dialog Axiata Sri Lanka
  • MTN South Africa
  • Samsung
  • LG
  • HTC
  • Oppo
  • ZTE
  • Google
  • Alcatel
  • HP
  • Micromax

Table of Contents

Overview of Global Mobile Telephony Market

  • Overview of Mobile Services
  • Global Mobile Subscriptions growth trends, 2005-2015
  • Regional Mobile Subscription growth trends, 2005-2015
  • Mobile subscriptions per 100 inhabitants, 2005-2015*
  • Global Mobile Broadband subscribers, 2016-2020
  • Mobile Broadband subscribers across regions, 2010-2015
  • Global Mobile Broadband subscribers growth by technology, 2014-2020
  • Global Mobile Broadband subscribers growth by technology, 2015 & 2021
  • Global Data Traffic, 2015 & 2021

Introduction to MVAS

  • MVAS Value Chain
  • MVAS content evolution
  • Pricing of MVAS services by MNOs
  • MVAS Segments

Drivers of MVAS

  • Social Networking
  • Mobile Applications
  • Mobile Gaming
  • Mobile Video
  • Smartphones
  • Mobile Entertainment
  • Mobile Information
  • Mobile Finance
  • Mobile Education
  • Mobile Health

Social Networking Sites-Profile Snapshots

  • Facebook
  • Twitter
  • Linkedin
  • MySpace
  • Pinterest
  • devianArt
  • LiveJournal
  • Tagged
  • Vine
  • Cafemom
  • Ning
  • MeetUp
  • MyLife
  • Badoo
  • Ask.fm
  • Classmates
  • Flickr
  • Tumblr
  • VK
  • Instagram
  • Popularity of Social Networking sites across various countries

MVAS Offerings by Telcos

  • Telenor Pakistan- EasyPaisa
  • Safaricom Kenya- MPesa
  • SK Telecom South Korea- Syrup
  • Bharti Airtel India- Mobile Money
  • MTN Africa- Mobile Money
  • Vodacom Africa- MPesa
  • Airtel Uganda- Mobile Money
  • Telenor Pakisatan- EasyPaisa Khushal Beema
  • Telesom Somaliland- Zaad
  • Econet Wireless Zimbawbe- Ecocash
  • EE UK- Entertainment add ons
  • T-Mobile USA- Streaming radio services
  • Bell Canada- TV Anywhere
  • Smartone Hong Kong- Watch & Plus Service
  • Mobifone Vietnam- mStudy
  • Telcel Mexico- Mobile Money transfer service
  • du UAE- Video store, Talk to the Stars and Games service
  • Rogers Wireless Canada- Advertising alerts system
  • Ooredoo Tunisia- Najja7ni
  • Telia Sweden- Storytel
  • Dialog Axiata Sri Lanka- Hospitalization support plan
  • MTN South Africa- Hello Doctor

List of Figures

  • Figure 1: Global Mobile Subscriptions growth trend, 2005-2015*
  • Figure 2: Mobile Subscriptions growth trend across regions, 2005-2015*
  • Figure 3: Mobile Subscription per 100 inhabitants across regions, 2005-2015*
  • Figure 4: Active Mobile broadband subscriber growth trend across regions, 2010-2015*
  • Figure 5: Global Mobile Broadband Subscribers growth Trend, 2016-2020
  • Figure 6: Mobile Subscription trend by Technology, 2015 & 2021
  • Figure 7: Monthly Data Traffic, 2015 & 2021
  • Figure 8: MVAS Value Chain
  • Figure 9: Evolution of MVAS content
  • Figure 10: Social Networking Users growth trend across key regions, 2011-2017
  • Figure 11: Global Social Networking Users Forecast, 2011-2017
  • Figure 12: Total Mobile Apps Downloads Forecast Worldwide, 2012-2017
  • Figure 13: Global Mobile App revenue forecast, 2011-2017
  • Figure 14: Global contribution of Free and Paid App revenue, 2011-2017
  • Figure 15: Global mobile gaming revenues by region in June-2014
  • Figure 16: Global mobile gaming revenues, 2010-2017
  • Figure 17: Global Market share of leading Handset Vendors, Jan-14-to-Oct-15
  • Figure 18: Market share of leading Handset Vendors in North America, Jan-14-to-Oct-15
  • Figure 19: Market share of leading Handset Vendors in Africa, Jan-14-to-Oct-15
  • Figure 20: Market share of leading Handset Vendors in Europe, Jan-14-to-Oct-15
  • Figure 21: Market share of leading Handset Vendors in South America, Jan-14-to-Oct-15
  • Figure 22: Market share of leading Handset Vendors in Oceania, Jan-14-to-Oct-15
  • Figure 23: Market share of leading Handset Vendors in Asia, Jan-14-to-Oct-15
  • Figure 24: Market share of leading Handset Vendors in UAE, Jan-14-to-Oct-15
  • Figure 25: Market share of leading Handset Vendors in Turkey, Jan-14-to-Oct-15
  • Figure 26: Market share of leading Handset Vendors in Qatar, Jan-14-to-Oct-15
  • Figure 27: Market share of leading Handset Vendors in Nigeria, Jan-14-to-Oct-15
  • Figure 28: Market share of leading Handset Vendors in Kenya, Jan-14-to-Oct-15
  • Figure 29: Market share of leading Handset Vendors in Ghana, Jan-14-to-Oct-15
  • Figure 30: Market share of leading Handset Vendors in Colombia, Jan-14-to-Oct-15
  • Figure 31: Market share of leading Handset Vendors in Brazil, Jan-14-to-Oct-15
  • Figure 32: Market share of leading Handset Vendors in Bahrain, Jan-14-to-Oct-15
  • Figure 33: Market share of leading Handset Vendors in Argentina, Jan-14-to-Oct-15
  • Figure 34: Market share of leading Handset Vendors in Russia, Jan-14-to-Oct-15
  • Figure 35: Market share of leading Handset Vendors in Singapore, Jan-14-to-Oct-15
  • Figure 36: Market share of leading Handset Vendors in Indonesia, Jan-14-to-Oct-15
  • Figure 37: Market share of leading Handset Vendors in India, Jan-14-to-Oct-15
  • Figure 38: Market share of leading Handset Vendors in Oman, Jan-14-to-Oct-15
  • Figure 39: Market share of leading Handset Vendors in Saudi Arabia, Jan-14-to-Oct-15
  • Figure 40: Global usage trend of popular mobile OS, Jan-14-to-Oct-15
  • Figure 41: Usage trend of popular mobile OS in South America, Jan-14-to-Oct-15
  • Figure 42: Usage trend of popular mobile OS in Asia, Jan-14-to-Oct-15
  • Figure 43: Usage trend of popular mobile OS in Oceania, Jan-14-to-Oct-15
  • Figure 44: Usage trend of popular mobile OS in Africa, Jan-14-to-Oct-15
  • Figure 45: Usage trend of popular mobile OS in Europe, Jan-14-to-Oct-15
  • Figure 46: Usage trend of popular mobile OS in North America, Jan-14-to-Oct-15
  • Figure 47: Usage trend of popular mobile OS in UAE, Jan-14-to-Oct-15
  • Figure 48: Usage trend of popular mobile OS in Turkey, Jan-14-to-Oct-15
  • Figure 49: Usage trend of popular mobile OS in Qatar, Jan-14-to-Oct-15
  • Figure 50: Usage trend of popular mobile OS in Nigeria, Jan-14-to-Oct-15
  • Figure 51: Usage trend of popular mobile OS in Kenya, Jan-14-to-Oct-15
  • Figure 52: Usage trend of popular mobile OS in Ghana, Jan-14-to-Oct-15
  • Figure 53: Usage trend of popular mobile OS in Colombia, Jan-14-to-Oct-15
  • Figure 54: Usage trend of popular mobile OS in Brazil, Jan-14-to-Oct-15
  • Figure 55: Usage trend of popular mobile OS in Bahrain, Jan-14-to-Oct-15
  • Figure 56: Usage trend of popular mobile OS in Argentina, Jan-14-to-Oct-15
  • Figure 57: Usage trend of popular mobile OS in Philippines, Jan-14-to-Oct-15
  • Figure 58: Usage trend of popular mobile OS in Malaysia, Jan-14-to-Oct-15
  • Figure 59: Usage trend of popular mobile OS in India, Jan-14-to-Oct-15
  • Figure 60: Usage trend of popular mobile OS in Indonesia, Jan-14-to-Oct-15
  • Figure 61: Usage trend of popular mobile OS in Qatar, Jan-14-to-Oct-15
  • Figure 62: Usage trend of popular mobile OS in Mali, Jan-14-to-Oct-15
  • Figure 63: Usage trend of popular mobile OS in Saudi Arabia, Jan-14-to-Oct-15
  • Figure 64: Usage trend of popular mobile OS in Singapore, Jan-14-to-Oct-15
  • Figure 65: Categories of M-Entertainment Services
  • Figure 66: Categories of M-Information Services
  • Figure 67: Categories of M-Finance Services
  • Figure 68: M-education market by product categories
  • Figure 69: M-Health Services
  • Figure 70: Telenor Pakistan EasyPaisa service
  • Figure 71: Transaction value of EasyPaisa service, 2009-2013
  • Figure 72: Transaction counts of EasyPaisa service, 2009-2013
  • Figure 73: M-Pesa service offering of Safaricom
  • Figure 74: M-Pesa revenue trends, 2012-2015
  • Figure 75: Contribution of various services to M-Pesa revenue, 2012-2015
  • Figure 76: Syrup service by SK Telecom
  • Figure 77: Subscriber growth trend for Syrup, June'11-Jun'13
  • Figure 78: Bhari Airtel's Airtel Money offering
  • Figure 79: Partners of Bhari Airtel's Airtel Money offering in India
  • Figure 80: MTN Mobile Money offering
  • Figure 81: Vodacom M-Pesa offering
  • Figure 82: Vodacom M-Pesa Active Customers and overall ARPU, 2012-2015
  • Figure 83: Airtel Mobile Money Kiosk in Uganda
  • Figure 84: Airtel Mobile Money App in Uganda
  • Figure 85: Telenor Pakistan- EasyPaisa Khushal Beema service offering
  • Figure 86: Zaad Mobile money transfer service
  • Figure 87: EcoCash offering in Zimbawbe
  • Figure 88: Entertainment add-ons
  • Figure 89: T-Mobile Rhapsody unRadio service
  • Figure 90: Bell Canada Mobile -TV subscriber growth
  • Figure 91: Telcel Mobile money service
  • Figure 92: Messaging Alert services from Rogers Wireless
  • Figure 93: Najja7ni services offerings
  • Figure 94: Genres of Books on Telia Sweden Storytel service
  • Figure 95: MTN Hello Doctor subscription services

List of Tables

  • Table 1: Mobile broadband subscriber per 100 inhabitants, 2010-2015*
  • Table 2: Global Mobile Broadband Subscribers growth Trend, 2016-2020
  • Table 3: Social Networking Users growth trend across key regions, 2011-2017 (% of Population in each group)
  • Table 4: Social Networking Users growth trend across key regions, 2011-2017 (% of internet user in each group)
  • Table 5: Global Device Shipments by Operating System, 2013-2015
  • Table 6: Airtel Money subscriber growth trends in India
  • Table 7: MTN Mobile Money subscribers* in key countries
  • Table 8: MTN Mobile revenue across key countries
  • Table 9: Mobile Money subscribers for various operators in Uganda, 2015
  • Table 10: Telenor Pakisatan- EasyPaisa Khushal Beema service offering details
  • Table 11: Key KPIs of EcoCash service in Zimbawbe, Feb'13-Feb'15
  • Table 12: Smartone Market Watch & Plus Service Price
  • Table 13: Mobifone mStudy tariff plans
  • Table 14: Du Video Store and Talk to Star service tariffs
  • Table 15: Du Games Club Pricing
  • Table 16: Dialog Axiata Hospital support plan
  • Table 17: MTN Hello Doctor subscription services price plans
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