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市場調查報告書

Insight Report:新興城市的奢侈品市場擴大

Insight Report: The Rise of Luxury Goods in Emerging Cities 2019

出版商 Wealthinsight 商品編碼 341266
出版日期 內容資訊 英文 64 Pages
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Insight Report:新興城市的奢侈品市場擴大 Insight Report: The Rise of Luxury Goods in Emerging Cities 2019
出版日期: 2015年09月30日 內容資訊: 英文 64 Pages
簡介

全球經濟正轉向新興市場,奢侈品產業也不例外。主要10個城市的奢侈品市場,2014年達到294億1,000萬美元,預計2019年擴大到626億美元規模。

本報告提供新興城市的奢侈品市場相關調查分析、供應商和消費者的態度與現狀、市場規模和主要趨勢等相關的系統性資訊。

第1章 簡介

第2章 摘要整理

第3章 高級品牌的供應商和富裕消費者對新興城市的態度

第4章 新興城市中高級品牌的增加

  • 目標的主要10個城市
  • 新興城市的高級品牌需求
  • 主要企業

第5章 新興城市的奢侈品市場規模和主要趨勢

  • 上海
  • 孟買
  • 墨西哥城
  • 伊斯坦布爾
  • 曼谷
  • 特拉維夫
  • 雅加達
  • 吉隆坡
  • 胡志明市
  • 拉各斯

第6章 高級品牌鎖定富裕階級和超級富豪階級為目標的新方法

  • 擴大策略
  • 客戶策略
  • 行銷策略

第7章 附錄

第8章 關於 WealthInsight

圖表

目錄
Product Code: WI0020FR

Summary

The world economy is experiencing a strong shift towards emerging markets, and the luxury industry is no exception. Driven by a strong desire to show off financial stability and success, luxury brands and wealth in emerging markets have become inseparable. The luxury market size of the 10 selected cities was estimated at US$29.41 billion in 2014. As the global economy continues to shift towards emerging markets in the next decades, growth of the luxury industry in these cities is expected to be buoyant.

  • An exception to this is Shanghai, which has slowed down, while the growth of the luxury market in other emerging cities studied is expected to be strong over the forecast period, at CAGRs of over 15%. Cities with smaller luxury markets such as Lagos, Kula Lumpur and Ho Chi Minh City are the ones to watch, while traditional markets such as Shanghai and Bangkok show slower growth. Jakarta and Tel Aviv are the upcoming markets, while Mexico City, Mumbai and Istanbul offer the most promising prospects for expansion.
  • When expanding in emerging cities, luxury brands must take into consideration diversity in wealth, culture, types of potential, existing customers and local regulations in emerging markets. This report aims to help luxury companies to better understand local market conditions in emerging cities, and to keep up with the latest market trends.

Scope

The report covers the following areas:

  • Attitudes of suppliers and wealthy consumers towards luxury brands in emerging cities
  • The rise of luxury brands in emerging cities
  • Market size, key trends and challenges facing luxury brands in emerging cities
  • Strategies for targeting HNWIs and UHNWIs through luxury brands

Reasons To Buy

  • Understand the significance of the 10 selected emerging cities for luxury brands market expansion and be aware of key market trends in each city.
  • Be informed about market size and market forecast of luxury goods in the 10 selected emerging cities under four categories namely high-end fashion (apparel, footwear and handbags), jewelry and watches, spirits and wine and high-end cars.
  • Be aware of the attitudes of luxury companies and wealthy consumers to luxury brands in emerging cities.
  • Make informed decisions with regards to luxury brands growth and build better business strategies to target wealthy consumers.

Key Highlights

  • The luxury market size of the 10 selected cities is estimated at US$29.41 billion in 2014, and is expected to reach US$62.6 billion in 2019.
  • Istanbul, Mumbai and Mexico City are the top three emerging cities to target for luxury brands.
  • Lagos is small luxury goods market, but strong growth is expected over the forecast period.
  • Counterfeit products continue to be one of the most pressing challenges facing luxury goods in Shanghai, Ho Chi Minh City, Jakarta, Mumbai and Bangkok.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions and Scope

2. Executive Summary

3. Attitudes of Suppliers and Wealthy Consumers to Luxury Brands in Emerging Cities

4. The Rise of Luxury Brands in Emerging Cities

  • 4.1. The 10 Emerging Cities as a Target for Luxury Brands
  • 4.2. Demand for Luxury Brands in Emerging Cities
    • 4.2.1. Domestic demand
    • 4.2.2. International demand
  • 4.3. Key Players
    • 4.3.1. High-end fashion
    • 4.3.2. Luxury jewelry and watches
    • 4.3.3. Luxury cars

5. Market Size and Key Trends of Luxury Goods in Emerging Cities

  • 5.1. Shanghai
    • 5.1.1. Market size and market forecast of luxury goods
    • 5.1.2. Key market trends and developments
    • 5.1.3. Key challenges
  • 5.2. Mumbai
    • 5.2.1. Market size and market forecast of luxury goods
    • 5.2.2. Key market trends and developments
    • 5.2.3. Key challenges
  • 5.3. Mexico City
    • 5.3.1. Market size and market forecast of luxury goods
    • 5.3.2. Key market trends and developments
    • 5.3.3. Key challenges
  • 5.4. Istanbul
    • 5.4.1. Market size and market forecast of luxury goods
    • 5.4.2. Key market trends and developments
    • 5.4.3. Key challenges
  • 5.5. Bangkok
    • 5.5.1. Market size and market forecast of luxury goods
    • 5.5.2. Key market trends and developments
    • 5.5.3. Key challenges
  • 5.6. Tel Aviv
    • 5.6.1. Market size and market forecast of luxury goods
    • 5.6.2. Key market trends and developments
    • 5.6.3. Key challenges
  • 5.7. Jakarta
    • 5.7.1. Market size and market forecast of luxury goods
    • 5.7.2. Key market trends and developments
    • 5.7.3. Key challenges
  • 5.8. Kuala Lumpur
    • 5.8.1. Market size and market forecast of luxury goods
    • 5.8.2. Key market trends and developments
    • 5.8.3. Key challenges
  • 5.9. Ho Chi Minh City
    • 5.9.1. Market size and market forecast of luxury goods
    • 5.9.2. Key market trends and developments
    • 5.9.3. Key challenges
  • 5.10. Lagos
    • 5.10.1. Market size and market forecast of luxury goods
    • 5.10.2. Key market trends and developments
    • 5.10.3. Key challenges

6. New Ways to target HNWIs and UHNWIs through Luxury Brands

  • 6.1. Expansion Strategy
  • 6.2. Client Strategy
  • 6.3. Marketing Strategy

7. Appendix I

8. About WealthInsight

List of Tables

  • Table 1: HNWI Wealth Band and Group Definitions
  • Table 2: Key Drivers of the Luxury Goods Market in Emerging Cities
  • Table 3: HNWI Populations in Emerging Cities, 2010-2019
  • Table 4: UHNWI Populations in Emerging Cities, 2007-2024
  • Table 5: Overnight Visitors to Key Emerging Cities, and Expenditure, 2013-2014
  • Table 6: Market Size of the Luxury Industry in Shanghai (US$ Million), 2010-2019
  • Table 7: Market Size of the Luxury Industry in Mumbai (US$ Million), 2010-2019
  • Table 8: Market Size of the Luxury Industry in Mexico City (US$ Million), 2010-2019
  • Table 9: Market Size of the Luxury Industry in Istanbul (US$ Million), 2010-2019
  • Table 10: Market Size of the Luxury Industry in Bangkok (US$ Million), 2010-2019
  • Table 11: Market Size of the Luxury Industry in Tel Aviv (US$ Million), 2011-2020
  • Table 12: Market Size of the Luxury Industry in Jakarta (US$ Million), 2011-2020
  • Table 13: Market Size of the Luxury Industry in Kuala Lumpur (US$ Million), 2010-2019
  • Table 14: Market Size of the Luxury Industry in Ho Chi Minh City (US$ Million), 2011-2020
  • Table 15: Market Size of Luxury Industry in Lagos in US$ Millions, 2011-2020
  • Table 16: Key Expansion Strategies of Luxury Brands in Emerging Markets
  • Table 17: Key Client Strategies of Luxury Brands in Emerging Markets
  • Table 18: Key Marketing Strategies of Luxury Brands in Emerging Markets
  • Table 19: High-End Fashion Flagship Stores in Key Emerging Cities, 2015
  • Table 20: Luxury Watch and Jewelry Flagship Stores in Key Emerging Cities, 2015
  • Table 21: Luxury Car Dealers in Key Emerging Cities, 2015

List of Figures

  • Figure 1: HNWIs in Emerging Cities by Gender, 2014
  • Figure 2: HNWIs in Emerging Cities by Age Group, 2014
  • Figure 3: Flagship Stores in Top 10 Emerging Cities, 2015
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