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市場調查報告書

中國零售市場摘要·預測:包含零售銷售額·預測之市場·消費者·競爭背景全面概要 2020年

Retailing in China - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

出版商 Verdict Retail 商品編碼 358778
出版日期 內容資訊 英文 143 Pages
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中國零售市場摘要·預測:包含零售銷售額·預測之市場·消費者·競爭背景全面概要 2020年 Retailing in China - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020
出版日期: 2016年05月31日 內容資訊: 英文 143 Pages
簡介

中國的零售市場由於經濟的正成長,可支配所得的提升及所得增加,在過去十年展現出二位數的成長。雖然因為全球不景氣而減速,但在中產階級的擴大,零售業者擴大到第二、第三級城市,此外還有線上購物的劇增等影響下,預測支出將會增加。

本報告涵括中國的零售市場,提供您消費推動因素,消費者的考察,市場動態 (26產品分類) 、及線上零售網站設計的最新最佳業務實踐評估等消費者消費的最新趨勢詳細調查分析。

第1章 簡介

第2章 摘要整理·展望

第3章 市場背景

  • 對零售業者而言具有莫大成長可能性的穩定經濟
  • 日益繁榮的龐大人口,中國對零售而言具有莫大魅力

第4章 中國的購買客人

  • 從功能性到感情性
  • 對利基品牌及大眾市場零售業者而言擁有更多的機會
  • 消費:快樂的活動
  • 中國2大活動促進零售支出
  • 以消費為目的的智慧型手機·平板電腦的高普及率
  • 仿冒品問題促使消費者不得不因品質而選擇更高價格的產品
  • 旅遊觀光事業/旅行提高國際品牌的認知度

第5章 中國的商務的實行

  • 摘要
  • 加強反貪腐讓外國企業更謹慎處理
  • 複雜的授權手續對外國零售業者而言是項阻礙
  • 有利的租稅結構促進國內·外國投資
  • 政府法規對高級品(奢侈品)市場的影響

第6章 網際網路及技術

  • 網際網路普及率高預計促使網路消費者數的劇增
  • 寬頻基礎設施的改善預計推動網路購物
  • 中國的消費者相當依賴網路購物行動

第7章 零售銷售額

  • 零售全體
    • 零售銷售額規模·成長率
    • 線上銷售額·成長率
  • 產品部門的摘要
    • 主要的產品部門的佔有率
    • 主要的產品部門
  • 流通管道的摘要
    • 每流通管道的支出
    • 主要的產品部門的線上普及率

第8章 零售:產品部門

  • 產品部門分析
    • 服飾
    • 鞋子
    • 書籍,新聞及文具
    • 電器及電子
    • 食品·日用雜貨
    • 健康·美容
    • 家具·地毯環
    • 家庭·園藝用品
    • 音樂,視訊及娛樂軟體
    • 運動及休閒用品零售業者
    • 珠寶飾品類,手錶及飾品零售業者
    • 包·皮革產品

第9章 零售業者

  • 服飾
  • 鞋子
  • 書籍,新聞及文具
  • 電器及電子
  • 食品·日用雜貨
  • 健康·美容
  • 家具·地毯環
  • 家庭·園藝用品
  • 音樂,視訊及娛樂軟體
  • 運動及休閒用品零售業者
  • 珠寶飾品類,手錶及飾品零售業者
  • 包·皮革產品

第10章 附錄

圖表

目錄
Product Code: RT0230MR

Summary

Retail in China has enjoyed double digit growth for over a decade as the country enjoys positive economic growth, rising disposable incomes and growing incomes. The global recession slowed growth but as the middle classes expand, retailers have spread to second and third tier cities, and online shopping takes off, spending will increase as more consumers have greater access and inclination to spend. As the younger population matures and takes on higher paid employment than their parents' generation, spending and volumes will continue to increase.

Key Findings

  • Despite the sluggish economic situation, the retail sector registers a significant growth
  • A rising middle class with increased disposable income and altering lifestyles are driving retail demand
  • Retailer's expansion plans in tier lll and tier lV cities will drive further growth
  • A changing shopping mode from functional, deal driven to emotional, status driven, is creating new opportunities for both value for money and premium products
  • Online platform will be a key channel for retailing over the next five years
  • China continues to be the second the largest Duty Free market in 2020
  • A strong affinity towards brands and increasing fashion consciousness will result in more spending on clothing and footwear
  • The food and grocery segment will continue to be dominated by local players

Synopsis

"Retailing in China- Market Summary and Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Chinese retail environment. In addition, it analyzes the key consumer trends influencing the Chinese retail industry:

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy

  • Gain comprehensive knowledge on 26 products across 12 product sectors in the Chinese retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019
  • Analysis of key international and domestic players operating in the Chinese retail market - including store counts and revenues that give you a competitive edge - and identify opportunities to improve your market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A steady economy with major growth potential for retailers
    • 3.1.1. China's economy is increasing despite a declining growth rate
    • 3.1.2. Savings are always a top priority for Chinese
    • 3.1.3. Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
    • 3.1.4. Inflation rate remains as a major concern
    • 3.1.5. Household consumption trebles driving spending power
  • 3.2. Large population with growing prosperity makes China a big attraction for retail

4. Chinese Shoppers

  • 4.1. From functional to emotional
  • 4.2. More opportunity for niche brands and mass market retailers
  • 4.3. Shopping - a leisure activity
  • 4.4. Two major events drive retail spend in China
  • 4.5. High adoption of smartphones and tablets for shopping
  • 4.6. Counterfeiting forces consumers to trade up to premium for quality assurance
  • 4.7. Tourism /travel increases awareness of international brands
    • 4.7.1. China remains as the second largest Duty Free market in 2020

5. Doing business in China

  • 5.1. Summary
  • 5.2. Anti-corruption crackdown requires careful handling for foreign businesses
  • 5.3. Complex licensing procedures a hindrance for foreign retailers
  • 5.4. Favourable tax structure to encourage domestic and foreign investments
  • 5.5. Impact of government regulations on the luxury market

6. Internet and technology

  • 6.1. Growing internet penetration will lead to a surge in the number of online shoppers
  • 6.2. Improved broadband infrastructure will encourage online shopping
  • 6.3. Chinese consumers are relying on mobiles for online shopping

7. Retail Topline

  • 7.1. Total Retail
    • 7.1.1. Retail sales value and growth
    • 7.1.2. Online Sales and Growth
  • 7.2. Summary of product sectors
    • 7.2.1. Share of key product sectors
    • 7.2.2. Key product sectors
  • 7.3. Summary of channels
    • 7.3.1. Spend per Channel
    • 7.3.2. Online Penetration of Key Product Sectors

8. Retail - Product Sectors

  • 8.1. Product Sector Analysis
    • 8.1.1. Clothing
    • 8.1.2. Footwear
    • 8.1.3. Books, News and Stationery
    • 8.1.4. Electrical and Electronics
    • 8.1.5. Food and Grocery
    • 8.1.6. Health and Beauty
    • 8.1.7. Furniture and Floor Coverings
    • 8.1.8. Home and Garden Products
    • 8.1.9. Music, Video and Entertainment Software
    • 8.1.10. Sports and Leisure Equipment
    • 8.1.11. Jewelry, Watches and Accessories
    • 8.1.12. Luggage and Leather Goods

9. Retailers

  • 9.1. Clothing
  • 9.2. Footwear
  • 9.3. Books, News and Stationery
  • 9.4. Electrical and Electronics
  • 9.5. Food and Grocery
  • 9.6. Health and Beauty
  • 9.7. Furniture and Floor Coverings
  • 9.8. Home and Garden Products
  • 9.9. Music, Video and Entertainment Software
  • 9.1. Sports and Leisure equipment retailers
  • 9.11. Jewelry, watches and accessories retailers
  • 9.12. Luggage and Leather Goods

10. Appendix

  • 10.1. Definitions
    • 10.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015-2020
  • 10.2. Summary Methodology
    • 10.2.1. Overview
    • 10.2.2. The triangulated market sizing method
    • 10.2.3. Industry surveys in the creation of retail market data
    • 10.2.4. Quality control and standardized processes
  • 10.3. About Verdict Retail
  • 10.4. Disclaimer

List of Tables

  • Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
  • Table 2: Major Domestic Retailers in China
  • Table 3: Major International Retailers in China
  • Table 4: Key Clothing Retailers in China
  • Table 5: Key Footwear Retailers in China
  • Table 6: Key Books, News and Stationery Retailers in China
  • Table 7: Key Electrical and Electronics Retailers in China
  • Table 8: Key Food and Grocery Retailers in China
  • Table 9: Key Health and Beauty Retailers in China
  • Table 10: Key Furniture and Floor Coverings Retailers in China
  • Table 11: Key Home and Garden Products Retailers in China
  • Table 12: Key Music, Video and Entertainment Retailers in China
  • Table 13: Key Sports and Leisure equipment Retailers in China
  • Table 14: Key Jewelry, watches and accessories Retailers in China
  • Table 15: Key Luggage and Leather Goods Retailers in China
  • Table 16: China Exchange Rate CNY-USD (Annual Average), 2010-2015
  • Table 17: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts
  • Table 18: Verdict Retail Channel Definitions
  • Table 19: Verdict Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ Billion), 2010-2015
  • Figure 2: Growth Rate of GDP (%), 2010-2015
  • Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015
  • Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2015-2020
  • Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2005-2015
  • Figure 6: Share of Employment by Sector (% of Total Labor Force), 2005 and 2015
  • Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2015
  • Figure 8: Inflation Growth Rates (%), 2005-2015
  • Figure 9: Household Consumption Expenditure of China (CNY Billion), 2005-2015E
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
  • Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
  • Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020
  • Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020
  • Figure 14: Population Split by Gender (%), 2015 and 2020
  • Figure 15: Population Split by Age Group (%), 2015 and 2020E
  • Figure 16: Per Capita Spend on Retail (CNY), 2005 and 2015
  • Figure 17: Per Capita Spend on Retail by Age Group (%), 2005 and 2015
  • Figure 18: The Changing Chinese Shopper
  • Figure 19: Chinese New Year sales 2011-2016
  • Figure 20: Single Day sales 2010-2015
  • Figure 21: Smartphone users and penetration in China 2014-2019e
  • Figure 22: Top 10 Tourist Destination for Chinese in 2015
  • Figure 23: Major Cities with High Spend on Retail
  • Figure 24: Top 10 Duty Free markets by value, 2015 and 2020 (US$ billion)
  • Figure 25: Key Components of Doing Business in China Matrix
  • Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China
  • Figure 27: Key Market Entry Requirements for China 2015
  • Figure 28: Total Number of Internet Users and Growth Rate (Millions,%), 2005-2015
  • Figure 29:Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
  • Figure 30:Total Number of Mobile Phone Users and Penetration (Millions, %), 2005-2015
  • Figure 31: Estimated monthly active users in 2015
  • Figure 32: Bluetooth fitness tracker getting fixed in the shoe heel
  • Figure 33: Retail Sales Value and Growth (CNY Billion, %) 2005-2015
  • Figure 34: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015
  • Figure 35: Total Retail Sales and Growth Rate (CNY Billion, %), 2015 and 2020
  • Figure 36: Online Sales and Growth Rate (CNY Billion, %) 2015 - 2020
  • Figure 37: Share of Key Product Sectors (%), 2015 and 2020
  • Figure 38: Growth Rate of Key Product Sectors vs Growth of Total Retail (%), 2015-2020
  • Figure 39: Value Growth of Key Product Sectors (CNY Billion), 2015-2020
  • Figure 40: Spend Per Channel 2015 and 2020
  • Figure 41: Online Penetration of Key Product Sectors (%), 2015
  • Figure 42: Online Penetration of Key Product Sectors (%), 2020
  • Figure 43: Share of Clothing in overall Retail 2015 and 2020
  • Figure 44: Retail Sales Value and Growth (CNY Billion, %) of Clothing 2015-2020
  • Figure 45: Spend per Head on Clothing 2015 and 2020
  • Figure 46: Share of Clothing by Womenswear, Menswear and Childrenwear 2015 and 2020
  • Figure 47: Womenswear Sales Value and Growth (CNY Billion, %) 2015-2020
  • Figure 48: Menswear Sales Value and Growth (CNY Billion, %) 2015-2020
  • Figure 49: Childrenwear Sales Value and Growth (CNY Billion, %) 2015-2020
  • Figure 50: Online Spend in Clothing 2015-2020
  • Figure 51: Online Share of Total Clothing Spend 2015 and 2020
  • Figure 52: Spending per Channel in Clothing (%) 2015 and 2020
  • Figure 53: Share of Footwear in overall Retail 2015 and 2020
  • Figure 54: Retail Sales Value and Growth (CNY Billion, %) of Footwear 2015-2020
  • Figure 55: Spend per Head on Footwear 2015 and 2020
  • Figure 56: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014
  • Figure 57: Women's Footwear Sales Value and Growth (CNY Billion, %) 2015-2020
  • Figure 58: Men's Footwear Sales Value and Growth (CNY Billion, %) 2015-2020
  • Figure 59: Children's Footwear Sales Value and Growth (CNY Billion, %) 2015-2020
  • Figure 60: Online Spend in Footwear 2015-2020
  • Figure 61: Online Share of total Footwear Spend 2015 and 2020
  • Figure 62: Spending per Channel in Footwear (%) 2015 and 2020
  • Figure 63: Share of Books, News and Stationery in overall Retail 2015 and 2020
  • Figure 64: Retail Sales Value and Growth (CNY Billion, %) of Books, News and Stationery 2015-2020
  • Figure 65: Spend per Head on Books, News and Stationery 2015 and 2020
  • Figure 66: Online Spend in Books, News and Stationery 2015-2020
  • Figure 67: Online Share of total Books, News and stationery Spend 2015 and 2020
  • Figure 68: Spending per Channel in Books, News and stationery (%) 2015 and 2020
  • Figure 69: Share of Electrical and Electronics in overall Retail 2015 and 2020
  • Figure 70: Retail Sales Value and Growth (CNY Billion, %) of Electrical and Electronics 2015-2020
  • Figure 71: Spend per Head on Electrical and Electronics 2015 and 2020
  • Figure 72: Online Spend in Electrical and Electronics 2015-2020
  • Figure 73: Online Share of total Electrical and Electronics Spend 2015 and 2020
  • Figure 74: Spending per Channel in Electrical and Electronics (%) 2015 and 2020
  • Figure 75: Share of Food and Grocery in overall Retail 2015 and 2020
  • Figure 76: Retail Sales Value and Growth (CNY Billion, %) of Food and Grocery 2015-2020
  • Figure 77: Spend per Head on Food and Grocery 2015 and 2020
  • Figure 78: Online Spend in Food and Grocery 2015-2020
  • Figure 79: Online Share of total Food and Grocery Spend 2015 and 2020
  • Figure 80: Spending per Channel in Food and Grocery (%) 2015 and 2020
  • Figure 81: Share of Health and Beauty in overall Retail 2015 and 2020
  • Figure 82: Retail Sales Value and Growth (CNY Billion, %) of Health and Beauty 2015-2020
  • Figure 83: Spend per Head on Health and Beauty 2015 and 2020
  • Figure 84: Online Spend in Health and Beauty 2015-2020
  • Figure 85: Online Share of total Health and Beauty Spend 2015 and 2020
  • Figure 86: Spending per Channel in Health and Beauty (%) 2015 and 2020
  • Figure 87: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020
  • Figure 88: Retail Sales Value and Growth (CNY Billion, %) of Furniture and Floor Coverings 2015-2020
  • Figure 89: Spend per Head on Furniture and Floor Coverings 2015 and 2020
  • Figure 90: Online Spend in Furniture and Floor Coverings 2015-2020
  • Figure 91: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020
  • Figure 92: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020
  • Figure 93: Share of Home and Garden Products in overall Retail 2015 and 2020
  • Figure 94: Retail Sales Value and Growth (CNY Billion, %) of Home and Garden Products 2015-2020
  • Figure 95: Spend per Head on Home and Garden Products 2015 and 2020
  • Figure 96: Online Spend in Home and Garden Products 2015-2020
  • Figure 97: Online Share of total Home and Garden Products Spend 2015 and 2020
  • Figure 98: Spending per Channel in Home and Garden Products (%) 2015 and 2020
  • Figure 99: Share of Music, Video and Entertainment Software in overall Retail 2015 and 2020
  • Figure 100: Retail Sales Value and Growth (CNY Billion, %) of Music, Video and Entertainment Software 2015-2020
  • Figure 101: Spend per Head on Music, Video and Entertainment Software 2015 and 2020
  • Figure 102: Online Spend in Music, Video and Entertainment Software 2015-2020
  • Figure 103: Online Share of total Music, Video and Entertainment Software Spend 2015 and 2020
  • Figure 104: Spending per Channel in Music, Video and Entertainment Software (%) 2015 and 2020
  • Figure 105: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020
  • Figure 106: Retail Sales Value and Growth (CNY Billion, %) of Sports and Leisure Equipment 2015-2020
  • Figure 107: Spend per Head on Sports and Leisure Equipment 2015 and 2020
  • Figure 108: Online Spend in Sports and Leisure Equipment 2015-2020
  • Figure 109: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020
  • Figure 110: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020
  • Figure 111: Share of Jewelry, Watches and Accessories in overall Retail 2015 and 2020
  • Figure 112: Retail Sales Value and Growth (CNY Billion, %) of Jewelry, Watches and Accessories 2015-2020
  • Figure 113: Spend per Head on Jewelry, Watches and Accessories 2015 and 2020
  • Figure 114: Online Spend in Jewelry, Watches and Accessories 2015-2020
  • Figure 115: Online Share of total Jewelry, Watches and Accessories Spend 2015 and 2020
  • Figure 116: Spending per Channel in Jewelry, Watches and Accessories (%) 2015 and 2020
  • Figure 117: Share of Luggage and Leather Goods in overall Retail 2015 and 2020
  • Figure 118: Retail Sales Value and Growth (CNY Billion, %) of Luggage and Leather Goods 2015-2020
  • Figure 119: Spend per Head on Luggage and Leather Goods 2015 and 2020
  • Figure 120: Online Spend in Luggage and Leather Goods 2015-2020
  • Figure 121: Online Share of total Luggage and Leather Goods Spend 2015 and 2020
  • Figure 122: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020
  • Figure 123: The Triangulated Market Sizing Methodology
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