Abstract
Product description
The Generation Optimizers report looks at the why and how youth use their
mobile phones. Mobile phones are more than just communication devices for
young people. Find out how youth optimize mobile phones to benefit their
social lives.
Why are young people best suited to optimize phones compared to adults? Find
out who the 3 youth mobile behavioral profile types are, how they innovate and
why they are important for your business.
Table of Contents
I. Executive Summary
II. 4 key myths about youth & mobile
III. The mobileYouth World Map 2012
IV. Social Drivers
- Generation O Unplugged
- Social Drivers: Key Data
- Gen O: Social interaction is #1 goal
- Social Drivers: Gen O Vs Adults
V. Social Currency
- The Gen O: Mobile Relationship
- MobileYouth: Then and Now
- How Gen O optimized BlackBerry
VI. Face to Face
- Face to Face: Key Data
- Mobile: Tool to create offline interaction
- Gen O: Myths Vs Reality
- Gen O: 1 Mobile, 7 Social Tools
VII. Gen O Vs Adults
- Gen O Vs Adults: Key Data
- Gen O Vs Adults: Optimization behavior
- Gen O Vs Adults: Optimization Tech
VI. 3 Types of Youth Changing Mobile Today
- Who are the Change Agents?
- 3 Change Agents: Comparison
- Change Agents: Bridge to the Market
V. Teenage Pirates
- Teenage Pirates and Mobile
- Teenage Pirates and Innovation
- Teenage Pirates and Social Currency
- Teenage Pirates and Inherited Tools
- Teenager Pirates sharing the how-tos
- Teenage Pirates: Video Chats and Hangouts
- Teenage Pirates: Adults Vs Teens Communication
- Teenage Pirates: Managing Price Wars
VI. Cashless Innovators
- Cashless Innovators and Mobile
- Cashless Innovators and Social Currency
- Cashless Innovators and Instagr.am
VII. Disruptive Divas
- Disruptive Divas and Mobile
- Disruptive Divas and Social Currency
- Disruptive Divas: BlackBerry Vs iPhone
