新興國家個人電腦市場的收益擴大策略

新興國家個人電腦市場的收益擴大策略 是由出版商Vital Wave Consulting Inc.在2007年05月所出版的。 這份英文市場調查報告書包含50 Pages, 7 Tables, 11 Figures 價格從美金5950起跳。

簡介

目錄

Abstract

Summary

This report provides PC and PC-related business managers with strategies for increasing near-term revenue in developing countries. The report features high-value qualitative and quantitative data from seven key emerging-market countries including China, India, Brazil, South Africa and Mexico, and a detailed segmentation model for incremental PC markets. The report begins with strategic recommendations for effectively capturing near-term markets without jeopardizing company margins or requiring radical changes in business operations. These recommendations are supported by the research and analysis that follow in the body of the report.

Selling Points

• Quantifies incremental growth opportunities for PC manufacturers
• Contains strategic recommendations for capturing identified growth markets
• Contains detailed segmentation model of near-term market candidates
• Contains primary research data for seven key emerging market countries including China, India, Brazil, South Africa and Mexico
• Provides worldwide near-term consumer PC market sizes by demographic group and by country for 182 countries

Target Audience

This report is important for regional and country PC business managers, global product managers who are responsible for designing SKUs for developing countries, and strategists who are concerned with devising company growth strategies for the next 1-2 years.

Unique Aspects

• Survey results from in-depth primary research in emerging-market countries informs findings and recommendations
• Strategic recommendations are designed to impact near-term business decisions
• Highlighted companies include Microsoft, Intel, AMD, Dell, HP, Lenovo and the One-Laptop-per-Child Initiative
• Addresses Linux, Open Source Software and piracy concerns

Research Methodology

Vital Wave Consulting compiles hard-to-find data on emerging market countries and validates it using unique, proprietary methodologies and extensive primary research. For this report, Vital Wave Consulting conducted in-depth primary interviews in seven representative emerging market countries. The data and analysis provided in this report reach an actionable level beyond other commercial reports.

Table of Contents

Executive Summary and Recommendations

Key Terms and Concepts

• Part 1 Introduction to Near-term Growth Markets
• Part 2 The PC Market in Developing Countries
  • A. Economic Development and Income Growth
  • B. Increasing Technology Consumption
  • C. Consumption Trends
  • D. The Near-term Growth Market for PCs
    • 1. The Total Addressable Market
      • a. Geographic Distribution
      • b. Urban versus Rural
• Part 3 Factors that Influence PC Purchases in Developing Countries
  • A. Perceived Cost
    • 1. Price Sensitivity
    • 2. Industry Response to Price Sensitivity
      • a. Software Trends
      • b. Low-cost PCs
  • B. Perceived Price
    • 1. Availability of Financing
      • a. Commercial Bank Loans
      • b. Retailer Financing
      • c. Pay-as-you-go
      • d. Micro-lending Organizations
      • e. Bundled Services
  • C. Perceived Value of a PC
    • 1. Functional Awareness
    • 2. Internet Access
    • 3. Preference for the PC Form Factor
    • 4. Service and Support
    • 5. Localized, Relevant Content and Applications
    • 6. Microbusiness Facilitation
• Part 4 Near-Term PC Market Segmentation
  • A. The PC Decision Maker in Emerging Market Households
  • B. Demographic Group 1 - Young Independent Adults
    • 1. Approximate Market Size
  • C. Demographic Group 2 - Parents of Students
    • 1. Approximate Market Size
  • D. Demographic Group 3 - Mature Independent Adults
    • 1. Approximate Market Size
  • E. Behavior Motivators
  • F. Market Segments
    • 1. Segment 1 - Young Aspirants
      • a. Perceived Value of a PC
      • b. Strategic Insights: Computer Access as Both a Driver and Inhibitor
    • 2. Segment 2 - Doting Parents
      • a. Perceived Value of a PC
      • b. Strategic Insights: Messaging
      • c. Strategic Insights: Parents of University Students
      • d. Strategic Insights: Women as Influencers
      • e. Strategic Insights: Family Size
    • 3. Segment 3 - Here-and-Now Consumers
      • a. Perceived Value of a PC
      • b. Strategic Insights: Internet Usage as Both a Driver and Inhibitor
  • G. Strategic Insights: Priority Messaging
• Appendix A - Impact of Price Sensitivity on Developing-Country Software Markets
  • Linux and Open Source Software
  • Piracy
  • Microsoft Corporation
• Appendix B - Near-term PC Market Household Data by Country and Region
  • Number of Households
  • Average Household size
  • Income Bands
  • Estimated Demographic Group Sizes

Publication Information

Upcoming Research Reports from Vital Wave Consulting

Endnotes

Tables and Figures

• Table 1 - Addressable Market Income Bands in US $ and Purchasing Power Parity
• Table 2 - Durable Goods and Consumer Electronics Present in Surveyed Households
• Table 3 - Total Addressable Near-term PC Market Households
• Table 4 - Near-term PC Market Candidates in Developing Countries by Region
• Table 5 - University Students and PC Ownership
• Table 6 - Monthly Total Cost of PC Ownership and Internet Service Compared to Internet Café Usage Costs
• Appendix B - Worldwide Near-term Consumer PC Market Size by Demographic Group and by Country
• Figure A - Near-term PC Growth Market Size (in Households)
• Figure B - Share of ICT Spending by Industry
• Figure C - Technology Penetration Trends in Developing Countries
• Figure D - Geographic Location of Near-term Market Candidates
• Figure E - Urban versus Rural Split of Near-term Market Households
• Figure F - Average Price of a Low-end PC as a Percentage of Average Monthly Income in Near-term PC Market Household versus Household PC Penetration
• Figure G - Real Price, Perceived Price, and Willingness to Pay for a PC
• Figure H - Near-term Market Demographic Distribution
• Figure I - Near-term Consumer PC Market Demographic Groups in Developing Countries
• Figure J - Near-term Consumer PC Market Segmentation in Developing Countries
• Figure K - Structure of the Household across World Regions

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