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市場調查報告書

馬來西亞的消費者態度·線上零售動態:2015-2020年

Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015-2020

出版商 Verdict Retail 商品編碼 362611
出版日期 內容資訊 英文 77 Pages
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馬來西亞的消費者態度·線上零售動態:2015-2020年 Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015-2020
出版日期: 2016年06月30日 內容資訊: 英文 77 Pages
簡介

馬來西亞總人口在2015年時為3,050萬人,其中2,060萬人 (總人口比例67%) 是活性網路用戶。在東南亞國協中,馬來西亞擁有僅次於新加坡的第二大活性網路用戶比率。電器及電子分類是最大的產品系列,2015年佔線上零售整體銷售額的31.5% (7億MYR/馬來西亞馬幣) 。

本報告提供馬來西亞消費者網路購物最新趨勢之詳細分析,提供您網路購物的促進要素,消費者的考察,市場動態,及線上零售網站設計的最新最佳業務實踐相關評估。

第1章 簡介

第2章 摘要整理

第3章 市場概要

第4章 消費者考察:網路消費者的態度·行動

  • 馬來西亞的網路購物環境概要
    • 是東南亞網際網路普及率最高國家之一
    • 固定寬頻普及率受到行動寬頻服務的高需求侵食
    • 高智慧型手機普及率促進行動貿易
  • 消費者態度·行動
    • 網路安全是對馬來西亞的電子商務市場而言最大的障礙之一
    • 馬來西亞的消費者雖在線上搜查產品,但卻在離線購買
    • 需要良好整合的多通路零售策略

第5章 線上流通管道動態

  • 線上流通管道佔零售整體銷售額的佔有率
    • 馬來西亞的線上 vs. 離線流通管道預測
    • 線上普及率:全球·地區比較
  • 流通管道動態
    • 馬來西亞的零售流通管道動態:未來的效能
    • 流通管道群組佔有率的發展
    • 各流通管道的效能
  • 類別動態
    • 線上 vs. 離線零售銷售額比較:各組別
    • 線上零售市場動態:各類別
    • 線上零售銷售額的佔有率:各組別
    • 食品·日用雜貨:市場規模·預測
    • 電器及電子:市場規模·預測
    • 音樂·視訊·娛樂軟體:市場規模·預測
    • 服裝·飾品·包·皮革產品:市場規模·預測
    • 書籍·新聞·文具:市場規模·預測
    • 運動·休閒用品:市場規模·預測
    • 家具·地毯環:市場規模·預測
    • 家用品·花園用品:市場規模·預測
    • 健康·美:市場規模·預測

第6章 案例研究:馬來西亞的主要網路零售業者

  • 零售業者1:Youbeli
    • 營業內容說明
    • 網站體驗
  • 零售業者2:FashionValet.com
  • 馬來西亞的創新零售業者
    • Dinasou.com
    • Lazada

第7章 附錄

圖表一覽

目錄
Product Code: RT0315IS

Summary

According to cia.gov, the total population in Malaysia was 30.5 million as of 2015, of which 20.6 million are active internet users meaning that 67% of the total population in Malaysia have access to the internet. Relative to ASEAN (Association of Southeast Asian Nations) countries, Malaysia holds second place behind Singapore in terms of percentage of active internet users; leaving Indonesia, the Philippines, Thailand, and Vietnam well behind the competition.

Key Findings

  • High smartphone penetration set to boost m-commerce
  • Electrical and electronics was the largest product group, with total sales of MYR0.7 billion, or 31.5% of total online retail sales in 2015
  • There will be a need for a well-integrated multichannel retailing strategy

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015-2020" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Malaysia's online retail environment. In addition, it analyzes the key consumer trends influencing Malaysia's online retail industry.

What else does this report offer?

  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future

Reasons To Buy

  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in Malaysia, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shoppers Attitudes and Behavior

  • 4.1. Overview of Malaysia's Online Shopping Environment
    • 4.1.1. One of the highest internet penetrations in the South East Asia
    • 4.1.2. Fixed Broadband penetration being cannibalized by the high demand in mobile broadband services
    • 4.1.3. High smartphone penetration set to boost m-commerce
  • 4.2. Consumer Attitudes and Behavior
    • 4.2.1. Cyber Security, One of the Biggest Obstacle to Hinder the Malaysian E-Commerce Market
    • 4.2.2. Malaysian Consumers Research Online but Buy Offline
    • 4.2.3. The Need for a Well-Integrated Multichannel Retailing Strategy

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Malaysia online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. Malaysia retail channel dynamics-future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2015
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Food and Grocery Categories: market size and forecasts
    • 5.3.5. Electrical and Electronics categories: market size and forecasts
    • 5.3.6. Music, Video, and Entertainment Software categories: market size and forecasts
    • 5.3.7. Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
    • 5.3.8. Books, News, and Stationery categories: Market Size and Forecasts
    • 5.3.9. Sports and Leisure Equipment categories: market size and forecasts
    • 5.3.10. Furniture and Floor Coverings categories: market size and forecasts
    • 5.3.11. Home and Garden categories: market size and forecasts
    • 5.3.12. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Malaysia

  • 6.1. Retailer 1: Youbeli
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: FashionValet.com
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Innovative Retailers in Malaysia
    • 6.3.1. Dinasou.com's Interactive Virtual Grocery Store Concept
    • 6.3.2. Lazada's High speed Delivery Service

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2015actual sales; while forecasts are provided for 2016-2020
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Verdict Retail
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Malaysia, 2015 and 2020
  • Table 2: Malaysia Online vs. Offline Retail Sales and Forecast (MYR billion), 2010-2020
  • Table 3: Malaysia Online vs. Offline Retail Sales and Forecast (US$ billion), 2010-2020
  • Table 4: Malaysia Online vs. Offline Retail Sales and Forecast (% Share), 2010-2020
  • Table 5: Malaysia Online Sales vs. Global Average, 2010, 2015, and 2020
  • Table 6: Malaysia Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
  • Table 7: Malaysia Overall Retail Segmentation (MYR billion) by Channel Group, 2010-2020
  • Table 8: Malaysia Channel Retail Sales and Forecast (MYR billion) by Channel Group, 2010-2020
  • Table 9: Malaysia Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
  • Table 10: Malaysia Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
  • Table 11: Malaysia Channel Retail Sales and Forecast (MYR billion) by Channel, 2010-2020
  • Table 12: Malaysia Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
  • Table 13: Malaysia Retail Sales Split (MYR million), Online vs. Offline, 2015
  • Table 14: Malaysia Retail Sales Split (US$ million), Online vs. Offline, 2015
  • Table 15: Malaysia Online Retailers Market Dynamics by Category Group, 2010-2020
  • Table 16: Malaysia Online Retail Sales and Forecast (MYR million) by Category Group, 2010-2020
  • Table 17: Malaysia Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
  • Table 18: Malaysia Total and Online Retail Sales in Food and Grocery Categories (MYR million), 2010-2020
  • Table 19: Malaysia Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
  • Table 20: Malaysia Total and Online Retail Sales in Electrical and Electronics Categories (MYR million), 2010-2020
  • Table 21: Malaysia Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
  • Table 22: Malaysia Total and Online Retail Sales in Music, Video and Entertainment Categories (MYR million), 2010-2020
  • Table 23: Malaysia Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
  • Table 24: Malaysia Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (MYR million), 2010-2020
  • Table 25: Malaysia Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
  • Table 26: Malaysia Total and Online Retail Sales in Books, News and Stationery Categories (MYR million), 2010-2020
  • Table 27: Malaysia Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
  • Table 28: Malaysia Total and Online Retail Sales in Sports and Leisure Equipment Categories (MYR million), 2010-2020
  • Table 29: Malaysia Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
  • Table 30: Malaysia Total and Online Retail Sales in Furniture and Floor Coverings Categories (MYR million), 2010-2020
  • Table 31: Malaysia Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
  • Table 32: Malaysia Total and Online Retail Sales in Home and Garden Products Categories (MYR million), 2010-2020
  • Table 33: Malaysia Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
  • Table 34: Malaysia Total and Online Retail Sales in Health and beauty Categories (MYR million), 2010-2020
  • Table 35: Malaysia Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
  • Table 36: Malaysia Exchange Rate MYR-US$ (Annual Average), 2010-2015
  • Table 37: Malaysia Exchange Rate MYR-US$ (Annual Average), 2016-2020 Forecasts
  • Table 38: Verdict Retail Channel Definitions
  • Table 39: Verdict Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020
  • Figure 2: GDP Value and Growth (MYR billion, %), 2010-2015
  • Figure 3: Malaysia GDP Growth Rate, 2015-2020
  • Figure 4: Total Number of Internet Users and Penetration (Millions, %), 2005-2015
  • Figure 5: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
  • Figure 6: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
  • Figure 7: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 9: Malaysia Online and Offline Retail Sales and Forecast (MYR billion), 2010-2020
  • Figure 10: Malaysia Online Sales vs. Global Average (% of Total Retail), 2010, 2015, and 2020
  • Figure 11: Malaysia Online Sales vs. Asia-Pacific (% of Total Retail)
  • Figure 12: Overall Retail Market Dynamics by Channel Group, 2010-2020
  • Figure 13: Malaysia Retail Sales and Forecast (MYR billion) by Channel Group, 2010-2020
  • Figure 14: Malaysia Retail Sales, Online vs. Offline, 2015
  • Figure 15: Malaysia Online Retailers Market Dynamics by Category Group, 2010-2020
  • Figure 16: Malaysia Online Retail Sales and Forecast (MYR million) by Category Group, 2010-2020
  • Figure 17: youbeli.com: Approach to using online space
  • Figure 18: youbeli.com: Organization and Layout
  • Figure 19: youbeli.com: Promotions and coupons and encouraging frequency of touch
  • Figure 20: youbeli.com: Free delivery products page sorted on category
  • Figure 21: youbeli.com: Redemption and points page
  • Figure 22: youbeli.com: Payment options
  • Figure 23: youbeli.com: Customer reviews
  • Figure 24: youbeli.com: M-commerce
  • Figure 25: fashionvalet.com: Approach to using online space
  • Figure 26: FashionValet.com: Organization and Layout
  • Figure 27: FashionValet.com: Promotions page
  • Figure 28: FashionValet.com: Promotions page sorted based on the category
  • Figure 29: FashionValet.com: Coupons page
  • Figure 30: FashionValet.com: Types of payment options
  • Figure 31: Dinasou.com
  • Figure 32: lazada.com.my: High Speed Delivery Page
  • Figure 33: The Triangulated Market Sizing Methodology
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