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市場調查報告書

巴西的零售業:市場·消費者·競爭環境的概要與零售銷售額的實際成果·預測 (∼2020年)

Retailing in Brazil - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

出版商 Verdict Retail 商品編碼 365435
出版日期 內容資訊 英文 138 Pages
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巴西的零售業:市場·消費者·競爭環境的概要與零售銷售額的實際成果·預測 (∼2020年) Retailing in Brazil - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020
出版日期: 2016年07月31日 內容資訊: 英文 138 Pages
簡介

巴西由於詐欺和貪污等國內問題造成經濟的惡化,但2015年到2020年的零售市場規模,還是預測將以6.9%的年複合成長率 (CAGR) 成長。特別是網際網路和智慧型手機的高普及率,預測線上管道將成長。

本報告提供巴西的零售業趨勢調查,提供您巴西市場經濟背景,巴西購買客趨勢,巴西的商業環境,各產品類型的銷售額實際成果·預測,彙整主要的零售業者,網際網路·各種技術的普及與零售對市場的影響等相關資訊。

第1章 簡介

第2章 摘要整理·展望

第3章 市場背景

  • 抱有許多疑問的巴西經濟
  • 人口緩慢的增加:對零售市場來說是吉兆

第4章 巴西的消費者

  • 奧林匹克運動會·FIFA世界盃·狂歡節:貢獻銷售額因子
  • 巴西線上貿易的優勢
  • 旅遊和巴西的零售部門的市場機會
  • 巴西最暢銷的電子設備的變遷

第5章 巴西產業的實施

  • 摘要
    • 官僚制
    • 產業文化
    • 地理
    • 基礎設施·物流
  • 主要的稅制
    • 企業所得稅 (IRPJ)
    • 預扣所得稅
    • 增值稅 (VAT)

第6章 網際網路及技術

  • 巴西網際網路基礎設施:南美最佳
  • 固定寬頻的普及率:緩慢成長
  • 由於智慧型手機的普及擴大行動電子商務
  • 技術趨勢
    • Pag Brasil的Boleto Bancario easy payment

第7章 零售部門的新聞

  • 零售業全體
    • 線上銷售額·成長率
  • 產品部門:摘要
    • 主要產品部門的佔有率
    • 主要產品部門
  • 銷售通路:摘要
    • 各途徑的支出額
    • 主要產品部門線上途徑的普及

第8章 零售業:產品部門

  • 各產品部門分析
    • 服飾
    • 書籍·報紙·文具
    • 電器及電子設備
    • 食品·食品雜貨
    • 健康&viewT
    • 家具·地毯類
    • 家庭&花園用品
    • 音樂·視訊·娛樂軟體
    • 運動&休閒用品
    • 寶石·手錶·飾品類
    • 包·皮革商品

第9章 零售業者

  • 服飾
  • 書籍·報紙·文具
  • 電器及電子設備
  • 食品·食品雜貨
  • 健康&viewT
  • 家具·地毯類
  • 家庭&花園用品
  • 音樂·視訊·娛樂軟體
  • 運動&休閒用品
  • 寶石·手錶·飾品類
  • 包·皮革商品

第10章 附錄

  • 定義
  • 調查手法摘要
  • 關於Verdict Retail
  • 免責聲明

圖表

目錄
Product Code: RT0232MR

Summary

The Brazilian economy is suffering a downturn, which is mostly due to its internal issues of scams and corruption. However, the retail sector is expected to grow at a CAGR of 6.9% over 2015 to 2020. On the other hand, high Internet penetration and very high smartphone penetration is expected to fuel the online retail channel. Overall, the economy is struggling to repair the damage; however, with a high young population coupled with historic high GDP growth rates, Verdict Retail expects an optimistic retail environment in the next few years.

Key Findings

  • Online retail is gaining traction in the country, due to high smartphone penetration, fast Internet speeds, and expanding 4G connectivity
  • The Rio carnival, 2014 FIFA World Cup, and the upcoming 2016 Rio Olympics are major boosters for retail sales in all categories
  • Consumer passion for smartphones is rising while the market for computers, laptops, and notebooks has declined significantly due to the inclination towards mobile Internet and ease of operation
  • Food and grocery is the largest category group by retail sales while health and beauty will be the fastest-growing category group

Synopsis

"Retailing in Brazil - Market Summary and Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Brazil's retail environment. In addition, it analyzes the key consumer trends influencing Brazil's retail industry.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy

  • Gain comprehensive knowledge on 26 products across 12 product sectors in Brazil's retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020
  • Analysis of key international and domestic players operating in Brazil's retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. Brazil is an economy with many questions
    • 3.1.1. Retail sector will experience a change in game plan
    • 3.1.2. Consistent decline in savings rate is a good sign for retail spending
    • 3.1.3. Service remains the dominant sector for employment
    • 3.1.4. Fluctuations in unemployment rate are expected to continue
    • 3.1.5. Roaring inflation is a cause of concern
    • 3.1.6. Household consumption expenditure is driving the retail market
  • 3.2. Steady increase in population is a healthy sign for the retail market

4. Brazil Shoppers

  • 4.1. Olympics, FIFA World Cup and Carnivals- There's always a reason for retail sales to get bigger in Brazil
  • 4.2. The strength of the Brazilian online commerce
  • 4.3. Tourism and opportunities in Brazil's retail sector
  • 4.4. The rise and fall of the best-selling electronics in Brazil

5. Doing Business in Brazil

  • 5.1. Summary
    • 5.1.1. Bureaucracy
    • 5.1.2. Business culture
    • 5.1.3. Geography
    • 5.1.4. Infrastructure and logistics
  • 5.2. Key taxation policies
    • 5.2.1. Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Juridica)
    • 5.2.2. Withholding tax
    • 5.2.3. Value added tax (VAT)

6. Internet and Technology

  • 6.1. Internet infrastructure in Brazil is the best in South America
  • 6.2. Fixed broadband penetration is growing at slow pace
  • 6.3. Mobile commerce has increased due to high smartphone penetration
  • 6.4. Technology Trend
    • 6.4.1. Pag Brasil's Boleto Bancario easy payment

7. Retail Topline

  • 7.1. Total Retail
    • 7.1.1. Online sales and growth
  • 7.2. Summary of Product Sectors
    • 7.2.1. Share of key product sectors
    • 7.2.2. Key product sectors
  • 7.3. Summary of Channels
    • 7.3.1. Spend per channel
    • 7.3.2. Online penetration of key product sectors

8. Retail - Product Sectors

  • 8.1. Product Sector Analysis
    • 8.1.1. Clothing
    • 8.1.2. Footwear
    • 8.1.3. Books, News, and Stationery
    • 8.1.4. Electrical and Electronics
    • 8.1.5. Food and Grocery
    • 8.1.6. Health and Beauty
    • 8.1.7. Furniture and Floor Coverings
    • 8.1.8. Home and Garden Products
    • 8.1.9. Music, Video, and Entertainment Software
    • 8.1.10. Sports and Leisure Equipment
    • 8.1.11. Jewelry, Watches, and Accessories
    • 8.1.12. Luggage and Leather Goods

9. Retailers

  • 9.1. Clothing
  • 9.2. Footwear
  • 9.3. Books, News and Stationery
  • 9.4. Electrical and Electronics
  • 9.5. Food and Grocery
  • 9.6. Health and Beauty
  • 9.7. Furniture and Floor Coverings
  • 9.8. Home and Garden Products
  • 9.9. Music, Video and Entertainment Software
  • 9.1. Sports and Leisure Equipment
  • 9.11. Jewelry, Watches and Accessories
  • 9.12. Luggage and Leather Goods

10. Appendix

  • 10.1. Definitions
    • 10.1.1. This report provides 2015 actual sales; while forecasts are provided for 2016-2020
  • 10.2. Summary Methodology
    • 10.2.1. Overview
    • 10.2.2. The triangulated market sizing method
    • 10.2.3. Industry surveys in the creation of retail market data
    • 10.2.4. Quality control and standardized processes
  • 10.3. About Verdict Retail
  • 10.4. Disclaimer

List of Tables

  • Table 1: Brazil Clothing Retail Sales (R$ bn), by Product Sub-Category, 2010-2015
  • Table 2: Brazil Clothing Retail Sales (R$ bn), by Product Sub-Category, 2015-2020
  • Table 3: Brazil Footwear Retail Sales (R$ bn), by Product Sub-Category, 2010-2015
  • Table 4: Brazil Footwear Retail Sales (R$ bn), by Product Sub-Category, 2015-2020
  • Table 5: Major Domestic Retailers in Brazil
  • Table 6: Major International Retailers in Brazil
  • Table 7: Key Clothing Retailers in Brazil
  • Table 8: Key Footwear Retailers in Brazil
  • Table 9: Key Books, News and Stationery Retailers in Brazil
  • Table 10: Key Electrical and Electronics Retailers in Brazil
  • Table 11: Key Food and Grocery Retailers in Brazil
  • Table 12: Key Health and Beauty Retailers in Brazil
  • Table 13: Key Furniture and Floor Coverings Retailers in Brazil
  • Table 14: Key Home and Garden Products Retailers in Brazil
  • Table 15: Key Music, Video and Entertainment Retailers in Brazil
  • Table 16: Key Sports and Leisure equipment Retailers in Brazil
  • Table 17: Key Jewelry, watches and accessories Retailers in Brazil
  • Table 18: Key Luggage and Leather Goods Retailers in Brazil
  • Table 19: Brazil Exchange Rate R$-US$ (Annual Average), 2010-2015
  • Table 20: Brazil Exchange Rate R$-US$ (Annual Average), 2016-2020
  • Table 21: Verdict Retail Channel Definitions
  • Table 22: Verdict Retail Category Definitions

List of Figures

  • Figure 1: GDP Values (Current US$) billion, 2010-2015
  • Figure 2: Growth Rate of GDP (Constant US$), 2010-2015
  • Figure 3: GDP Value and Growth (R$ billion, %), 2010-2015
  • Figure 4: Forecasts for GDP Value and Growth (R$ billion, %), 2015-2020
  • Figure 5: Personal Savings (%), 2005-2015
  • Figure 6: Share of Employment by Sector (%), 2005 and 2015
  • Figure 7: Unemployment Rate (%), 2005-2015
  • Figure 8: Inflation rate (annual %) 2005-2015
  • Figure 9: Household Consumption Expenditure of Brazil (R$ billion), 2005 and 2015
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
  • Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
  • Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020
  • Figure 13: Population Split by Gender (%), 2015 and 2020E
  • Figure 14: Population Split by Age Group (%), 2015 and 2020E
  • Figure 15: Per Capita Spend on Retail (R$), 2005 and 2015
  • Figure 16: Per Capita Spend (R$) on Retail by Age Group (%), 2005 and 2015
  • Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E
  • Figure 18: Major cities with high spend on retail
  • Figure 19: Doing Business in Brazil
  • Figure 20: Total Number of Internet Users and Penetration (Millions, %), 2006-2015
  • Figure 21: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
  • Figure 22: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
  • Figure 23: Pag Brasil's Boleto Bancario - It's easy and secure
  • Figure 24: Retail Sales Value and Growth (R$ billion, %), 2005-2015
  • Figure 25: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015
  • Figure 26: Total Retail Sales and Growth Rate (R$ billion, %), 2015 and 2020
  • Figure 27: Online Sales and Growth Rate (R$ billion, %) 2015-2020
  • Figure 28: Share of Key Product Sectors (%), 2015 and 2020
  • Figure 29: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020
  • Figure 30: Value Growth of Key Product Sectors (R$ billion), 2015-2020
  • Figure 31: Spend Per Channel, 2015 and 2020
  • Figure 32: Online Penetration of Key Product Sectors (%), 2015
  • Figure 33: Online Penetration of Key Product Sectors (%), 2020
  • Figure 34: Share of Clothing in overall Retail 2015 and 2020
  • Figure 35: Retail Sales Value and Growth (R$ billion, %) of Clothing 2015-2020
  • Figure 36: Spend-per-Head on Clothing 2015 and 2020
  • Figure 37: Share of Clothing by Women's Wear, Men's Wear and Children's Wear 2015 and 2020
  • Figure 38: Childrenswear Sales Value and Growth (R$ billion, %) 2015-2020
  • Figure 39: Menswear Sales Value and Growth (R$ billion, %) 2015-2020
  • Figure 40: Womenswear Sales Value and Growth (R$ billion, %) 2015-2020
  • Figure 41: Online Spend in Clothing 2015-2020
  • Figure 42: Online Share of Total Clothing Spend 2015 and 2020
  • Figure 43: Spending per Channel in Clothing (%) 2015 and 2020
  • Figure 44: Share of Footwear in Total Retail 2015 and 2020
  • Figure 45: Retail Sales Value and Growth (R$ billion, %) of Footwear 2015-2020
  • Figure 46: Spend-per-Head on Footwear 2015 and 2020
  • Figure 47: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2015 and 2020
  • Figure 48: Women's Footwear Sales Value and Growth (R$ billion, %) 2015-2020
  • Figure 49: Men's Footwear Sales Value and Growth (R$ billion, %) 2015-2020
  • Figure 50: Children's Footwear Sales Value and Growth (R$ billion, %) 2015-2020
  • Figure 51: Online Spend in Footwear 2015-2020
  • Figure 52: Online Share of total Footwear Spend 2015 and 2020
  • Figure 53: Spending per Channel in Footwear (%) 2015 and 2020
  • Figure 54: Share of Books, News and Stationery in Total Retail 2015 and 2020
  • Figure 55: Retail Sales Value and Growth (R$ billion, %) of Books, News, and Stationery 2015-2020
  • Figure 56: Spend-per-Head on Books, News, and Stationery 2015 and 2020
  • Figure 57: Online Spend in Books, News, and Stationery 2015-2020
  • Figure 58: Online Share of total Books, News and Stationery Spend 2015 and 2020
  • Figure 59: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020
  • Figure 60: Share of Electrical and Electronics in overall Retail 2015 and 2020
  • Figure 61: Retail Sales Value and Growth (R$ billion, %) of Electrical and Electronics 2015-2020
  • Figure 62: Spend-per-Head on Electrical and Electronics 2015 and 2020
  • Figure 63: Online Spend in Electrical and Electronics 2015-2020
  • Figure 64: Online Share of total Electrical and Electronics Spend 2015 and 2020
  • Figure 65: Spending per Channel in Electrical and Electronics (%) 2015 and 2020
  • Figure 66: Share of Food and Grocery in overall Retail 2015 and 2020
  • Figure 67: Retail Sales Value and Growth (R$ billion, %) of Food and Grocery 2015-2020
  • Figure 68: Spend-per-Head on Food and Grocery 2015 and 2020
  • Figure 69: Online Spend in Food and Grocery 2015-2020
  • Figure 70: Online Share of total Food and Grocery Spend 2015 and 2020
  • Figure 71: Spending per Channel in Food and Grocery (%) 2015 and 2020
  • Figure 72: Share of Health and Beauty in overall Retail 2015 and 2020
  • Figure 73: Retail Sales Value and Growth (R$ billion, %) of Health and Beauty 2015-2020
  • Figure 74: Spend-per-Head on Health and Beauty 2015 and 2020
  • Figure 75: Online Spend in Health and Beauty 2015-2020
  • Figure 76: Online Share of total Health and Beauty Spend 2015 and 2020
  • Figure 77: Spending per Channel in Health and Beauty (%) 2015 and 2020
  • Figure 78: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020
  • Figure 79: Retail Sales Value and Growth (R$ billion, %) of Furniture and Floor Coverings 2015-2020
  • Figure 80: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020
  • Figure 81: Online Spend in Furniture and Floor Coverings 2015-2020
  • Figure 82: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020
  • Figure 83: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020
  • Figure 84: Share of Home and Garden Products in overall Retail 2015 and 2020
  • Figure 85: Retail Sales Value and Growth (R$ billion, %) of Home and Garden Products 2015-2020
  • Figure 86: Spend-per-Head on Home and Garden Products 2015 and 2020
  • Figure 87: Online Spend in Home and Garden Products 2015-2020
  • Figure 88: Online Share of total Home and Garden Products Spend 2015 and 2020
  • Figure 89: Spending per Channel in Home and Garden Products (%) 2015 and 2020
  • Figure 90: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020
  • Figure 91: Retail Sales Value and Growth (R$ billion, %) of Music, Video, and Entertainment Software 2015-2020
  • Figure 92: Spend-per-Head on Music, Video, and Entertainment Software 2015 and 2020
  • Figure 93: Online Spend in Music, Video, and Entertainment Software 2015-2020
  • Figure 94: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020
  • Figure 95: Share of total Music, Video, and Entertainment Software Spend 2015 and 2020
  • Figure 96: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020
  • Figure 97: Retail Sales Value and Growth (R$ billion, %) of Sports and Leisure Equipment 2015-2020
  • Figure 98: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020
  • Figure 99: Online Spend in Sports and Leisure Equipment 2015-2020
  • Figure 100: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020
  • Figure 101: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020
  • Figure 102: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020
  • Figure 103: Retail Sales Value and Growth (R$ billion, %) of Jewelry, Watches, and Accessories 2015-2020
  • Figure 104: Spend-per-Head on Jewelry, Watches, and Accessories 2015 and 2020
  • Figure 105: Online Spend in Jewelry, Watches, and Accessories 2015-2020
  • Figure 106: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020
  • Figure 107: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020
  • Figure 108: Share of Luggage and Leather Goods in overall Retail 2015 and 2020
  • Figure 109: Retail Sales Value and Growth (R$ billion, %) of Luggage and Leather Goods 2015-2020
  • Figure 110: Spend-per-Head on Luggage and Leather Goods 2015 and 2020
  • Figure 111: Online Spend in Luggage and Leather Goods 2015-2020
  • Figure 112: Online Share of total Luggage and Leather Goods Spend 2015 and 2020
  • Figure 113: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020
  • Figure 114: The Triangulated Market Sizing Methodology
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