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市場調查報告書

英國的寵物保險市場:流通、行銷

UK Pet Insurance: Distribution and Marketing

出版商 Verdict Financial 商品編碼 352872
出版日期 內容資訊 英文 45 Pages
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英國的寵物保險市場:流通、行銷 UK Pet Insurance: Distribution and Marketing
出版日期: 2016年02月24日 內容資訊: 英文 45 Pages
簡介

所謂寵物保險,是為了在寵物生病的時候在財政方面保護飼主的任意加入、個人用的保險商品。需要根據寵物的品種和年齡在用戶方面設定商品,以及由於需要考慮寵物高齡後可能長期患病,寵物保險成為最複雜的保險商品之一。再加上隨著技術進步,開發出新的治療方法,寵物的體檢費也上升,保險費也更持續上升。保險企業和用戶,都正在摸索降低保險費的新方法。少數的企業壟斷市場,用戶在寵物一生中有持續停留在一家公司的趨勢。可是,隨著保險費的上升,能否支付保險費成為用戶最關心的事項。

本報告提供英國的寵物保險的市場相關分析,消費者的目前的商品選擇方法,及今後變化的可能性,左右商品選擇主要的決策要素,最受歡迎的保險企業,新商品的開發的動向,今後的市場趨勢的主要原因等相關調查與考察。

目錄

  • 到購買保險商品為止的過程
  • 保險公司的選擇、忠誠度、轉換
  • 購買流通管道
  • 行銷活動
  • 市場今後的發展預測
  • 資料表
  • 附錄
目錄
Product Code: VF0008IA

Summary

Pet insurance is a voluntary personal lines product that customers can buy to protect themselves financially if their pet falls ill. It is one of the more complicated insurance products as customers need to tailor the policy to their pet's breed and age, and also consider the impact of policy selection as their pet ages or develops long-term illness. The cost of pet insurance premiums has been rising due to vet fee inflation caused by new treatments available through technological advances. Therefore both insurers and customers are looking for new ways to control policy price and make pet insurance more affordable. The overall market is dominated by a small number of insurers to which customers stay loyal through lifetime policies. However with premiums rising, the affordability of pet insurance is causing great concern for customers.

Key Findings

  • Social media is growing as a channel for researching pet insurance products.
  • Most customers are purchasing pet insurance direct from their insurer.
  • Policy price is a growing concern for customers buying pet insurance.

Synopsis

Verdict Financial's "UK Pet Insurance: Distribution and Marketing" explores consumer purchasing behavior and how it is changing. It discovers what is most influential to customers when purchasing a policy and reveals the most popular providers in the market. New innovations are highlighted, as well as key factors which will influence the pet insurance market over the next few years.

Reasons To Buy

  • Adapt your distribution strategy to ensure it still meets customer purchasing behavior.
  • Benchmark yourself against other providers in the market.
  • Ensure your products remain competitive as new innovations revolutionize the consumer purchasing journey.

Table of Contents

  • The Purchasing Journey
  • Insurer Selection, Loyalty, and Switching
  • Purchasing Channels
  • Marketing Activity
  • The Market Going Forward
  • Data Tables
  • Appendix
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