Avaya的整合通訊策略

Avaya的整合通訊策略 是由出版商Wainhouse Research, LLC在2006年03月所出版的。 這份英文市場調查報告書包含73 pages, 43 figures, 10 tables. 價格從美金1995起跳。

簡介

目錄

Abstract

Avaya is a 5-year-old startup with a 100 year history. As the markets Avaya competes in transition to IP communications, the company is betting its future on four key areas: IP telephony, mobility, call centers, and support services. These fundamental capabilities are enabling Avaya to develop a unified communications framework designed to accelerate business processes by embedding voice, presence, IM, messaging, speech, video, and conferencing into the workflow fabric of any organization. But will this strategy work and will Avaya's bet pay off? In this report we provide a comprehensive third-party analysis focusing on Avaya's plans for competing in the unified communications market. It includes a description of Avaya's market strategies and fundamental beliefs as well as a review of how well the company has performed to date. We offer details on 18 of Avaya's communications products, including its base IP communications and mobility offerings. We describe the company's transition from a hardware to a software company. We provide an analysis of the company's strengths and weaknesses and the challenges it faces competing in a market in the midst of a technology transformation. We conclude with our opinion of Avaya's probability for success in the 5 - 7 year time frame and in the longer term.

Table of Contents

1 UNIFIED COMMUNICATIONS: FLATTENING THE ENTERPRISE KNOWLEDGE CHAIN

• The New Information Worker Desktop
• The Players and Their Positions
• Why Focus on Avaya

2 AVAYA: STRATEGIC REVIEW

• Acquisitions
• Financial Results
  • Sales Regions and Revenue Percent by Region
• Market Strategy and Beliefs
  • Intelligent Communications and Business Transformation
  • Market Size and Share
  • Brand Building
• Channel Strategy
• Technology Strategy and R&D Investment
  • Trends in Strategic Technology Investments
  • Technology for the SMB Market
• Services
• Avaya MultiVantage
• Avaya DeveloperConnection Program
• Avaya one-X
• Miscellaneous Avaya Trends and Information

3 AVAYA'S ENTERPRISE COMMUNICATIONS PRODUCT OFFERING

• Voice Platforms
  • Communication Manager
  • IP Office
  • Avaya one-X Quick Edition for Peer-to-Peer Voice
• Converged Communications Server
  • SIP Enablement Services
  • Application Enablement Services
• Phones
• Unified Messaging
  • Modular Messaging
  • Unified Communication Center
• Mobility
  • Voice Over Wireless LAN
  • Extension to Cellular
  • Dual-Mode Cellular-Wi-Fi Strategy
  • IP Softphone for Pocket PC
  • RIM Blackberry 7270
  • Avaya One-X Mobile Edition
• PC Softphone, Call Control, Presence, and IM
• IP Softphone
• Avaya One-X Desktop Edition
• Avaya Softphone support for Microsoft Office Communicator
• Avaya Video Telephony Solution
• Audio and Web Conferencing
  • Audio Conferencing Bridges
  • Web Conferencing
• Integration with IBM Lotus
• Contact Centers

4 OUR ANALYSIS OF AVAYA

• Observations on the Market in Which Avaya Operates
  • Upgrading to IP Requires An Event
  • Upgrading is Hard
  • The SIP Paradox
  • Consolidation
  • New Lateral Competition
• Avaya's Market Strategy
• Avaya's Product Strategy
• Avaya's Competition

5 AVAYA'S PROBABILITY FOR SUCCESS

APPENDIX: PRICING

List of Figures

• Figure 1: The New Information Worker Desktop
• Figure 2: Some of the companies competing in the unified communications space
• Figure 3: Avaya is a 100 year old startup dating back to AT&T
• Figure 4: Avaya's financial performance over its five year history
• Figure 5: Avaya's 2005 sales by region
• Figure 6: Avaya's revenue percent by market region
• Figure 7: The $92 billion worldwide business communications market by Avaya region
• Figure 8: The Avaya/FIFA World Cup sponsorship logo is featured in Avaya collateral
• Figure 9: An Avaya banner ad and a sponsored link from Yahoocom
• Figure 10: Avaya's tiered direct and indirect go to market model
• Figure 11: Intelligent communications building blocks for business applications
• Figure 12: Avaya's investment in R&D FY06 estimated
• Figure 13: Every page of Avaya's website proclaims its strategic focus areas
• Figure 14: The complexity difference between TDM and IP PBX implementations
• Figure 15: Avaya Global Services revenue and margin change year over year
• Figure 16: DeveloperConnection and Compliance Testing logos for partner use
• Figure 17: Avaya one-X provides ubiquitous device access to business applications
• Figure 18: Avaya's fully integrated business communications solution
• Figure 19: Communication Manager/gateway options for different sized enterprises
• Figure 20: A distributed, survivable Communication Manager implementation
• Figure 21: Phone Manager offers PC call control for IP Office
• Figure 22: Avaya's peer-to-peer voice architecture
• Figure 23: The role of the SIP Enablement Services in Avaya's architecture
• Figure 24: A Cisco 7960 SIP phone running in Avaya's SIP environment
• Figure 25: Avaya IP phones: 4602, 4610, 4621, 3620 wireless, and 4625SW
• Figure 26: Modular Messaging messages are available in Outlook or in a web client
• Figure 27: Avaya's Modular Messaging architecture
• Figure 28: Setting up find me/follow me rules in Modular Messaging
• Figure 29: Avaya's voice over wireless LAN architecture
• Figure 30: Extension to Cellular and dual-mode phone wireless telephony architecture
• Figure 31: Motorola CN620 dual-mode cellular/WiFi phone
• Figure 32: IP Softphone for Pocket PC interface
• Figure 33: RIM Blackberry 7270 compatible with Avaya's SIP Enablement Services
• Figure 34: A Nokia mobile phone running the Avaya one-X client
• Figure 35: IP Softphone's graphical interfaces
• Figure 36: Avaya's new one-X Desktop Edition SIP softphone
• Figure 37: Video controls in the IP Softphone interface
• Figure 38: Avaya/Polycom video integration architecture
• Figure 39: Avaya's audio bridge and web conferencing product portfolio
• Figure 40: Meeting Exchange's Web Conferencing interface
• Figure 41: Avaya Meeting Exchange audio bridging integrated with Sametime
• Figure 42: Technology trajectories for sustaining and disruptive innovations
• Figure 43: PBX vendors by market served

List of Tables

• Table 1: Revenue percentages from Avaya's two business units
• Table 2: Avaya market share in IP PBX line shipments
• Table 3: Avaya's internal market share estimates
• Table 4: Avaya's projections for worldwide IP telephony line growth
• Table 5: Avaya's Media Gateway Family
• Table 6: Avaya IP Office configurations
• Table 7: Telephony features SIP Enablement Services enable for any SIP phone
• Table 8: Unified Communications Center voice command lexicon
• Table 9: Wainhouse Research 2 or 5 year assertion probability assessment
• Table 10: Avaya system pricing versus competitors

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