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市場調查報告書

英國的寵物保險市場:流通、行銷

UK Pet Insurance: Distribution and Marketing 2016

出版商 GlobalData 商品編碼 352872
出版日期 內容資訊 英文 44 Pages
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英國的寵物保險市場:流通、行銷 UK Pet Insurance: Distribution and Marketing 2016
出版日期: 2016年12月24日 內容資訊: 英文 44 Pages
簡介

所謂寵物保險,是為了在寵物生病的時候在財政方面保護飼主的任意加入、個人用的保險商品。需要根據寵物的品種和年齡在用戶方面設定商品,以及由於需要考慮寵物高齡後可能長期患病,寵物保險成為最複雜的保險商品之一。再加上隨著技術進步,開發出新的治療方法,寵物的體檢費也上升,保險費也更持續上升。保險企業和用戶,都正在摸索降低保險費的新方法。少數的企業壟斷市場,用戶在寵物一生中有持續停留在一家公司的趨勢。可是,隨著保險費的上升,能否支付保險費成為用戶最關心的事項。

本報告提供英國的寵物保險的市場相關分析,消費者的目前的商品選擇方法,及今後變化的可能性,左右商品選擇主要的決策要素,最受歡迎的保險企業,新商品的開發的動向,今後的市場趨勢的主要原因等相關調查與考察。

目錄

  • 到購買保險商品為止的過程
  • 保險公司的選擇、忠誠度、轉換
  • 購買流通管道
  • 行銷活動
  • 市場今後的發展預測
  • 資料表
  • 附錄

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目錄
Product Code: VF00103IA

Summary

2016 saw the UK's supermarkets and major retailers confirm their role in the distribution of pet insurance, with a significant proportion of consumers now seeking alternative channels to obtain their policies. While many pet owners still prefer to approach their insurer directly, supermarkets and retailers are benefiting from those who value convenience and the opportunity to purchase insurance cover at the same time as other products. Much of the growth in this channel can be attributed to the marketing and advertising strategies employed by these groups. Direct mailing is a favored option, as these groups often have a wide customer base and many subscribers to their internet channels, and have a tendency to offer simpler online purchasing platforms than traditional insurers.

Key Findings

  • Retail/affinity providers are now the second most popular channel of distribution for pet insurance.
  • The internet, using desktop PCs, continues as the preferred method of arranging pet cover.
  • Switching levels are low among pet insurance customers, although many are inclined to compare prices on an aggregator platform before ultimately committing to their initial provider.
  • Price remains a significant influence on the decision-making process for pet customers.

Synopsis

Verdict Financial's "UK Pet Insurance: Distribution and Marketing 2016" explores consumer purchasing behavior and how consumer preferences are changing over time. This report discovers what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.

Reasons To Buy

  • To understand consumer purchasing decisions and how these will influence the market over the next few years.
  • To improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.
  • To discover which providers lead the way in the travel insurance space and how providers are revolutionizing the market through new innovations.
  • Adapt your distribution strategy to ensure it still meets customer purchasing behavior.

Table of Contents

  • The Purchasing Journey
  • Provider Engagement
  • Channel View
  • Marketing
  • Future Market
  • Appendix
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