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市場調查報告書

自管投資者對資產運用公司的影響

Self-Directed Investors: Implications for Wealth Managers; Understanding how self-directed investment affects the wealth management industry.

出版商 Verdict Financial 商品編碼 354082
出版日期 內容資訊 英文 50 Pages
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自管投資者對資產運用公司的影響 Self-Directed Investors: Implications for Wealth Managers; Understanding how self-directed investment affects the wealth management industry.
出版日期: 2016年03月12日 內容資訊: 英文 50 Pages
簡介

本報告由全球財富管理師(資產運用公司)的調查結果,提供您客戶的自管投資趨勢調查,自管投資市場定義,富裕階級資產整體僅執行託管的比例,並彙整自管投資的推進因素分析,地區性趨勢,機器人顧問,ETF,P2P融資等對資產運用公司的影響。

摘要整理

全球自管投資市場相關資料

  • 自管投資市場定義
  • 僅執行託管:佔19.1%全球資產運用公司所擁有的富裕階級整體資產
    • 中歐·東歐的富裕階級客戶:僅執行託管服務有利用度最高的傾向
    • 先進國家市場中,法國僅執行託管服務特別受歡迎
  • 全球富裕階級資產有4分之一以上投入於與資產運用公司無關的投資
    • 僅執行託管服務的用戶有透過第三方服務進行自管投資的趨勢
  • 富裕階級的自管型市場:美國·中國最大規模
    • 美國富裕階級的自管型市場規模
    • 僅執行託管服務的需求持續增加,但預測將被建議服務超越
    • MIFID的實施前,歐洲的自管型市場的變化
  • 大眾富裕階級投資者:建議的利用頻率比富裕階級少
    • 大眾富裕階級的自管型市場:對資產運用公司而言的市場機會

全球自管型投資的推進因素

  • 人口動態:理解自管型市場的不可或缺要素
    • 第1代創業者:有獨立進行投資的趨勢
    • 青年投資者也有獨立進行投資的趨勢
    • 資產運用公司有必須長期評估人口動態
  • 自管投資的推進因素:先進經濟圈·新興經濟圈的差異
    • 已發展的市場上價格靈敏度相當重要,但不是唯一的推進因素
    • 澳洲·英國:維持主導權與成熟的金融知識需求超過價格上的疑慮
    • 數位解決方案:活性化了亞洲的僅執行託管服務市場
  • 大眾富裕階級的自管投資推進因素:富裕階級的差異
    • 英國:投資額愈低,價格靈敏度愈高

競爭環境

  • 執行託管服務之資產運用服務:以富裕階級為焦點資產運用公司大部分皆可利用
    • 資產運用公司僅執行託管服務平台:富裕階級客戶專用
  • 中介對通常,大眾富裕階級的提案
    • 中介:低的閾值
    • 也有經營者針對更富裕的客戶提供個性化商品
  • 自動投資顧問的增加
    • 機器人顧問:訴求對象為中介和同類客戶部門
    • 資產運用公司:能活用機器人顧問的功能

自管型市場商品環境

  • 自管投資者:具有存放大產品組合的趨勢
    • 存放資產可輕易轉換為成熟商品
  • 自管投資者:有助於ETF資產的擴大
    • ETF:訴求對象為對價格敏感的客戶
    • 資產運用公司:也可活用ETF在投資顧問或自由裁量權委任
    • 有些ETP市場難以打入
  • P2P融資·群眾集資:對自管型富裕階級投資者很有吸引力
    • 零售&大眾富裕階級投資者:P2P市場上活性
    • 資產運用公司:應小心選擇僅執行託管服務之可利用產品

附錄

  • 簡稱
  • 定義
  • 調查手法
  • 參考文獻
  • 參考資料
  • 關於Verdict Financial
  • 免責聲明

圖表

目錄
Product Code: VF0010IA

Summary

Although advisory and discretionary asset management services are more profitable to wealth managers, they cannot afford to ignore the needs of clients who self-direct. Globally over a quarter of HNW wealth is invested independently of wealth managers' mandates. Furthermore, a large chunk of assets already brought to wealth managers sits within execution-only platforms. Technological and regulatory changes in the financial services industry have affected the drivers for investors to self-direct in recent years. Understanding these factors is crucial to ensure the long-term profitability of wealth managers' business.

Key Findings

  • Globally execution-only mandates constitute 19.1% of total HNW assets held with wealth managers. Although clients in developing economies tend to prefer unadvised services, the US represents the biggest market opportunity in terms of self-invested assets.
  • HNW clients under 35 years old and first-generation entrepreneurs are most likely to self-direct their investments.
  • Price-sensitivity encourages HNW investors to look for alternatives to the services of wealth managers in mature economies, but in developing markets a pure preference to run simple portfolios independently is the key driver.
  • Advances in digital technology are contributing to the growing interest in DIY investments, particularly in Asia Pacific.
  • Traditional brokerage business models are being challenged by the growing number of platforms offering automated investment solutions (robo-advisors).
  • The increasing popularity of exchange-traded funds (ETFs) and peer-to-peer (P2P) lending platforms has started to affect the business of wealth managers.

Synopsis

This report draws on our 2015 Global Wealth Managers Survey to analyze the independent HNW investors' landscape across the globe. It sizes the market for self-directed investments and examines the key drivers behind wealthy individuals' decision to build their portfolios without professional advice. The competitive landscape and product environment are also analyzed. Specifically, the report:

  • Estimates the value of HNW and mass affluent assets invested outside discretionary and advisory mandates
  • Analyzes the demographics of DIY investors
  • Compares drivers for self-directed investments between developed and emerged economies
  • Examines client targeting strategies of brokerages and robo-advisors
  • Identifies what investment products are preferred by self-directed HNW clients and how wealth managers can use them to expand their offerings

Reasons To Buy

  • Discover how much HNW wealth is invested independently from wealth managers
  • Learn why HNW investors choose to self-direct, and how their motivations differ from those of mass affluent individuals
  • Gain an insight into best practice examples from competitors operating within the self-directed landscape
  • Understand how the rise of robo-advisors and the growing popularity of ETFs and P2P lending affects the wider wealth management industry

Table of Contents

EXECUTIVE SUMMARY

  • Self-directed investors remain a lucrative target group for wealth managers
  • Key findings
  • Critical success factors

SIZING THE GLOBAL MARKET FOR SELF-DIRECTED INVESTMENT

  • Defining the self-directed investment market
  • Globally execution-only mandates constitute 19.1% of total HNW assets held with wealth managers
    • HNW clients in Central and Eastern Europe have the strongest inclination to use execution-only services
    • Among developed markets, execution-only platforms are popular particularly in France
  • Over a quarter of global HNW wealth is invested independently of wealth managers
    • Users of execution-only mandates are also likely to self-direct through third-party services
  • The HNW self-directed market is largest in the US and China
    • The US HNW self-directed market alone is worth $2.6tn
    • Demand for execution-only services will grow, but will be outstripped by advised services
    • Prior to MIFID coming into force, minimal change is forecast in the European self-directed market
  • Mass affluent investors use advice less frequently than HNW individuals
    • The mass affluent self-directed market represents an opportunity for wealth managers

GLOBAL DRIVERS FOR SELF-DIRECTED INVESTMENT

  • Demographics are essential to understanding the self-directed market
    • First-generation entrepreneurs are likely to invest independently
    • Younger investors also show a tendency to self-direct
    • Wealth managers should consider long-term demographic trends
  • Drivers for self-directed investment differ between developed and developing economies
    • Price sensitivity is more prevalent in developed markets, but is not the only driver
    • The desire to maintain control and financial sophistication trump price concerns in Australia and the UK
    • Digital solutions have boosted the execution-only market in Asia Pacific
  • Drivers for mass affluent self-investment differ from the HNW segment
    • The UK: the lower the value of investments, the greater the price sensitivity

UNDERSTANDING THE COMPETITIVE LANDSCAPE

  • Execution-only asset management services are available through the majority of HNW-focused wealth managers
    • Wealth managers' execution-only platforms have been exclusive to HNW clients
  • Brokerages are typically a mass affluent proposition
    • Brokerages have low investment thresholds
    • Some competitors differentiate their offerings for wealthier clients
  • Automated investment advice providers are growing in number
    • Robo-advisors appeal to a similar segment of clients as brokerages
    • Wealth managers can leverage robo-advisor features

PRODUCT ENVIRONMENT IN THE SELF-DIRECTED MARKET

  • Self-directed investors tend to have deposit-heavy portfolios
    • Assets held in deposits can be easily transferred to more sophisticated products
  • Self-directed investors contribute to the growth of ETF assets
    • ETFs appeal to price-sensitive clients
    • Wealth managers can leverage ETFs in advisory or discretionary mandates too
    • Some markets still lack easy access to the ETP market
  • P2P lending and crowd funding attract self-directed HNW investors
    • Retail and mass affluent investors are active in the P2P market
    • Wealth managers should choose the products available via their execution-only services carefully

APPENDIX

  • Abbreviations and acronyms
  • Definitions
    • Developed (mature) economies or markets
    • Developing (emerging) economies or markets
    • HNW
    • ISA
    • Liquid assets
    • Mass affluent
    • Mass market
    • Net inflows
  • Methodology
    • Sizing the self-directed and execution-only markets
    • Verdict Financials 2015 Global Wealth Managers Survey
    • Verdict Financials 2014 Global Wealth Managers Survey
    • Verdict Financials 2015 Global Retail Banking Survey
    • Our Retail Banking Insight Survey was conducted online among 17,000 consumers across 20 global markets. Fieldwork was conducted during June to July 2015.
    • The survey covers product holdings, product characteristics, methods of arrangement, channel usage, advocacy, drivers of choice, motivation, and consumer attitudes.
    • The number of respondents for any particular question will depend on an individual's characteristics, their financial product holding, and their interest in that area. In all our research Verdict Financial specifies a demographically representative sample for all the countries surveyed, ensuring an accurate sample of a country's total (online) population.
    • The survey is conducted on an annual basis, and the countries surveyed are reviewed each year to ensure that we are meeting client priorities.
    • Cross-comparison of the HNW segment vs the mass affluent and mass market segments
    • Exchange rates
  • Bibliography
  • Further reading
    • Reports
    • Interviews
  • About Verdict Financial
  • Disclaimer

List of Tables

  • Table 1: Minimum investment thresholds of selected UK brokerages (£)
  • Table 2: Minimum investment thresholds of selected US brokerages ($)
  • Table 3: Basic fees and charges of selected US brokerages ($), for transactions made online
  • Table 4: Pound sterling-US dollar exchange rate, December 31, 2014 and December 31, 2015

List of Figures

  • Figure 1: HNW clients in Central and Eastern Europe are most likely to use execution-only platforms
  • Figure 2: Execution-only services are not popular among UK HNW investors
  • Figure 3: Globally over a quarter of HNW investment portfolios are not allocated within wealth managers' services
  • Figure 4: The US is the biggest self-directed market in terms of HNW liquid assets
  • Figure 5: Demand for advised mandates will grow faster than for execution-only services
  • Figure 6: The greatest growth in demand for execution-only platforms is expected in the Americas
  • Figure 7: Mass affluent investors are more likely to arrange their portfolios without advice than HNW clients
  • Figure 8: The US represents the biggest opportunity for competitors targeting self-directed mass affluent investors
  • Figure 9: Execution-only services are in demand among first-generation entrepreneurs
  • Figure 10: The HNW population in Central and Eastern Europe self-direct despite comprising only a small proportion of young individuals
  • Figure 11: The drivers for choosing execution-only platforms differ between developed and emerging markets
  • Figure 12: Swiss and US self-directed investors want to save on management fees
  • Figure 13: HNW clients in Asia Pacific are frequent users of digital investment tools
  • Figure 14: Mass affluent investors self-direct because they believe investing is simple
  • Figure 15: In the UK, the wealthier the individual, the higher the trust in professional advisors
  • Figure 16: Most wealth managers provide execution-only platforms for HNW clients
  • Figure 17: Fidelity has a graduated proposition
  • Figure 18: Assets managed by robo-advisors comprise only a fraction of the wider industry
  • Figure 19: US HNW individuals prefer to discuss their portfolios rather than have them managed by an automated platform
  • Figure 20: Current portfolio reviews and low costs attract HNW clients to robo-advisors globally
  • Figure 21: Wealth managers recognize the benefits of automated investment platforms
  • Figure 22: Self-directed investors are likely to opt for near-cash products
  • Figure 23: Although ETPs are cheaper then mutual funds, they do not necessarily perform better
  • Figure 24: Wealth managers should include ETPs when building portfolios in advised or discretionary mandates
  • Figure 25: HNW clients in markets like Poland have limited access to ETFs
  • Figure 26: The P2P lending market in the UK has been growing rapidly
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