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市場調查報告書

印尼的消費者意識和網路零售業趨勢

Consumer Attitudes and Online Retail Dynamics in Indonesia, 2015-2020

出版商 Verdict Retail 商品編碼 365436
出版日期 內容資訊 英文 80 Pages
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印尼的消費者意識和網路零售業趨勢 Consumer Attitudes and Online Retail Dynamics in Indonesia, 2015-2020
出版日期: 2016年07月31日 內容資訊: 英文 80 Pages
簡介

本報告以印尼的網路零售業相關調查結果為基礎,提供網路零售銷售的成果、預測資料,商業環境和國家風險相關的資訊,加上網路零售業產生影響的消費者的主要趨勢等系統性資訊。

第1章 簡介

第2章 摘要整理

第3章 市場概要

第4章 市場情形

  • 網路購物環境概要
    • 網際網路的成長率
    • 固定寬頻的發展
    • 智慧型手機的普及率
  • 消費者意願與行動
    • 智慧型手機、行動商務
    • 網路零售
    • 零售策略的必要性

第5章 線上銷路趨勢

  • 對零售全體的線上銷路佔有率
    • 線上 vs. 離線銷路的預測
    • 網路零售的普及率:全球 vs. 地區比較
  • 銷路趨勢
    • 零售的銷路趨勢:未來的業績
    • 銷路群組佔有率的發展
    • 個別銷路的業績
  • 各分類的趨勢
    • 線上 vs. 離線零售比較:各類別組
    • 網路零售市場趨勢:各類別
    • 網路零售銷售佔有率:各類別組
    • 網路零售銷售的成長:個別各類別
    • 食品、食品雜貨類別:市場規模與預測
    • 電器及電子設備類別:市場規模與預測
    • 音樂、視訊、娛樂軟體類別:市場規模與預測
    • 服裝、飾品、袋子、皮革商品類別:市場規模與預測
    • 書籍、報紙、文具類別:市場規模與預測
    • 運動、休閒用品類別:市場規模與預測
    • 家具、地板材料類別:市場規模與預測
    • 家庭、園藝用品類別:市場規模與預測
    • 健康、美容用品類別:市場規模與預測

第6章 案例研究:印尼的主要網路零售業者

  • 零售業者1:Elevenia
    • 營業內容
    • 網站體驗
  • 零售業者2:MatahariMall
    • 營業內容
    • 網站體驗
  • 印尼的創新的零售業者
    • MAPeMall與其數位行銷策略

第7章 附錄

圖表

目錄
Product Code: RT0300IS

Summary

Indonesia is one of the toughest e-commerce markets in South East Asia to live up to its e-commerce potential. For example, Indonesian law doesn't allow foreign direct investment in local retail e-commerce companies. Also, according to a report from investment bank UBS, the current credit card penetration in Indonesia is only at 6%. With a lack of solid payment, logistics and without the Internet infrastructure in place, the ingredients that are required to create a strong e-commerce market in Indonesia is still very much underway.

Key Findings

  • The Internet in Indonesia is yet to witness a strong growth
  • Fixed Broadband Is Not Fully Developed Yet In Indonesia
  • High Smartphone Penetration Set to Boost M-Commerce
  • Apparel, accessories, luggage and leather goods was the largest product group

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Indonesia, 2015-2020" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Indonesia's online retail environment. In addition, it analyzes the key consumer trends influencing Indonesia's online retail industry.

What else does this report offer?

  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future

Reasons To Buy

  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in Indonesia, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers,
  • which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Market Context

  • 4.1. Overview of Indonesia's Online Shopping Environment
    • 4.1.1. The Internet in Indonesia Is Yet To Witness a Strong Growth
    • 4.1.2. Fixed Broadband Is Not Fully Developed Yet In Indonesia
    • 4.1.3. High Smartphone Penetration Set to Boost M-Commerce
  • 4.2. Consumer Attitudes and Behavior
    • 4.2.1. How Smartphones and M-Commerce Affect E-Commerce in Indonesia
    • 4.2.2. What Indonesians Do When They Are Online
    • 4.2.3. The Need for a Well-Integrated Multichannel Retailing Strategy

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Indonesia online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. Indonesia's retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2015
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Food and Grocery Categories: market size and forecasts
    • 5.3.5. Electrical and Electronics categories: market size and forecasts
    • 5.3.6. Music, Video, and Entertainment Software categories: market size and forecasts
    • 5.3.7. Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
    • 5.3.8. Books, News, and Stationery categories: Market Size and Forecasts
    • 5.3.9. Sports and Leisure Equipment categories: market size and forecasts
    • 5.3.10. Furniture and Floor Coverings categories: market size and forecasts
    • 5.3.11. Home and Garden categories: market size and forecasts
    • 5.3.12. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Indonesia

  • 6.1. Retailer 1: Elevenia
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: MatahariMall
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Innovative Retailers in Indonesia
    • 6.3.1. MAPeMall and Its Digital Marketing Strategy

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2015 actual sales; while forecasts are provided for 2016-2020
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Verdict Retail
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Indonesia, 2015 and 2020
  • Table 2: Indonesia Offline vs. Online Retail Sales and Forecast (IDR billion), 2010-2020
  • Table 3: Indonesia Offline vs. Online Retail Sales and Forecast (US$ billion), 2010-2020
  • Table 4: Indonesia Offline vs. Online Retail Sales and Forecast (% Share), 2010-2020
  • Table 5: Indonesia Online Sales vs. Global Average, 2010, 2015, and 2020
  • Table 6: Indonesia Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
  • Table 7: Indonesia Overall Retail Segmentation (IDR billion) by Channel Group, 2010-2020
  • Table 8: Indonesia Channel Retail Sales and Forecast (IDR billion) by Channel Group, 2010-2020
  • Table 9: Indonesia Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
  • Table 10: Indonesia Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
  • Table 11: Indonesia Channel Retail Sales and Forecast (IDR billion) by Channel, 2010-2020
  • Table 12: Indonesia Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
  • Table 13: Indonesia Retail Sales Split (IDR million), Online vs. Offline, 2015
  • Table 14: Indonesia Retail Sales Split (US$ million), Online vs. Offline, 2015
  • Table 15: Indonesia Online Retailers Market Dynamics by Category Group, 2010-2020
  • Table 16: Indonesia Online Retail Sales and Forecast (IDR million) by Category Group, 2010-2020
  • Table 17: Indonesia Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
  • Table 18: Indonesia Total and Online Retail Sales in Food and Grocery Categories (IDR million), 2010-2020
  • Table 19: Indonesia Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
  • Table 20: Indonesia Total and Online Retail Sales in Electrical and Electronics Categories (IDR million), 2010-2020
  • Table 21: Indonesia Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
  • Table 22: Indonesia Total and Online Retail Sales in Music, Video and Entertainment Categories (IDR million), 2010-2020
  • Table 23: Indonesia Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
  • Table 24: Indonesia Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (IDR million), 2010-2020
  • Table 25: Indonesia Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
  • Table 26: Indonesia Total and Online Retail Sales in Books, News and Stationery Categories (IDR million), 2010-2020
  • Table 27: Indonesia Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
  • Table 28: Indonesia Total and Online Retail Sales in Sports and Leisure Equipment Categories (IDR million), 2010-2020
  • Table 29: Indonesia Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
  • Table 30: Indonesia Total and Online Retail Sales in Furniture and Floor Coverings Categories (IDR million), 2010-2020
  • Table 31: Indonesia Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
  • Table 32: Indonesia Total and Online Retail Sales in Home and Garden Products Categories (IDR million), 2010-2020
  • Table 33: Indonesia Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
  • Table 34: Indonesia Total and Online Retail Sales in Health and beauty Categories (IDR million), 2010-2020
  • Table 35: Indonesia Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
  • Table 36: Indonesia Exchange Rate IDR-US$ (Annual Average), 2010-2015
  • Table 37: Indonesia Exchange Rate IDR-US$ (Annual Average), 2016-2020 Forecasts
  • Table 38: Verdict Retail Channel Definitions
  • Table 39: Verdict Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020
  • Figure 2: GDP Value and Growth (IDR billion, %), 2010-2015
  • Figure 3: Indonesia GDP Growth Rate, 2015-2020
  • Figure 4: Gross Domestic Savings Rate (% of GDP), 2005-2015
  • Figure 5: Total Number of Internet Users and Penetration (Millions, %), 2005-2015
  • Figure 6: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
  • Figure 7: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
  • Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 9: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 10: Indonesia Online and Offline Retail Sales and Forecast (IDR billion), 2010-2020
  • Figure 11: Indonesia Online Sales vs. Global Average (% of Total Retail), 2010, 2015, and 2020
  • Figure 12: Indonesia Online Sales vs. Asia-Pacific (% of Total Retail)
  • Figure 13: Overall Retail Market Dynamics by Channel Group, 2010-2020
  • Figure 14: Indonesia Retail Sales and Forecast (IDR billion) by Channel Group, 2010-2020
  • Figure 15: Indonesia Retail Sales, Online vs. Offline, 2015
  • Figure 16: Indonesia Online Retailers Market Dynamics by Category Group, 2010-2020
  • Figure 17: Indonesia Online Retail Sales and Forecast (IDR million) by Category Group, 2010-2020
  • Figure 18: elevenia.co.id: Approach to using online space
  • Figure 19: elevenia.co.id: Organization and Layout
  • Figure 20: elevenia.co.id: Promotions and coupons and encouraging frequency of touch
  • Figure 21: elevenia.co.id: Promotions, and special offers on the main page
  • Figure 22: elevenia.co.id: Payment options
  • Figure 23: elevenia.co.id: Customer reviews
  • Figure 24: elevenia.co.id: Customer ratings
  • Figure 25: elevenia.co.id: M-commerce
  • Figure 26: mataharimall.com: Approach to using online space
  • Figure 27: mataharimall.com: Organization and Layout
  • Figure 28: mataharimall.com: Promotions page
  • Figure 29: facebook.com: Coupons, promotions and deals on a s-commerce website
  • Figure 30: mataharimall.com: Vouchers page sorted based on the category
  • Figure 31: mataharimall.com: Types of payment options
  • Figure 32: mataharimall.com: Types of payment options
  • Figure 33: The Triangulated Market Sizing Methodology
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