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市場調查報告書

泰國的網路零售市場動態和消費者意識

Consumer Attitudes and Online Retail Dynamics in Thailand, 2015-2020

出版商 Verdict Retail 商品編碼 363626
出版日期 內容資訊 英文 78 Pages
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泰國的網路零售市場動態和消費者意識 Consumer Attitudes and Online Retail Dynamics in Thailand, 2015-2020
出版日期: 2016年07月22日 內容資訊: 英文 78 Pages
簡介

本報告提供泰國的網路零售市場趨勢與消費者的態度、購買行動的相關調查,網際網路普及率等泰國的網路購物環境,零售整體銷售額的線上流通管道的佔有率,線上、離線零售銷售情況與預測,各購買途徑、產品類型的銷售情況與預測,主要網路零售業者的案例研究等彙整資料。

第1章 簡介

第2章 摘要整理

第3章 市場概要

第4章 消費者分析:網路消費者意識與行動

  • 泰國的網路購物環境:概要
  • 消費者意願與行動

第5章 線上流通管道動態

  • 零售整體銷售額的線上流通管道的佔有率
    • 泰國 線上 vs 離線流通管道:預測
    • 線上的普及:全球、地區比較
  • 流通管道動態
    • 泰國的零售流通管道動態:未來展望
    • 各流通管道群組佔有率的發展
    • 個別流通管道的實際成果
  • 各類別動態
    • 線上、離線的零售銷售額:各類別組比較
    • 網路零售市場動態:各類別
    • 網路零售銷售額的佔有率:各類別組
    • 食品、食品雜貨類別:市場規模、預測
    • 電器及電子設備類別:市場規模、預測
    • 音樂、視訊、娛樂軟體類別:市場規模、預測
    • 服裝、飾品、包包、皮革產品類型:市場規模、預測
    • 書籍、新聞、文具類別:市場規模、預測
    • 運動、休閒用品類別:市場規模、預測
    • 家具、地毯類別:市場規模、預測
    • 家庭&花園類別:市場規模、預測
    • 保健&美容類別:市場規模、預測

第6章 案例研究:泰國的主要網路零售業者

  • WeLoveShopping
    • 產業概要
    • 網站體驗
  • Central.co.th
    • 產業概要
    • 網站體驗
  • 創新的泰國零售業者
    • Lazada
    • Central Group

第7章 附錄

圖表

目錄
Product Code: RT0301IS

Summary

Thailand follows a free-enterprise economy system and is equipped with a well-developed infrastructure. It is the second-largest economy in Southeast Asia after Indonesia. Bangkok, the county's capital, and the country's most populous city with a burgeoning e-commerce market, makes Thailand the most lucrative commercial hub of Asia.

Key Findings

  • The Internet Growing Up Stronger
  • Electrical and electronics was the largest product group, with total sales of THB28.7 billion, or 46% of total online retail sales in 2015.
  • The New E-Payment System in Thailand and Its Effects on E-Commerce

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Thailand, 2015-2020" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Thailand's online retail environment. In addition, it analyzes the key consumer trends influencing Thailand's online retail industry.

What else does this report offer?

  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future

Reasons To Buy

  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in Thailand, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shoppers Attitudes and Behavior

  • 4.1. Overview of Thailand's Online Shopping Environment
    • 4.1.1. The Internet Growing Up Stronger
    • 4.1.2. Fixed Broadband Is Not Fully Developed Yet In Thailand
    • 4.1.3. High smartphone penetration set to boost m-commerce
  • 4.2. Consumer Attitudes and Behavior
    • 4.2.1. The New E-Payment System in Thailand and Its Effects on E-Commerce
    • 4.2.2. The Dynamics of Social Commerce in Thailand's E-Commerce Market

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Thailand online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. Thailand retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2015
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Food and Grocery Categories: market size and forecasts
    • 5.3.5. Electrical and Electronics categories: market size and forecasts
    • 5.3.6. Music, Video, and Entertainment Software categories: market size and forecasts
    • 5.3.7. Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
    • 5.3.8. Books, News, and Stationery categories: Market Size and Forecasts
    • 5.3.9. Sports and Leisure Equipment categories: market size and forecasts
    • 5.3.10. Furniture and Floor Coverings categories: market size and forecasts
    • 5.3.11. Home and Garden categories: market size and forecasts
    • 5.3.12. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Thailand

  • 6.1. Retailer 1: WeLoveShopping
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: Central.co.th
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Innovative Retailers in Thailand
    • 6.3.1. Lazada and Its Target Outranking Share Bid Strategy
    • 6.3.2. Central Group and Its New E-Payment Service to Bolster Its Sales

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2015 actual sales; while forecasts are provided for 2016-2020
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Verdict Retail
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Thailand, 2015 and 2020
  • Table 2: Thailand Online vs. Offline Retail Sales and Forecast (THB billion), 2010-2020
  • Table 3: Thailand Online vs. Offline Retail Sales and Forecast (US$ billion), 2010-2020
  • Table 4: Thailand Online vs. Offline Retail Sales and Forecast (% Share), 2010-2020
  • Table 5: Thailand Online Sales vs. Global Average, 2010, 2015, and 2020
  • Table 6: Thailand Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
  • Table 7: Thailand Overall Retail Segmentation (THB billion) by Channel Group, 2010-2020
  • Table 8: Thailand Channel Retail Sales and Forecast (THB billion) by Channel Group, 2010-2020
  • Table 9: Thailand Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
  • Table 10: Thailand Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
  • Table 11: Thailand Channel Retail Sales and Forecast (THB billion) by Channel, 2010-2020
  • Table 12: Thailand Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
  • Table 13: Thailand Retail Sales Split (THB million), Online vs. Offline, 2015
  • Table 14: Thailand Retail Sales Split (US$ million), Online vs. Offline, 2015
  • Table 15: Thailand Online Retailers Market Dynamics by Category Group, 2010-2020
  • Table 16: Thailand Online Retail Sales and Forecast (THB million) by Category Group, 2010-2020
  • Table 17: Thailand Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
  • Table 18: Thailand Total and Online Retail Sales in Food and Grocery Categories (THB million), 2010-2020
  • Table 19: Thailand Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
  • Table 20: Thailand Total and Online Retail Sales in Electrical and Electronics Categories (THB million), 2010-2020
  • Table 21: Thailand Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
  • Table 22: Thailand Total and Online Retail Sales in Music, Video and Entertainment Categories (THB million), 2010-2020
  • Table 23: Thailand Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
  • Table 24: Thailand Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (THB million), 2010-2020
  • Table 25: Thailand Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
  • Table 26: Thailand Total and Online Retail Sales in Books, News and Stationery Categories (THB million), 2010-2020
  • Table 27: Thailand Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
  • Table 28: Thailand Total and Online Retail Sales in Sports and Leisure Equipment Categories (THB million), 2010-2020
  • Table 29: Thailand Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
  • Table 30: Thailand Total and Online Retail Sales in Furniture and Floor Coverings Categories (THB million), 2010-2020
  • Table 31: Thailand Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
  • Table 32: Thailand Total and Online Retail Sales in Home and Garden Products Categories (THB million), 2010-2020
  • Table 33: Thailand Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
  • Table 34: Thailand Total and Online Retail Sales in Health and beauty Categories (THB million), 2010-2020
  • Table 35: Thailand Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
  • Table 36: Thailand Exchange Rate THB-US$ (Annual Average), 2010-2015
  • Table 37: Thailand Exchange Rate THB-US$ (Annual Average), 2016-2020 Forecasts
  • Table 38: Verdict Retail Channel Definitions
  • Table 39: Verdict Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020
  • Figure 2: GDP Value and Growth (THB billion, %), 2010-2015
  • Figure 3: Thailand GDP Growth Rate, 2015-2020
  • Figure 4: Total Number of Internet Users and Penetration (Millions, %), 2005-2015
  • Figure 5: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
  • Figure 6: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
  • Figure 7: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 9: Thailand Online and Offline Retail Sales and Forecast (THB billion), 2010-2020
  • Figure 10: Thailand Online Sales vs. Global Average (% of Total Retail), 2010, 2015, and 2020
  • Figure 11: Thailand Online Sales vs. Asia-Pacific (% of Total Retail)
  • Figure 12: Overall Retail Market Dynamics by Channel Group, 2010-2020
  • Figure 13: Thailand Retail Sales and Forecast (THB billion) by Channel Group, 2010-2020
  • Figure 14: Thailand Retail Sales, Online vs. Offline, 2015
  • Figure 15: Thailand Online Retailers Market Dynamics by Category Group, 2010-2020
  • Figure 16: Thailand Online Retail Sales and Forecast (THB million) by Category Group, 2010-2020
  • Figure 17: weloveshopping.com: Approach to using online space
  • Figure 18: weloveshopping.com: Organization and Layout
  • Figure 19: weloveshopping.com: Promotions and coupons and encouraging frequency of touch
  • Figure 20: promotions.co.th: Coupons, promotions, and deals on a s-commerce website
  • Figure 21: weloveshopping.com: Payment options
  • Figure 22: weloveshopping.com: Customer reviews
  • Figure 23: weloveshopping.com: M-commerce
  • Figure 24: central.co.th: Approach to using online space
  • Figure 25: central.co.th: Organization and Layout
  • Figure 26: central.co.th: Promotions page
  • Figure 27: promotions.co.th: Coupons, promotions and deals on a s-commerce website
  • Figure 28: central.co.th: Promotions page sorted based on the category
  • Figure 29: central.co.th: Types of payment options
  • Figure 30: lazada.com.my: High Speed Delivery Page
  • Figure 31: The Triangulated Market Sizing Methodology
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