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IBM的整合通訊（UC）及整合策略

IBM's Unified Communications and Collaboration Strategy

出版商	Wainhouse Research, LLC
出版日期	2007年05月	商品編碼	52347
內容資訊	英文 238 pages, 170 figures, 33 partner reviews
價格	US $ 1995 Hard Copy US $ 2495 PDF by E-mail (Corporate Use License) & Hard Copy

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IBM的整合通訊（UC）及整合策略 是由出版商Wainhouse Research, LLC在2007年05月所出版的。這份英文市場調查報告書包含238 pages, 170 figures, 33 partner reviews 價格從美金1995起跳。

The big economic wins in this decade and the next will likely go to those organizations that can streamline the flow of knowledge and information throughout their enterprises. A new paradigm for real-time, ad-hoc global communications and collaboration called unified communications provides a framework for doing so. Unified communications systems bring together collaborative capabilities including presence, instant messaging, telephony, audio conferencing, web conferencing, unified messaging, mobility, and video conferencing through a simple and easy to use interface.

IBM was one of the first companies to create a premise-based unified communications system in Lotus Sametime. Sametime rapidly gained prominence in the market, achieving more enterprise penetration than any other unified communications solution. In spite of creating a world class solution, the market for unified communications failed to grow as rapidly as IBM hoped it would, and IBM lost its focus on that market. In 2004, IBM woke up to the fact that Microsoft was serious about developing a premisebased unified communications platform in Live Communications Server (LCS) that would compete with and displace the Lotus Sametime solution if IBM Lotus did not act.

Furthermore, Microsoft' s strategy was aimed not just at the small collaborative market, but it was designed to capitalize on the transition to IP telephony, software call control, premise-based audio and web conferencing, the rise of video. Furthermore, Microsoft planned to revolutionize the use these capabilities by presence-enabling all of them. The entry of Microsoft, and other heavyweights like Cisco, Nortel, Siemens, and Alcatel, showed IBM that unified communications was emerging as a focal point for the future revenues for some of the largest corporations in the world and that the market was finally poised for significant growth.

Big Blue has now awoken, and IBM is striking back with its own unified communications and collaboration strategy based on a new and open software version of IBM Lotus Sametime. IBM has long been known for creating excellent software and solutions to streamline business processes and improve enterprise effectiveness. The company has also been behind many of the innovations that have facilitated global supply chain integration and business acceleration. Now, IBM is refocusing its efforts to streamline the flow of knowledge and expertise throughout an organization using IBM Lotus Sametime and Sametime' s companion products, Notes, Quickr, Connections, WebSphere, and Domino, all based on open source Eclipse as the substrate.

IBM offers many products and services, and it has obvious resource advantages. Yet, in spite of these advantages, one must ask if IBM' s real-time communications and collaboration strategy as embodied in the new Sametime delivers a complete and compelling solution. Besides presence, IM, and web conferencing, what do enterprises get from IBM Lotus Sametime out of the box? How extensible and embeddable is Sametime? Will the enterprise telephone system integrate with Sametime and provide users with compelling call control advantages? Is Sametime architected to capitalize on the services oriented architectures that will soon prevail in process workflow software? Are complimentary components needed for a full deployment, and if so, who are the IBM partners enterprises can rely on? What is IBM Lotus doing to compete effectively with Microsoft?

This report provides a deep view into IBM Lotus' unified communications and collaboration strategy. We explore the new Sametime platform, describing Sametime' s product capabilities and architecture in detail. We point out what IBM Lotus Sametime delivers on its own and reveal which functionalities one must go to a partner company to obtain. We discuss how telephony systems can integrate with Sametime and share which PBX vendors have integration strategies. We review 33 Sametime partner offerings in detail. We describe the strengths IBM Lotus has in the unified communications marketplace as well as its weaknesses. We share our opinion on Sametime' s product strengths and discuss where it could be improved. We conclude with our assessment of IBM' s chances for success in the unified communications market.

Partner Companies Covered:

Enterprise Telephony

Alcatel-Lucent
iscoord AG
Pentos AG
Siemens
VoiceRite

Audio-Video Conferencing

Avistar Communications
Kommunikationssysteme GmbH
PhoneSoft
Polycom
Premiere Global Services
RADVISION
TANDBERG

Application Providers

Alphalogix
Group Systems
Instant Technologies
Research in Motion
SNAPPS
WebMessenger
XCOM AG
Zion Software

Education Services

The Learning Continuum

IM Security-Monitoring-Management-Governance

Akonix Systems
DYS Analytics
FaceTime Communications
Symantec

Service-Solution Providers

Connectria
Gemini Systems
Kelros LTD
Lotus 911

EXECUTIVE SUMMARY

Partner Companies Covered:

1. THE RISE OF UNIFIED COMMUNICATIONS

Defining Unified Communications
Market Approaches to Unified Communications
Focus on IBM Lotus and Sametime

2. IBM BUSINESS OVERVIEW

Three Strategic Business Segments
- Systems and Financing
- Software
- Services
Markets, Strategy, and Channels
- Channels
Key Acquisitions for Enabling Unified Communications
Placing Sametime in Perspective

3. IBM LOTUS' UC2 STRATEGY

Fundamental Market Beliefs
- The Sleeping Giant Awakens
- Market Size
- Competing with Microsoft
- IBM Lotus Definition of UC2 Success
- Hosted Services
- Mobility
What Sametime Will and Won' t Offer

4. THE SAMETIME SERVER OVERVIEW AND ARCHITECTURE

Understanding the Sametime Server Architecture
- Virtual Places
- Sametime Communities
- Community and Meeting Servers
Sametime Server Deployment Models
- Sametime Server Standalone Deployment
- Clustered Sametime Servers
- How Redundancy Works in a Sametime Server Cluster
- Caveat on Sametime Meeting Server Clustering
- Designing for Meeting Bandwidth
IBM' s Internal Sametime Deployment
Remote User Access
Federation with Public and Other Private IM Services
Archiving Sametime Instant Messages
Operating Systems Supported

5. THE THREE SAMETIME CLIENTS

Operating Systems Supported
Sametime Client Architectures
- The Connect Client' s Eclipse-Based Extensible Architecture
The Sametime Connect Client
- The Sametime Action Bar
- IP Voice Chat
- IP Video Chat
- Announcements
- Instant Meetings
- Searching For and Adding Contacts
- Text Chat
The Sametime Meeting Room Client
- The Participant Area
- Polling and Web Page Pushing
- Chat
- The Collaboration Area
- Scheduling Meetings and Specifying Meeting Options
- Meeting Recording and Playback
The Sametime Mobile Client

6. INTEGRATING TELEPHONY WITH SAMETIME

Telephony Integration via Plug-Ins
Telephony Integration via the Telephony Conference Service Provider Interface
- How TCSPI Works
- Call Control Capabilities the TCSPI Interface Provides
- TCSPI Telephony in the Sametime Connect Client
- TCSPI Telephony in the Sametime Meeting Room Client

7. SAMETIME INTEGRATION WITH LOTUS NOTES AND MICROSOFT OFFICE APPLICATIONS1

Sametime Integration with Lotus Notes
Sametime Integration with Microsoft Office Applications

9. OUR ANALYSIS OF IBM LOTUS' UC2 STRATEGY

IBM' s UC2 Strategy
- Building on an Open Platform
- Where Will IBM Make Money
- IBM' s Market Strengths
- IBM' s Market Weaknesses
Our Analysis of the Sametime Solution
- Sametime Strengths
- Sametime Weaknesses
IBM' s Partner Strategy
- Value and Concerns for Enterprises
- The Cisco Partnership
- What We Think of the IBM Cisco Partnership
IBM' s Competition
- Competing with Microsoft
- Thoughts on Other Major Competitors
Sametime Futures

10. PROBABILITY OF SUCCESS OF IBM' S UC2 STRATEGY

Predictions

11. SAMETIME PRICING AND SOFTWARE REQUIREMENTS

Sametime Pricing
IBM Lotus Express Starter Pack Pricing
Software Operating Systems Sametime Supports

List of Figures

Figure 1: Capabilities of a Unified Communications system
Figure 2: Unified communications integrates apps, services, devices, and media
Figure 3: Vendor approaches to the Unified Communications market
Figure 4: Telephony and software vendor unified communications capabilities
Figure 5: IBM Lotus' UC2 introductory graphic from Lotusphere 2007
Figure 6: IBM' s revenues over the last five years
Figure 7: IBM' s three strategic business segments. (Source: IBM)
Figure 8: Where the Lotus Sametime development group resides within IBM
Figure 9: 2006 revenue per IBM business segment (Millions)
Figure 10: Sametime' s technical roots come from Ubique, Databeam, and Lotus
Figure 11: The IBM Lotus collaborative product suite
Figure 12: Sametime capabilities IBM Lotus (orange) and its partners (blue) will offer
Figure 13: The Sametime server architecture
Figure 14: Sametime Standalone deployment. Requires Domino and LDAP Directory
Figure 15: Sametime Server clustered deployment architecture
Figure 16: Enterprise Meeting Servers allow clustered Sametime Meeting Servers
Figure 17: WAN bandwidth usage for Sametime web meetings, audio, and video
Figure 18: IBM' s internal Sametime Community Server cluster architecture
Figure 19: IBM' s internal Sametime Meeting Server cluster architecture
Figure 20: Sametime' s IM Gateway allows federation with public IM services
Figure 21: Sametime federation with public and other Sametime presence/IM services
Figure 22: The three Sametime clients: Connect, Meeting Room, and Mobile
Figure 23: Sametime' s complete client-server architecture
Figure 24: Connect client' s extensible plug-in architecture built on open source Eclipse
Figure 25: The Contact List window is the Connect client' s primary interface
Figure 26: Setting presence status in Sametime
Figure 27: Hovering the mouse over a contact' s name displays contact details
Figure 28: The Sametime Connect client' s "out of the box" capabilities
Figure 29: An example of a Sametime Announcement with a response enabled
Figure 30: Launching a Sametime Instant Meeting from the Connect client
Figure 31: Searching for contacts in the directory from the Connect client interface
Figure 32: The Sametime instant messaging interface window
Figure 33: Sametime' s tabbed chat - multiple chat sessions in the same window
Figure 34: Sametime' s chat history window
Figure 35: Sametime' s Meeting Room client interface
Figure 36: The Sametime Meeting Room client participant area
Figure 37: Sametime' s web push and polling frame in the Meeting Room client
Figure 38: Sametime' s Meeting Room polling question options screens
Figure 39: Chat within the Meeting Room client
Figure 40: The Meeting Room client' s web conferencing and data collaboration area
Figure 41: The Meeting Room client with video and slides displayed
Figure 42: The Meeting Room client attendance and scheduling welcome screen
Figure 43: Sametime' s Meeting Center for scheduling meetings
Figure 44: Meeting recording is enabled during scheduling
Figure 45: Displaying the list of recorded Sametime meetings available for playback
Figure 46: Archived meeting details and options
Figure 47: Replaying an archived Sametime meeting. Note the replay controls
Figure 48: The Contact List on a Sametime Mobile client
Figure 49: How a chat session appears on different Sametime Mobile client devices
Figure 50: Mobile devices connect to Sametime server using a mobile data channel
Figure 51: Companies that have created telephony plug-ins for Sametime
Figure 52: Companies integrating telephony capabilities using the TCSPI interface
Figure 53: The TCSPI architecture within Sametime
Figure 54: Click-to-call options available in the Sametime Connect client
Figure 55: Escalating a chat session to a single party or multiparty phone call
Figure 56: Selecting a dial back number when initiating a call
Figure 57: An incoming call notification lets users choose the dial back number
Figure 58: Mid call controls TCSPI makes available in the Connect client
Figure 59: TCSPI allows meeting organizers to select a new telephony dial out option
Figure 60: Clicking "Join the Call" causes the PBX or bridge to dial out to the user
Figure 61: Users can see who is speaking in a telephony-enabled meeting
Figure 62: Notes integrated with Sametime displays sender presence information
Figure 63: Lotus Notes email address fields showing recipient presence status
Figure 64: Scheduling a Sametime meeting in Lotus Notes
Figure 65: Sametime integrated as a pane within Lotus Notes 8.0 (future)
Figure 66: The Sametime action bar integrated with Outlook on a toolbar
Figure 67: Sametime smart tag options for names in Word, Excel, and SharePoint
Figure 68: IBM Lotus Sametime' s collaborative partner ecosystem
Figure 69: 3Com VCX integration with Sametime running on an IBM System i server
Figure 70: Akonix plug-in integration with the Sametime server
Figure 71: The Sametime Connect user interface with Alcatel-Lucent' s integration
Figure 72: Alcatel-Lucent' s Unified Communications Suite integration with Sametime
Figure 73: Integrating Sametime presence in to Alcatel-Lucent enabled mobile devices
Figure 74: TASICA Forms Director integration with Sametime
Figure 75: A TASICA workflow process design screen
Figure 76: Avaya Meeting Exchange conference bridge integration with Sametime
Figure 77: Setting up a meeting with Avaya' s audio bridge integration
Figure 78: Clicking the "Join the Call" icon causes the bridge to call participants
Figure 79: Meeting moderator controls via Avaya' s audio bridge integration
Figure 80: Avaya IP Softphone integration with the Sametime Connect client
Figure 81: Click-to-call using Avaya' s IP Softphone PC or desk phone modes
Figure 82: Integrating click-to-call through Avaya Application Enablement Services
Figure 83: Avistar' s video application suite architecture
Figure 84: Pressing the Avistar click-to-video button launches video meeting
Figure 85: Highlighting multiple contact list names establishes multi-party video
Figure 86: Launching an Avistar video call from an IM session
Figure 87: Cisco Unified Communications Manager/Unity integration with Sametime
Figure 88: Cisco Unity Voicemail integration with Sametime
Figure 89: A DYS report showing Sametime electronic meeting and IM usage
Figure 90: DYS Sametime Server health and availability indicators
Figure 91: Collaboration CONTROL! offers many ways to view IM chat logs
Figure 92: Chargeback capability within Collaboration CONTROL!
Figure 93: IMAuditor and RTGuardian protect Sametime deployments
Figure 94: Clicking the ThinkTank "idea" icon within Sametime launches ThinkTank
Figure 95: Collaboration screens users see in a ThinkTank session
Figure 96: Moderator/user controls activated by ilink' s TCSPI audio bridge integration
Figure 97: Invoking ilink' s audio bridge integration for instant meetings
Figure 98: Click-to-call capability enabled by ilink iOffice Communicator
Figure 99: iOffice Communicator enables incoming call screen pops
Figure 100: iOffice Communicator call history screen within Sametime
Figure 101: Instant TeamSessions persistent chat interface
Figure 102: TeamSessions integrates with Sametime through a server application
Figure 103: An Instant Queue Manager Helpdesk application
Figure 104: Instant Queue Manager properties and settings interface
Figure 105: Instant TeamMessenger provides Sametime integration with Outlook
Figure 106: TeamMessenger Instant messaging archival in the Outlook Journal
Figure 107: A Sametime bot created with Instant Agent Framework
Figure 108: Instant Buddy List Manager' s Sametime contact list manager interface
Figure 109: Instant IMtegrity IM archival integration with Sametime
Figure 110: is-phone integration with Sametime, PBXs, and ITSPs
Figure 111: Click-to-call telephony within Sametime using is-phone' s interface
Figure 112: The main interface window showing dialing options and a directory
Figure 113: The is-phone mid-call control interface and function tabs interface
Figure 114: kelros.applications line of business modules embedded with Sametime
Figure 115: Nortel MCS 5100 architectural integration with Lotus Notes
Figure 116: Nortel multimedia icon displayed in the Lotus Notes action bar
Figure 117: The Nortel Multimedia tab in Lotus Notes gives collaborative capability
Figure 118: Nortel hard phone telephony integration screen within the Notes client
Figure 119: Call and collaboration options from the Notes address book
Figure 120: Collaboration options available within Notes email boxes
Figure 121: Adding audio conference bridge resources when scheduling a meeting
Figure 122: Nortel 2050 softphone pops up when a call is placed from Sametime
Figure 123: Nortel softphone and hard phone integration with Sametime
Figure 124: Integrating Sametime 2 Skype as an Eclipse plug-in
Figure 125: Sametime 2 Skype interface within the Sametime Connect Client
Figure 126: PhoneSoft VoiceMemo integration with Sametime
Figure 127: PhoneSoft VoiceMemo option in the Sametime drop down menu
Figure 128: VoiceMemo launches Notes to attach the voice message to an email
Figure 129: VoiceMemo' s Lotus Notes toolbar plug-in
Figure 130: Polycom' s unified collaboration solution for integration architecture
Figure 131: Sametime click-to-call invoking Polycom PVX desktop video
Figure 132: Users choose the number of the system the Polycom system should dial
Figure 133: A Sametime Instant Meeting with Polycom PVX video
Figure 134: Sametime integration with Premiere Global Services' audio bridges
Figure 135: Setting up a meeting with Premiere Global' s audio integration
Figure 136: Clicking the "Join the Call" icon causes the bridge to call participants
Figure 137: Controls enabled by Premiere Global' s audio bridging service integration
Figure 138: RADVISION Click to Meet integration with Sametime
Figure 139: RADVISION Click to Meet video displayed within the Sametime interface
Figure 140: Setting Click to Meet parameters within Sametime
Figure 141: BlackBerry Enterprise Server connects to Sametime as a trusted service
Figure 142: BlackBerry interface when connected with Sametime
Figure 143: Bubble showing the BlackBerry user that an instant message has arrived
Figure 144: Instant messages appear in the BlackBerry message store
Figure 145: Siemens OpenScape interface points with Sametime
Figure 146: OpenScape server integration with Sametime via an API and plug-ins
Figure 147: Mid-call controls added to Sametime interface
Figure 148: Transferring a call to a different telephone
Figure 149: Audio conference call interface from OpenScape plug-in
Figure 150: Symantec IM Manager integration with Sametime
Figure 151: TANDBERG Movi for Sametime adds a video chat icon to the action bar
Figure 152: TANDBERG Movi for Sametime point-to-point video architecture
Figure 153: Movi for Sametime allows SIP endpoints to appear as buddies
Figure 154: Meeting Room Service enables Movi clients to call group video systems
Figure 155: Dialing by SIP URI from within the Movi client
Figure 156: Launching TLCC' s integrated Sametime training
Figure 157: An example TLCC' s Sametime training module screen
Figure 158: VoiceRite' s Client for Sametime interface panes
Figure 159: The VoiceRite popup that appears when a call goes to voice mail
Figure 160: VoiceRite Client for Sametime integration architecture
Figure 161: WebMessenger smartphone integration with Sametime
Figure 162: Sample WebMessenger client interface screens
Figure 163: Sample WebMessenger account setup and login screens
Figure 164: XCom' s MeetingX hosted Sametime Web/Audio Conferencing solution
Figure 165: JBuddy SDK IM-enables applications for use with multiple IM protocols
Figure 166: JBuddy Messenger Pro multi-protocol client works with many IM services
Figure 167: Zion Software' s Instant Help web help application
Figure 168: Zion Software Instant Help integration architecture with Sametime
Figure 169: LCS and Sametime presence/IM interest among 285 survey respondents
Figure 170: Unaided web conferencing brand awareness among 170 respondents

List of Tables

Table 1: Major functionality offered by Sametime' s Connect and Meeting Room clients
Table 2: Standard telephony functionality enabled by Sametime' s TCSPI interface
Table 3: IBM partner companies interviewed for this report
Table 4: Additional partner companies not covered
Table 5: Moderator and participant audio controls in a Sametime meeting
Table 6: Gemini Systems FastTrack bundled offerings for Lotus Notes and Sametime
Table 7: Moderator and participant audio controls in a Sametime meeting
Table 8: Express Starter Packs for messaging and collaboration in the SMB market
Table 9: Comparing IBM and Microsoft market or product leadership
Table 10: Predictions about IBM, Microsoft, and the unified communications industry

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IBM的整合通訊（UC）及整合策略

IBM's Unified Communications and Collaboration Strategy

目錄

Abstract